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Fems AYA Celebrates the first year of its journey of eradicating period poverty

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Fems Aya, the nationwide initiative of Fems, the feminine Sanitary Care brand of Hemas Consumer Brands celebrates its first anniversary of impacting lives and communities by offering awareness on menstrual health and equal access to low-cost high quality sanitary napkins.

Fems launched its purposeful initiative ‘Fems AYA’ on the International Women’s Day – March 8th, 2021, together with like-minded partners who are the Merrill J. Fernando Foundation, the Arka Initiative, Sarvodaya Women’s Movement, and Sarvodaya-Fusion. Dr. Sudarshani Fernandopulle, the State Minister of Primary Health Care, Epidemics and COVID Disease Control graced the event as chief guest supported by media personal

Throughout the past year and right through the pandemic Fems continued to create training and education for 2500 women in local communities in rural villages to plantation workers and youth. Training programmes were conducted, both virtually and in person, with the support of the project partners.

Being a progressive corporate leader, Hemas Consumer Brands was the first corporate that decided to live its purpose within the organization by implementing an in-house free distribution of Fems AYA sanitary napkins to 6700+ employees of both genders. This internal distribution amongst their workforce helped further push the normalization of the conversation among their personal and professional settings. The product itself played the role of delivering access to an affordable and high-quality menstrual hygiene product, but the drive encouraged all team members to get involved in the all-important discussion on menstrual health and hygiene.

The lack of knowledge about menstrual health and hygiene and the social stigma attached to periods hold back most people from talking about these topics openly. Hemas Consumer Brands believes that irrespective of gender, everyone should be able to speak about menstrual health and hygiene openly while menstrual education must be a part of society, which in turn will end the stigma surrounding menstrual health. In this regard, men can play a big role by taking the message across society and normalizing this conversation.

Along with the nationwide awareness initiative, Fems introduced Fems AYA, to address the need for an affordable sanitary napkin for Sri Lankan women. Fems AYA, a high-quality cotton-feel sanitary napkin with wings is manufactured in line with international standards and helps women stay comfortable and confident. All the raw materials used in its production meet the necessary safety standards, and it comes with a soft cotton-feel sheet for the woman’s comfort and wings for maximum protection.

Fems a brand that understands the needs of every Sri Lankan woman and delivers the promise of superior comfort and protection. Fems is available nationwide and is accessible to consumers in both urban and rural areas. As one of Sri Lanka’s leading sanitary care brands, Fems has won the hearts of many Sri Lankan women over the years and is renowned for providing superior comfort, protection, and cleanliness for women to rise above.



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Birthday gift turned lifeline: US-based young environmentalist steps up for Sri Lanka

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Birthday becomes an act of compassion; Daham and Consul General Charith Yattegoda (R)

For Daham Perera, a December birthday celebration this year became something far more meaningful than cake, candles or gatherings with friends. Instead, it turned into a deeply personal act of solidarity with a country he calls his motherland.

Perera, a young environmental enthusiast based in Los Angeles, says his bond with Sri Lanka remains unbroken despite living thousands of miles away. “Although I live in America, my parents and all my relatives live in beautiful Sri Lanka. That connection is something I carry with me every day, he said.

Having visited Sri Lanka in August, Perera spent weeks traveling across the island, reconnecting with relatives and visiting historical and environmentally significant sites. “I saw the true beauty of Sri Lanka – its people, its biodiversity, and its rich heritage. Those memories are among the most beautiful in my life, he recalled.

That joy, however, was short-lived. Soon after his return, the devastating Ditwah cyclone struck the island, leaving a trail of destruction. Homes were damaged, livelihoods disrupted and families displaced. “When I saw images of my friends losing their homes, books soaked in mud, clothes ruined by floodwaters, I felt a pain I cannot put into words, Perera said.

As an environmentalist, the damage to Sri Lanka’s fragile ecosystems troubled him deeply. “Sri Lanka’s biodiversity is priceless. When disasters like this strike, it is not just people who suffer, but forests, wildlife and entire ecosystems that take years to recover, he noted.

With his birthday falling on December 9, Perera made an unconventional decision. “Normally, my father and I celebrate our birthdays by going to the temple and spending time with friends. But this year, celebrating didn’t feel right when my people were suffering, he explained. “I kept asking myself—what can I do, even from afar?”

The answer was simple but powerful. Perera chose to donate all the money he had saved for his birthday celebrations, along with additional contributions from his family, towards relief efforts in Sri Lanka. “Economic support at times like this is critical. Even a small contribution can help a family rebuild, restart a livelihood, or regain dignity, he said.

