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AMARON competing on ‘performance,reliability and vision’

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The Samudhi Trading Company sales team

AMARON, seen as one of South Asia’s powerhouse battery manufacturers, is quietly redefining Sri Lanka’s automotive battery market. With a strong presence in the four-wheeler battery category and over 600 dealers countrywide, the Indian-headquartered company is fast emerging as a premium brand that competes not on price, but on performance, reliability and vision, AMARON sources said.

Samudhi Trading Company (Pvt) Ltd, the authorized distributor of AMARON automotive batteries in Sri Lanka, marked a major milestone in its partnership with Amara Raja Energy and Mobility Limited, one of India’s leading battery manufacturers, celebrating 20 years of collaboration and growth.

“When we say we’re a premium brand, we mean premium in terms of quality—not just the price, said a senior company representative, responding to questions on how Amara Raja compares with other battery brands in Sri Lanka. “Our product speaks for itself. You cannot market your way into this position unless your product delivers real performance, Harshavardhana Gourineni, Executive Director, AMARON told The Island Financial Review.

Samudhi Trading Company chairman and Managing Director Gamini Rathnayake said, “While building a strong distribution channel, we have built a brand legacy over the last two decades that continues to deliver value and performance to customers across Sri Lanka. Our partnership with Amara Raja is rooted in shared values, long-term commitment and a vision to redefine energy solutions for Sri Lanka’s evolving mobility needs. We have successfully made AMARON one of Sri Lanka’s most trusted battery brands through consistency, customer focus, and deep market insight. We look ahead to lead the next phase of growth by expanding our portfolio, elevating service standards, and setting the benchmark for automotive energy solutions in Sri Lanka.”

Gourineni also said, “Sri Lanka has been a key market in our international growth journey, and Samudhi has been instrumental in unlocking that potential. Over the past two decades, our partnership has delivered not just strong market performance, but also a shared vision for innovation, reliability, and customer-first service. As we enter this next phase, we are fully committed to supporting Samudhi in taking AMARON to market leadership and in setting new benchmarks for quality and trust in the region.”

He also said that with significant penetration in India—especially in Delhi—and 40% market share in Singapore, the Group has become a trusted name across the region. In Sri Lanka, it has positioned itself as a leader in the four-wheeler category but is also showing strong performance in other segments. This wide appeal is backed by a robust after-sales support system that includes roadside assistance provided through a fleet of three-wheelers and motorbikes distributed to local dealers.

The company is also gearing up to launch a new “Wild Service” app that will offer real-time, seamless after-sales support. “Technology will bridge the last-mile gap in customer experience,” one official said. “We want to be reachable at the push of a button.”

“Sri Lanka’s evolving automotive landscape presents both challenges and opportunities. On one end of the spectrum, there’s a large demand for low-cost batteries for three-wheelers and small vehicles. On the other end, the rise of hybrids—and the eventual arrival of full EVs—requires high-performance battery solutions, informed sources said.

The Group is investing heavily in catering to both segments. “We’re working on products that serve the extreme low-cost requirement while also preparing for high-end hybrid demands, explained Rajesh, a senior executive. “As EVs evolve from an initial stage to maturity in the Sri Lankan market, we will be ready.”

By Ifham Nizam



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Salesforce Startup Program targets Sri Lanka’s high-growth tech sector

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Bhattacharya (L) and Madusanka at the launch

Salesforce, the world’s leading AI-powered CRM platform, is set to expand its presence in Sri Lanka with the launch of the Salesforce Startup Program by the end of January 2026, signalling growing confidence in the country’s technology-led growth potential.

The move comes as Sri Lanka consolidates its position as the second-largest startup ecosystem in South Asia after India, with software, data and artificial intelligence-driven ventures accounting for nearly 60 per cent of the national startup base.

Industry observers say this concentration places Sri Lanka at a decisive stage where global exposure and enterprise access could unlock the next phase of scale.

Under the programme, Sri Lankan startups will gain access to Salesforce’s global ecosystem, including AI-powered platforms, business and technical mentorship, joint go-to-market opportunities and connections to enterprise customers, enabling founders to build globally competitive solutions from Sri Lanka.

“Sri Lanka has developed a strong base of technical talent and entrepreneurial ambition that is increasingly visible regionally and globally,” said Arundhati Bhattacharya, President and CEO of Salesforce South Asia.

“Through the Salesforce Startup Program, we aim to help startups move beyond early momentum to global relevance while delivering long-term economic impact,” he added.

He also said the initiative builds on the success of its Startup Program in India and Singapore, which today supports over 435 startups, including more than 230 AI-first companies. Several participants have expanded across Asia and beyond by building products natively on the Salesforce platform.

