Business
CBL Sera shines with the most number of key awards at Effies 2022
CBL’s Sera emerged triumphant at the recently concluded Effie Awards 2022 – winning the top awards of the evening – Most Effective Brand of the Year – CBL Sera; Most Effective Marketer of the Year – Convenience Foods Lanka PLC (Subsidiary of CBL Group); Gold Winner in Packaged Food; Gold Winner in Media Innovation; Silver Winner in Social Media and Bronze Winner in Youth Marketing. CBL Sera truly shone under the spotlight at the prestigious Effies Awards 2022 by becoming the most awarded brand of the evening. Celebrating and inspiring the advertising industry of Sri Lanka, the 13th edition of the Effie Awards Sri Lanka 2022 focused on the creativity and effectiveness of campaigns during these turbulent times.
Effie awards believe in the power of great ideas that yield great business results and the award-winning Sera Kottu Kottu campaign embodies the essence of what the Effies stands for. The brand’s award winning integrated marketing and communication campaign witnessed creative collaboration between Sera Kottu Kottu and Convenience Foods (Lanka) PLC, Isobar Sri Lanka and Kaali Projects, combining a wealth of expertise for a highly effective campaign.
Being an innovative brand, Sera Kottu Kottu feels the pulse of the youth and thus, in collaboration with Isobar Sri Lanka, created a campaign unlike any other by leveraging gaming in Sri Lanka and entered the world of online gaming with #GrandTheftKottu. The campaign drew inspiration from Grand Theft Auto, the world-renowned gaming series and open-world action-adventure game to create an interactive digital platform with the Brand Association of Sera Kottu Kottu. The GTA 5 platform was modelled to create a replica of Colombo and other iconic landmarks of Sri Lanka for an immersive journey complete with sights, sounds, and interactive gameplay.
“The Effies are about both the power of creativity and achieving business and brand objectives. The integrated marketing and communications approach of the Sera Kottu Kottu campaign made it an experiential campaign that stood out from the clutter. The campaign was aimed directly at the target group of youth and the campaign, first of its kind, achieved its objective of engaging the target segment. The clear marketing communication by the brand campaign has contributed to its success at the Effies!” explained Nuwan Rathnakirthi – Marketing Manager, Convenience Foods Lanka PLC.
“It is an honour for CBL Sera to win multiple awards at the Effies 2022. The CBL Sera Campaign was a trailblazing execution, providing our target audience with an exciting, experiential interaction, linking e-selling via social media platforms and creating marked interest and enthusiasm about the brand during the Pandemic. The awards celebrate the hard work and efforts of the Marketing Team and Isobar Sri Lanka in bringing out such a novel concept to life,” says Jayanga Perera, General Manager – Marketing, CBL Food Cluster.
Mohenesh Chamith Buthgumwa, Vice President, Dentsu Communications said,”This immersive and interactive campaign was able to capture the attention of our target audience like never before. The #GrandTheftKottu campaign set a new bar for brand marketing and we are happy to have been a part of this groundbreaking brand campaign for CBL Sera.”
The Effies bring together the advertising and marketing fraternity together to celebrate the best of Sri Lanka’s creativity. The Effie Awards Sri Lanka is organized by the Sri Lanka Institute of Marketing (SLIM), the apex body of the marketing profession, and widely considered as the most distinguished honour in the industry. Winners are selected across all forms of marketing and communication, with an emphasis on creativity and effectiveness.
CBL Sera is manufactured and distributed by Convenience Foods Lanka PLC, a fully owned subsidiary of the CBL Group (CBL) which is one of Sri Lanka’s leading FMCG conglomerates manufacturing biscuits, chocolates, cakes, cereal, noodles, textured soy, herbal porridge, quick soups, coconut products, spices and organic value added agricultural products.
Business
Wealth Trust Securities to raise Rs. 500.8 million via IPO
The recent announcement of Wealth Trust Securities Ltd.’s Rs. 500.8 million Initial Public Offering -IPO- comes at a moment when Sri Lanka’s interest-rate environment is gradually easing, allowing well-capitalised primary dealers to expand their trading portfolios and secure long-term positions in government securities.
Company chairman Senaka Weerasooria told journalists in Colombo that the IPO is not merely a capital-raising exercise, but a reinforcement of the disciplined structure that has defined the company since its inception.
