Connect with us

Business

House of Braahtii International Artisans Collaboration Platform comes to Sri Lanka

Published

on

House of Braahtii, the mother company of Shaan-e-Pakistan started in 2006 and the Creative Director, Huma Nasr for both the companies aims to escalate culture tourism through fashion and crafts. She works with Pakistan local artisans and also International, hence bringing all cultures together to cherish and aim campaigns TOGETHER WE GROW.

House of Braahtii is a parent company of Shaan-e-Pakistan and has done major events in the International Arena taking hundreds of people to different countries and the International world and escalating them on the international platforms.

This campaign aims oneness and creating brand collaboration also working with artisans and crafters to create her own brand House of Braahtii by giving opportunities to local and international artisans and amalgamation of hand work and inspiration from the world specially Pakistan, India, Turkey, Bangladesh, Lebanon and Sri Lanka to be the top as Huma Nasr aimed to do an expo with best International Designers, Fashionistas, Food and Musician but due to Covid, the event was shelved. With her aggressive passionate drive and comeback, she created some great cause to escalate the great TOGETHER WE GROW campaign. Hence doing in Pakistan and now entered the Territory of Sri Lanka as she thinks to expand her vision to connect likewise the community and target audience who loves Pakistan fashion. We want to share the best pieces of House of Braahtii in Sri Lanka so we may cherish and encourage more and more craftsmen from Sri Lanka to Pakistan and Pakistan to Sri Lanka by exchange of fashion and improvise trade between both countries and hence increase economy and culture and tourism.

As Huma Nasr says,

“Only Fashion is the Key and textile and sustainable fashion movement transcend between each country and we may support each other as countries and build community through our fair share as individuals”.

House of Braahtii being an International Brand came up with it’s latest collection HUZOOR GEE. After a successful business venture in the USA, now she is showcasing in Sri Lanka, Colombo for the outreach to the clients for the Festive Season and creates Brides and Pret collection to show and sell. Huma Nasr creative direction justifies the Fashion by diversity and bringing the Ghararas, Jamawar, Bridal, Mehndi Mayun suits, and Indo fusion cuts also to be showcased and as her culture collaboration love of fashion.

She created Serong, the National Dress of Sri Lanka in her own way and designs and material from Pakistan so foreigners and also local Sri Lankan can enjoy and experience some fashion exchange and also fashion designers to introduce new era and may we have a chance to interexchange our fashion and there’s apparently growing together. We also invite Sri Lanka Designers to Pakistan so we may cherish each other’s culture through Fashion and Textiles. Not just this, she also has an eye to work with best jewelry artisans and she has her limited edition series to showcase and create opportunity to buy as travelling logistics has been difficult so she thinks these kind of minimalist quality fashion events and exhibition can keep our industries alive and we may not just exchange our design but also interexchange our visions and create international opportunities. We also may extend highest regards to the culture minister and tourism industry of both countries and we as individuals can be proud to be Pakistani and also honour Sri Lanka as our friends and likely to do more such activities in future.

Huma nasr at the end also would extend thanks to all supporters, sponsors and collaborators who believe in the same vision and support the International Brand. We may also soon re-announce our event PROMISING SHAAN-E-PAKISTAN SRILANKA MARCH 2022 which was supposed to be held in 2020. Our movement of spreading Art, Fashion, Music, Food and cherishing ideology and promoting culture and tourism is what Huma Nasr aims to do.



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Ogilvy Group tops award tally at Dragons of Sri Lanka 2026

Published

on

The Ogilvy team with the Gold and Silver awards at the Dragons of Sri Lanka 2026

Nine awards, including two Golds, across disciplines recognise business-driven creativity

Ogilvy Group Sri Lanka delivered a standout performance at the recently concluded Dragons of Sri Lanka 2026 Awards, securing a total of nine awards comprising two Gold Dragons, one Silver Dragon and six Black Dragons, among the festival’s highest overall award tallies, a company news release said.

Gold Dragon wins for Phoenix Ogilvy and Ogilvy Digital, together with the seven additional recognitions across multiple categories, highlighted Ogilvy’s ability to combine creativity, strategic thinking and commercial effectiveness to deliver business results.

Organised by the 4As Sri Lanka, the third edition of Dragons of Sri Lanka shortlisted more than 50 agencies and corporates, making it one of the country’s most competitive marketing communications awards. These local awards, along with the chapters in Malaysia and Pakistan are part of the Dragons of Asia platform, one of the region’s leading programmes for marketing communications effectiveness, with entries being judged on strategy, originality, execution and measurable results.

Ogilvy Digital accounted for eight awards in total, including a Gold Dragon in the Business & Trade Marketing category, and a Silver Dragon in the Innovative Idea or Concept category. The Agency additionally received six Black Dragons across the categories of Innovative Idea or Concept, Business & Trade Marketing, Content Creation, Small Budget, Event or Experiential, and Brand Trial or Sales Generation.