Responding to queries, he said Sri Lanka is also emerging as an important enterprise market for Salesforce, with major corporates such as John Keells Holdings and Cinnamon Hotels adopting the platform to modernise customer engagement, sales, marketing and loyalty management operations.

In parallel, Salesforce is strengthening the country’s digital talent pipeline through its Trailhead learning ecosystem, with plans to skill nearly 1,000 learners over the next year via local workforce development partners and community-led cohorts.

Chamil Madusanka, Head of Salesforce Practice and Salesforce Architect, said the programme arrives at a critical juncture for Sri Lanka’s startup ecosystem.

“Sri Lankan founders are increasingly building AI, data and enterprise software solutions with global relevance,” Madusanka told The Island Financial Review.

“What many startups need is structured access to enterprise customers, global mentorship and market exposure. This initiative creates that bridge, enabling local companies to scale faster while remaining rooted in Sri Lanka.”

He said the Startup Program is designed to act as a connective platform, bringing together startups, enterprises, technology partners, universities and developer communities to accelerate collaboration and innovation.

By Ifham Nizam ✍️

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Good news on risen foreign reserves exerts buoyant impact on bourse

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CSE activities were extremely bullish yesterday following Central Bank Governor Dr Nandalal Weerasinghe’s announcement that Sri Lanka’s foreign reserves had risen to US $ 6.8 billion in December 2025, up US$ 791 million from November 2025.

The Governor provided the estimated economic growth while announcing the Central Bank’s policy agenda for this year.

In December Sri Lanka received budget support loans from the Asian Development Bank and the International Monetary Fund.

Dr Nandalal Weerasinghe

Amid these developments both CSE indices moved upwards. The All Share Price Index went up by 226.81 points, while the S and P SL20 rose by 100.01 points. Turnover stood at Rs 12.3 billion with 12 crossings.

Top seven crossings that mainly contributed to the turnover were: Lee Hedges 18.2 million shares crossed to the tune of Rs 3.9 billion; its shares traded at Rs 416, Commercial Bank 2.1 million shares crossed for Rs 467.6 million; its shares traded at Rs 215, Ceylon Hotels 429,000 shares crossed for Rs 128.7 million; its shares traded at Rs 300, LB Finance 650,000 shares crossed for Rs 105 million; its shares sold at Rs 152.50, Ceylinco Holdings 31000 shares crossed for Rs 104.5 million; its shares traded at Rs 3400, Melstacorp 200,000 shares crossed tfor Rs 35.7 million; its shares sold at Rs 178.50 and Three Acres Farm 400,000 shares crossed to the tune of Rs 29.6 million; its shares fetched Rs 740.

In the retail market top seven companies that mainly contributed to the turnover were; Wealth Trust Securities Rs 1.17 billion (55.8 million shares traded), Commercial Bank Rs 509 million (2.4 million shares traded), HNB Rs 370 million (870,000 shares traded), ACL Cables Rs 303 million (three million shares traded), Prime Lands Residencies Rs 283 million (7.9 million shares traded), Lanka Realty Rs 227.5 million (4.7 million shares traded) and HNB Rs 218 million (332,000 shares traded). During the day 223.7 million share volumes changed hands in 55116 transactions.

Yesterday, investor interest in Wealth Trust and banking stocks led to higher activity levels, brokers said. Further, the real estate sector also performed well. Lanka Realty Investments PLC acquired 51 percent of the total number of shares in issue of Lee Hedges, CSE sources said. 13,057,595 ordinary voting shares were bought at Rs 216 each.

Yesterday the rupee opened at Rs 310.12/18 to the US dollar in the spot market, weaker from Rs 310.05/15 the previous day, dealers said, while bond yields opened marginally high.

By Hiran H Senewiratne ✍️

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Launch of monograph ‘Development: Not By Economics Alone’

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The Gamani Corea Foundation (GCF) is pleased to announce the launch of the monograph Development: Not By Economics Alone by Dr. Nimal Sanderatne, Emeritus Chairperson of the Foundation. The foreword to the publication has been written by Dr. Godfrey Gunatilleke, one of Sri Lanka’s most eminent development economists. The launch ceremony will be held on Friday, 9th January 2026, at 4.00 p.m. at the Horton Lodge.

In this monograph, Dr. Sanderatne argues that development cannot be understood through economic indicators alone. He emphasizes that the quality of human capital depends not only on knowledge and skills acquired through formal education, but also on deeper, non-formal processes embedded in a society’s culture and value systems. These influence human behaviour, shaping work ethics, attitudes to work and leisure, capacity for teamwork, preferences between short- and long-term goals, and patterns of saving and consumption.

Dr. Sanderatne is a distinguished economist and academic, holding degrees from the Universities of London, Saskatchewan, and Wisconsin, and was conferred the Doctor of Science (Honoris Causa) by the University of Peradeniya in 2004.

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