Business
CameraLK to go international with newly-appointed Brand Ambassador Pathum Nissanka
CameraLK, Sri Lanka’s leading camera store, has appointed highly-talented national cricketer Pathum Nissanka as the company’s Brand Ambassador as it outlines plans to expand into overseas markets. This partnership is the first time CameraLK is joining hands with a cricketer as the brand ambassador.
Pathum Nissanka and CameraLK have been partners since January this year as CameraLK was the official bat sticker partner of the young cricketer. With Pathum being appointed as the brand ambassador CameraLK is planning to capitalize on his growing popularity in Sri Lanka to carry out social service activities and other initiatives.
Having made his Sri Lanka national team debut in March 2021 in the West Indies, Pathum Nissanka has delivered consistently on the field and performed admirably during the recently-concluded Asia Cup with significant contributions throughout the tournament to help Sri Lanka bring home the trophy. Pathum scored a century on Test debut and currently sits in the Top 10 of ICC T20I batting rankings. He also holds the record for the highest ODI individual score for a Sri Lankan against Australia.
Pathum’s rise to the top has captured the imagination of the entire nation and especially the cricket-loving public. During his relatively short yet impressive career, he has demonstrated his cricketing prowess in all three formats of the game, playing his role well and delivering consistent results to ensure the team’s success. He has proved that he is someone who can take Sri Lanka’s name to the global stage as a talented cricketer and along similar lines CameraLK is a company that is attempting to take Sri Lanka to the global level in the photography equipment market.
Expressing his views, Anushka Gunasinghe – Founder/Managing Director of CameraLK stated, “Pathum Nissanka is a generational talent and having someone like him as our brand ambassador is truly a key moment in CameraLK’s journey as the No.1 camera store in Sri Lanka. His amazing ability to stay calm and collected amidst any chaos, withstand long phases of intense pressure and overcome all challenges as a cricketer is very similar to how CameraLK became a force to be reckoned with in the industry over the years. Having worked with him already for several months and seeing how dedicated, down-to-earth and professional he is, we thought Pathum would be the perfect fit as our brand ambassador. We are confident that this new partnership will be the beginning of something exceptional and will result in another special innings for Sri Lanka.”
Business
Development deficit getting in the way of SL joining RCEP – Trade Ministry Secretary
Sri Lanka is not quite ready to join the Regional Comprehensive Economic Partnership (RCEP), since it is lacking sufficient development, Trade Ministry Secretary K.A. Vimalenthirarajah said.
‘At present the Trade Ministry is establishing Sri Lanka’s readiness to join RCEP, which consists of 15 countries, through several channels, Vimalenthirarajah said at a recent round table discussion titled, ‘Sri Lanka’s Pathway to RCEP and the Emerging Global Trading Order’, organized by the Pathfinder Foundation and held at the Colombo Club, Taj Samudra.
‘Sri Lanka is actively accelerating its compliance efforts to join the 15-nation RCEP having submitted its required accession questionnaire in early 2026, he explained.
Vimalenthirarajah added: ‘The Cabinet has established a high-level policy and working committee and also obtained some technical assistance from multilateral partners because complying with RCEP requirements is challenging. Subsequently, this body responded to the follow-up questions that came up and had discussions with RCEP representatives and it expects more follow-up questions with regard to Sri Lanka’s readiness to join RCEP.
‘Sri Lanka has also secured political and diplomatic support from current RCEP members, including Australia, New Zealand, and Indonesia, to facilitate its entry process.’
Meanwhile, state officials, including Industries and Entrepreneurship Development Deputy Minister Chathuranga Abeysinghe, are implementing key economic structural reforms, a new tariff policy, and transparent investment criteria required by the bloc. Because formal accession protocols for RCEP are still being finalized, Sri Lanka is also simultaneously negotiating bilateral trade and investment agreements with regional members to accelerate integration.
Abeysinghe, participating virtually in the event said that Sri Lanka cannot achieve sustained export growth and attract large-scale investment by relying solely on its domestic market. ‘As a small economy, the country’s future lies in deeper integration with regional and global value chains. RCEP connects 15 economies, including Japan, South Korea, Australia, New Zealand, China and ASEAN member states, collectively accounting for nearly 30% of global trade, he explained.
Abeysinghe added: ‘Access to such a market would create new opportunities for Sri Lankan businesses, particularly the country’s Small and Medium Enterprises (SMEs), which currently contribute only around 10 percent to national exports.