The donation was formally handed over to Sri Lanka’s Consul General in Los Angeles, Charith Yattegoda, at the Consulate premises. For Perera, the gesture carried deep emotional significance. “If I can replace my personal happiness with smiles on the faces of people back home, that is the most beautiful birthday I could ever celebrate, he reflected.

He describes the letter of appreciation he received in return as his most treasured gift. “That thank-you letter is not just paper. It is a reminder that loving your country means standing by it in its darkest moments. It will always remain one of the most meaningful keepsakes of my life, Perera said.

Perera hopes his story will inspire other young Sri Lankans living overseas to stay connected and give back. “Distance should never weaken our responsibility. Supporting Sri Lanka—its people, its economy, and its environment—is something we can all do, no matter where we live, he added.

In turning a birthday into an act of compassion, Daham Perera has offered a quiet but powerful reminder: sometimes, the greatest gifts are the ones we give away.

By Ifham Nizam

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John Keells Foundation partners Sri Lanka Police in combatting violence against women and children

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As part of its ongoing commitment to combat violence against women and children towards empowering a healthy and progressive nation, John Keells Foundation (JKF) continues to empower law enforcement agencies through Project WAVE (Working Against Violence through Education) – its flagship of over ten years – to combat gender-based violence and child abuse.

These activities include a strategic collaboration through which JKF supported the Sri Lanka Police to enhance their response to crimes involving women and children through the sponsorship of a global cutting-edge investigative software for use in the Cyber Investigation Unit (CIU) at the Bureau for the Prevention and Investigation of Abuse of Children and Women (BPIACW). The software enables officers to analyse and connect data efficiently, strengthening their ability to investigate and prevent online exploitation and related offences. BPIACW reported that the new platform had directly contributed to a significant and measurable improvement in their investigative capacity, recording the rescue of 22 children, the arrest of 21 suspects, and the filing of 111 cases in courts within the first year of its deployment.

Speaking on the partnership with JKF, Deputy Inspector General of Police – Ratnapura, and Former DIG – Children & Women Abuse Prevention 8 Investigation Range, Renuka Jayasundara said, “We extend our sincere gratitude to JKF for your steadfast partnership and for serving as a cornerstone of our efforts to strengthen child protection services through Project WAVE. Your contribution is making a tangible and quantifiable difference as evidenced by the growing numbers of successful investigations and legal referrals.”

Beyond technological support, JKF has also conducted a series of Train-the-Trainer (ToT) programmes, to improve the ability of officers to respond to GBV and CP in a sensitive and effective manner. The sixth such ToT was conducted from 24th to 26th of September 2025 for the benefit of nominated officers of the Homagama, Kaduwela and Maharagama police divisions. To date, 162 officers across 60 police stations have been impacted.

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SLANZBC appreciative of help from Australia and New Zealand

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Chandana Amaradasa; ‘appreciative of assistance’

The Sri Lanka Australia–New Zealand Business Council (SLANZBC) has extended its profound gratitude to both the Australian and New Zealand governments for the generous and timely assistance provided to Sri Lanka during the recent flood devastation.

Chandana Amaradasa, SLANZBC president, noted that both governments donated one million dollars each, in their respective currencies, at a critical moment for Sri Lanka — support that will play a significant role in helping communities rebuild their livelihoods.

The government of New Zealand has pledged NZ$1 million to support humanitarian relief efforts in Sri Lanka following Cyclone Ditwah.

This assistance will be channeled through an international

humanitarian partner to strengthen ongoing rescue and relief operations.

Similarly, the Australian government announced on November 30, 2025 that it will provide AUD 1 million in humanitarian aid to bolster Sri Lanka’s response to Cyclone Ditwah.

These compassionate and timely gestures, Amaradasa said, once again demonstrate the unwavering commitment of both countries to stand beside the Sri Lankan people in times of crisis. He also recalled that

Australia and New Zealand have consistently supported Sri Lanka, stepping forward during previous national emergencies as well.

Today’s humanitarian assistance further reaffirms the depth of these longstanding relationships and the true spirit of friendship that binds the nations — a bond built on mutual respect, shared values and enduring goodwill.

“Our association deeply appreciates this kind and meaningful support and remains committed to fostering even closer ties between the people of Sri Lanka, New Zealand, and Australia, he added.

By Hiran H Senewiratne

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