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Digibrush steals the limelight at SLIM DIGIS 2.1 with 12 Major Awards

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The Digibrush Team at the Award Ceremony

Also wins the most coveted Grand Prix Award

The disruptive digital marketing agency, Digibrush, yet again stole the limelight when they took away 12 major awards across 7 categories, including the coveted Grand Prix Award at the recently concluded “SLIM DIGIS 2.1 Awards” hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka.

The SLIM DIGIS 2.1 Awards hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka saw a record-breaking 145+ award entries from leading multinational and local agencies and brands, making this one of the most competitive years in its history. This award ceremony recognizes the country’s most creative, innovative, best performing, and effective digital media marketing campaigns across multiple sectors.

Co-founded 13 years ago, by Hisham Zulfikar and Fazaal Naufer, Digibrush, an independent agency, surprised many when they outperformed large local and multi-national agencies to win some of the most coveted awards in the digital sphere.

Digibrush, a truly digital agency focusing on Digital Media, Marketing, Consulting, and Design, serves clients across 10 industry segments which includes top brands such as Domino’s Pizza, Hutch, Crocodile, NDB, Astra, Singer, Upfield, Unimo, Mitsubishi Sri Lanka, Singer Kitchens, etc.

The company’s recently appointed CEO Jiffry Jameel stated “The awards speak volumes about the type of work we have developed and delivered to our clients. It is a testament to the experience Digibrush has in managing complex digital marketing campaigns across multiple industries. The winning campaigns came from the Telecommunications, Automotive, Banking, Retail and eCommerce categories that are known to be some of the most demanding industries.”

“We have always believed that to be a truly effective digital agency, it requires a multidisciplinary team of Creative Strategists, Digital Strategists, Designers, Data Scientists, and Writers. The team and structure we have built over 13 years have given us the foundation to be where we are today. We are thankful for the clients who have trusted us over the past decade and we are also thankful for every team member who has been a part of Digibrush at every point during our 13-year journey” commented Co-founders Hisham and Fazaal

Digibrush recently established its global network in overseas markets such as Singapore and The United Arab Emirates (UAE). Digibrush seeks to disrupt the way their clients engage in the digital economy through a dedicated business arm named Hiperlogy. The decision was inspired by the immense potential to work in countries with a fast-paced growth of digital economies where businesses would require the in-depth digital knowledge and expertise that Digibrush has to offer.

With over a decade of experience, Digibrush has been challenging the digital marketing world since its inception. Over the years, the agency specialised in driving performance campaigns that enabled scalable digital business growth for their clients, community management, eCommerce, and development services, along with bespoke creative services. Digibrush has partnered with some of the most notable brands in Sri Lanka and around the world, including Fonterra Singapore, Upfield, Hutch, Crocodile, Emerald, Domino’s, while substantially elevating a multitude of parameters that promote communication effectiveness and digital business growth.



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Salesforce Startup Program targets Sri Lanka’s high-growth tech sector

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Bhattacharya (L) and Madusanka at the launch

Salesforce, the world’s leading AI-powered CRM platform, is set to expand its presence in Sri Lanka with the launch of the Salesforce Startup Program by the end of January 2026, signalling growing confidence in the country’s technology-led growth potential.

The move comes as Sri Lanka consolidates its position as the second-largest startup ecosystem in South Asia after India, with software, data and artificial intelligence-driven ventures accounting for nearly 60 per cent of the national startup base.

Industry observers say this concentration places Sri Lanka at a decisive stage where global exposure and enterprise access could unlock the next phase of scale.

Under the programme, Sri Lankan startups will gain access to Salesforce’s global ecosystem, including AI-powered platforms, business and technical mentorship, joint go-to-market opportunities and connections to enterprise customers, enabling founders to build globally competitive solutions from Sri Lanka.

“Sri Lanka has developed a strong base of technical talent and entrepreneurial ambition that is increasingly visible regionally and globally,” said Arundhati Bhattacharya, President and CEO of Salesforce South Asia.

“Through the Salesforce Startup Program, we aim to help startups move beyond early momentum to global relevance while delivering long-term economic impact,” he added.

He also said the initiative builds on the success of its Startup Program in India and Singapore, which today supports over 435 startups, including more than 230 AI-first companies. Several participants have expanded across Asia and beyond by building products natively on the Salesforce platform.

Responding to queries, he said Sri Lanka is also emerging as an important enterprise market for Salesforce, with major corporates such as John Keells Holdings and Cinnamon Hotels adopting the platform to modernise customer engagement, sales, marketing and loyalty management operations.