‘However, Sri Lanka is at least a decade behind in implementing many of the reforms required to fully participate in modern global trade. Recognizing this challenge, the government is now moving forward with several critical reforms: A new tariff policy to improve competitiveness and eliminate barriers to trade, transparent and predictable investment criteria, investment facilitation reforms to improve the ease of doing business, new legislation including the Public-Private Partnership (PPP) Act and SOE reforms to strengthen investor confidence and measures to improve investment protection and unlock new sources of capital, including venture capital and angel investment funds.
‘Sri Lanka’s exports currently stand at approximately US$ 17 billion and have grown only gradually over the years. Expanding market access through bilateral and multilateral agreements, while continuing domestic reforms, is essential if the country is to achieve its long-term economic ambitions.’
By Hiran H Senewiratne
Business
Pussalla Agri Ventures secures EU, USDA organic certs, paving way for high-value exports
In a landmark development for Sri Lanka’s organic spice sector, Pussalla Agri Ventures has been awarded both EU Organic and USDA Organic certifications for its premium Ceylon cinnamon products. The certifications were officially conferred at Control Union Sri Lanka, signaling a major milestone in the company’s strategic transformation toward fully certified organic operations.
The recognition strengthens Pussalla Agri Ventures’ position as an emerging exporter of certified organic products, with its flagship offering, organic Ceylon cinnamon (Cinnamomum verum, also known as Cinnamomum zeylanicum), cultivated in Sri Lanka’s traditional cinnamon-growing regions.
Notably, the dual certification opens doors to some of the world’s most lucrative and compliance-driven organic markets, including the European Union and the United States.
Pussalla Agri Ventures began its structured transition into organic cinnamon cultivation several years ago, building a fully integrated system covering cultivation, processing, and value addition. The company currently manages extensive cinnamon cultivation lands and operates under strict organic agricultural principles, ensuring compliance with global certification standards.
These certifications, issued through Control Union Sri Lanka, validate that the company’s farming and processing systems meet rigorous international requirements, including restrictions on synthetic chemicals, comprehensive traceability controls, and environmental sustainability practices. These certifications add to an existing portfolio that already includes SL GAP, Food GMP, and Cosmetic GMP certifications.
Company representatives described the achievement as a “milestone” in the Pussalla organic journey, one that paves the way for expanded access to premium export markets in Europe and the United States. According to them, the certifications are expected to enhance buyer confidence, particularly among health-conscious consumers and clean-label food brands.
Pussalla Agri Ventures emphasised that its organic cinnamon is sourced entirely from its own cultivated estates.
“This estate-to-exporter integration ensures full control over quality, traceability, and processing integrity. The company’s model allows cinnamon to be harvested, processed, and packed under continuously monitored conditions, maintaining strict alignment with international organic standards,” they noted.
Speaking further they said:
“Sri Lanka supplies the majority of the world’s True Ceylon Cinnamon, a spice prized for its delicate aroma, low coumarin levels, and reputed medicinal properties. The growing global demand for certified organic spices has created new opportunities for local producers who meet international compliance standards. Pussalla Agri Ventures’ certification achievement places it among a select group of Sri Lankan exporters adopting globally recognised organic systems, thereby enhancing the country’s reputation in high-value spice markets.”
“As organic food sales continue to rise in North America and Europe, certifications such as these are becoming essential rather than optional. For Pussalla Agri Ventures, the journey from conventional to certified organic is not merely a compliance exercise but a strategic repositioning aimed at long-term sustainability and premium pricing power.”
By Sanath Nanayakkare
Business
NCCSL to host seminar on data protection & privacy
The National Chamber of Commerce of Sri Lanka (NCCSL) will host a timely and insightful seminar titled “Data Protection & Privacy: Safeguarding Businesses in the Digital Era” on 18th June 2026, from 9.00 a.m. to 12.30 p.m., at the National Chamber of Commerce Auditorium, Colombo 10 with the objective of enhancing awareness among businesses on emerging cyber risks, data protection requirements, and digital security best practices.
As organizations increasingly rely on digital platforms, online transactions, cloud-based systems, and data-driven operations, protecting sensitive information and ensuring privacy compliance have become critical priorities for organizations of all sizes. The seminar aims to provide practical knowledge and strategic guidance to help businesses strengthen resilience against cyber threats while fostering trust and confidence among customers and stakeholders.
Interested parties are encouraged to register by contacting Udula – 0714034775/ 0114741788 | udula.nccsl@gmail.com or Nishanthi – 0762555707 | nishanthi@nationalchamber.lk
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