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Bold new vision for Sri Lankan’s tourism

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Deputy Tourism Minister Professor Ruwan Ranasinghe

Sri Lanka is rising on the world’s travel radar – a jewel of the sun, drenched beaches, misty tea estates, and hidden waterfalls. Although Thailand dazzles with scale neon lights, bustling party islands and luxury resorts designed to impress, Sri Lanka offers something different, intimacy, authenticity and a luxury that doesn’t shout, it seduces.

As global travel surges and destinations vie for attention, the Deputy Minister of Tourism for Sri Lanka, Professor Ruwan Ranasinghe with deep roots in tourism studies, speaks about elevating Sri Lanka beyond its beautifully raw landscapes into a world class destination that embraces sustainability, technology and community empowerment. We spoke to him and asked what’s next for Sri Lanka and how the island envisions its tourism renaissance over the next few years.

(Q) How do you foresee the tourism strategy direction for the next five years?

(A) Sri Lanka’s future tourism strategy is firmly anchored in sustainable and inclusive tourism. The focus is on balancing growth with responsibility: protecting natural and cultural assets while ensuring that communities across the island benefit directly. Diversification into wellness, eco-tourism, heritage, adventure, and rural experiences will be guided by evidence-based planning and inclusivity.

(Q) The key priorities for post pandemic recovery?

(A) Rebuilding trust with clear safety standards and transparent communication.

Inclusive growth by empowering small entrepreneurs and rural communities.

Sustainable practices in site management, energy use, and conservation.

Diversified demand targeting wellness, eco-travel, and long-stay visitors.

Digital transformation to modernize marketing and expand reach.

(Q) With Tourism booming in Thailand and Maldives, what is Sri Lanka’s position in the tourism landscape?

(A) Sri Lanka’s edge lies in offering a compact, diverse, and authentic experience— heritage, wildlife, tea, beaches, spa and wellness—all within short travel times. By positioning itself as a sustainable and inclusive destination, Sri Lanka appeals to travellers who value responsible tourism and meaningful cultural engagement, setting it apart from regional competitors.

(Q) What are your plans for sustainable and responsible growth for tourism?

(A) Sustainability is non-negotiable. Policies include carrying-capacity management, eco-certification, renewable energy incentives, and climate adaptation in coastal and hill-country zones. Inclusivity ensures that local communities share in tourism’s benefits, reinforcing resilience and equity.

(Q) How do we promote ecotourism, protect wildlife and marine ecosystems?

(A) Eco-tourism is being advanced through responsible visitor management, conservation partnerships, and community guardianship. Wildlife parks, marine ecosystems, and coastal zones are protected with stricter codes of conduct, while local communities are empowered as custodians and beneficiaries.

(Q) How can Sri Lanka showcase its position as a tourist destination?

(A) Sri Lanka presents itself as a sustainable, inclusive, and authentic destination. Live craft, cuisine, Ayurveda, and cultural showcases highlight the island’s unique identity, while digital tools ensure global buyers can connect directly with local providers.

(Q) How do we support small tourism entrepreneurs and rural communities?

(A) Inclusive tourism means empowering SMEs and rural communities with finance, skills, and market access. Homestays, village experiences, and community-based tourism routes are promoted to ensure equitable growth and authentic visitor experiences.

(Q) How do you predict the outlook for Sri Lanka’s tourism by 2030?

(A) By 2030, Sri Lanka envisions a tourism industry that is globally recognized for sustainability and inclusivity. Success will be measured not only in arrivals and revenue, but in conservation outcomes, community empowerment, and equitable regional development.

(Q) How will the role of technology and digital marketing help the tourist sector?

(A) Digital platforms and data insights will modernize Sri Lanka’s tourism, ensuring inclusive access for SMEs and smarter targeting of global markets. Technology supports transparency, efficiency, and sustainability, making tourism more resilient and competitive.

(Q) The impact of recent adverse weather and national disaster on tourism?

(A) Sri Lanka faced severe weather and a national disaster in the past months which inevitably disrupted parts of the tourism industry. Some destinations experienced temporary closures, and travel plans were affected. However, the government has acted swiftly: through the national budget and special allocations, resources are being directed to restore infrastructure, support affected communities, and stabilize the tourism sector.

