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Digital marketing in high gear to increase tourist arrivals to Sri Lanka

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The combined reach of the four Australian-based influencers which is over 1.5 million followers on Instagram and TikTok, has sparked a wave of engagement, with potential travelers expressing keen interest in visiting the island

Sri Lanka recently played host to four Australian-based social media influencers in a groundbreaking digital marketing initiative aimed at rejuvenating the country’s tourism industry.

This carefully curated campaign, organized by the Sri Lanka Tourism Promotion Bureau (SLTPB), concluded successfully on December 16th, 2024, as the influencers returned to their home countries, leaving a trail of mesmerizing content that has already garnered global attention.

During their 12-day journey, these influencers explored Sri Lanka’s breathtaking landscapes, vibrant culture, and warm hospitality. From the golden beaches of Mirissa to the ancient majesty of Sigiriya, and from the tranquil hills of Nuwara Eliya to the wildlife spectacle at Yala National Park, their content vividly captured the island’s rich diversity. Real-time updates, immersive stories, and high-quality imagery flooded social media, offering their millions of followers a virtual taste of Sri Lanka.

This campaign’s impact has been extraordinary, particularly in positioning Sri Lanka as a prime travel destination for Australian tourists. The combined reach of the influencers—over 1.5 million followers on Instagram and TikTok—has sparked a wave of engagement, with potential travelers expressing keen interest in visiting the island. Posts featuring Sri Lanka’s iconic landmarks and unique experiences have already accumulated hundreds of thousands of likes, comments, and shares, amplifying the nation’s visibility across global travel communities.

Luana Soares Ostling, with over 1 million Instagram followers, showcased Sri Lanka as a hub for luxury and leisure, while Simran Gulati’s content resonated with wellness and lifestyle enthusiasts. David Yiu Wai Chin’s artistic photography emphasized the country’s natural beauty and cultural richness, while Dylan Mahoney’s TikTok videos offered a fun, adventurous perspective, particularly appealing to younger audiences.

The success of this initiative was made possible through the collaboration of local tourism stakeholders who provided complimentary services to support the campaign. Their contributions reflect a collective commitment to revitalizing Sri Lanka’s tourism sector, showcasing the country as a destination that caters to diverse traveler interests.

As Sri Lanka looks to capitalize on this momentum, the ripple effects of this campaign are expected to fuel a resurgence in international arrivals. By leveraging the global reach of these influencers, Sri Lanka has not only attracted immediate attention but has also planted the seeds for sustainable growth in its tourism industry. The journey may have ended, but the story of Sri Lanka continues to inspire the world.



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SLTDA launches NTSP campaign to elevate national tourism quality and standards

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Tourism top officials at Ella programme launch.

by Claude Gunasekera

The Sri Lanka Tourism Development Authority (SLTDA) officially launched its nationwide capacity-building campaign, “Grow your Tourism Business with National Tourism Skilling Programme (NTSP),” August 31, from the scenic regional hub of Ella. Directed under the leadership of the Tourism Deputy Minister, Prof. Ruwan Ranasinghe, the comprehensive initiative aims to transform micro, small, and medium enterprises (MSMEs) by accelerating their digital readiness and business formalization across the local hospitality ecosystem.

The entire islandwide operation is under the direct coordination of Ms. Tharanga Rupasinghe, the SLTDA Director of Standards and Quality Assurance, ensuring that all rural operators align seamlessly with international hospitality standards. By utilizing the framework of the NTSP, the campaign focuses on delivering essential digital payment tools, modern online marketing insights, and compliance frameworks directly to village-level enterprises, handcraft artisans, and independent tour operators. Speaking at the launch event in Ella, Tourism Deputy Minister Prof. Ruwan Ranasinghe emphasised that sustainable growth in the travel sector relies heavily on empowering smaller stakeholders to become resilient, data-driven participants in the modern market. “True economic resilience in our tourism sector cannot be achieved through large-scale infrastructure alone, but must be built from the ground up by transforming our local communities and regional MSMEs into direct, digitally enabled beneficiaries of global travel traffic,” Prof. Ranasinghe noted. Through this synchronized, localized training approach, the SLTDA intends to systematically protect cultural heritage while elevating the service quality benchmarks of regional travel hotspots nationwide.

