Life style
“Aluxe” Azeena’s couture collection at Flower Road
Hailing from a business family from Colombo 7 she was inspired by her father to start something of her own. She started designing on a small scale and soon her designing prowess became a talking point among women both young and old.
“I gained an eye for detail and the importance of organisation from my father that made me reliable and competent which was a good attribute to move forward and to be both personal and work life. My very first dress boutique with the brand name Azee collection managed to make a name for myself in the competitive fashion world.
And since then no looking back, I took this work seriously and today I have gained popularity and the brand name Azee collection became the talking point among fashion icons, socialites, celebrities and many others.
Her niche fashion store Aluxe which was opened recently has very exclusive ensembles keeping in mind the client’s aesthetic appeal and individuality. What sets the Azee collection brand apart from others. I queried
To that she says ‘my haute couture collection perfectly blends innovation in fashion. My designs not only give out an elegant feel, but are contemporary at the same time. I always keep the style quotient right adding my personal touches to the silhouettes, which has brought client satisfaction. Her signature silhouettes lie in highly modern cuts,fine detailing,bold lines and geometric precision which make them classy and elegant
She says with pride ‘I offer a minimalist wardrobe, focused on clean cuts and impeccable details to strong sophisticated women which make them look classy and elegant”.
Not only her fashion line is daring and elegant but also behind each pieces of clothing that the brand owns is a message on the strength and power of women. Timeless, exuding femininity her collection always resonates with style.
What makes her brand so appealing. According to some clients I spoke to, they said . Azeena’s each outfit is truly one of a kind and we are enthralled by her designs
Sporting a long tunic or any outfit from Azee’s collection from far away is not very hard to do so. They also said many of her pieces are not seasonal and can be worn year after year with style and elegance. The brand is absolutely adored by her customers and offers statement pieces that inject elegance.
Some of her evening wear silhouettes have a big celebrity base, as the designer’s aesthetic is a perfect blend of beauty, fashion and extravaganza.
The brand is also popular and trusted because of the quality it provides. Azee collection is an eponymous brand which has introduce some exciting designs to the fashion world and are perfect for the contemporary fashion forward people
“Our tailoring staff make special care of customised tailoring. They take you through every detail and customise the outfit to suit your choice” said Azeena
Talking about those who proved to be the wind beneath her wings she graciously expresses gratitude to her son for being a constant source of support and the staff who are a driving force for all her motivation.