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GroupM crowned as the top Sri Lankan agency across Digital & Media

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Sweeps Campaign Asia AGENCY OF THE YEAR Awards 2022

GroupM, the world’s leading media investment management firm with over 20 years of presence in Sri Lanka’s media industry bagged the most sought-after accolades at the Campaign’s Agency of the Year awards, 2022.

Campaign’s Agency of the Year awards recognize inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. With results tabulated by PwC, this is the only award show to honor agency excellence considering all aspects of an agency operation including Client Work, Talent Management, Culture, Innovation, Business Resilience & much more.

Sri Lanka as a market competes in the “Rest of South Asia” categories which comprises all South Asian markets excluding India & Pakistan due to their scale.

In the Rest of South Asia DIGITAL Agency of The Year category GroupM Sri Lanka beat all South Asian competitors to win GOLD.

In the Rest of South Asia MEDIA Agency of The Year category GroupM was the highest awarded Sri Lankan agency and had the unique achievement of winning with 2 of its entities with Mindshare Sri Lanka & Wavemaker Sri Lanka both grabbing SILVER. Gold in this category was won by Mindshare Bangladesh.

“Sri Lanka as a country has undergone its most difficult year since independence due to the ongoing economic crisis. In this backdrop, GroupM Sri Lanka’s performance is doubly impressive and is a source of immense pride for the regional leadership of GroupM. We have no doubt that GroupM Sri Lanka will continue to outperform and lead the market for years to come”, commented Sriram Sharma, Senior Vice President – Sri Lanka, Bangladesh & Marketing South Asia.

In celebrating the local wins, Namalie Herath, Managing Partner GroupM Sri Lanka said, “Our mantra is simple; you don’t get what you wish for, you get what you work for. We are committed to raise the benchmark in an ever-evolving media landscape and transform our service offering to all our partners as the No.1 Digital & Media agency in Sri Lanka.”

Shalendra Mendis, Director – Digital GroupM said “The GOLD for Digital Agency of The Year reaffirms GroupM’s undisputed leadership in the industry. A people-first approach, brave investments, and a relentless drive for innovation ensured our digital business thrived amidst the market turbulence. GroupM has won 3 Golds and 1 Silver in the last 4 years of applying for Digital AOTY, which reflects consistent leadership that is unparalleled in the industry. Immensely proud of all our teams”

GroupM is a WPP company and is the parent company to the agencies Mindshare, Wavemaker, EssenceMediacom, Motivator, & m/SIX with over 20 years presence in the Sri Lankan media industry. GroupM is proud to partner the largest portfolio of media clients in the country, ranging from large multinationals, local conglomerates, state enterprises, SMEs and ecommerce-tech-based businesses.

Together with its specialist units – GroupM Digital, GroupM Investment and GroupM ESP, GroupM has extended its service offering to be relevant to the evolving market conditions and consumers including digital, outdoor, activations, partnerships, data, tech, and content. The agency also prides itself in being the key driving force propelling the digital media ecosystem in the country and is considered the knowledge hub of media.



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Cyber heist at External Resources Dept: Funds diverted in email hack, CID probe underway

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Deputy Finance Minister Dr. Anil Jayantha Fernando

A suspected cyber fraud targeting Sri Lanka’s Department of External Resources has triggered a high-level investigation after hackers allegedly manipulated official email communications to divert funds to unauthorised overseas accounts, Deputy Finance Minister Dr. Anil Jayantha Fernando said.

The sophisticated breach is believed to have involved the interception and alteration of email exchanges between the Department and Export Finance Australia, raising serious concerns over vulnerabilities in the Government’s digital financial communication systems.

According to the Deputy Minister, the fraud came to light following suspicious changes detected in bank account details linked to a payment transaction involving India. This anomaly prompted officials to scrutinise prior correspondence, eventually uncovering what appears to be a coordinated cyber intrusion designed to reroute funds.

“This was not a routine technical glitch. There is clear indication of external interference where communication trails have been tampered with,” Jayantha said, noting that complaints had already been lodged with law enforcement authorities.

“Investigations are now being handled by the Criminal Investigation Department (CID), which is probing the extent of the breach, the financial losses incurred, and the possible involvement of international cybercrime networks”.

Financial analysts warn that the incident underscores growing risks faced by state institutions engaged in cross-border financing arrangements, particularly when relying heavily on unsecured or inadequately protected communication channels.

The Department of External Resources plays a pivotal role in managing Sri Lanka’s foreign-funded projects and liaising with international lenders and export credit agencies. Any compromise in its communication systems could have far-reaching implications for investor confidence and the country’s financial credibility.

Authorities are expected to review existing cybersecurity protocols across key financial institutions in the wake of the breach, with calls mounting for tighter safeguards, encrypted communications, and multi-layer verification systems for fund transfers.

Meanwhile, officials remained tight-lipped on the exact quantum of funds involved, citing the ongoing nature of the investigation. However, sources indicated that the attempted diversion was significant enough to raise alarm at the highest levels of the Finance Ministry.