Regional hospitality groups, led by the Ella Tourism Association, have strongly welcomed the launch of the SLTDA national skilling campaign, calling it a vital step toward safeguarding the destination’s international reputation. Local operators noted that rapid commercial growth in the Uva Province has highlighted an urgent need for structural standardization, making the arrival of the National Tourism Skilling Programme (NTSP) highly timely. The grassroots response focused heavily on the benefits of formalization and digital integration for the region’s diverse service sector. The Ella Homestay Owners Collective praised the focus on digital payment tools, noting that transition support will help smaller vendors capture direct bookings and reduce their reliance on third-party booking commissions.

The Uva Tuk-Tuk and Adventure Guides Association highlighted that the safety and compliance training will build trust with high-spending international travelers, effectively raising service quality benchmarks across the town. Local association leaders emphasized that having Ms. Tharanga Rupasinghe, SLTDA Director of Standards and Quality Assurance, directly coordinate the field training ensures the program addresses practical, local challenges rather than just theoretical rules. Following the initial rollout, regional committees have pledged to work alongside the SLTDA to ensure that even the smallest village artisans and micro-enterprises achieve official registration, positioning Ella as a model hub for high-quality, community-driven sustainable tourism.

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Sri Lanka–Indonesia Business Council holds 3rd Annual General Meeting

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Newly Appointed Executive Committee of SLIBC for the year 2026/2027

The Sri Lanka–Indonesia Business Council of The Ceylon Chamber of Commerce held its 3rd Annual General Meeting recently, bringing together Council members and key stakeholders to review the Council’s activities and priorities for the year ahead. The AGM was graced by Dewi Gustina Tobing, Ambassador of Indonesia to Sri Lanka and Patron of the Council

Delivering her address, Dewi Gustina Tobing, Ambassador of Indonesia to Sri Lanka, provided a comprehensive overview of Indonesia’s political and economic landscape, highlighting the country’s focus on promoting economic independence, strengthening sectoral resilience, improving public welfare, and facilitating both inbound and outbound investment.

Re-elected as President of the Council for 2026/27, Sheamalee Wickramasingha, Chairman / Group Managing Director of Ceylon Biscuits Ltd. acknowledged the instrumental role played by the Ambassador in the re-establishment of the Council and reflected on the Council’s key achievements during the past year. She highlighted the successful Sri Lanka–Indonesia Business Delegation to Indonesia, which provided valuable opportunities for Sri Lankan businesses to engage with Indonesian counterparts and explore avenues for commercial cooperation.

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LAUGFS Supermarkets opens 46th outlet in Kotahena

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LAUGFS Supermarkets has further strengthened its growing retail presence with the opening of its 46th outlet at No. 78, K.B. Christy Perera Mawatha, Kotahena. The new outlet operates 24 hours a day, offering customers a wide range of products together with bakery and hot food options, providing greater convenience and accessibility to the surrounding community.

The new Kotahena outlet further expands LAUGFS Supermarkets’ growing network and reflects the Group’s continued focus on strengthening its presence in strategic locations across the country. The opening ceremony was attended by the Group Chairman, Group Executive Vice Chairman, Acting Group Managing Director/Group Executive Director and senior management.

Commenting on the opening, the Sector Managing Director/CEO – Retail, Niroshan De Silva, said, “The opening of our 46th outlet reflects the dedication, teamwork and determination of our people, who have worked exceptionally hard to bring this outlet together. The new Kotahena outlet is designed to offer customers greater convenience, with an inbuilt bakery and hot food facility that provides freshly prepared food alongside our wide range of products, all under one roof. Our focus is to ensure that every LAUGFS Supermarket operates to the highest standards and consistently delivers quality, convenience and service excellence to our customers.”

The opening of the Kotahena outlet marks another significant milestone in LAUGFS Supermarkets’ ongoing expansion, bringing its products and services closer to more customers while further enhancing its 24-hour retail offering. With its growing network of outlets and continued focus on customer convenience and service excellence, LAUGFS Supermarkets remains committed to strengthening its presence and creating greater value for customers across Sri Lanka.

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