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Gamperaliya: The Greatest Masterpiece of Sinhala Cinema

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PLACES, PEOPLE & PASSIONS (3Ps)

Dr. Chandana (Chandi) Jayawardena DPhil
President – Chandi J. Associates Inc. Consulting, Canada
chandij@sympatico.ca

Early Movies

When I was very young, my parents started taking me to see popular, animated movies produced by Walt Disney. They took me to see my first Sinhala movie when I was three. I don’t remember too much about that movie – ‘Sooraya’ except that one of the main actors was Alfred Edirimanne, a good friend of my father. A couple of years later I remember watching another Sinhala movie – ‘Daivayogaya’ which was memorable mainly because of beautiful singing by Rukmani Devi, and the first-ever movie appearance by a handsome young supporting actor – Gamini Fonseka. When one of my uncles took my elder sister and me to see ‘Kavata Andare’ at the Ritz Cinema near our house at Borella in 1960, I thought that Eddie Jayamanne was hilarious acting as the famous court jester of a Sinhala king.

Ranmuthu Duwa’ and ‘Dr. No’

When I was a kid my favourite Sinhala movie was ‘Ranmuthu Duwa’ (Island of Treasures). In 1962, my parents took my two sisters and myself to the Sapphire Cinema in Colombo to see this first colour full-length Sinhala movie. With a budget of Rs. 400,000, it was the most expensive movie made in Ceylon, up to that point. It broke all box office records in Ceylon and its initial run in over 20 cinemas went beyond 100 days. It also made three young actors – Gamini Fonseka, Joe Abeywickrama and Jeevarani Kurukulasuriya, mega stars. Like all my eight-year-old friends, I became an ardent fan of Gamini Fonseka, who was only 26 then.

It was co-produced by Ceylonese Shesha Palihakkara and British-American Dr. Arthur C. Clarke and directed by Canadian Mike Wilson. It showed, for the first time, the underwater wonders of the seas around Ceylon, which had barely begun to be explored. In an era when Sinhala cinema was dominated by formulaic movies influenced by popular, melodrama Indian movies and music, ‘Ranmuthu Duwa’ was a breath of fresh air and set a trend. It had only three songs (compared to an average of eight songs per Sinhala movie made since 1947), all originals that made a new generation of musicians led by Amaradeva very popular over the next few decades.

Maha Kappina Walauwa in Balapitiya

Two months after that, my father told me one evening, “Chandana, let’s go for a walk by the beach.” Our walk ended at the Savoy Cinema and he surprised me by taking me to watch ‘Dr. No,’ the first 007 movie with Sean Connery as James Bond. My father had read a few books of Ian Flemming, and explained to me that the character of James Bond was loosely based on the author’s life. From then on, I became a ‘Picture Pissa’ or a movie buff. I commenced keeping a record of all movies I watched and rated them with my own star system, rating movies between one star and five stars.

Chosen to Act in ‘Gamperaliya

One day at Bambalapitiya Flats I was playing cricket in the backyard of the house of one of my friends, Rohitha Wickremeratne. One of his elder brothers, who was much older than us, around his mid-twenties, was involved in stage plays and movie making. Dharmasiri Wickremeratne was watching me closely and Rohitha told me that his brother would like to have a quick chat with me. “Chandana, would you like to act in a movie?” was his question.

Two days later, we had three unexpected visitors arriving at our house in the evening. Film Director Lester James Peries, Film Editor Sumithra Gunawardena and Cinematographer Willie Blake, who was a neighbour of ours, came to see me and my parents. That evening I was chosen for the role of Tissa, in the movie ‘Gamperaliya.’ I was over the moon with excitement!

Shooting on Location

Lester decided that none of the scenes of ‘Gamperaliya’ would be shot in studios. One of my scenes was filmed in the Balapiitya railway station, where my screen mother dropped me off to take the train to school. Another scene was when I was transported in the family horse cart, but due to a problem with the old horse used for that scene, Lester decided to drop that scene.

Most of the other scenes were shot at a colonial manor house of a former village headman. This house – Maha Kappina Walauwa in Balapitiya was a beautiful, large and a historic building. The whole cast stayed there for weeks. This was a novel experience for me. My father travelled with me and stayed with me during shooting periods.

Lester and Sumithra in 1962.

Directed by the Greatest Movie Director of Ceylon

Lester was a very nice gentleman and had a smooth way of directing his actors and crew. In one scene my fellow actors were engaged in a family discussion. As I was not expected to appear in that scene, I was watching the process while leaning against a pillar in the meda midula (middle garden) of the house. The master movie director looked at me and softly said: “Baba, just remain in that pose and look at your screen mother and sisters, the same way you would look at your own mother and sisters.” He then gently signalled Willie Blake to move the camera from Punya Heendeniya, Trilicia Gunawardena, and Shanthi Lekha to do a close-up of me. I did not even feel that I was acting, but that scene was memorable and very natural.

I watched Lester directing the main actor – Henry Jayasena, and then newcomers – Tony Ranasinghe and Anula Karunatilake who debuted their long and successful movie careers with ‘Gamperaliya.’ I also noticed that the director took a dozen takes of a scene when he was not satisfied. He was a perfectionist.

Lester was a bachelor at that time, but I felt that he had a special connection with his movie editor – Sumithra Gunawardena. They both were graduates of the London School of Film Technique. In 1963, a filmmaking company called Cinelanka was established with the producer of ‘Gamperaliya’ – Anton Wickramasinghe, Lester, and Sumitra as major shareholders. Lester and Sumithra married in 1964 and were together for 54 years until the demise of Lester in 2018.