The incident adds to a growing list of cyber-related financial threats confronting governments worldwide, highlighting the urgent need for robust digital governance frameworks as Sri Lanka continues to engage with international financial partners.

By Ifham Nizam

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Sun Siyam Pasikudah marks the New Year at the shore of Sri Lanka’s rising coast

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There is something about Avurudu that naturally fills every corner of Sri Lanka with energy and connection, and this year, that spirit extended to the shores of Pasikudah. At Sun Siyam Pasikudah, part of the Prive Collection within The House of Siyam, the Sinhala and Tamil New Year was celebrated on 14 April with a vibrant, full day programme that brought together guests and team members in true festive spirit, warm, lively, and centred around shared traditions and generous feasts.

The day followed the rhythm that Sri Lankan families know well. At the auspicious hour determined by the almanac for the New Year, the hearth at The Kitchen was ceremonially lit and the milk pot set to boil, symbolising warmth, unity, and the drawing in of abundance for the year ahead. This followed another auspicious moment at noon where a Traditional Sweet Table was laid out, where kiribath, kokis, kavum, aasmi and more were on offer, prepared by the resort’s culinary team and enjoyed by guests who had gathered, some for whom this was the most natural thing in the world, and others encountering the tradition for the very first time.

From 3:00 PM onwards, the afternoon opened into games. The resort grounds hosted the full run of Avurudu classics: Kana Muttiya (Pot Breaking), Kaba Adeema (Tug of War), Banis Kama (Bun Eating Contest), Balum Pipirawima (Balloon Blowing), Kotta Pora (Pillow Fighting), the Sack Race, Spoon Race, Blindfold Yogurt Feeding, Eyeing the Elephant, and Finding the Coin on the Plate. Guests of all ages joined in, and the kind of laughter that filled the afternoon is really the only way to describe what Avurudu at its best feels like.

“Avurudu is one of those occasions where the feeling in the air does all the work. The auspicious timings, the lighting of the hearth, the sweet table, the games in the afternoon: each of these carries its own meaning, and when you observe them properly and together, the day takes on a quality that is hard to replicate at any other time of year. We wanted our guests, wherever they had travelled from, to feel genuinely part of that, not simply watching from the outside. I think the day showed that Pasikudah is a place where that kind of celebration feels entirely at home,” said Arshed Refai, General Manager, Sun Siyam Pasikudah

The celebration is also a reflection of a broader moment for this stretch of the Sri Lankan coast. Pasikudah has long been known among those who seek it out: a bay of extraordinary calm and clarity, unhurried in a way that the island’s busier coastal destinations rarely are. What has shifted in recent years is that more people are finding it. Sri Lanka welcomed over 600,000 international visitors in the first quarter of 2025, generating tourism revenue of USD 1.025 billion, and the East Coast is increasingly part of that conversation. Sun Siyam Pasikudah has been central to placing Pasikudah on that map.

The resort’s 34 pavilions, offered in one and two bedroom configurations across garden and beach settings, are styled in a way that is quietly striking: monochrome interiors with warm golden accents, spacious and well-considered, always with the ocean close by. Dining is spread across The Kitchen, The Cellar, The Slice and Grill, The Tea House, and The Bar, with destination dinners available for guests who want a private evening under the stars. Sailing excursions along the coastline, spa and wellness, and encounters with local arts and crafts complete what Sun Siyam Pasikudah offers throughout the year.

 

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Allianz Avurudu Negam returns, easing the journey home

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During the Sinhala and Tamil New Year, a time defined by togetherness, tradition and returning home, Allianz Insurance Lanka Limited once again stood alongside Sri Lankan communities by continuing its Avurudu Negam initiative for the second consecutive year, expanding its reach to support families during the festive travel period.

Building on the positive response to last year’s programme, Allianz Avurudu Negam 2026 was shaped to make the journey home special and loved during Avurudu. In response, Allianz offered ticket refunds to eligible passengers travelling on the Galu Kumari service from Maradana, supporting passengers journeying home to celebrate the New Year with loved ones.

Passengers boarding from Maradana and Fort and travelling beyond Galle up to Belliatta were eligible for the refund, helping make the journey home more affordable at a meaningful time of year. Acknowledging that financial strain frequently continues even after the celebrations conclude, Allianz extended the refund window until 30th April, easing the cost of returning to Colombo after Avurudu.

To complement this support, Allianz added a heartfelt touch rooted in New Year tradition. Traditional oil cakes were distributed to passengers boarding from Maradana, allowing families to take a familiar symbol of Avurudu back home and share it around their festive tables.

Allianz also prioritised protection during this period. Passengers eligible for the refund were given the option to obtain free Allianz Personal Accident Insurance, reflecting the belief that protection does not end with a journey, but continues wherever people go. In addition, these passengers were included in an LKR 1 million raffle draw, as an extension of the existing campaign, offering one winner shopping vouchers redeemable at outlets of their choice and support that extends beyond the New Year season.

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