BOC appoints new chief marketing officer

Bank of Ceylon announced the appointment of a new Chief Marketing Officer to their setup.

Sameera Liyanage, a Chartered Marketer with over 22 years of experience within the public  sector and in top-rated private institutions, considered a marketing expert industry-wide, was  recently appointed to the post.

 In addition to completing a stint of 6 years with SDB bank in the capacity of Head of Marketing  and Retail Banking, he had previously held manager-level marketing positions at Pan Asia Bank, National Savings Bank, and Seylan Merchant Bank.

 He is held in high regard across the banking industry, for the market launch of numerous loan  and savings products that have become staple banking products since. Sameera Liyanage  was responsible for introducing the retired government pensioner loan scheme to local banking  for the first time, with the intent of reintegrating this vital population into society and the economy  while ensuring their continued well-being.

 Similarly, he initiated special banking products for war heroes as well as their immediate  dependents in sustaining their lives and enabling financial stability, in the event they go missing,  they lose their lives in battle, or they become disabled.

 During his period with SDB bank, the bank received the distinction of being recognized for the  first time in the top 50 of global brand valuation consultancy Brand Finance’s ‘Sri Lanka’s 100  most valuable brands’ annual list.

He has represented the Sri Lanka at the UNESCO Sri Lanka Summit in Paris in 2003.

He has also functioned as the General Manager of the Higher Education and Carrier Guidance exhibition conducted by the Future Minds Organization.

He is an old boy of Nalanda College, Colombo and the President of the Old Boys’ Association of the College.