Life style
Digital marketing new norm says fiona

by Zanita Careem
Over a decade’s worth of experience handling advertising, public relations and marketing within the FMCG, Manufacturing, Healthcare, Telecommunications industries and now her own Corporate Communications Agency, News Publisher – Fiona Nanayakkara has become one of the most sought after communications professionals, of her time. News publisher.online is the first and only press release distribution system in Sri Lanka, the company creates content for a variety of industries and work with companies who abide by the triple bottom line and use platforms such as mainstream media, social media and online to reach relevant audiences. In 2019 Fiona was also awarded the Most Influential Content Marketer at the World Marketing Congress.
Armed with an MBA from the University of Buckinghamshire (UK) and a wit that knows no-bounds, Nanayakkara authored the first a self-help manual, providing coping methods to overcome workplace harassment, while maneuvering the Sri Lankan corporate minefield.
What were your observations on the dependence of brands on PR agencies?
Heavily dependent. Brands will always have to depend on Advertising and Public relations agencies as mainstream media management takes years of expertise.
For example;
Social media strategy can be developed by someone who has an understanding of the brand, the target audience and basics of the social media platforms and content. The numerous hours spent on social media, has enabled them to know where they want to be seen by whom and how?
In other words brands know if their customers watch videos/images on instagram/facebook.
However PR strategy should be in line with not just the brand but also with the knowledge of media and its viewers. What most PR people don’t understand is that we work for two key stakeholders –
Our clients who we support with messaging, presentation and media networks.
Media who we support with well written, news-worthy content which is applicable to their readers ( a mass audience)
Senior Marketers would always hire a PR agency because they are aware of what we bring to the table. With companies going to flatter structures everyday to reduce cost and increase efficiency, brands are more dependent on PR agencies, because in-house services are now outsourced.
Also older brands are aware that PR should be managed strategically, as we talk to the national media for their brand.
Can most small businesses afford a PR agency?
Unfortunately no!
In the current industry context, companies need a significant budget to appear in the newspaper, TV or Radio. Marketing services are expensive. While PR and advertising remains expensive, SMEs & Entrepreneurs are being creative with more affordable communication tools to attract customers – which is the end goal.
Yes it’s nice to have media presence but sustenance is key, therefore brands just opt for digital marketing solutions. Bigger brands are also now moving towards digital marketing as targeting is much easier online.
This is why News Publisher has made publicity affordable. www.newspublisher.online empowers the customer to decide on the specific services they absolutely need agency services from and just work with us on that. Big brands hire news publisher because the quality is not compromised yet within budget, Entrepreneurs hire because the over all cost is 50% lesser than the industry rate as at News Publisher we are obliged to provide news worthy content to readers, listeners & viewers via mainstream media.
Many brands are increasingly repositioning themselves to suit the market sentiment. Do you think now PR agencies will have a more active role to play?
Yes, and the reason is; PR agencies usually handle a wide range of companies differing from size, location to industry. We spin news for a living!
Example: a company wants to say they donated half a million for the pandemic recovery, we say the company values in caring for the community they operate in.
PR agencies add more value to the news, the brand originally wants to say, make it reader friendly so media editor’s relationship is not compromised. A good PR Agency can also give you direction on your stakeholder related investments for the betterment of the brand.
PR has to be mastered over a certain period of time (approx. over a decade) to be good at it. Brands will require that level of expertise when repositioning themselves.
In your view, what are a few trends in the PR agency industry?
Working from home option enabled for majority of the supply chain. PR agencies work with writers, translators, graphic designers, online marketers and web-developers who work better from home. The timely service is an ongoing challenge, however if and when necessary systems are in place to adhere to client deadlines to deliver high quality services on time. This has enabled us to obtain industry expertise services for clients.
Boutique PR agencies is another trend around the world.
Boutique PR firms don’t have excess layers of management, which empowers employees to take on elevated levels of responsibility and enables clients to have their needs met faster.
Less quantity = more quality. Small, locally owned boutique PR agencies offer a network of specialists from all corners of the professional world who love what they do, and do it well, especially when they have the same goal to achieve.
Online service delivery. Given the recent events and social distancing protocol it’s important that PR people are able to deliver services online. Apart from events, press meet ups and strategy meetings (to name a few) majority of the publicity process can be online.
Briefs are given by clients in writing, written and emailed for approval, published and followed up via www.newspublisher.online and invoice and publicity report submitted via email. News Publisher caters to not just multi-national organization but also to SMEs and start-ups.