In parallel, Salesforce is strengthening the country’s digital talent pipeline through its Trailhead learning ecosystem, with plans to skill nearly 1,000 learners over the next year via local workforce development partners and community-led cohorts.

Chamil Madusanka, Head of Salesforce Practice and Salesforce Architect, said the programme arrives at a critical juncture for Sri Lanka’s startup ecosystem.

“Sri Lankan founders are increasingly building AI, data and enterprise software solutions with global relevance,” Madusanka told The Island Financial Review.

“What many startups need is structured access to enterprise customers, global mentorship and market exposure. This initiative creates that bridge, enabling local companies to scale faster while remaining rooted in Sri Lanka.”

He said the Startup Program is designed to act as a connective platform, bringing together startups, enterprises, technology partners, universities and developer communities to accelerate collaboration and innovation.

By Ifham Nizam ✍️

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Good news on risen foreign reserves exerts buoyant impact on bourse

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CSE activities were extremely bullish yesterday following Central Bank Governor Dr Nandalal Weerasinghe’s announcement that Sri Lanka’s foreign reserves had risen to US $ 6.8 billion in December 2025, up US$ 791 million from November 2025.

The Governor provided the estimated economic growth while announcing the Central Bank’s policy agenda for this year.

In December Sri Lanka received budget support loans from the Asian Development Bank and the International Monetary Fund.

Dr Nandalal Weerasinghe

Amid these developments both CSE indices moved upwards. The All Share Price Index went up by 226.81 points, while the S and P SL20 rose by 100.01 points. Turnover stood at Rs 12.3 billion with 12 crossings.

Top seven crossings that mainly contributed to the turnover were: Lee Hedges 18.2 million shares crossed to the tune of Rs 3.9 billion; its shares traded at Rs 416, Commercial Bank 2.1 million shares crossed for Rs 467.6 million; its shares traded at Rs 215, Ceylon Hotels 429,000 shares crossed for Rs 128.7 million; its shares traded at Rs 300, LB Finance 650,000 shares crossed for Rs 105 million; its shares sold at Rs 152.50, Ceylinco Holdings 31000 shares crossed for Rs 104.5 million; its shares traded at Rs 3400, Melstacorp 200,000 shares crossed tfor Rs 35.7 million; its shares sold at Rs 178.50 and Three Acres Farm 400,000 shares crossed to the tune of Rs 29.6 million; its shares fetched Rs 740.

In the retail market top seven companies that mainly contributed to the turnover were; Wealth Trust Securities Rs 1.17 billion (55.8 million shares traded), Commercial Bank Rs 509 million (2.4 million shares traded), HNB Rs 370 million (870,000 shares traded), ACL Cables Rs 303 million (three million shares traded), Prime Lands Residencies Rs 283 million (7.9 million shares traded), Lanka Realty Rs 227.5 million (4.7 million shares traded) and HNB Rs 218 million (332,000 shares traded). During the day 223.7 million share volumes changed hands in 55116 transactions.

Yesterday, investor interest in Wealth Trust and banking stocks led to higher activity levels, brokers said. Further, the real estate sector also performed well. Lanka Realty Investments PLC acquired 51 percent of the total number of shares in issue of Lee Hedges, CSE sources said. 13,057,595 ordinary voting shares were bought at Rs 216 each.

Yesterday the rupee opened at Rs 310.12/18 to the US dollar in the spot market, weaker from Rs 310.05/15 the previous day, dealers said, while bond yields opened marginally high.

By Hiran H Senewiratne ✍️

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Launch of monograph ‘Development: Not By Economics Alone’

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The Gamani Corea Foundation (GCF) is pleased to announce the launch of the monograph Development: Not By Economics Alone by Dr. Nimal Sanderatne, Emeritus Chairperson of the Foundation. The foreword to the publication has been written by Dr. Godfrey Gunatilleke, one of Sri Lanka’s most eminent development economists. The launch ceremony will be held on Friday, 9th January 2026, at 4.00 p.m. at the Horton Lodge.

In this monograph, Dr. Sanderatne argues that development cannot be understood through economic indicators alone. He emphasizes that the quality of human capital depends not only on knowledge and skills acquired through formal education, but also on deeper, non-formal processes embedded in a society’s culture and value systems. These influence human behaviour, shaping work ethics, attitudes to work and leisure, capacity for teamwork, preferences between short- and long-term goals, and patterns of saving and consumption.

Dr. Sanderatne is a distinguished economist and academic, holding degrees from the Universities of London, Saskatchewan, and Wisconsin, and was conferred the Doctor of Science (Honoris Causa) by the University of Peradeniya in 2004.

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