Business
Digibrush steals the limelight at SLIM DIGIS 2.1 with 12 Major Awards
Also wins the most coveted Grand Prix Award
The disruptive digital marketing agency, Digibrush, yet again stole the limelight when they took away 12 major awards across 7 categories, including the coveted Grand Prix Award at the recently concluded “SLIM DIGIS 2.1 Awards” hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka.
The SLIM DIGIS 2.1 Awards hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka saw a record-breaking 145+ award entries from leading multinational and local agencies and brands, making this one of the most competitive years in its history. This award ceremony recognizes the country’s most creative, innovative, best performing, and effective digital media marketing campaigns across multiple sectors.
Co-founded 13 years ago, by Hisham Zulfikar and Fazaal Naufer, Digibrush, an independent agency, surprised many when they outperformed large local and multi-national agencies to win some of the most coveted awards in the digital sphere.
Digibrush, a truly digital agency focusing on Digital Media, Marketing, Consulting, and Design, serves clients across 10 industry segments which includes top brands such as Domino’s Pizza, Hutch, Crocodile, NDB, Astra, Singer, Upfield, Unimo, Mitsubishi Sri Lanka, Singer Kitchens, etc.
The company’s recently appointed CEO Jiffry Jameel stated “The awards speak volumes about the type of work we have developed and delivered to our clients. It is a testament to the experience Digibrush has in managing complex digital marketing campaigns across multiple industries. The winning campaigns came from the Telecommunications, Automotive, Banking, Retail and eCommerce categories that are known to be some of the most demanding industries.”
“We have always believed that to be a truly effective digital agency, it requires a multidisciplinary team of Creative Strategists, Digital Strategists, Designers, Data Scientists, and Writers. The team and structure we have built over 13 years have given us the foundation to be where we are today. We are thankful for the clients who have trusted us over the past decade and we are also thankful for every team member who has been a part of Digibrush at every point during our 13-year journey” commented Co-founders Hisham and Fazaal
Digibrush recently established its global network in overseas markets such as Singapore and The United Arab Emirates (UAE). Digibrush seeks to disrupt the way their clients engage in the digital economy through a dedicated business arm named Hiperlogy. The decision was inspired by the immense potential to work in countries with a fast-paced growth of digital economies where businesses would require the in-depth digital knowledge and expertise that Digibrush has to offer.
With over a decade of experience, Digibrush has been challenging the digital marketing world since its inception. Over the years, the agency specialised in driving performance campaigns that enabled scalable digital business growth for their clients, community management, eCommerce, and development services, along with bespoke creative services. Digibrush has partnered with some of the most notable brands in Sri Lanka and around the world, including Fonterra Singapore, Upfield, Hutch, Crocodile, Emerald, Domino’s, while substantially elevating a multitude of parameters that promote communication effectiveness and digital business growth.
Business
Why Sri Lanka’s new environmental penalties could redraw the Economics of Growth
For decades, environmental crime in Sri Lanka has been cheap.
Polluters paid fines that barely registered on balance sheets, violations dragged through courts and the real costs — poisoned waterways, degraded land, public health damage — were quietly transferred to the public. That arithmetic, long tolerated, is now being challenged by a proposed overhaul of the country’s environmental penalty regime.
At the centre of this shift is the Central Environmental Authority (CEA), which is seeking to modernise the National Environmental Act, raising penalties, tightening enforcement and reframing environmental compliance as an economic — not merely regulatory — issue.
“Environmental protection can no longer be treated as a peripheral concern. It is directly linked to national productivity, public health expenditure and investor confidence, CEA Director General Kapila Mahesh Rajapaksha told The Island Financial Review. “The revised penalty framework is intended to ensure that the cost of non-compliance is no longer cheaper than compliance itself.”
Under the existing law, many pollution-related offences attract fines so modest that they have functioned less as deterrents than as operating expenses. In economic terms, they created a perverse incentive: pollute first, litigate later, pay little — if at all.
The proposed amendments aim to reverse this logic. Draft provisions increase fines for air, water and noise pollution to levels running into hundreds of thousands — and potentially up to Rs. 1 million — per offence, with additional daily penalties for continuing violations. Some offences are also set to become cognisable, enabling faster enforcement action.
“This is about correcting a market failure, Rajapaksha said. “When environmental damage is not properly priced, the economy absorbs hidden losses — through healthcare costs, disaster mitigation, water treatment and loss of livelihoods.”
Those losses are not theoretical. Pollution-linked illnesses increase public healthcare spending. Industrial contamination damages agricultural output. Environmental degradation weakens tourism and raises disaster-response costs — all while eroding Sri Lanka’s natural capital.
Economists increasingly argue that weak environmental enforcement has acted as an implicit subsidy to polluting industries, distorting competition and discouraging investment in cleaner technologies.