Hanging out with the Greatest Novelist of Ceylon

During my second visit to Maha Kappina Walauwa, to shoot a traditional New Year scene, I was pleased to meet then 72-year-old Martin Wickramasinghe who was often acclaimed as the father of modern Sinhala literature. His novels had been translated to languages such as English, Tamil, Mandarin, Russian, Japanese, French, Dutch, Bulgarian and Romanian. Martin Wickramasinghe was a legend, and I was fortunate to meet him.

Martin Wickremasinghe’s most famous work include a trilogy of great novels commencing with ‘Gamperaliya(). It was written and first published in 1944. The novel depict the breakup of traditional village life in colonial Ceylon due to the impact of modernisation between the early and mid-20th century. The gradual subversion of the traditional economic and social structure of the village by the commercial culture of the city is portrayed through the story of an aristocratic family in a southern village. The novel has been widely praised for its realism in depicting Sinhala rural life and is considered one of the most important work of Sinhala literature.

Martin Wickramasinghe gave me some tips when we were playing a traditional New Year indoor game played in villages – ‘Panchi’, for a scene. He knew my father well and was impressed that at age nine, I had read some of his books. Why he took special interest in my role, my father told me, was because the character I was playing – Tissa, was loosely based on the author’s childhood. Wickrama Bogoda acted as Tissa when the character became older.

My father had heard that Martin Wickramasinghe was not pleased with Lester James Peries’s choice of cinema idol, Gamini Fonseka, for the role of Jinadasa, who marries the main character of the story, Nanda (my screen sister). The character of Jinadasa was somewhat that of a weaker person and the author felt that Gamini Fonseka appeared to be too strong for the role. Perhaps that was the reason for his arrival on location the day Gamini Fonseka was expected on the sets.

Meeting the Greatest Movie Actor of Ceylon

I was looking forward to meeting Gamini Fonseka. I remember a few special things when I met my idol for the first time. He drove a sylish sports car; he spoke perfect English and smoked a lot. Well, at that time most men smoked. Then he did three things which were memorable to me. He chatted with me and became friendly, then he jokingly lifted me, perhaps to show off his strong muscles, and then he signed my autograph album which I still treasure.

Gamini was an amazing actor. I was watching him crying in a scene when Nanda and Jinadasa’s son died at birth. Without any help, he had tears pouring from his eyes. “Gamini uses a technique known as ‘method acting’ used by actors such as Marlon Brando” my father whispered into my ear, while comparing Gamini to the best Hollywood actor at that time.

In shooting that scene, Lester did something uncharacteristic of him. He was satisfied with only two takes. Lester said, “Cut!” with a big smile. He then turned to his friend and said, “Well done, Gamini. That was simply perfect!” There was a pin-drop silence among all of us who witnessed a piece of brilliant acting by the greatest actor Ceylon/Sri Lanka was blessed to have. Martin Wickramasinghe’s grin and nodding his head, confirmed in my mind that he finally agreed with Lester’s choice for the role of Jinadasa.

Gamperaliya’ becoming the Greatest Sinhala Movie

In 1963, when ‘Gamperaliya’ was released, it was the turning point in Sinhala cinema, as it did away with all the formulaic elements (songs, dance, comic relief and fights) present in popular cinema at that time. It proved the viability of artistic cinema in the country and gave Sinhala cinema a previously absent sense of prestige.

Prior to its public release on December 20, 1963, ‘Gamperaliya’ competed at the third Moscow International Film Festival and won a Merit Certificate. As an actor of one of the five movies nominated for the best film of the year award at the first-ever Sarasaviya Film Awards, I was invited with my parents to the awards ceremony held at the brand-new Asoka Cinema in Colombo 14, in 1964. ‘Gamperaliya’ was judged the Best Film of the year and won seven out of 11 categories of awards.

Then came the history-making big surprise, not only for the producers of ‘Gamperaliya’ and Sinhala Cinema, but for all citizens of Ceylon. In 1965, ‘Gamperaliya’ was awarded the Golden Peacock award for the Best Film at the prestigious Third International Film Festival held in India. The festival was graded ‘A’ category by the Paris-based Federation International de Producers de Films (on par with Cannes, Berlin, Venice, Karlovy Vary and Moscow International film festivals). The festival was chaired by the greatest Indian film-maker Satyajit Ray, who famously had said that “Lester is my closest cinema relative in Asia!”

Gamperaliya’ also won and the Golden Head of Palanque at the Eighth World Review of Film Festivals held in Mexico and won silver at the 1967 Cork Film festival in Ireland. No other Sinhala film before that had won any international awards.

The unprecedented achievements of a Sinhala movie recorded by ‘Gamperaliya’ were celebrated in a few major events held in Ceylon, including an official event organized by the Cultural Affairs Department and the Arts Council of Ceylon. I was proud to be invited to such events.

At that event, when Anton Wickremasinghe told my father, “Ask Chandana to meet Lester at his house to collect his acting fees”, my family was surprised. We never discussed payments as it was simply an honour to appear in such a great movie and work with such an amazing crew. Several months later I walked from Bambalapitiya Flats to nearby Dickman’s Road to Lester and Sumithra’s house and collected my fee. It was Rs. 500. While handing me the envelope, Lester joked: “You know Chandana, for ‘Gamperaliya’ you were paid more than the highest paid actor in Ceylon – Gamini Fonseka!” I was surprised, but then realised that Gamini had acted free in ‘Gamperaliya’!

… To be continued next Sunday in a follow up article titled:

‘My 60-year long Movie Madness”



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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