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Chamith joins the judging panel for ‘The Drum Digital Advertising Awards’

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Chamith Buthgumwa, Director of Isobar & Response at Dentsu Aegis Network Sri Lanka has been invited to act as a Jury Member for the Drum Digital APAC Advertising Awards 2021, a key annual event in the global advertising industry, organized by The Drum, one of the world’s largest marketing platforms.

The Drum Awards run throughout the year to identify best practices, companies and people in the digital advertising industry across the globe.

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC. This renowned platform attracts over 1.4 million unique users and has over 200,000 social followers. The Drum enables its readers to make informed decisions by presenting them with the best of effective digital advertising executions. Advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and anyone else that has carried out marketing over the eligibility period can apply for the Drum Awards.

“Every year, the winners of the drum digital advertising awards act as the barometer in the APAC region, identifying truly ground-breaking work that is defining the industry landscape. The jurors are of the highest quality and caliber, and personally, this is a great achievement for me and I’m looking forward to witnessing the most deserving work, get awarded and celebrated,” commented Chamith.

Chamith was the first-ever Sri Lankan to represent Sri Lanka as a judge at the MMA Smarties Awards— considered the Oscars of mobile marketing. He himself clinched numerous global accolades including WARC Media Gold Award and SMARTIES ‘Top of the Category’ Award.

In his role as the Head of Isobar & Response at Dentsu Aegis Network Sri Lanka, he leads innovations across the Company’s digital processes and structure to unleash creativity shaped through a clear strategy. Previous work assignments include Associate Director (Digital Strategy) and Head of Digital for Team Unilever at GroupM. With over 300 articles, lectures, conference appearances, and a few shared quotes, he is now one of the most followed within the industry.

 



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Sri Lanka secures IMF staff-level deal for USD 700 million tranche

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Sri Lanka has reached a staff-level agreement with the International Monetary Fund to secure the next tranche of funding under its ongoing bailout programme, marking a key step in the country’s fragile economic recovery.

The agreement, announced this week, will enable Sri Lanka to access approximately USD 700 million, subject to approval by the IMF Executive Board. The funds form part of the USD 2.9 billion Extended Fund Facility (EFF) programme agreed following the 2022 economic crisis.

The latest development covers the combined fifth and sixth reviews of Sri Lanka’s reform programme, indicating that the country has made sufficient progress to move forward, while highlighting the need to sustain reform efforts.

Sri Lanka’s economy has shown signs of stabilisation in recent months, supported by improved revenue collection, easing inflation, and a gradual buildup of foreign reserves. However, the recovery remains vulnerable to both domestic and external pressures.

By Ifham Nizam

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Israeli attack on Lebanon triggers local stock market volatility

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Initially CSE trading was somewhat volatile despite the ceasefire in West Asia but it experienced further volatility after Israel attacked Lebanon yesterday.

However, the IMF delegation which is now in Sri Lanka to release two tranches of its relief package created some positive sentiments for the market, analysts said.

The All Share Price Index went down by 73.06 points, while the S and P SL20 rose by 10.57 points.

Turnover stood at Rs 2.96 billion with six crossings. Those crossings were: JKH 5.5 million shares crossed to the tune of Rs 807.6 million and its shares traded at Rs 19.70, CIC Holdings two million shares crossed for Rs 54 million; its shares traded at Rs 32, Access Engineering 600,000 shares crossed for Rs 44.4 million; its shares traded at Rs 74, Central Finance 116,000 shares crossed to the tune of Rs 27.5 million ; its shares sold at Rs 237, LMF 250,000 shares crossed for Rs 22.8 million; its shares fetched Rs 91.10 and Kelani Cables 200,000 shares crossed for Rs 21 million and its shares traded at Rs 105.

In the retail market seven companies that mainly contributed to the turnover were; Dialog Rs237 million (7.5 million shares traded), LMF Rs 203 million (22 million shares traded), Colombo Dockyard Rs 199.7 million (1.1 million shares traded), HBA Foods Rs 163 million (18.5 million shares traded), JKH Rs 156 million (7.8 million shares traded), JKH Rs 156 million (7.8 million shares traded), Softlogic Holdings Rs 117 million (9.6 million shares traded) and Acme Printers Rs 107 million (15.6 million shares traded). During the day 133.3 million share volumes changed hands in 23666 transactions.

It is said that manufacturing sector counters, like JKH, performed well, while food sector counters, especially LMF and HBA Foods, performed well. Other sectors too performed somewhat well during the day.

Yesterday the rupee was quoted a Rs 315.42/48 to the US dollar in the spot market from 315.30/40 the previous day, dealers said, while bond yields were quoted higher.

By Hiran H. Senewiratne

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HNB Assurance marks 25 years with strategic transformation to ‘HNB Life’

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Highlights from the new brand reveal as HNB Assurance transforms into HNB Life

Marking 25 years of trust, growth, and service excellence, HNB Assurance PLC has unveiled its new corporate identity, transitioning to HNB Life PLC a strategic evolution that reflects the company’s forward-looking vision and commitment to empowering lives with protection and the freedom to thrive, no matter where life takes them.

This milestone signifies more than a change in name or visual identity. It represents a deliberate transformation shaped by strong performance over the past few years, during which the company has achieved remarkable growth, strengthened its market position and enhanced its customer-centric capabilities.

The newly introduced logo, inspired by the form of a wing, symbolises HNB Life’s role as a proactive enabler. It reflects the organisation’s commitment to supporting individuals in navigating life’s journey with confidence, empowering them to pursue their aspirations and live life on their own terms.

The official unveiling took place at a launch event attended by key stakeholders, strategic business partners, well-wishers and employees.

Addressing the gathering, Chairman, Stuart Chapman highlighted the significance of this transformation, stating, “As we mark 25 years of progress, the transition to HNB Life reflects our strategic intent to evolve with the changing needs of our customers and the broader market. This new identity embodies our purpose, to enable and empower individuals to achieve what they truly aspire to in life, with confidence and security. As a company we are extremely excited on what the future holds for as, as we build on an incredible foundation laid over the past two and a half decades.”

The new Vision of the Company is “To be the leader in empowering lives with protection and freedom to thrive, no matter where life takes them”.

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