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AIA Insurance bags multiple wins at the 4A’s Advertising Awards 2024

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AIA Insurance shone at the recently held 4A’s Advertising with a remarkable five awards recognising the company’s creative and engaging campaigns, a company news release said..

“AIA’s ‘Suwa Walan’ was a campaign that emerged as a standout, securing three awards including two Gold awards. The campaign done in collaboration with the Sri Lanka Cancer Society and creative agency Loops integrated, was a unique campaign that tapped into local insights to drive awareness and education about breast cancer and the importance of self-examination. The campaign combined physical and digital elements to drive this education and awareness by leveraging the cultural practice of Sri Lankan women checking clay pots (Walan) for imperfections by which, the campaign effectively communicated the importance of self-examination in a culturally sensitive manner,” it said.

“The campaign addressed the hesitations Sri Lankan women have regarding regular checkups due to taboos, misconceptions about pain, and costs. By paralleling the practice of checking clay pots with self-examination for breast cancer, Suwa Walan resonated deeply within the cultural context, encouraging women to adopt regular self-screening practices. AIA Suwa Walan drew inspiration from timeless Sri Lankan art and incorporated these elements into the campaign, making the message of breast cancer self-examination visually compelling and deeply resonant with the target audience.”

This campaign won Golds for ‘Best Use of Ambient Media’ and ‘Design (Environment & Experience) ’ as well as Bronze in ‘Use of Cultural Nuance – Static Special’.

Celebrated for its insightful incorporation of cultural elements, The AIA Prarthana Kodiya campaign also yielded impressive results, with two awards including Silver in ‘Best Use of Activation – Not For Profit’ and Bronze in ‘Best Use of Ambient Media’. This campaign in collaboration with creative agency TBWA was carried down during the AIA Poson Safety Programme.

Tapping into potent local insight, AIA rolled out an initiative to deter pilgrims from taking risks in the water. By using a traditional Buddhist ‘wish flag’ (Prarthana Kodiya) with the message “May the devotees not get into unsafe waters,” AIA successfully conveyed the importance of safety. These wish flags were not just read by the pilgrims but also taken to heart, as seen by their effusive comments. They also went an extra mile to hang these wish flags on the sacred Bo tree in the holy city of Anuradhapura in a heartfelt gesture of imbibing it into their prayers.

The campaign’s distribution of wish flags at strategic locations not only delivered the message effectively but also left a memorable impression on the audience, encouraging safe practices during the pilgrimage.

AIA’s CMO Sasith Bambaradeniya commented “we were so happy to have been recognised at this prestigious awards ceremony as we place immense importance of effective creativity, purposeful engagement and empathy led marketing. These awards are a testament to our commitment to pushing the boundaries of creativity and innovation, while underscoring our purpose of delivering compelling and impactful campaigns that leave a lasting impact. We look forward to more innovative campaigns that not only captivate and engage but also contribute positively to our community. A shout out and thank you to my amazing team at AIA that make magic, not to forget our dynamic creative agency partners. Here’s to many more great things together!”

The 4A’s is a non-profit organization committed to advancing the Marketing Communications and Advertising industry in Sri Lanka with a mission to elevate the industry’s stature by nurturing talent, creativity, and promoting ethical advertising practices.



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Easter Sunday carnage: WR asks AG to question Dappula on ‘grand conspiracy’ claim

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Former Justice Minister Dr. Wijeyadasa Rajapakshe, PC, yesterday urged the Department (CID) to question former Attorney General Dappula de Livera, PC, regarding his claim that the 2019 Easter Sunday carnage was a grand conspiracy.

Dr. Rajapakshe, a former President of the Bar Association of Sri Lanka, pointed out that the former Director of the Directorate of Military Intelligence (DMI) and the ex-head of State Intelligence Service (SIS) had been arrested under the Prevention of Terrorism Act (PTA) on the basis of unsubstantiated allegations levelled by a fugitive from the Sri Lankan law that Gen. Sallay masterminded the Easter Sunday carnage.

The CID arrested Sallay on February 25, 2026, at Peliyagoda.

Attorney General Parinda Ranasinghe, (Jnr), PC, could not under any circumstances further delay seeking an opportunity for the CID to question de Livera. The ex-Minister said so yesterday (15) when The Island sought his explanation regarding the claim he made in Kandy on Sunday that de Livera alleged a grand conspiracy after the then President Gotabaya Rajapaksa declined to grant him a one-year extension.

Ex-parliamentarian Rajapakshe quoted President Rajapaksa as having told him that de Livera was told of his inability to grant the outgoing AG’s request. However, the then government offered him the opportunity to serve as Sri Lanka’s High Commissioner in Canada. He declined that offer.

Responding to The Island queries, Rajapakshe said that though de Livera succeeded in thwarting the Terrorist Investigation Department (TID) from questioning him over his claim made on the eve of his retirement, in May, 2021. According to him, when a major controversy erupted over De Livera’s claim, the TID had been sent to record his statement.

Having evaded the police and successfully moved the Court of Appeal against the TID, the former AG sent a lawyer to the TID on his behalf. That lawyer declared that a seven-paged legal objection to the matter in question has been submitted to the TID.

“Archbishop of Colombo Malcolm Cardinal Ranjith and all those who had been demanding justice for Easter Sunday victims should urge AG Parinda Ranasinghe (Junior), PC to record de Livera’s statement. The ex-Minister said that the Leader of the House, Minister Bimal Ratnayake, disclosed that SSP Shanie Abeysekera and Senior DIG Ravi Seneviratne had been appointed Director, CID and Secretary to the Public Security Ministry, respectively, on the Cardinal’s advice. Therefore, the Cardinal should stress the urgent need to record the former AG’s statement.

