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CBL Sera shines with the most number of key awards at Effies 2022

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CBL’s Sera emerged triumphant at the recently concluded Effie Awards 2022 – winning the top awards of the evening – Most Effective Brand of the Year – CBL Sera; Most Effective Marketer of the Year – Convenience Foods Lanka PLC (Subsidiary of CBL Group); Gold Winner in Packaged Food; Gold Winner in Media Innovation; Silver Winner in Social Media and Bronze Winner in Youth Marketing. CBL Sera truly shone under the spotlight at the prestigious Effies Awards 2022 by becoming the most awarded brand of the evening. Celebrating and inspiring the advertising industry of Sri Lanka, the 13th edition of the Effie Awards Sri Lanka 2022 focused on the creativity and effectiveness of campaigns during these turbulent times.

Effie awards believe in the power of great ideas that yield great business results and the award-winning Sera Kottu Kottu campaign embodies the essence of what the Effies stands for. The brand’s award winning integrated marketing and communication campaign witnessed creative collaboration between Sera Kottu Kottu and Convenience Foods (Lanka) PLC, Isobar Sri Lanka and Kaali Projects, combining a wealth of expertise for a highly effective campaign.

Being an innovative brand, Sera Kottu Kottu feels the pulse of the youth and thus, in collaboration with Isobar Sri Lanka, created a campaign unlike any other by leveraging gaming in Sri Lanka and entered the world of online gaming with #GrandTheftKottu. The campaign drew inspiration from Grand Theft Auto, the world-renowned gaming series and open-world action-adventure game to create an interactive digital platform with the Brand Association of Sera Kottu Kottu. The GTA 5 platform was modelled to create a replica of Colombo and other iconic landmarks of Sri Lanka for an immersive journey complete with sights, sounds, and interactive gameplay.

“The Effies are about both the power of creativity and achieving business and brand objectives. The integrated marketing and communications approach of the Sera Kottu Kottu campaign made it an experiential campaign that stood out from the clutter. The campaign was aimed directly at the target group of youth and the campaign, first of its kind, achieved its objective of engaging the target segment. The clear marketing communication by the brand campaign has contributed to its success at the Effies!” explained Nuwan Rathnakirthi – Marketing Manager, Convenience Foods Lanka PLC.

“It is an honour for CBL Sera to win multiple awards at the Effies 2022. The CBL Sera Campaign was a trailblazing execution, providing our target audience with an exciting, experiential interaction, linking e-selling via social media platforms and creating marked interest and enthusiasm about the brand during the Pandemic. The awards celebrate the hard work and efforts of the Marketing Team and Isobar Sri Lanka in bringing out such a novel concept to life,” says Jayanga Perera, General Manager – Marketing, CBL Food Cluster.

Mohenesh Chamith Buthgumwa, Vice President, Dentsu Communications said,”This immersive and interactive campaign was able to capture the attention of our target audience like never before. The #GrandTheftKottu campaign set a new bar for brand marketing and we are happy to have been a part of this groundbreaking brand campaign for CBL Sera.”

The Effies bring together the advertising and marketing fraternity together to celebrate the best of Sri Lanka’s creativity. The Effie Awards Sri Lanka is organized by the Sri Lanka Institute of Marketing (SLIM), the apex body of the marketing profession, and widely considered as the most distinguished honour in the industry. Winners are selected across all forms of marketing and communication, with an emphasis on creativity and effectiveness.

CBL Sera is manufactured and distributed by Convenience Foods Lanka PLC, a fully owned subsidiary of the CBL Group (CBL) which is one of Sri Lanka’s leading FMCG conglomerates manufacturing biscuits, chocolates, cakes, cereal, noodles, textured soy, herbal porridge, quick soups, coconut products, spices and organic value added agricultural products.



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SLEIS 2026 to examine Sri Lanka’s energy transition and its implications

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Reliable and affordable energy is essential to Sri Lanka’s economic growth, industrial development and competitiveness. As the country seeks to strengthen energy security while reducing its dependence on fossil fuels, the energy sector will be a key area of discussion at the Sri Lanka Economic & Investment Summit 2026, organised by The Ceylon Chamber of Commerce on 12-13 October 2026.

The session, “Beyond Fossil Dependence: Balancing Security, Sustainability, and Growth,” will examine how Sri Lanka can diversify its energy sources, accelerate renewable energy adoption and attract investment while ensuring a reliable energy supply for businesses and households. Discussions will also consider the infrastructure and policy frameworks needed to support the country’s transition towards a modern and competitive energy system.