The reason News Publisher stepped into this new market was to cost- enable good stories to appear in the newspaper and also opens us up to a wide range of industry knowledge. Even though PR is a B2B service, with the rising of number of entrepreneurs investing in PR we had to adapt to a B2C service process such as an online payment gateway to digitize the customer cycle.
Life style
Celebration of unity and tradition at Iftar dinner

In a grand celebration of unity and tradition, Cinnamon Lakeside Colombo hosted an exclusive and elegant Iftar dinner at the prestigious King’s Court. This remarkable evening, hosted by Nazoomi Azhar, General Manager of Cinnamon Lakeside Colombo, brought together a distinguished gathering of ambassadors, key figures, top corporate executives, and esteemed members of the media.
The event showcased a spectacular array of culinary delights, with a highlight being the masterpieces crafted by renowned Pakistani Chef Riaz Bhatti. His exquisite creations, alongside an extensive selection of traditional and contemporary delicacies of Pakistani dishes, left guests in awe of the lavish spread and exceptional flavors.
Among the standout dishes of the evening were the rich and aromatic Mutton Raghni Josh, the flavorful Mutton Shahi Qorma, and the perfectly spiced Peshawari Beef Chapli Kabab. Guests also delighted in the Lahori Chicken Tikka Boti and the indulgent Chicken Peshawari Karahi, which added a taste of authenticity to the menu. The Iftar spread was further complemented by traditional desserts such as Gulab Jamun, Shahi Tukda, and Ras Malai, providing a sweet ending to the feast.
The atmosphere was one of warmth and hospitality, reflecting the spirit of Ramadan while offering a truly memorable experience. Guests were highly impressed with the impeccable service and the thoughtfully curated menu, making this Iftar dinner a standout occasion in Colombo’s social calendar.
Cinnamon Lakeside Colombo, under the leadership of Nazoomi Azhar, continues to set the benchmark for luxury hospitality, delivering unforgettable experiences through its commitment to excellence.
Life style
Women -building blocks in shaping history of Turkiye

In the Republic of Turkiye women have been one of the building blocks in shaping Turkiye for centuries. However, especially since the founding of the Republic, Turkiye has been one of the leading countries in the world, especially in terms of the political visibility of women. Women were given the right to vote long before women were given political rights in many democratic and modern countries.
Turkish women are known for their unwavering determination and resilience. They exhibit remarkable dedication and courage in pursuing their goals and challenge injustice. Their hard work and perseverence contribute to their advancement of society. These statements were expressed by the Deputy Chief of Mission of Turkiye M/S Merve Goozde Otlu at the residence of the Turkish Ambassador in Sri Lanka, on the occasion of the International Women’s Day.
This day is also important for Turkish women, who have played a vital role in shaping Turkish society, from the early days of our Republic to the present said the Deputy Chief of Mission. In her speech she also pointed out that the founder of the Republic, Mustafia Kemal Ataturk, has an important place in the hearts of all Turkish people, but his visionary leadership for women’s rights are especially precious for all women of Turkiye.
She explained “Ataturk strongly believed in women’s equality and emphasized that a modern and progressive society could only be achieved if women had equal opportunities as men’’
“Women were encouraged to participate in all areas of life, including education, work life and politics. One of the most remarkable steps Ataturk took was granting women the right to vote and as early as 1930, women were able to run for office at the local elections and in 1934 women were granted this right long before many other countries (One year after that, there were already 18 women MPs). When we look at Turkish history, we see countless inspiring women who have shaped our country, playing crucial roles achieving many milestones. These women have proved that Turkish women could achieve greatness in any field from science to business, from arts to sports, if given the opportunity, she remarked.
Turkish women have also made a significant contribution to diplomacy, a field often seen as male-dominated, she remarked.
For decades, Turkish women have been representing our country with strength and determination on the global stage. The first woman diplomat Mrs. Adile Ayda was recruited in 1932, while Ambassador Filiz Dinemen is the first woman Ambassador of Turkiye, assigned to the Hague in 1982.
Women representation has been increasing in the Ministry of Foreign Affairs, constituting almost 40% of the Ministry.
It is a personal honour for me to serve in a country like Sri Lanka, which gave the world the first female Prime Minister in history, Sirimavo Bandaranaike, she said with pride.
Her leadership showed that women can take on the highest responsibility and be a driving force not just for women but for the whole society.
The contribution of women in Turkiye in the field of Science and Technology is far reaching. She said in Turkiye, a prominent scientist who worked for NASA, whose research was instrumental in the legendary 1962 Apollo mission. She is Dihlhan Eryunt, was the recipient of the NASA Appolo Achievement Awards she said with pride.
