Features
Clara Heath meets Kewal Motwani in Kentucky
Excerpted from Goolbai Gunasekera’s Chosen Ground first published in 2006
(Continued from last week)
In Louisville, Kentucky, my mother, Clara Heath, was growing up meanwhile in what might be considered an unusually protected atmosphere for the average American child of her time. Her ambitious Southern reared mother was a kind of early 20th century Steel Magnolia, and intended that her daughters should have the finest education obtainable in the State of Kentucky.
Catholic schools in Louisville were believed to provide a better-than current education for girls, and though my poor grandfather was strongly against sending his two girls away (for one thing the family was not of the Catholic faith, and for another, he would miss them) what my grandmother said went!
Accordingly the two girls (eleven months apart, and treated virtually as twins) went to Presentation Academy in Louisville as boarders in a nun-run Catholic school.I wear Mother’s class ring to this very day. Boarding schools are not as common in the USA as they are in Britain and my grandmother’s decision to board her two daughters was unusual. Going to an American boarding school was the best thing that could have happened to Clara: without intending any such thing, my grandmother, Eva, was preparing her for a life in a more laid back country.
Mother loved the calm, unhurried life of the Convent, where her curricula included Latin, French and a smattering of Spanish. The gentle nuns were very much to her liking. Known only to God and the Fates, Mother was being well trained for her eventual career as Principal of a conservative Buddhist school in Ceylon. From the nuns at Presentation, Mother acquired a genuine love of study, a stern moral code, a strict sense of discipline and a lifelong abhorrence of a lady ever showing her knees.
When she became Principal of Visakha Vidyalaya in Colombo, one of the first things on her agenda was to make sure that hemlines were worn half way down the calf. Visakhians learnt, to their surprise, that no lady ever crossed her legs except at the ankle. Since the Queen of England was doing likewise on every Pathe Newsreel, they assumed that Mother knew what she was talking about.
Shortly after taking over the Principalship of Visakha, Mother was electrified by the newspaper picture of a girl from Bishop’s College (the secondary school to which I eventually went myself) taking a running jump over a high pole. Mother had a spasm at this ‘unladylike’ photograph which was, according to less biased accounts, an extremely modest one.
Nonetheless, Mother’s convent training had her banning athletics at Visakha and it was only after she left the school that Visakhians began winning honours in this line. Tennis, netball and table tennis were games that were acceptable to her Victorian code. Needless to say, while the girls of the fashionable missionary Schools wore `divided skirts’, Mother’s little Visakhians donned Greek robes and did Eurhythmics.
They were also encouraged to study Home Science — a subject introduced for the very first time into the curriculum of Ceylon’s schools. All this gave Visakhians a certain cachet. At last Buddhist girls’ education under Mother, and other school principals who had been trained in the West (such as Mrs. Hilda Kularatne in Panadura and Mrs. Doreen Wickremasinghe in Matara), began to give the older missionary schools a run for their money. Conservative Buddhist parents were well pleased with their young Principal from America — so highly qualified, so eminently tradition-minded, so totally sympathetic to the national aspirations of the Buddhist majority.
But more about Visakha later. As a schoolgirl herself, Mother’s life was delightfully serene and quite uneventful. She was a fine musician and took a Degree in music as well as Languages and Education. Her sister, my aunt Arline, was far more feisty, practical and pushy than the dreamy Clara. This polarization of personalities meant they got on very well together, although it also meant that Arline did all the housework while Mother drifted off to practise the piano for two to three hours every evening.
“Really,” Arline would explode, “Clara does NOTHING around the house, does she!”
Grandma Eva did not believe in household democracy. Each daughter did whatever she was good at doing, and Arline was a superlative cook and housekeeper. So gentle, so very appreciative was Clara each morning when she was handed perfectly laundered stockings and immaculately ironed clothes that Arline had so efficiently organized for her, that any words of protest from her sister died still-born.
Apparently Mother would get up feeling bright and perky, having completed all her homework the previous evening, to say nothing of those three hours of piano practice and say to her sister,
“Are my stockings on the bed or in my drawer, Arline?”
With a resigned air Arline would produce them neatly folded and ready to wear.
“My dear,” Auntie Arline said to me on one of my trips to the USA to see my American grandparents, “there are two kinds of people in the world. There are those for whom someone is ALWAYS on hand to smooth things out, and there are those like you and me who have to do the humdrum work themselves. I leave you to work out to which group your dear Mother belongs.”
“Didn’t you ever have an American boyfriend at any time?” we would ask Mother in Auntie Arline’s presence. Mother would look vague and Arline would snort:
“Of course she had lots of admirers, but your Mother simply never got the message.”
