Connect with us

News

Facebook helps Sri Lankan small businesses benefit from the power of digital tools

Published

on

COLOMBO, June 3 -Facebook has successfully completed the first two phases of the Digital Saubhagya program in Sri Lanka. It was implemented in collaboration with the government of Sri Lanka, civil society organizations, and various trade bodies to help small businesses recover and transform. 

Small businesses are the backbone of Sri Lanka’s economy, accounting for more than 75 percent of all enterprises. These businesses were heavily impacted during the pandemic and many have moved online to continue their business growth.

The #DigitalSaubhagya program commenced in March, prior to the Sinhala & Tamil New Year season in the country. More than 1,500 small and medium businesses from 15 districts received training on how to open business pages to engage with customers. Online sessions were conducted in both Sinhala and Tamil to raise awareness about the best social media practices for business. An informative story was published in newspapers to empower small businesses with guidance on how to build effective online presence.

A Facebook Live event was organized to showcase local entrepreneurs and highlight how they are adapting to the pandemic and transforming their businesses digitally. Influencer and activist, Stephanie Siriwardhana moderated the conversation with the founders of ZigZag and Saaraketha Organics, two leading local entrepreneurs. Mustafa Kassim, founder and CEO of Roar Digital, Facebook’s reseller partner, also shared his insights.  

Jordi Fornies, Director of Emerging Markets at Facebook, APAC participated and discussed Facebook’s initiatives to inform and empower local entrepreneurs. He said “Facebook is committed to provide ongoing training to support small businesses in Sri Lanka. Through our Digital Saubhagya campaign, we have tried to build awareness at the grassroots level. We have partnered with local organizations to bring more micro and rural entrepreneurs online so they can also benefit from digital tools, especially during these difficult times.”

The program also developed case studies on how small and medium businesses are using digital platforms effectively. It highlights the importance of digital reach in the new operating environment that the COVID-19 pandemic has created. These case studies include the journeys of Selyn and Olai, which are engaging with communities in different regions of the country. 

A webinar was hosted and moderated by Ceylon Chamber of Commerce, with the support of Information and Communication Technology Agency (ICTA), which included panelists from Facebook, ICTA, and Selyn. It was also attended by Hon. Shehan Semasinghe, State Minister of Samurdhi, Household Economy, Micro Finance, Self-Development, Business Development and Underutilized State Resources Development. The ICT Agency of Sri Lanka was represented by its Chief Digital Economy Officer Anura De Alwis. The panel discussed the role of digital platforms and the importance of supporting small businesses so they can survive and thrive despite the pandemic. 

Facebook also engaged a local digital developer to create an AR effect for Facebook and Instagram so people can celebrate Avurudu in the safety of their homes. 

#DigitalSaubhagya will re-commence for its phase 3 and continue to support small businesses in Sri Lanka through 2021. (Issued by MSL Sri Lanka on behalf of Facebook)



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Sun directly overhead Nittambuwa, Algama, Malwana, Aranayake, Meegahakiula and Panamkadu about 12.09 noon today (04)

Published

on

By

The sun is going to be directly over the latitudes of Sri Lanka from 28th of August to 07th of September due to its apparent southward relative motion.

The nearest places of Sri Lanka over which the sun is overhead today (04) are Nittambuwa, Algama, Malwana, Aranayake, Meegahakiula and Panamkadu about 12.09 noon.

Continue Reading

News

Norochcholai digs into dwindling coal stocks, two units slash generation

Published

on

Plant’s output cut from 270 MW to 140 MW amidst dwindling stocks; energy analysts warn system remains “at a razor’s edge”

By Ifham Nizam

The Norochcholai coal-fired power plant is now digging into the last dredges of its coal stock, with two operational units forced to slash generation from around 270 MW to just 140 MW on Sunday as the plant ran critically short of fuel, according to independent energy analysts and sources familiar with the National System Operator (NSO).

The sudden reduction of approximately 130 MW in coal generation has once again exposed the fragile state of the country’s power supply arrangements, with the plant understood to have coal stocks sufficient only until Friday night.

“This is not how a coal plant is expected to operate. They are digging up the last dredges of coal from the plant,” an independent energy analyst told The Island.

The analyst questioned why the units had been allowed to reach this stage without earlier intervention, arguing that at least one unit should have been deloaded around 10 days ago to conserve the remaining coal.

Had that been done, the analyst said, the country could also have reduced its dependence on more expensive diesel-fired generation during the period when

coal stocks were being conserved.

The latest NSO generation figures highlight the continuing pressure on the system.

Around 7 p.m. on Sunday, when the night peak was reached, total demand stood at 2,552.7 MW. Coal contributed only 282 MW, while major hydro accounted for 1,215.8 MW and thermal-oil generation for 791.9 MW.

The night peak of 2,552.7 MW was substantially higher than the daytime peak of 2,246 MW, according to the NSO Generation Summary for August 30.

The most immediate concern is the remaining coal stock at Norochcholai.

Sources said the plant has coal only to Friday night, making the timing of the next shipment critical.

The first shipment under the emergency arrangement is expected to arrive on Friday, September 4, but the coal unloading will have to begin on the same day if

the power plant is to continue operating without further significant deloading.

That creates another potential vulnerability, with rough sea conditions posing an additional challenge to unloading operations.

Energy sector sources said that even the arrival of the September 4 shipment would not completely eliminate the danger.

The next shipment under the new coal tender would need to commence unloading around September 15. Any significant delay beyond that could again force the Norochcholai units to operate at reduced output.

“We are still at a razor’s edge”

The independent energy analyst said the situation should not be viewed merely as a question of whether a particular vessel arrives on time.

The situation also means that any further reduction in coal generation could have a direct impact on the use of oil-fired power generation, potentially increasing the cost of electricity generation.

The latest NSO figures already show the important role being played by thermal-oil generation during the evening peak, when demand rises sharply.

The analyst questioned the rationale behind allowing the coal units to continue operating at higher loading until stocks reached critically low levels instead of taking measures earlier to stretch the available inventory.

Continue Reading

News

22A: BASL decides against making written submissions after SC refuses to grant it right of reply

Published

on

The Bar Association of Sri Lanka (BASL) has informed the Supreme Court that it would not tender written submissions in respect of the petitions challenging the 22nd Amendment to the Constitution, which were heard on September 1 and 2.

The BASL said it had initially decided not to make written submissions after being deprived of the right of reply when the Solicitor General, appearing for the State, made submissions and explained the rationale and justification for the Bill.

The BASL pointed out that the Solicitor General, who made submissions at the end of the second day of the hearing, had not made a policy document available to the petitioners.

It also said the petitioners had not been given an opportunity to respond orally to the Solicitor General’s submissions or to address the Court on certain questions raised by the judges during their exchanges with the Solicitor General. (SF)

Continue Reading

Trending