Ms. Edore Onomakpome – Regional Infrastructure Industry Manager – Bangladesh, Sri Lanka and Nepal, at the International Finance Corporation will keynote the session, and join the panel discussion featuring G.M.R.D. Aponsu – Secretary to the Ministry of Energy, Damitha Kumarasinghe – Director General (Chief Executive Officer), Public Utilities Commission of Sri Lanka, and Manjula Perera – Managing Director, WindForce PLC. The discussion will be moderated by Sheran Fernando – Senior Advisor, Plus94.

The session will also explore the role of public-private collaboration in developing new energy solutions, encouraging investment and creating opportunities within Sri Lanka’s evolving energy sector. It will consider how energy policy and investment decisions can support both economic expansion and the country’s longer-term sustainability objectives.

The Sri Lanka Economic & Investment Summit 2026 is supported by its valued sponsors and partners. Platinum Sponsor – Standard Chartered Bank Sri Lanka, Gold Sponsor – VISA Worldwide (Pvt) Ltd., Bronze Sponsor – South Asia Gateway Terminals (Pvt) Ltd., Strategic Development Partner – Asian Development Bank, Telecommunication Partner – Dialog Telecommunication, Television Partner – Dialog Television, Session Sponsors – David Pieris Motor Company (Pvt) Ltd., Hemas Holdings PLC, Sunshine Holdings PLC, International Construction Consortium (Pvt) Ltd., Official Logistics Partner – Hayleys Advantis Limited, Official Airline – SriLankan Airlines Ltd., Official Hospitality Partner – Shangri-La Colombo, Airline Partner – China Eastern Air Holding Co. Ltd.

Registrations are now open at https://sleis.chamber.lk/. For more information, contact Alikie on 011 558 8805 (alikie@chamber.lk) or Shanuka on 0701082541 (events.division@chamber.lk).

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A fresh chapter for the George Keyt Foundation: A renewed commitment to the Sri Lankan art ecosystem

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The George Keyt Foundation (GKF), dedicated to preserving the legacy of modernist painter George Keyt and fostering local art, has announced strategic appointments to its leadership team, bringing together a mix of global academic expertise, corporate leadership, and artistic passion. These enhancements aim to inject fresh expertise and academic depth into the Foundation’s long-term vision.

Establishment of the New Advisory Committee

To broaden its operational reach and deepen its engagement with the global art market, the George Keyt Foundation has established an Advisory Committee. The newly appointed committee members include:

• Dr Sujatha Meegama is a Senior Lecturer in Buddhist Art History at the Courtauld. She is an acclaimed art historian, author and academic, bringing specialised knowledge in South Asian art history to guide the foundation’s curatorial and educational directives.

• Dr Shamil Wanigaratne: A clinical psychologist, author, and avid art historian, Shamil will lend his unique perspective to help the foundation design meaningful public outreach and cultural preservation strategies.

• Abbas Esufally: A veteran corporate leader and patron of the arts, Abbas is transitioning from his role as a GKF Trustee to this advisory position, where he will continue to offer his sharp business acumen and extensive network.

New Trustee Appointment

Leesha Captain has been appointed to the Board of Trustees. Inspired by Sri Lankan artists, Leesha is a recognised supporter of the local art scene. Leesha’s hands-on perspective will strengthen the foundation’s core team as they develop and design new art programs.

A Vision for the Future

“These new appointments mark an exciting chapter for us as we build on our decades-long history of promoting Sri Lankan artists,” says Malaka Talwatte, Chairman of the Foundation. “The combination of Leesha on the board, alongside the diverse expertise of our new Advisory Committee, will significantly amplify our efforts in curating high-profile exhibitions and expanding local and international partnerships”.

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Sun Siyam Pasikudah celebrates World Tourism Day with culture, cuisine and community

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Sun Siyam Pasikudah, part of the Privé Collection under Maldivian-owned Sun Siyam Resorts, will mark World Tourism Day on 27 September 2026 with a full day programme celebrating the culture, cuisine and natural beauty of Sri Lanka’s east coast, paired with community focused sustainability activities.

The celebrations open with a special buffet of authentic Sri Lankan cuisine, followed by a street food festival showcasing regional snacks and traditional sweets rarely found on resort menus. A signature World Tourism Day mocktail and cocktail, created for the occasion, will be served through the day, while traditional Sri Lankan cultural dance performances bring the island’s heritage to life for guests.

Beyond the festivities, the resort has planned a tree planting activity with guests and a beach or park clean up campaign, both reflecting Sun Siyam Pasikudah’s ongoing commitment to responsible tourism along Sri Lanka’s northeast coast.

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