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Eastern region poised for tourism boom, says expert Pasan Wijewardana

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Pasan Wijewardana

The Eastern region of Sri Lanka is ripe for a tourism renaissance, according to Pasan Wijewardana, Cluster Director of Sales and Marketing for Sun Siyam Pasikudah and Sun Siyam Iru Fushi. In a brief interview with the Sunday Island, Wijewardana emphasized the vast untapped potential of the East, highlighting its stunning beaches, rich cultural heritage, and diverse biodiversity.

While areas like the South and Hill Country have long dominated the tourism spotlight, Wijewardana believes that with increased investment and awareness, the East can emerge as a premier destination for both local and international travellers. “The East is not just a seasonal getaway; it offers year-round attractions that are often overlooked,” he explained.

The region’s pristine beaches, coupled with its historical sites and cultural experiences, provide a compelling case for extended travel options. Wijewardana noted that the East can be seamlessly integrated into Sri Lanka’s broader tourism strategy, particularly as a complement to the Cultural Triangle. “By promoting round trips that include cultural experiences alongside beach relaxation, we can diversify the overall tourism offering,” he stated.

The global tourism landscape is shifting towards more personalized, experiential, and sustainable travel options, especially in a post-pandemic world. Travellers are increasingly seeking unique experiences that connect them with nature and local culture. In this evolving context, Wijewardana sees Sri Lanka’s diversity—from heritage sites to nature reserves—as a key strength that can be leveraged to attract a wider audience.

“Destinations that can offer safety, flexibility, and authenticity will stand out,” he emphasized, pointing to the resilience of Sri Lanka’s tourism industry amid recent challenges. The country is gradually recovering and making strides to attract a variety of travellers, including eco-tourists, wellness seekers, and experiential travelers.

Wijewardana also highlighted the importance of positioning Sri Lanka as a safe and unique destination. “We can learn from our neighbors, like the Maldives, which has successfully carved out a niche in luxury tourism by offering exclusive, personalized experiences,” he remarked. “Sri Lanka has its own rich offerings that can appeal to discerning travelers, particularly if we focus on luxury experiences that integrate wellness and cultural immersion.”

The potential for multi-destination packages combining Sri Lanka and the Maldives presents an exciting opportunity for growth. “Imagine travellers enjoying a cultural adventure in Sri Lanka, followed by relaxation in the Maldives,” Wijewardana suggested. “This holistic travel experience could attract long-haul tourists looking for something beyond the ordinary.”

Sun Siyam Pasikudah aims to be at the forefront of this tourism shift, offering guests a tranquil, immersive experience that blends luxury with local culture. “Our property not only supports the local economy but also focuses on sustainable practices that preserve the environment,” he said. “As more tourists discover the beauty of the Eastern region, we hope to see it thrive, becoming a key player in Sri Lanka’s tourism landscape.”

With a career spanning various regions and prestigious properties, Wijewardana is passionate about creating memorable guest experiences and fostering partnerships that enhance tourism. “My aspiration is to showcase the best of Sri Lanka and the Maldives to the world,” he concluded. “By promoting our unique offerings and committing to sustainable tourism, we can elevate Sri Lanka’s tourism industry to its full potential.”

As Sri Lanka continues to recover and reposition itself in the global tourism market, experts like Wijewardana are optimistic about the Eastern region’s bright future as a leading travel destination.



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Ceylinco Life celebrates its ‘Unstoppable Champions’ at Annual Awards 2026

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Ceylinco Life’s top award winners with Directors and senior management at the Company’s Annual Awards

The power of momentum was the focus when Ceylinco Life, Sri Lanka’s life insurance market leader for an unbroken 22 years, celebrated the exceptional achievements of its top-performing sales force at its Annual Awards Ceremony 2026, held at Cinnamon Life Colombo.

Bringing together more than 300 of the company’s highest achievers, the event recognised Sales Officers who attained High Flyers status, qualified for the prestigious Million Dollar Round Table (MDRT), or earned ‘Sales Superstar’ status in 2025, each having met rigorous performance benchmarks. In total, close to 370 awards were presented at the ceremony, which was attended by over 450 participants including the company’s Board of Directors and senior management.

Themed ‘Unstoppable Champions,’ the awards ceremony underscored the spirit of resilience, ambition and consistent excellence that defines Ceylinco Life’s sales force, positioning the awardees as drivers of the company’s sustained market leadership.

The event was graced by Chief Guest Srinivasa Rao, Managing Director – Life and Health (South Asia and South East Asia) at Munich Re, and featured an evening of scintillating entertainment with performances by Sanka Dineth, Shashika Nisansala, the Naadro Band and Prashanthini, complemented by dance acts from Muddrika Dance Studio.

Among the highlights of the evening was the presentation of two Toyota Axio motor cars to R. P. Edirisinghe and S. S. H. M. T. Laksiri in recognition of their consistent excellence in qualifying as High Flyers and MDRT members. The top honours at the awards ceremony were presented to Mr A. S. L. Fernando as Best Agency Head, H. D. Pathirana as Best Agency Supervisor, A. I. P. Manjula as Best Life Insurance Advisor, and J. Meera as Best Regional Sales Manager.

