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dentsu Grant appoints Bakmee Perera to its leadership team

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dentsu Grant Group announced the appointment of Bakmee Perera as Director Communications Planning and Media Strategy.

The industry veteran with 14+ years of experience will overlook consumer insights, media strategy, planning, data analytics and innovation while spearheading the CXM (Customer Experience Management) and CRM (Customer Relationship Management) business in collaboration with Merkel Sokrati – a global data-driven CXM and CRM company, part of dentsu International, specialising in the delivery of unique, personalized customer experiences across a gamut of platforms and devices.

“Media is morphing at breakneck pace, enabling never-before opportunities to meaningfully engage with our consumers. dentsu’s track record of staying ahead of the curve, creating truly sustainable value is how we become trusted partners, not just to our clients, but to each other and the world around us”, commented Divya Karani, Chief Executive Officer – Media South Asia of dentsu.

“Our handpicked teams are nimble, adaptable and inclusive. Teaming across the dentsu world and beyond, seamlessly coming together as one. It is with this same spirit, I would like to welcome our new team-member, Bakmee to our dentsu Sri Lanka operation. I am certain she will fearlessly forge pathways in bringing alive dentsu’s passion for never before possibilities”, Karani added.

Bakmee has played a leading role in positioning leading FMCG, BFI and Telco brands in Sri Lanka in the hearts and minds of consumers. “We are at the cutting edge of innovation in the media industry, redefining the whole nexus of strategically connecting a brand with the consumer and how we enhance and grow that experience”, Bakmee Perera, Director Communications Planning and Media Strategy for dentsu Grant Group said.

“This is what excites me about joining a global team that is pushing the boundaries to bring holistic innovation and delivering market-first solutions to bridge the balance between data led strategy and creativity”, she said.

Innovation and embracing change have always been at the core of dentsu Grant’s DNA and the spark that has helped establish some of the most memorable brands that are household names today.

“We have many firsts under our belt, but now we are in a space where first is not good enough. We need to be fast,” Chairperson and Managing Director – dentsu Grant Group, Neela Marikkar said. “Bakmee will work with our Director, Media Services Chaminda Dias and brand teams in rolling out a multi-pronged strategy, which combines historic knowledge with real-time data and analytics to bring engaging brand experiences on a multitude of platforms”, she added.

 

 



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New Zealand to help out in SL’s export crop promotion

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HC David Pine (L) and Pathfinder Foundation chair Bernard Gunathilake.

By Hiran H Senewiratne

New Zealand has expressed interest in promoting local export crops production by acquiring and managing efficiently large extents of land in Sri Lanka, which at present are not productive.

“A scheme to establish dairy farms in the North and East, which New Zealand helped to draw-up a few years back but was subsequently abandoned, serves to highlight the need to resume such programs, High Commissioner of New Zealand to Sri Lanka, David Pine, said at a Pathfinder Foundation forum comprising industry experts and representatives of local media institutions held at the Colombo Club, Taj Samudra last Thursday.

High Commissioner Pine said there is already cooperation in the dairy and agricultural sectors. New Zealand is willing to provide further assistance regarding food safety and phytosanitary (health of plants) standards.

New Zealand further aims to help Sri Lanka in knowledge- sharing and technology transfer in capacity building, climate resilience and increasing support in the education sector by establishing educational institutions, besides facilitating student exchange programs.

At present the bilateral trade balance is in favour of New Zealand, that is, Sri Lanka imports more than US $ 252 million while Sri Lanka exports only US $ 41 million to New Zealand.

HC Pine said that both countries should have close economic relations to harness the true growth potential of both countries.

The HC reiterated that an increased population of South Asian heritage immigrants living in New Zealand and existing dynamics in the geopolitical space had stimulated interest in the region.

HC Pine added: “The response to the imbalance in bilateral trade is to focus on the overall trade balance, as the bilateral trade balance becomes irrelevant in the context of global value chains.

“In addition to tourism and trade, governance, parliamentary exchanges and social relationships are also important in the bilateral context.

“The importance of the visit of the ‘Women in Peace’ delegation needs stressing, as is the need to focus on increasing opportunities for Track II dialogue.

“In terms of future prospects in promoting Sri Lanka as a tourist destination among New Zealanders, the aim is to engage and mobilize the diaspora, improve connectivity and extend support for niche areas, including sports, as a connector of two sport-loving nations.

“New Zealand is resolute in paying close attention to the South Asian region and Sri Lanka, in particular, on the 70th anniversary of the establishment of diplomatic relations between the two countries.”

The Pathfinder Foundation has previously hosted similar roundtable discussions with the Heads of Mission of France, Australia and the UK. At the event diplomat and chairman of the Pathfinder Foundation Bernard Gunathilake presided.

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Ceylon Chamber launches ‘Implementing the National Budget 2025’ seminar series

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The effective implementation of the National Budget has been a key concern for many years. To enhance the feasibility of budget proposals and extend the discussion beyond just the month following a budget speech, the Ceylon Chamber is launching a seminar series titled Implementing the National Budget 2025. This initiative aims to drive actionable insights and ensure a more structured approach to execution. The first in this seminar series will be held from 9.00 am – 11.00 a.m. on 11th March at the Ceylon Chamber Auditorium.

This session will focus on tax-related policy shifts, including the removal of the Simplified Value Added Tax system, introduction of the Digital Services Tax, and other significant amendments to the VAT (Amendment) Bill and the Inland Revenue Department (Amendment) Bill.

The Keynote Speaker at the event will be Charmaine Tillekeratne – Head of Tax, Deloitte Sri Lanka and Maldives. An expert panel comprising of Thanuja Perera – Tax Policy Advisor, Ministry of Finance and S. Iyesha Asanthi –Commissioner, Tax Policy and Legislations Unit of the IRD will represent the policymakers while Yohan Lawrence, Secretary General – JAAF, and Chairman, EASL, and Ganesh Deivanayagam – Chairman, Easwaran Brothers Export Ltd., and Immediate Past President of TEA will present the views of the private sector, their implications for businesses, and strategies for compliance and adaptation.

Register for the seminar at https://event.chamber.lk/event-register/356. For more information email events@chamber.lk or call Shashini on 011 55 88892.

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Marking cake-cutting ceremony for Women’s Day

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Sun Siyam Pasikudah Celebrates International Women's Day with a commitment to encourage industry participation

Sun Siyam Pasikudah celebrated International Women’s Day on 08 March with a heartfelt celebration honoring the invaluable contributions of its female colleagues. The day was filled with gratitude and festivities including a cake-cutting ceremony and conversations that highlighted the resort’s efforts to encourage female participation.

Despite women constituting well over half of the country’s population, their representation in the hospitality sector is below 10 percent which is disproportionately low when compared to the women making up over half of the entire hospitality workforce globally.

This disparity is often attributed to social stigmas, safety concerns, and traditional gender roles that discourage women from pursuing careers in hospitality. Addressing these challenges, Sun Siyam Pasikudah has implemented targeted initiatives to create a more inclusive environment.

The resort actively recruits women from local communities, offers comprehensive training, and provides a supportive and safe working environment. By doing so, the resort not only enhances the professional growth of its female employees but also contributes to the socio-economic development of the Eastern region.

“At Sun Siyam Pasikudah, diversity and inclusion are at the heart of our success. We value the unique perspectives and talents our female team members bring, enriching guest experiences and strengthening community ties. Committed to equal opportunities, we foster a culture where everyone can thrive,” said Arshed Refai, General Manager.

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