Importantly, the industry’s resilience is evident. Stakeholders across government, private sector, and communities worked together with peaceful and strong dedication to minimize the damage. Recovery measures include targeted promotions to reassure international markets, rebuilding trust in Sri Lanka as a safe destination, and accelerating necessary upgrades.

This collective response demonstrates that Sri Lanka’s tourism is not only recovering, but doing so in a way that is sustainable, inclusive, and future-focused. The adversity has reinforced our commitment to building a sector that can withstand challenges while continuing to deliver authentic, safe, and memorable experiences for visitors.



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After dark in Sri Lanka: Tiny wild cats step into the spotlight

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By Ifham Nizam

Sri Lanka’s wildlife story has long been told through its giants — the stealth of the Sri Lankan leopard, the quiet power of the Asian elephant, and the ocean drama of the blue whale.

These icons have shaped the island’s global image, drawing travellers from across the world.

But as the sun slips below the horizon and the last safari jeeps return to camp, another Sri Lanka awakens — one that is far less known, yet just as extraordinary.

In the half-light of wetlands, along bunds of ancient irrigation tanks, and at the edges of village paddy fields, three elusive felines begin their nightly rounds. The Fishing Cat, the Jungle Cat, and the Rusty-spotted Cat — small, secretive, and largely overlooked — are now emerging as the island’s most intriguing untold wildlife story.

Fishing Cat

And according to researchers, their time in the spotlight may have finally come.

A Hidden World, Ready to Be Seen

“These cats have always been here — living quietly alongside us,” says Chaminda Jayasekara, a researcher and conservationist who has spent years studying Sri Lanka’s lesser-known carnivores.

“What is changing now is not the cats, but our awareness. We are beginning to understand that these species are not rare in the sense of being absent — they are rare because we have not been looking for them in the right way,” he said.

Jayasekara notes that all three species are distributed across wide swathes of the island — from the dry zone landscapes of the Cultural Triangle to the wetter lowlands and even human-dominated environments.

“The remarkable thing about the Fishing Cat and the Jungle Cat in particular is their adaptability. They are not confined to deep water. They use wetlands, paddy fields, scrublands — habitats that exist right next to where people live,” he explained.

Three Cats, Three Remarkable Stories

The largest of the trio, the Fishing Cat, is a wetland specialist — a muscular, spotted predator with partially webbed paws built for hunting in water. Across Sri Lanka’s vast network of tanks, marshes, and mangroves, it stalks fish with silent precision.

Globally listed as Vulnerable and considered endangered nationally, the species faces mounting pressure from wetland loss and pollution. Yet paradoxically, it is often found within sight of human settlements.

“Seeing a Fishing Cat hunting along a village tank is one of the most powerful wildlife experiences Sri Lanka can offer,” Jayasekara said. “It challenges everything people think they know about where wildlife belongs.”

The Jungle Cat, by contrast, is a creature of grass and scrub — long-legged, alert, and often active at dusk. It thrives in the margins where farmland meets wilderness, preying on rodents, birds, and reptiles.

Though not currently endangered, its habitat is steadily shrinking.

“These are landscapes we often dismiss as ‘empty’ or ‘degraded,’” Jayasekara noted. “But for the Jungle Cat, they are essential. Losing them means losing an entire ecological story.”

And then there is the smallest of them all — the

Rusty-spotted Cat.

Weighing little more than a kilogram, this tiny feline — found only in Sri Lanka, India, and Nepal — holds the distinction of being the world’s smallest wild cat. With its soft, rust-coloured coat and disproportionately large eyes adapted for night vision, it appears almost unreal in the wild.

“To encounter a Rusty-spotted Cat is something very few people in the world have experienced,” Jayasekara said. “It is not just a sighting — it is a moment of disbelief.”

A Tourism Opportunity After Dark

What makes these cats especially compelling is not just their rarity, but their accessibility.

Unlike the island’s larger, more famous wildlife, sightings do not always require long hours inside national parks. Instead, they can occur in carefully managed landscapes — wetlands, forest edges, and even within the grounds of eco-sensitive hotels.

One such example is Jetwing Vil Uyana, a property that has quietly demonstrated what is possible.

Located in the heart of the Cultural Triangle, the hotel sits within a restored wetland ecosystem where all three cat species have been recorded. Over more than a decade, guided night walks conducted by trained naturalists have offered guests rare glimpses into this hidden world.

