Business
A testament to growth, innovation and resilience
WNS Sri Lanka at 20:
In 2004, WNS, a pioneering global Business Process Management (BPM) company, strategically expanded its footprint by establishing its first offshore delivery center outside India in Colombo. Fast forward twenty years, WNS has evolved into an NYSE-listed powerhouse, with over $1.3 billion in annual revenue, 60,000+ employees worldwide, 65 offices across 13 countries, and solid client base of 600+ global companies across 10 industries.
Throughout this remarkable journey, WNS Sri Lanka (SL) has played a vital role, contributing significantly to WNS’ consistent and exponential growth. Today, WNS is a trusted business transformation and services partner to global companies, and WNS SL continues to be an integral part of this success story.
WNS SL embarked on its journey in Colombo with a modest team, fuelled by a bold vision to provide cutting-edge BPM services underpinned by technology and innovation. Against the backdrop of formidable challenges, including the devastating 2004 tsunami, the Sri Lankan Civil War, and the global COVID-19 pandemic, WNS SL showcased remarkable resilience and determination, achieving steady and sustained growth throughout its journey.
WNS SL has grown to over 1,000 employees across two state-of-the-art Colombo centers, serving diverse industries with expertise and excellence.
This remarkable growth has garnered the trust and confidence of global clients and strengthened alliances with corporate partners. Moreover, it has cultivated a deep sense of unity and camaraderie within the WNS community, solidifying the company’s position as a cohesive and collaborative global family.
Keshav R. Murugesh, Group CEO, WNS believes that Sri Lanka will continue to drive WNS’ global strategy and the country’s economy.
“Completing two decades in Sri Lanka marks a monumental milestone in WNS’ innovation, resilience, and growth journey. WNS Sri Lanka has been instrumental in driving our company’s success, leveraging their expertise to craft, develop, and implement cutting-edge solutions tailored to diverse industries. This achievement underscores our enduring dedication to merging innovative services with a talented workforce, generating tangible impact and value. As we embark on an AI-driven future, we remain steadfast in our commitment to ethical and responsible practices, ensuring sustainable growth and a positive impact on our clients, employees, and the environment.”
Dinesh Wickremanayake, Managing Director, WNS Sri Lanka shares that success is built on client trust and a talented workforce.
“We have thrived in an environment supported by BPM-friendly policies, robust IP protection laws, and attractive tax incentives in the country, amplified our business readiness and fuelled operational excellence. Our team is powered by deep domain expertise, innovative spirit, and passion, driving us to redefine industry standards. As we navigate the future, we create exciting opportunities for tech professionals to collaborate with AI and other cutting-edge technologies, shaping the next frontier of digital transformation.”
WNS SL is recognized as a premier hub for talent, distinguished by its unwavering dedication to professional excellence. Leveraging robust industry connections and global academic partnerships, WNS SL prioritizes employee development through initiatives like the Centurion program and Next Gen 2.0. This collaborative culture encourages continuous learning, growth, and empowerment, enabling employees to reach new heights of success.
Business
‘Sri Lanka’s forests are undervalued economic assets — and markets are paying the price’
Sri Lanka’s economic strategy continues to focus on exports, productivity and fiscal consolidation.
Yet one of the country’s most valuable assets — its forests and traditional forest-based farming systems — remains largely absent from economic planning. This is no longer an environmental oversight. It is a business risk.
At a recent Dilmah Genesis Thought Leadership Series lecture in Colombo, tropical ecology expert Professor Friedhelm Goeltenboth delivered a clear message: once forests are destroyed, the economic value they provide is lost permanently.
What replaces them — monoculture plantations — may appear efficient, but over time they generate declining yields, rising input costs and growing exposure to climate shocks.
From a financial perspective, this is asset depletion, not development.
Monoculture systems simplify production but externalise costs. Soil erosion, fertiliser dependency, water stress and biodiversity loss eventually hit farmers, banks, insurers and the state.
Sri Lanka is already seeing the consequences through falling productivity and rising agricultural vulnerability.
Forest-integrated farming offers a different model — one that treats land as a multi-income asset.
