News
Brand Corridor CEO selected for Effie Global Jury
Asanka Perera, Chief Executive Officer of Brand Corridor (Pvt) Ltd., has been selected to serve on the Grand Jury of the Effie Awards Global Best of the Best, which recognises marketing campaigns that combine creativity with proven business results.
The Effie Awards invite experienced marketing professionals worldwide to evaluate and identify the most effective global campaigns. Perera’s appointment reflects his professional background in advertising, brand management, and strategic marketing. He also serves as Treasurer of the Sri Lanka Institute of Marketing (SLIM) for 2025/2026.
Commenting on his appointment, Perera said, “It is an honour to be part of a process that evaluates marketing effectiveness at a global level. The role focuses on assessing how strategy, creativity, and execution contribute to real business outcomes.”
He added, “I hope my participation encourages more Sri Lankan marketers to aim for global benchmarks and measurable impact in their work.”
Perera leads Brand Corridor, an AI-driven experiential marketing agency that integrates artificial intelligence, data insights, and creative design to develop personalised brand experiences. His inclusion in the Effie Grand Jury highlights the growing engagement of Sri Lankan professionals in international industry forums.
Prime Minister Dr. Harini Amarasuriya met with the Managing Director of the International Monetary Fund (IMF), Dr. Kristalina Georgieva, at Temple Tress on the 17th of February
Dr. Georgieva, commended the Government’s efforts in stabilizing the country’s economy and in managing recent economic and natural shocks. She noted that Cyclone Ditwah had caused severe impacts, especially on economically vulnerable communities, underscoring the importance of targeted support and resilience-building measures.
The Prime Minister expressed appreciation for the IMF’s continued support to Sri Lanka, particularly in the aftermath of Cyclone Ditwah. The PM further emphasized that real economic recovery and development must directly benefit the economically vulnerable groups and ensure inclusive growth, highlighting the need for Sri Lanka to attract quality and sustainable investments, particularly in the tourism sector.
The importance of reforming the education system to focus not only on knowledge acquisition but also on skills development and employability was also discussed
The meeting was attended by the Chief of Staff of the IMF Managing Director Andreas Bauer, Director, Asia and Pacific Department, Dr. Krishna Srinivasan Division Chief (Strategic Communications), Communications Department, Pierre Mejlak Resident Representative for Sri Lanka Dr. Martha Woldemichael, Governor of the Central Bank of Sri Lanka Dr. P. Nandalal Weerasinghe, and Deputy Governor Dr. C. Amarasekara, Secretary to the Prime Minister Pradeep Saputhanthri and Additional Secretary to the Prime Minister Ms. Sagarika Bogahawatta.
[Prime Minister’s Media Division]
The Cabinet of Ministers approved the resolution forwarded by the Minister of Health and Mass Media to relocate the Deniyaya Base Hospital after constructing a new hospital with a capacity of 300 beds at an estimated cost of Rupees 6,000 million.
The Southern Provincial Department of Health has acquired a plot of land in Handford estate which is approximately 03 kilometres away from the town for this purpose.
News
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