The First Secretary, Imren Kaygisiz said Turkish women who have contributed to the development of the country and thier enduring impact on society who are still continuing to inspire strength,resilience and success of women
The Commercial Counsellor M/s Gamze Erc an also paid tribute to the founder of Modern Republic of Turkiye, Mustafa Kemal Ataturk who gave importance to education of Turkish women and leader believed that development of a nation depends on a strong education foundation.
The evening had all the trappings of glamour followed by high tea.
Life style
Sri Lanka showing strong commitment to gender equality

The Embassy of the Republic of Indonesia in sri Lanka hosted the International Women’s Day ceremony at thier residence.
Ambassador of Indonesia Dwi Gustina Tobing invited a large gathering of invitees including the Minister of Women and Child Affairs Saroja Savithri Paulraj who was the Chief Guest. CBL Group Managing Director Sheamalee Wickramasighe, popular musician Umaria Sinhawansa and Stephanie Siriwardena also addressed the gathering. The ambassador looking elegant was busy welcoming the guests at her residence.
An evening of camaraderie, glitz and glamour. The event featured an insightful session aimed to empower women, and served as a tribute to the commitment of women who has contributed immensely. The ambassador in her speech said by celebrating the achievements of women and amplifying their voices, we pave the way for a more inclusive and equitable society, where gender does not hinder opportunity but enriches collective experiences. Here is an excerpt from the ambassador’s speech.
A warm welcome to all of you. It is an honour to host this reception in commemoration of International Women’s Day 2025.
She said ” This year’s theme, “Accelerate Action”, is a powerful call to all of us. It underscores that equality cannot wait, and that all sectors of society must work together to speed up progress in women’s rights and empowerment.”
- CBL group managing director Sheamalee addressing the gathering
- Stephani and Umaria
Around the world, we have seen tremendous strides toward gender equality in politics, economics, and social spheres. Women are increasingly taking up leadership roles, contributing to economic growth, and shaping the future of our societies.
In Indonesia, we are proud of the progress we have made in advancing women’s participation. She said
She reiterated that 127 women were elected to parliament, making up 22.1% of the seats—the highest in our post-reform history. However, this is still below our target of 30%, which means there is room for improvement.
Our new cabinet includes 14 women, both as ministers and deputy ministers, demonstrating our commitment to gender-inclusive governance.
Beyond politics, women are the backbone of Indonesia’s economy. Micro, Small, and Medium Enterprises (MSMEs) contribute over 60% to the national GDP, and 64.5% of these businesses are managed by women.
Additionally, Indonesia ranks among the top four countries globally for female business leaders
She pointed out Sri Lanka, too, has made significant strides in women’s empowerment. When I met with Minister Saroja Savithri Paulraj last week, we discussed the progress Sri Lanka has made in increasing women’s representation in politics and the economy. From women entrepreneurs driving economic growth to initiatives supporting women in leadership, Sri Lanka is showing a strong commitment to gender equality.
Many countries have made progress in advancing women’s empowerment, yet, despite this progress, we must recognize that challenges remain. Women still face barriers to equal pay, leadership opportunities, financial inclusion, and social mobility. Gender-based violence, discrimination, and unequal access to resources continue to hinder the advancement of women in many parts of the world.
This is why collaboration is crucial. By sharing experiences, policies, and best practices, we can accelerate meaningful action to bridge the gender gap.
We must continue working together, fostering partnerships that empower women economically and socially. Indonesia is committed to strengthening collaboration with Sri Lanka and other nations to create more opportunities for women, recognizing their immense importance. Invitees were able to enjoy authentic Indonesian delicacies specially curated by the Ambassador herself.
By Zanita Careem
-
Sports4 days ago
Sri Lanka’s eternal search for the elusive all-rounder
-
News3 days ago
Bid to include genocide allegation against Sri Lanka in Canada’s school curriculum thwarted
-
News5 days ago
Gnanasara Thera urged to reveal masterminds behind Easter Sunday terror attacks
-
Business6 days ago
AIA Higher Education Scholarships Programme celebrating 30-year journey
-
News4 days ago
ComBank crowned Global Finance Best SME Bank in Sri Lanka for 3rd successive year
-
Features4 days ago
Sanctions by The Unpunished
-
Latest News2 days ago
IPL 2025: Rookies Ashwani and Rickelton lead Mumbai Indians to first win
-
Features4 days ago
More parliamentary giants I was privileged to know