He noted that WTS enters the public market with what is already one of the most robust capital bases in the industry, and with “absolute confidence that investors are joining a journey that has consistently returned value.”
Weerasooria said the capital infusion will further solidify WTS’s ability to absorb volatility, particularly amid cyclical movements in Treasury yields.
Despite maintaining a conservative trading outlook, the company has managed to average a 31% ROE over the past twelve years — a figure management repeatedly highlighted as evidence of resilience across both tightening and loosening rate cycles.
Managing Director and CEO Romesh Gomez said that in recent months the direction of policy rates and market liquidity has begun shifting favourably, creating clear value-accretion opportunities for disciplined portfolio expansion. With additional capital, he noted, WTS has greater room to capture advantageous auction positions, broaden secondary market activity and align its investment scale to emerging market windows.
Gomez acknowledged that FY25 reflected compressed performance due to systemic realignment, with revenue at Rs. 4.6 billion and PAT at Rs. 1.2 billion. However, he pointed out that profit sustainability, even through a difficult cycle, speaks to strong operational controls. The A- rating with a Positive outlook continues to stand, reinforcing the company’s position as a stable counterparty in a specialised sector.
Asia Securities Advisors, managing the IPO, pointed out that the offer price of Rs. 7 presents meaningful upside when benchmarked against underlying valuation metrics. The move into the listed environment, they noted, enhances governance visibility — a point increasingly valued among institutional investors participating in the Government securities market.
By Ifham Nizam
Business
BoardPAC achieves Carbon Neutral Certification for the fourth consecutive year
BoardPAC, the global leader in digital board meeting automation, has secured the Carbon Neutral Certification for 2024, marking the fourth consecutive year the company has achieved this milestone. The certification, awarded by the Sri Lanka Climate Fund (SLCF) under the Ministry of Environment in October 2025, underscores BoardPAC’s commitment to environmental sustainability and responsible corporate governance.
BoardPAC’s operations, spanning over 40 countries, were assessed against the ISO 14064 – 1:2018 standard, and the company’s organization-level Greenhouse Gas (GHG) emissions were successfully offset, reflecting its ongoing commitment to reducing its environmental impact.
Business
Uber marks 10 years in Sri Lanka: Moving People, Powering Livelihoods, Impacting Communities
Uber today marked ten years of operations in Sri Lanka, a decade in which the platform has reshaped how people commute, and how thousands of Sri Lankans earn a livelihood. Over the past decade, ride-hailing has become one of the most transformative shifts in Sri Lanka’s urban mobility landscape, providing safe, reliable and affordable transport at scale.
Chathuranga Abeysinghe, Deputy Minister for Entrepreneurship, Ministry of Industries and Entrepreneurship Development, Government of Sri Lanka, graced the milestone event as the Chief Guest. U.S. Ambassador Julie Chung attended as the Guest of Honor, joined by Akanksha Singh, Head – South Asia Markets, Uber, and Kaushalya Gunaratne, Country Manager – Mobility, Uber Sri Lanka.
As per the 2024 Sri Lanka Economic Impact Report, compiled by global policy research firm – Public First, Uber and Uber Eats together generated over LKR 160 billion in economic activity in Sri Lanka within a single year. Since its entry in Sri Lanka in 2015, Uber rides have covered over 1.15 billion kilometers – equivalent to nearly 3000 trips from Earth to the moon! Over 320,000 Sri Lankans have earned through the platform as drivers.
Uber has also supported the tourism ecosystem, enabling more than 700,000 airport trips, connecting visitors seamlessly to their destinations. Over the last year, we’ve further intensified our service in the Western and Central provinces and expanded our offerings in the Southern and Northern provinces – bringing its services closer to more communities across the country. Uber has emerged as one of the most preferred ride-hailing platforms across the island, offering affordable, reliable, and safer rides at different price points.
Deputy Minister for Entrepreneurship, Ministry of Industries and Entrepreneurship Development, Government of Sri Lanka, Chathuranga Abeysinghe, said, “Over the past decade, Uber has become part of the fabric of daily life in Sri Lanka – not only by helping people get where they need to go, but by enabling thousands to earn an income with dignity and flexibility.
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