Dappula de Livera received his appointment on 10 May, 2019, just weeks after the Easter Sunday carnage, and retired on 25 May, 2025.

On the eve of his retirement, alleging that there had been a grand conspiracy, de Livera said that the information by the SIS with times, targets, places, method of attacks and other information proved the conspiracy. He said that the identities of those involved in the grand conspiracy must come by the way of evidence.

Wijeyadasa Rajapakshe said that investigations into the Easter Sunday carnage couldn’t be brought to a successful conclusion until de Livera revealed what he knew about the grand conspiracy, mastermind or whatever various interested parties chose to call the attacks.

The government sent a CID team to Paris to record a statement of Azad Moulana, a fugitive seeking asylum in Switzerland and who implicated Sallay in the Easter Sunday attacks. “This matter is so serious de Livera must consider volunteering to assist the investigation,” ex-lawmaker Rajapakshe said, challenging all those genuinely concerned about the inordinate delay in bringing the high profile investigation into a conclusion to push for immediate questioning of de Livera.

Having spearheaded the Easter Sunday investigation at the onset of the probe, de Livera could shed light on the alleged conspiracy if he really meant his declaration on the eve of his retirement, Dr. Rajapakshe said.

By Shamindra Ferdinando

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Beijing Capital Airlines to resume flights to Colombo signalling boost to tourism

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Beijing Capital Airlines to resume direct flights between Beijing and Colombo in September this year, restoring an important air link and strengthening tourism, business, and people-to-people connectivity. This service will complement the existing 23 weekly flights between Mainland China and Colombo.

This was announced at Sri Lanka tourism briefing and networking reception held recently in Beijing. Sri Lanka embassy in Beijing with the support of the Sri Lanka Tourism Promotion Bureau (SLTPB) held the event that brought together over 120 representatives from China’s travel trade, media organizations, tourism-related investment sector, airlines, content creation industry, and Meetings, Incentives, Conferences and Exhibitions (MICE) sector.

Among the participants were representatives of leading Chinese travel companies and media organisations, including China Tourism Group Travel Services Corporation Limited, China International Travel Service (CITS), China Youth Travel Service (CYTS), Spring Tour, Mafengwo, Xinhua News Agency, People’s Daily, Global Times, Guangming Online, and China Times, together with representatives of SriLankan Airlines and Beijing Capital Airlines.

The event, led by Deputy Chief of Mission (DCM), Poornima Gunasekera marked the resumption of the Embassy’s direct engagement with China’s travel trade and media community after a considerable period and provided a platform to outline new initiatives aimed at strengthening tourism cooperation between Sri Lanka and China ahead of the 70th Anniversary of the establishment of diplomatic relations between the two countries in 2027.

In her keynote address, the DCM highlighted the longstanding historical ties between Sri Lanka and China, dating back more than 2,000 years through the ancient Maritime Silk Route, and stressed tourism as a key channel for deepening people-to-people exchanges. She noted Sri Lanka’s strong tourism recovery, with over two million international arrivals in 2025, and reaffirmed the country’s image as a safe, peaceful, and welcoming destination. She also highlighted the Government’s expanded visa-free entry programme covering 40 countries, including China, designed to make travel easier and more convenient.

She emphasised Sri Lanka’s unique tourism offering, which combines exceptional diversity within a compact geographical area. Within just 65,610 square kilometres—about four times the size of Beijing—visitors can experience beaches, UNESCO World Heritage Sites, wildlife safaris, tea country, wellness tourism, adventure activities, cultural heritage, gemstones, and authentic Sri Lankan hospitality. She also underlined improved connectivity, noting that a direct flight from Beijing to Colombo takes around seven hours, making Sri Lanka a convenient option for Chinese travellers within broader Asian travel itineraries.

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Delegation of UN Subcommittee on Prevention of Torture here amidst protests against new anti-terrorism law

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Aisha Shujune

A delegation of the United Nations Subcommittee on Prevention of Torture (SPT) is in Colombo. The SPT’s second visit, from 15 to 24 June 2026, takes place amidst the ongoing debate over the NPP government’s decision to bring in a new anti-terrorism law in place of the Prevention of Terrorism Act (PTA) enacted in 1979.

Some political parties, and civil society groups, have criticised the NPP move as the ruling party, during the presidential and parliamentary polls campaigns, promised to abolish the PTA.

The SPT conducted its first visit to Sri Lanka in April 2019, following Sri Lanka’s accession to the Optional Protocol to the Convention against Torture (OPCAT) in December 2017. Upon accession, the Human Rights Commission of Sri Lanka (HRCSL) was designated as the National Preventive Mechanism (NPM), under OPCAT, by the Government of Sri Lanka.

The Foreign Ministry said that the four-member SPT delegation was scheduled to hold meetings at ministerial level, and engage with senior officials of relevant ministries, departments and institutions. The delegation would also meet representatives of the Human Rights Commission of Sri Lanka and members of civil society, the ministry said.

“The Government of Sri Lanka will engage with the Subcommittee in an open, constructive, and transparent manner, consistent with its policy of continued engagement with the United Nations, and in fulfilment of its Treaty Body obligations undertaken voluntarily and enshrined in relevant international instruments, in accordance with the Constitution.

The delegation will comprise Ms. Aisha Shujune Muhammad (Maldives) (Head of delegation); Jakub Julian Czepek (Poland); Ms. Anica Tomsic (Croatia); and Nika Kvaratskhelia (Georgia). They will be accompanied by officials of the SPT Secretariat in Geneva, Switzerland.”

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