Apparently one smitten young man would drop by ostensibly to practice the violin while Mother played the piano accompaniment. Grandma would have milk and cookies ready for the couple to enjoy
at the end of their labours. Mother gave the poor young swain no chance. The minute the last note had been played she shut the piano, shook hands with her fellow musician in the accepted convent-taught manner and said ‘Goodnight!’
“And another romance,” Auntie would continue, while Mother looked apprehensive, “was that young Professor who kept offering her a lift home from University. Your mother – ” and Auntie accented the word – “took many a detour so that their paths did not cross.”

The Motwanis in Bandarawela
My sister and I screamed.
“I do wish you wouldn’t repeat these highly exaggerated tales, Arline,” Mother would tell Arline in exasperation.
“Well, what happened when the dear Professor phoned, please tell?”
“I really can’t remember,” said Mother.
But of course, Mother remembered very well her first meeting with her future husband … and their eventual marriage illustrates that truth can often be more romantic than fiction. The tale as told by Mother was factual and lacked Father’s teasing sidelines.Sir Jamshed Mehra had met my American grandmother at a Theosophical conference in the USA. Learning that Mrs Heath had two teenage daughters at home, he suggested that one of them might like to write to his young ward who was just finishing his B.A and was probably going on to England for postgraduate study.
My Aunt Arline was not in the slightest bit interested in Theosophy, so the task of writing to a young Indian ten years her senior fell to Mother. The correspondence flourished although, given Mother’s convent training, those letters must have been models of decorous writing. Su and I have never been given so much as a glance at them, although Father kept them stored away in the go-downs he owned in Karachi. Until the Partition of India, those go-downs gave Father a comfortable income situated, as they were, near the docks.
When Father decided to register at Yale (having hated Oxford) the correspondence speeded up and my grandmother realized that this lonely young Indian, so far from home, would be spending a summer vacation all on his own. Returning to India was out of the question since those were not days of convenient air travel. Accordingly, she invited him to spend the summer in their home. She probably regretted doing so for Father fell instantly in love with the 17-year-old girl to whom he had been writing.
Their romance was complicated by the fact that Mother lived in Kentucky and an Asian, however fair his skin might be, was practically a Black to her relatives who lived south of the Mason-Dixon line. To say that her aunts, uncles and cousins were unhappy would be an understatement. They were aghast.
This unlikely union, strangely enough, did not encounter opposition from my grandparents. They had met many Indians and did not share in the feelings of horror that so many of their friends experienced when they were told that Clara was marrying a non-Caucasian and one from a barbaric Asian nation at that.
My grandmother spent many irate hours explaining to her near and dear that the culture and civilization of India was superior by far to any in the West. When Father heard the family views he laughed as he usually did whenever he encountered ignorance of the East.
When Mother went to say goodbye to the nuns of her old school she took Father with her. They were quite charmed by him but Reverend Mother’s last words to Clara were a heartfelt: “I shall pray for you my dear.”
When Mother was packing to leave her home in Kentucky for India she stood helplessly by while Father sorted out the clothes she would need for the tropics, ruthlessly discarding winter apparel. Mother looked expectantly at her sister, who resignedly set about packing what she hoped would be the last bag she ever packed for Clara. In point of fact, she was to do it whenever Mother visited the USA on later occasions.
“I can’t think WHAT you are going to do aboard that ship,” Arline told Mother worriedly.
Mother’s response was predictable. “Oh, I’ll get the steward or someone to help,” she said vaguely.
Arline tch tched, and continued worrying. But she stopped this useless exercise after Mother’s happy letters home told her that Father was a whiz at getting a mountain of clothes into a tiny, tiny space. Later on two Sinhalese maids, Nimal and Cathleen, swam into Mother’s life. They took full charge of all household affairs — even to eventually regulating the day-to-day problem of looking after the physical needs of Clara’s two daughters. Cathleen remained with us all her life to become, not a maid but a friend.
She worked with us for 62 years — 30 of them in the USA, where (after bringing us up) she went to look after our Grandmother Eva. Auntie Arline was in the American Foreign Service. She never married, and so when Grandmother died Cathleen simply stayed on with Auntie Arline as a highly efficient maid. Cathleen also got to globe-trot with my aunt who was an inveterate travel bug. Whenever Auntie got a posting abroad Cathleen kept house for her in exotic places like Amman, Jaipur and South America.
Auntie Arline died in 2004, just after Khulsum (my daughter) and I had visited her in Arizona where she had retired. Cathleen died a few months later, following her return to Sri Lanka.
(To be continued)
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
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