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HOLLAND’S LEGACY OF DUTCH BURGHERS

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by ECB Wijeyesinghe

Holland has been mentioned so often in these columns recently that one cannot help lamenting the almost mass exodus of a small but important section of our population in search of fresh pastures.

One would have thought that all good Burghers when they die go to Holland, but unfortunately that is not the case. Now they prefer to go to Australia to live, and leaven that vast continent with their traditional contributions, spiced, I am sure, with a little bit of culture of Sri Lanka.

Regular globe-trotters tell me that it is not possible these days to walk through the streets of Melbourne or Sydney without hearing the crackle of kokis or scenting the delicate aroma of breudher studded with a thousand raisins or listening to the sweet sounds of things like fuggetti and poffertjes struggling to be born.

Though a British Prime Minister, in a moment of pique once said “In matters of commerce the fault of the Dutch is giving too little and asking too much,” the descendants of those who came here with the Dutch invaders have left behind a legacy of law, literature and lines of communication of which any nation could be proud. I was lucky to have been associated in my early life with three or four of the most piquant personalities of this generation, and they all happened to be Burghers.

KEUNEMAN

During that period, once walking along the corridors of Lake House where I worked, I came across a spruce debonair young man, with his hair neatly brushed and exuding the aroma of an expensive pomade. His clothes were cut in the latest style, I do not know whether they were Bond Street or Saville Row, because I could not aspire to anything better than the Queen’s House tailor at First Cross Street, Pettah, who had a little shop opposite F.X. Pereira’s.

I asked the omniscient P.C.A. Nelson the secretary who this charming young man was, and he said with bated breath that he was Keuneman, the son of the Supreme Court judge. He had just come out from Cambridge where he was President of the Union. Not since James Peiris had we had a president of the Cambridge Union Society, and it was with a feeling of awe that we approached this thing called Keuneman.

In hushed whispers my informants added he was a Communist. My idea of Communism was a cross between a man-eater and woman-hater. Keuneman was neither. As a matter of fact he looked not only like a human being but as one who had not yet completely shaken off the bourgeois Burgher environment from which he had sprung. He liked good food and knew the difference between cheap Spanish wine and Napoleon brandy. He could distinguish between the Russian delicacy and the roes that pass off as caviar.

Later I learned that he owed his good looks not only to his handsome father, but his grandmother, a Miss Ernst, a woman who was playfully referred to at the time as the Matara diamond. I also soon discovered that, despite his academic distinctions, he was inclined to tolerate common men gladly and it was not long before all his colleagues started addressing him as Pieter.

He was a remarkable phenomenon, a disciple of Lenin eating out of the hand of Ceylon’s arch-capitalist. But D.R. Wijewardene was no fool. He knew his onions and liked them even though they were red. D. R. W. not only had a nose for news but for newsmen and then he sent Pieter in to bat. His first few scoring strokes reached the fence. His epigrammatic and pungent style won for the “Daily News” a large number of new readers. His pieces on the topics of the day often had to be read between the lines. That was where the fun lay. The crimson streak was always there. They were, one might say, “fortiter in re, suaviter in modo.” To those who have forgotten their Latin the old saying can be paraphrased to mean, the red hand in the blue velvet glove.

After occupying for two or three years a ringside seat in the capitalist arena or, to put it another way, after being a sentry in what Marxists considered the Citadel of Sin, Pieter left Lake House with the blessings of the Boss to give to his Party what was meant for mankind. He tramped the streets after quitting a luxurious home to disseminate his creed.

At this stage he was assisted by his first wife, Heidi, a beautiful Jewess, the daughter of a rich Austrian banker, whom he had converted to his way of thinking in Cambridge. Heidi had forgotten many things, but not a dinner party, which her father had given when she was a girl. There were many delicious dishes on that particular occasion but the “piece de resistance” was the dessert. It was a slice of fresh pineapple, which had been obtained at great expense from the fruiterer in Paris.

After all the guests were served, Heidi too, was given a small piece of the luscious fruit. The memory of that taste was never erased. Now this is the sad part of the story. When Heidi came to Ceylon it was the pineapple season and a fruit for which her father had probably paid £5 could be bought at the Borella market for 50 cents. So Heidi revived the memory of the Vienna dinner in a big way.

She indulged in her weakness for her favourite fruit without compunction. She had pineapple for breakfast. pineapple with lunch, pineapple for tea and pineapple after dinner. But Heidi was allergic to the succulent fruit. Big boils broke out and her beautiful face was disfigured for a while. The tropical climate, too, affected her health badly and Heidi bade goodbye to Ceylon leaving behind the memory of a sweet personality.