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Kia drives into Colombo’s skyline with landmark showroom at Altair

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Kia Motors (Lanka) Ltd. Chairman Mahen Thambiah and Managing Director Andrew Perera at the opening of the new showroom.

Top Korean nameplate Kia has reinforced its presence in Sri Lanka with the opening of a striking new showroom at the iconic Altair high-rise in Colombo, marking a significant step in the brand’s continued expansion and customer engagement in the country.

The new facility, unveiled exclusively to media on 7th April 2026, occupies approximately 2,700 square feet of prime space at Retail 3 of the Altair development.

Strategically positioned at the entrance to the complex for maximum visibility and accessibility, the showroom places Kia at the heart of one of Colombo’s most prominent luxury residential and lifestyle destinations.

Designed in line with Kia’s global brand guidelines, the showroom presents a modern, customer-centric environment that reflects the company’s focus on innovation, quality and service excellence. The space is intended to offer an immersive retail experience, enabling customers to explore the brand’s evolving portfolio in a setting that mirrors international standards.

“The opening of this new showroom signals Kia’s renewed commitment to Colombo, strengthening its proximity to customers while enhancing convenience and accessibility for those seeking to engage with the brand,” Kia Motors Lanka Chairman Mahen Thambiah said. “It represents a key milestone in our strategy to deepen customer relationships and expand the Kia footprint across key urban locations.”

Taking centre stage at the new showroom is the all-new Kia Tasman, the brand’s first-ever double cab pickup, which makes its debut in Sri Lanka in tandem with the opening. The introduction of the Tasman underscores Kia’s drive to diversify its offering and respond to the evolving demands of customers across multiple segments.

In addition to the Tasman, visitors to the Altair showroom can experience Kia’s full range of vehicles, further enhancing the brand’s appeal to a broad spectrum of automotive enthusiasts.

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Nalin Sri Tikiri Bandara: forging discipline and character through martial arts

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After nearly three decades on the mat, Sri Lankan martial arts instructor H. M. Nalin Sri Tikiri Bandara has built a career that stretches from local dojos in Kandy to international training arenas in the United Arab Emirates, shaping a growing generation of students through what he describes as “a lifelong journey of discipline and self-development.”

With more than 28 years of experience, Bandara has emerged as a prominent figure in martial arts education for children, youth and adults, particularly across Sri Lanka and the UAE, where he is currently based in Abu Dhabi.

Bandara’s martial arts journey began at a young age and has since spanned multiple disciplines, including Kyokushin Karate, Ashihara Karate, Mumonkai Karate, Brazilian Jiu-Jitsu and yoga.

He holds several international dan rankings, including 3rd Dan in Kyokushin Karate (Japan), 4th Dan in Ashihara Karate (Australia), 2nd Dan in Mumonkai Karate (Japan), and 1st Dan under Josui Kai Kan Karate (Japan). Years of training camps, seminars and competitions abroad, he says, have helped refine both technical skill and teaching philosophy.

Bandara is the founder and chief instructor of Nalin Dojo, which operates across multiple locations, including a main branch in Abu Dhabi and an established centre in Kandy. He also runs expansion programmes in schools and fitness centres in the UAE.

Collectively, his programmes have trained more than 2,000 students, ranging from children as young as four to adults.

He also serves as branch chief and representative of the World Karate Alliance Kyokushin Bugakukai, and contributes to the development of full-contact karate at national level in Sri Lanka.

At the core of his teaching is a hybrid approach he calls “Yoga Martial Arts”, blending karate discipline, yoga-based mental conditioning, Brazilian Jiu-Jitsu principles and sports science.

The focus, he says, extends beyond physical combat to character formation, emphasising discipline, respect, confidence-building and mental resilience.

“Martial arts is not just about fighting, it is about building better human beings,” Bandara said.

Much of his work is directed at children and adolescents, particularly in an era he describes as increasingly dominated by digital distractions.

He argues that structured martial arts training can reduce screen dependency, improve concentration, and strengthen emotional stability, while promoting healthier lifestyles.

“Children’s future is the future of the community,” he said, underscoring his belief that early discipline shapes long-term social outcomes.

Beyond regular training, Bandara organises grading examinations, workshops, school programmes and community fitness initiatives in both Sri Lanka and the UAE.

He has continued such activities even during periods of global disruption, maintaining regular engagement with students and instructors.

Looking ahead, Bandara plans to expand his dojo network across the UAE and internationally, while developing structured youth development programmes and training future instructors.

His long-term ambition is to build a sustainable martial arts ecosystem that integrates physical excellence with character education.

In a career defined by discipline and continuity, Bandara represents a generation of martial arts instructors blending traditional combat systems with modern wellness principles — and, in the process, attempting to shape not just fighters, but future citizens.

by SK Samaranayake

 

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