“These experiences must be done with extreme care,” Jayasekara emphasised. “Low-impact lighting, small groups, and knowledgeable guides are critical. If done incorrectly, we risk disturbing the very species we are trying to protect.”

A Changing Global Audience

Sri Lanka’s tourism narrative has long revolved around its “big five” — elephants, leopards, sloth bears, blue whales and sperm whales. But global travel trends are shifting.

Today’s wildlife traveller is increasingly seeking intimate, lesser-known experiences — encounters that feel personal, rare, and authentic.

“For a visitor from Europe, where wild cats are virtually absent, the idea of seeing even one species is exciting,” Jayasekara said. “To potentially see three — in one country, in one journey — is extraordinary.”

He believes Sri Lanka is uniquely positioned to capitalise on this niche.

“This is not about replacing what we already have. It is about expanding the story — showing that Sri Lanka is not just about large animals, but also about the small, the secretive, and the scientifically fascinating.”

Conservation Through Experience

Beyond tourism, the implications are deeper.

The Fishing Cat continues to decline due to habitat destruction and human conflict. The Rusty-spotted Cat remains poorly studied, with significant gaps in scientific knowledge. Even the adaptable Jungle Cat is losing ground as grasslands disappear.

Jayasekara argues that responsible tourism can play a vital role in reversing these trends.

“When communities begin to see value in these animals — not as threats, but as assets — attitudes change,” he said. “A Fishing Cat alive in a wetland can generate far more long-term benefit than a wetland converted for short-term gain.”

Tourists, too, become part of the conservation chain.

“A single meaningful encounter can transform how a person sees the natural world. They go back, they share the story, and suddenly these small cats are no longer invisible.”

The Night Belongs to Sri Lanka

Across the island, as darkness settles over ancient reservoirs and forest edges, this quiet transformation is already underway.

A ripple disturbs the surface of a tank — a Fishing Cat at work. In the tall grass, a Jungle Cat pauses, ears alert. And somewhere in the shadows, almost impossibly small, a Rusty-spotted Cat watches with luminous eyes.

These are not distant, unreachable moments. They are unfolding now — in landscapes that millions pass every day.

Sri Lanka has long been celebrated for what it shows the world in daylight. But, as researchers and conservationists now suggest, its future may also lie in what it chooses to reveal after dark.

“The story is already here,” Jayasekara said. “We just need to tell it — carefully, responsibly, and with the respect these animals deserve.”

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Whispers of love beneath distant skies

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Designer wedding shaped by heritage and elegance

A destination wedding in Sri Lanka is not just an event,it is an experience that unfolds over days, sometimes even a week. From the golden shores of Bentota to the colonial charm of Galle Fort, and the cool romantic highlands of Nuwara Eliya, Sri Lanka offers a stunning diversity of settings for exotic weddings. Destination weddings are more than romantic celebrations, they are a dynamic driver of tourism, drawing high spending travellers, global attention, and long stay visitors. In Sri Lanka, these weddings seamlessly blend scenic beauty, culture and luxury promoting Sri Lanka on the world stage.

Sri Lanka is one of the most diverse destination wedding hubs in Asia – drawing couples from India, Europe and even Pakistan who are looking for something beyond the ordinary.

What makes Sri Lanka irrestible is its rare ability to offer multiple wedding backdrops within a few hours – from sun kissed beaches, misty mountains, colonial charm, and lush tropical landscapes, all seamlessly woven into one unforgettable celebration.

For many couples the dream begins by the sea. Along the southern and western coastlines, Sri Lanka offers a perfect beach wedding, with golden sunsets, and endless horizons.

Celebration of love in an elegant setting

For many Indian couples, in particular, Sri Lanka presents the perfect blend of proximity and exotic appeal. While the couples seeking cooler climes and a dramatic scenery, Sri Lanka’s hill country offers a dreamlike alternative. Nuwara Eliya, often called Little England, is loved by European couples. With its colonial bungalows, rose gardens and cool climate, it lends itself perfectly to elegant garden weddings, reminiscent of an English country affair.

What sets Sri Lanka apart is not just the beauty of these locations but how seamlessly everything comes together – food, culture and locations.

From décor and catering to cultural performances and legal formalities – ensure couples and their families to focus solely on the celebration itself without hassles.

