Connect with us

Business

‘Global communication market to boost local economy and country image’

Published

on

Wire Communication Consultancy (WCC) Group announced its accelerated growth momentum with the expansion of its Strategic Public Relations, Communications and Corporate Reputation Management services to Maldives, Australia and New Zealand, setting up operations in the Asia-Pacific region.

The entry in to a global communication footprint would further solidify WCC’s presence and fortify its contribution to the strategic communications and reputation management industry, paving the way for multifold impactful partnerships across the region to channel its services. The WCC Group constantly research and innovates in core areas primarily in strategic public relations, reputation management, crisis communications, new age digital corporate communications and online reputation management, and PR Technology led research, monitoring and intel services.

Commenting on the expansion, Group Chairman of Wire Communication Consultancy, Ashan Kumar stated, “According to research analysts the global communications market is predicted to grow from $500 billion in 2020 to approx $800 billion by 2026 with an average compound annual growth rate (CAGR) of 17.9 percent. Global expansion has been the next step in our growth trajectory and a top priority of our business planning for the past couple of years, and the groundwork for same has been profiled with deep dedication and agile attention. While volatility, uncertainty, complexity and ambiguity (VUCA) continue, “communication” remains the common constant in all dynamics. Our team is constantly engaged in continuous research and service expansion to best serve our valued clientele while ensuring that our personified service offerings meet demands of time, creating the core purpose of communications, which as we believe is ‘Impact and Action’. We are proud to state that today a local Public Relations Consultancy and Reputation Management ideation is now truly global and the stage is now set for our next generation of Communication Entrepreneurs whom we define as ‘Communipreneurs’.”

The Strategic Communications Consultancy Group will further aim to fill the gap for customized Public Relations solutions, catering to all diverse economic and social segments.

“We continue to uphold our core strength in our organization – “our team”, which is undoubtably, our greatest asset. Our approach is grounded in the confidence that we have of our team’s commitment and ability to take initiative in catering the best to our present and future clients – local and beyond. The Group is confident that extending its offerings across borders will spotlight Sri Lankan ability and talent.



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

British Council Sri Lanka launches soft skills workshops to elevate learning and empower communication

Published

on

The British Council team answering questions on Corporate English Solutions from leading corporates about professional development skills courses

The British Council Sri Lanka has launched Corporate English Solutions (CES), tailored to the Sri Lankan corporate and education ecosystem, aimed at helping organisations strengthen workplace communication and professional development.

The launch event took place recently at the NH Collection, Colombo 3, gathering corporate partners, clients and education stakeholders throughout the country.

CES extends the British Council’s long-standing work in English language education and teacher training into a dedicated offering for the corporate sector. The launch introduced two new components to the British Council’s presence in Sri Lanka such as public workshops and teacher training programmes, open to learners and educators beyond the organisation’s existing corporate and academic partners. Guests at the event were shown a short video introducing Corporate English Solutions before the formal proceedings began.

Talal Meer, British Council Regional Business Development Director, South Asia, welcomed guests and introduced the British Council’s team in Sri Lanka. In his remarks, Meer set out the scope of the CES launch, covering the introduction of public workshops in Sri Lanka, the rollout of teacher training programmes, and an overview of the CES product portfolio. Meer’s role covers educational partnerships in the South Asia region, and his address framed the Sri Lanka launch within the British Council’s broader regional strategy.

Continue Reading

Business

Ogilvy Group tops award tally at ‘Dragons of Sri Lanka’ 2026

Published

on

Ogilvy Group Sri Lanka delivered a standout performance at the recently concluded Dragons of Sri Lanka 2026 Awards, securing a total of nine awards comprising two Gold Dragons, one Silver Dragon and six Black Dragons, among the festival’s highest overall award tallies. Gold Dragon wins for Phoenix Ogilvy and Ogilvy Digital, together with the seven additional recognitions across multiple categories, highlighted Ogilvy’s ability to combine creativity, strategic thinking and commercial effectiveness to deliver business results.

Organised by the 4As Sri Lanka, the third edition of Dragons of Sri Lanka shortlisted more than 50 agencies and corporates, making it one of the country’s most competitive marketing communications awards. These local awards, along with the chapters in Malaysia and Pakistan are part of the Dragons of Asia platform, one of the region’s leading programmes for marketing communications effectiveness, with entries being judged on strategy, originality, execution and measurable results.

Ogilvy Digital accounted for eight awards in total, including a Gold Dragon in the Business & Trade Marketing category, and a Silver Dragon in the Innovative Idea or Concept category. The Agency additionally received six Black Dragons across the categories of Innovative Idea or Concept, Business & Trade Marketing, Content Creation, Small Budget, Event or Experiential, and Brand Trial or Sales Generation.

Commenting on the achievement, Sajith Weerasinghe, Chief Operating Officer of Ogilvy Digital, said, “These recognitions reflect the breadth of capabilities we’ve built across strategy, creative, content, experience design, technology and performance marketing. The fact that the work was recognised across so many different disciplines demonstrates our ability to apply creativity to a wide range of business challenges and objectives. We’re proud that this achievement spans multiple clients, categories and types of work, reflecting both the versatility of our people and our commitment to delivering results.”

Continue Reading

Business

Anjalie Munasinghe appointed Secretary of CIPR International

Published

on

Anjalie Munasinghe, Manager, PR & Social Intelligence at Mark and Comm, appointed Secretary of CIPR International

Mark and Comm, Sri Lanka’s leading boutique public relations and communications agency, today announced that Anjalie Munasinghe, its Manager, PR & Social Intelligence, has been appointed Secretary of CIPR International, the international chapter of the Chartered Institute of Public Relations (CIPR).

Munasinghe brings more than ten years of experience in PR, account management and media monitoring across some of Sri Lanka’s leading agencies. She joined Mark and Comm most recently from AdFactors PR Sri Lanka, where she served as Consultant, Digital Reputation Management, overseeing real time media intelligence and analysis for clients. Before that she was Manager, Public Relations at MullenLowe Sri Lanka.

Her career also spans Senior Public Relations Executive at HardTalk, close to eight years as Public Relations Executive at NGage Strategic Alliance, where her clients and her early training as an AV Coordinator at Ogilvy Sri Lanka. She is a specialist in social listening, crisis communications, sentiment analysis and real time media monitoring, and continues to contribute as an expert commentary or voice to the national media.

CIPR International connects public relations practitioners across five continents and is one of the largest and most diverse sectoral groups within the Chartered Institute of Public Relations, with close to 1,000 members. Mark and Comm’s Managing Director, Thanzyl Thajudeen, also sits on the CIPR International Committee, making Munasinghe’s appointment the second held by someone from the agency and from Sri Lanka.

Taazima Kala, Chair of CIPR International, said: “Anjalie brings the kind of practitioner experience and regional insight the Committee relies on. Her work across Sri Lanka’s public relations industry, particularly in crisis communications and media intelligence, speaks for itself, and we look forward to her contribution as Secretary.”

Continue Reading

Trending