The new penalty regime, by contrast, signals a shift towards cost internalisation — forcing businesses to account for environmental risk as part of their operating model.
The reforms arrive at a time when global capital is becoming more selective. Environmental, Social and Governance (ESG) benchmarks are now embedded in lending, insurance and trade access. Countries perceived as weak on enforcement face higher financing costs and shrinking market access.
“A transparent and credible environmental regulatory system actually reduces investment risk, Rajapaksha noted. “Serious investors want predictability — not regulatory arbitrage that collapses under public pressure or litigation.”
For Sri Lanka, the implications are significant. Stronger enforcement could help align the country with international supply-chain standards, particularly in manufacturing, agribusiness and tourism — sectors where environmental compliance increasingly determines competitiveness.
Business groups are expected to raise concerns about compliance costs, particularly for small and medium-scale enterprises. The CEA insists the objective is not to shut down industry but to shift behaviour.
“This is not an anti-growth agenda, Rajapaksha said. “It is about ensuring growth does not cannibalise the very resources it depends on.”
In the longer term, stricter penalties may stimulate demand for environmental services — monitoring, waste management, clean technology, compliance auditing — creating new economic activity and skilled employment.
Yet legislation alone will not suffice. Sri Lanka’s environmental laws have historically suffered from weak enforcement, delayed prosecutions and institutional bottlenecks. Without consistent application, higher penalties risk remaining symbolic.
The CEA says reforms will be accompanied by improved monitoring, digitalised approval systems and closer coordination with enforcement agencies.
By Ifham Nizam
Business
Milinda Moragoda meets with Gautam Adani
Milinda Moragoda, Founder of the Pathfinder Foundation, who was in New Delhi to participate at the 4th India-Japan Forum, met with Gautam Adani, Chairman of Adani Group.
Adani Group recently announced that they will invest US$75 billion in the energy transition over the next 5 years. They will also be investing $5 billion in Google’s AI data center in India.Milinda Moragoda,
Milinda Moragoda, was invited by India’s Ministry of External Affairs and the Ananta Centre to participate in the 4th India–Japan Forum, held recently in New Delhi. In his presentation, he proposed that India consider taking the lead in a post-disaster reconstruction and recovery initiative for Sri Lanka, with Japan serving as a strategic partner in this effort. The forum itself covered a broad range of issues related to India–Japan cooperation, including economic security, semiconductors, trade, nuclear power, digitalization, strategic minerals, and investment.
The India-Japan Forum provides a platform for Indian and Japanese leaders to shape the future of bilateral and strategic partnerships through deliberation and collaboration. The forum is convened by the Ministry of External Affairs, Government of India, and the Anantha Centre.
Business
HNB Assurance welcomes 2026 with strong momentum towards 10 in 5
HNB Assurance enters 2026 with renewed purpose and clear ambition as it moves into a defining phase of its 10 in 5 strategic journey. With the final leg toward achieving a 10% life insurance market share by 2026 now in focus, the company is gearing up for a year of transformation, innovation, and accelerated growth.
Closing 2025 on a strong note, HNB Assurance delivered outstanding results, continuously achieving growth above the industry average while strengthening its people, partnerships and brand. Industry awards, other achievements, and continued customer trust reflect the company’s strong performance and ongoing commitment to providing meaningful protection solutions for all Sri Lankans.
Commenting on the year ahead, Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance, stated, “Guided by our 2026 theme, ‘Reimagine. Reinvent. Redefine.’, we are setting our sights beyond convention. Our aim is to reimagine what is possible for the life insurance industry, for our customers, and for the communities we serve, while laying a strong foundation for the next 25 years as a trusted life insurance partner in Sri Lanka. This year, we also celebrate 25 years of HNB Assurance, a milestone that is special in itself and a testament to the trust and support of our customers, partners and people. For us, success is not defined solely by financial performance. It is measured by the trust we earn, the promises we honor, the lives we protect, and the positive impact we create for all our stakeholders. Our ambition is clear, to be a top-tier life insurance company that sets benchmarks in customer experience, professionalism and people development.”
For HNB Assurance looking back at a year of progress and recognition, the collective efforts of the team have created a strong momentum for the year ahead.
“The progress we have made gives us strong confidence as we enter the final phase of our 10 in 5 journey. Being recognized as the Best Life Insurance Company at the Global Brand Awards 2025, receiving the National-level Silver Award for Local Market Reach and the Insurance Sector Gold Award at the National Business Excellence Awards, and being named Best Life Bancassurance Provider in Sri Lanka for the fifth consecutive year by the Global Banking and Finance Review, UK, reflect the consistency of our performance, the strength of our strategy, along with the passion, and commitment of our people.”
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