It is also the versatility that attracts a global clientale, Indian weddings find space for grandeur and tradition while European couples discover intimacy and charm. Some European couples are drawn to Sri Lanka’s tropical allure, heritage architecture, and a promise of a wedding that feels both intimate and extraordinary. Hotels and resorts across the island have elevated destination weddings into an art form.

Some of the hotels, such as Shangri-La Hambantota, Cinnamon Bentota Beach, Sheraton Kosgoda and Weligama offer bespoke wedding packages that go for beyond décor and dining.

Wedding planners curate menus, from floral themes, cultural performance to dining, ensuring each celebration reflects the couples story. Guests, too, are not left out, they find themselves embarking on wildlife safaris or indulge in Ayurvedic wellness retreats along the southern coast. Weddings becomes rich with memory making moments. Unlike Bali or Phuket, Sri Lanka offers five star venues, world class cuisine to the island’s ability to offer something deeply personal yet effortlessly luxurious.

In Sri Lanka, couples will never confined to a single venue. A beach ceremony can be followed by a hill country honeymoon or a cultural

celebration near Sigiriya can transition into a coastal after party and personalised service at a fraction of the cost, allowing couples to enjoy their ceremonies at a low cost. Culturally the island offers depths and colour. Kandyan dancers, traditional drummers, Poruwa ceremonies and vibrant local rituals add authencity and character.

The island’s year round tropical climate further enhances its appeal. Couples can host outdoor ceremonies under open skies. The exotic landscapes lend themselves beautifully to photography. Above all this, Sri Lanka offers warmth and the hospitality is genuine and deeply personal.

Sri Lanka stands out in a world where destination weddings are becoming increasingly extravagant.

Sri Lanka is a place where love is celebrated against a backdrop of nature, culture and timeless beauty. And perhaps that is why so many couples choose Sri Lanka to say ‘I do’ and to began their journey in a place that feels like home.

By Zanita Careem

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Festive cheer comes alive

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Elegance in tradition, pride in service

at Cinnamon Grand

This Avurudu season, Cinnamon Grand Colombo invited guests to embrace the warmth, joy, and timeless traditions of the Sinhala and Tamil New Year with a thoughtfully curated series of festive experiences for the whole family.

Blending authentic Sri Lankan heritage with the hotel’s signature hospitality, the celebrations promise a memorable April filled with traditional flavours, lively entertainment, and meaningful moments of togetherness.

The festivities began with the Avurudu themed tea buffet, at the tea lounge, where guests savoured a delightful spread of seasonal sweets, festive treats, and local favourites inspired by Avurudu traditions.

During the season, Nuga Gama came alive with Happy Avurudu, featuring a charming traditional sweet table followed by an authentic Sri Lankan lunch buffet. Guests immersed themselves in the festive spirit with traditional Avurudu games, cultural celebrations, and special seasonal activities, recreating the joy of a classic Sri Lankan New Year gathering.

Swinging into elegance and unforgettable memories

As the celebrations continued into the evening, Nuga Gama presented the Sri Lankan New Year Dinner on 14th April, an indulgent dinner buffet showcasing cherished festive recipes and beloved Sri Lankan flavours.

The guests enjoyed a host of seasonal experiences across the hotel. Coffee Stop featured the Avurudu Kavili Pop up, offering an irresistible selection of traditional New Year sweets, while palms of beautifully curated festive hampers perfect for gifting family, friends, and colleagues.

Adding to the vibrant atmosphere, the Avurudu feast at the lobby brought the traditions of the season to life with live raban performances by traditional Sri Lankan ladies and live cooking stations serving freshly prepared local sweet treats, creating an immersive festive experience for guests and visitors alike.

For those looking to extend the celebrations, Cinnamon Grand Colombo also introduced a festive Avurudu stay, inviting guests to enjoy the season with an exclusive city escape. Guests booking with the promo code CGA26 enjoyed special benefits, including 15% off on all food and beverage, 10% off spa treatments, and a complimentary stay for one child, valid for stays until 30th April 2026. Reservations can be made via cinnamonhotels.com.

The celebrations continue later in the month with Baila Night at Nuga Gama on 24th April, featuring a lively performance by Sri Band SL, followed by a delicious dinner buffet in a festive village style setting.

Celebrate Avurudu season with unforgettable flavours, cherished traditions, and heartfelt hospitality at Cinnamon Grand Colombo, where every experience is designed to capture the true spirit of the season.

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