Commenting on the achievement, Sajith Weerasinghe, Chief Operating Officer of Ogilvy Digital, said, “These recognitions reflect the breadth of capabilities we’ve built across strategy, creative, content, experience design, technology and performance marketing. The fact that the work was recognised across so many different disciplines demonstrates our ability to apply creativity to a wide range of business challenges and objectives. We’re proud that this achievement spans multiple clients, categories and types of work, reflecting both the versatility of our people and our commitment to delivering results.”

The Ogilvy Group’s second Gold Dragon win was Phoenix Ogilvy’s recognition in the Product Launch or Re-Launch category for the relaunch of American Premium Water. It was a multi-dimensional campaign which refreshed the identity and rejuvenated the positioning of one of Sri Lanka’s pioneering bottled drinking water brands, bolstering its 30-year heritage while connecting with a new generation of consumers.

Commenting on the win, Siddhartha Roy, Chief Operating Officer at Phoenix Ogilvy, said, “There’s always something special about reimagining a brand with a rich heritage. American Premium Water has been a trusted name in Sri Lanka for more than three decades, but the challenge was to make it relevant and compelling for a new generation of consumers. We created a new blueprint for growth for the brand’s positioning, proposition and visual identity, and manifested it through design, packaging and storytelling. To see that transformation recognised with a Gold Dragon, and more importantly reflected in the brand’s renewed momentum in the market, makes this a particularly rewarding achievement.”

The Ogilvy Group Sri Lanka operates across multiple marketing communication disciplines and comprises over 290 staff in creative, strategy, digital, media, public relations and integrated communications. As part of the global Ogilvy network, the Group partners with leading local and international brands to create integrated campaigns that build brands, influence behaviour and drive business growth.

Continue Reading

Business

Musical tribute to Fr. Marcelline Jayakody held in California

Published

on

Rev. Fr. Rashmi M. Fernando with the performers at the event

A musical tribute celebrating the life and legacy of Rev. Fr. Marcelline Jayakody, OMI, renowned for his contribution to Sri Lankan arts, music, culture and religious harmony, was held in California with the participation of a large gathering of Sri Lankans.

Titled “Sri Lanka Rani Maniye,” the event was organised by the Sri Lankan Catholic Community in California (SLCCC) under the guidance of Rev. Fr. Rashmi M. Fernando, S.J.

Shalika Perera singing at the event

The programme honoured Fr. Jayakody, affectionately known as “Pansale Piyathuma” (The Priest of the Temple), for his efforts to promote Buddhist-Catholic understanding, interfaith dialogue and a shared Sri Lankan identity.

The event brought together members of the Maha Sangha, the Consul General of Sri Lanka in Los Angeles, musicians, singers, donors, parents, children and members of the Sri Lankan community from Los Angeles and other parts of Southern California.

Music, song and Sri Lankan cultural traditions featured prominently, with organisers placing particular emphasis on introducing the country’s artistic and cultural heritage to younger generations of Sri Lankans growing up overseas.

The programme also highlighted the importance of community unity, religious harmony and mutual respect among Sri Lankans living abroad.

Rev. Fr. Fernando told the gathering that the event marked only the beginning of efforts that could achieve more through unity “for the pride and greater good of our motherland, Sri Lanka.”

The organisers thanked the performers, volunteers, donors and well-wishers who contributed to the event, which concluded as a celebration of Fr. Jayakody’s enduring cultural legacy and the Sri Lankan diaspora’s continuing connection with its homeland.

Continue Reading

Business

Hayleys Fentons completes Rs. 1 bn manufacturing facility in Wathupitiwala

Published

on

Hayleys Fentons Limited has completed construction of a state-of-the-art manufacturing facility for Shield Restraint Systems (Pvt) Ltd at the Wathupitiwala Export Processing Zone, with the project completed on schedule within approximately 14 months.

The project, valued at more than Rs. 1 billion, commenced with the laying of the foundation stone on January 7, 2025. It was undertaken by the project arm of Hayleys Fentons, with Design Consortium International (Pvt) Ltd serving as the principal design consultant.

The facility has been designed to meet international industry standards and incorporates advanced safety and energy-efficiency features. A pre-engineered building structural system was used to facilitate faster construction and optimise project costs.

The new facility will manufacture safety restraint systems for the international automotive industry through Shield Restraint Systems.

Hayleys Fentons Deputy Managing Director – Projects Sujith De Alwis said the timely completion of the project demonstrated the company’s engineering and project management capabilities and the ability of Sri Lankan construction expertise to meet stringent international standards.

Hayleys Mobility Executive Director Roshani Dharmaratne said the project required detailed planning, quality management and coordination across multiple disciplines.

Sujith De Alwis, Deputy Managing Director – Projects of Hayleys Fentons Limited and Roshani Dharmaratne, Executive Director of Hayleys Mobility Limited

Chairman Design Consortium Migara Alwis said the project further strengthens its portfolio in specialised industrial construction and supports investment linked to Sri Lanka’s participation in the global automotive supply chain.

Continue Reading

Trending