“A major goal,” Alan Curr, the Japan Cricket Association (JCA) chief operations officer, says, “is to showcase a good standard of cricket for Japanese fans so that they can really see and understand what the sport looks like.”

The challenge there is that despite being played in Japan since 1863, cricket hasn’t found a niche. There has been some systemic progress, with the formation of the JCA in the 1980s, five-year plans running up to 2032, and the presence of men and women’s leagues for juniors and seniors – including the JPL, which struggled to find traction early on.

One of the reasons for excitement recently was that a significant majority of the 15 players in Japan’s squad at the 2020 Under-19 World Cup came through the Cricket Blast, the junior participation programme. However, that’s not translated to mass acceptance or participation.

“Often, for us, cricket in itself isn’t enough to attract people to the ground,” Curr says. “We have to be creative and come up with other things – dance, music, food, drinks and Japanese commentary. But the hope is that if they see the game, it’s of a high standard because when fans see players doing special things, it’s easier to be impressed.”

When it comes to the players, not everyone is too ambitious. Those that are have rewards to aim for as the JPL can have a significant effect on selection for the national side. Having said that, those in the national side are not professionals – they are students or are employed – and use their annual leaves for international assignments. Making time can be a challenge.

“A lot of the players here play recreationally,” Curr says. “Cricket is a recreational hobby to them rather than a high-performance pursuit. For us, concentrating the talent, getting players together at once to give local players the opportunity to play at a higher standard, and going overseas and playing cricket isn’t a feasible option. [So] to be able to bring high-level cricket here is really important.”

The last bit is why Brown, especially, coming to JPL in 2024 was critical. Brown is a “pro player” – each team gets one – and will be returning for his third year in a row.

“He signed up quite a long time in advance – that year he had a breakthrough year in the Big Bash,” Curr says. “He scored 140 off 57 balls against Adelaide Strikers.  We had him locked in when he did that, but we hadn’t announced it. Then his profile went up, and he started playing leagues around the world. Fair play to him, he still came.

“That year, people were pretty excited when we made that announcement, and people did come and the live-streaming certainly got up. It was the first time we had someone of genuine stature coming over and being involved.”

Other than pro players, the 14-player squads have four retained from the previous year’s teams. All of them find their teams in a draft – this year’s draft took place on March 24.

Where do these players come from, and how do they make their way? “Inside Japan is through domestic performances and trials at the start of the year for any new players,” Curr says. “The overseas talent right now comes from our own contacts as we want to make sure we get players who really understand what the tournament is about. It’s a development league; there’s no salary for these players. We just cover their costs.”

As for the future, there are different avenues for expansion. One is getting more pro players into teams, which, according to Curr, could squeeze out local players, making it a less-than-ideal option. Having more teams is more appealing, as is the prospect of having a nine-day tournament than one only over a long weekend.

“All of those things require funding. At the moment, we are relying heavily on the goodwill of people, who are happy to come out and play for no payment and out of the kindness of their heart,” Curr says. “We know that’s not sustainable. If we can get financial backing, getting a sponsor on board will really make a big difference.”

So far, cricket in Japan made news when the national team did anything of note, like qualifying for the 2020 and 2026 men’s Under 19 World Cups.  If the JPL can take the next steps towards becoming bigger and better, maybe it will start attracting interest from other parts of the world in a more significant way. And that in turn could mean the next step for cricket in Japan as a whole.

[Cricinfo]