WENDT

I had several other Dutch Burgher friends at Lake House. One of them was Lionel Wendt, who had been commissioned by the Boss to design and set up an up-to-date photographic studio – Chitrafoto. Pianist, camera artist and brilliant conversationalist, he was regarded as the brightest spirit among the cultural elite of his time. He was like an electro-magnet.

Wherever he went, men gathered round him like flies round a honey-pot. They stood and listened fascinated by the sparkle of his witticisms. A hub-bub of laughter accompanied every remark of his. He never missed a classical concert of music or a serious play. I still treasure a caustic note he sent me after seeing a poignant drama called “The Cardinal.” He was exceptionally hard on the heroine played by the daughter of a famous Colombo physician.

Wendt grew his hair long, like his teacher Mark Hambourg, and in the manner of most young men of the present generation. But there the resemblance ends. Wendt, however, neglected his health. His only physical exercise consisted of running through the musical scales on his grand piano, pedalling his way to the glorious climax of a Beethoven sonata or in the alternative lifting his beloved Leica camera on and off tripods to catch the passing mood of some interesting face no matter where.

His early death was a tragic loss to art and artists. His name, however, has been immortalized by a building erected by his intimate friends. It was a well-meant effort but every week thousands of perspiring theatergoers spend their purgatory on earth before crossing over to meet their patron saint. Lionel, must be in some corner of the celestial regions practising a Bach fugue on a golden harp.

LIST

Talking of Dutch Burgher friends, I wish I had the space to write something of the incomparable Hilaire Jansz, journalist and gentleman, or of the versatile Arthur Van Langenberg, the man with a heart of gold. Each of them deserves much fuller treatment from abler hands than mine. Talking of the Burghers who have left their mark on the history of our age, one can provide a list which is as long as the Dutch canal that runs between Colombo and Puttalam. I do not wish to repeat the names of celebrities like Lorenz, but there were hundreds of others whose names will ring a bell.

I am appending just a few that come readily to mind, in order to jog the memory and encourage readers to recall picturesque figures who have passed away. Here are a few: Cox Sproule, R.L. Spittel, James Van Langenberg, Evelyn Jansz, Wace de Neise, Martin Gerreyn, L.E.Blaze, Andreas Nell, Donovan Andree, Durand Altendorf, Arthur Ephraums, Frederick Dornhorst, E.H.Joseph, Percy Cooke, S.P. Foenander and Hector Van Cuylemberg.

There were heaps of families, too, whose names will not be forgotten too early: The Leembruggens, Ludovicis, Greniers, Van Dorts, Colin-Thomes, Morgans, Van Rooyens, Wrights, Herfts, Princes, Kochs, Spaars, Van der Straatens, Rodes, Nicholases, Modders, Sansonis, Potgers, Beekmeyers, Albrechts, Speldewindes, Schokmans, de Kretsers, Kelaarts, Maartenszes, Ernsts, de Voses, Nelsons, Deutroms, Van Geyzels, Daniels, Vollenhovens, Orrs, Macks, Brohiers, Forbeses, Bulners, Ludekens’, Milhuisens, Vanderwalls, Keegals, Driebergs, de Jongs, Christoffelszi’, Buultjens’, Bevens, Schraders, Loos’, Martins, Bartholomeus’, La Brooys, Hays, Heyns, Schneiders, Bilsboroughs, Marcuses, Ludowyks, Horans, Woutersz’, Ferdinands’, Martenstyns, Joachims, Casperszes, Kreltzhelms, Alvises, de la Mottes, de Zilwas and hundreds of others.

ONDAATJE

Just one word more and this is from Stanley Suraweera who wishes to get the Ondaatje record straight. He writes:

As I do not want a hornets’ nest buzzing around my ears, although I think I richly deserve it, for dropping that brick, I have to say that what I meant to say (although I did not) was that Quint Ondaatje was the greatest Ceylonese of those who took part in European politics.

True, Quint’s grandfather, Dr. Michael Jurgen Ondaatje was an Indian – from Arcot, the capital of the Carnatic in Southern India. He came out to Sri Lanka in 1659 to medically treat the wife of Adrian vander Meyden, the first Dutch Governor of this country. He not only cured the lady but settled down here for good. Quint of the third generation of these fabulous Ondaatjes rightly claimed to be a Ceylon national.

(From ECB Wijeyesinghe’s The Good at their Best first published in 1976)



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Features

Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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