Spices such as cinnamon, pepper, cardamom and nutmeg can be grown under shade alongside fruit, timber and fibre crops, stabilising income while protecting soil and water. For lenders and insurers, diversified systems reduce risk. For exporters, they support traceability, sustainability certification and premium pricing.
The strongest business opportunity lies in carbon markets. Voluntary carbon markets allow companies to offset emissions by funding verified forest conservation and restoration.
Across Southeast Asia, communities now earn income simply by protecting forests that store carbon.
Sri Lanka has the scientific capacity to enter this space. Farmers can collect data; experts can certify it. What is missing is a coordinated national framework that allows communities and corporates to participate efficiently.
Carbon revenue will not replace agriculture, but it can stabilise it — providing income during crop maturation and creating a new form of export: environmental services.
Ignoring this opportunity carries downside risk.
Biodiversity loss, pollinator decline and climate volatility threaten long-term agricultural productivity. Forests are not sentimental assets; they are economic infrastructure.
Sri Lanka’s recovery cannot be built on short-term extraction. If the country wants resilient growth, it must start recognising the real value of what is still standing, he added.
By Ifham Nizam
Business
Pavan Rathnayake earns plaudits of batting coach
Sri Lanka batting coach Vikram Rathour has hailed middle-order batter Pavan Rathnayake as one of the finest players of spin in the modern game, saying the youngster’s nimble footwork and velvet touch were a “breath of fresh air” for a side long troubled by the turning ball.
Drafted in for the second T20I after Sri Lanka’s familiar struggles against spin, Rathnayake looked anything but overawed by England’s seasoned tweakers, skipping down the track with sure feet and working the ball into gaps with soft hands.
“He is one of the better players when it comes to using the feet,” Rathour told reporters. “I haven’t seen too many in this generation do it as well as he does. That is really impressive and a good sign for Sri Lankan cricket.”
Sri Lanka went down in a last-over nail-biter but there were silver linings despite the hosts being a bowler short. Eshan Malinga was forced out after dislocating his left shoulder and has been ruled out for at least four weeks, a blow that ends his World Cup hopes. Dilshan Madushanka, Pramod Madushan and Nuwan Thushara have been placed on standby.
Power hitting remains Sri Lanka’s Achilles’ heel and Rathour, who carries an impressive CV from India’s T20 World Cup triumph two years ago, pointed to a few grey areas in the batting blueprint.
“There are two components to T20 batting,” he said. “One is power hitting, but the surfaces here, especially in Colombo, are not that conducive to clearing the ropes. The wickets are slow and the ball doesn’t come on to the bat. The other component, just as important, is range as a batting unit.”
Even when Sri Lanka lifted the T20 World Cup in 2014 they were not blessed with a dressing room full of big hitters, relying instead on sharp running, clever placement and a mastery of spin. Rathour preached a similar mantra.
“If you are not a team that hits a lot of sixes, you can still find plenty of fours by utilising the whole ground,” he said. “Most of them sweep well, reverse sweep and use their feet. That is encouraging. If you don’t have the brute power, you can make up for it by using angles and scoring square of the wicket.
“These wickets perhaps suit that style more. They are not the easiest surfaces to hit sixes, and I’m okay with that. If they can use their feet and the angles well, that is as good.”
Rex Clementine
at Pallekele
Business
Unlocking Sri Lanka’s dairy potential
Sri Lanka’s dairy and livestock sector is central to food security, rural livelihoods, and national nutrition, yet continues to face challenges related to productivity, climate vulnerability, market access, and financing.
In this context, Connect to Care and DevPro have entered into a formal partnership through a Memorandum of Understanding (MoU) to support Sri Lanka’s journey towards dairy self-sufficiency.
A core objective of DevPro is to strengthen inclusive and resilient dairy value chains by empowering smallholder farmers through technical assistance, capacity building, climate-resilient practices, and market-oriented approaches, building on its extensive field presence across Sri Lanka.
A core objective of Connect to Care is to support the achievement of dairy self-sufficiency by 2033, as outlined in the national development manifesto, with an interim target of 75% self-sufficiency by 2029.
By strengthening local dairy production and value chains, this effort will also help reduce Sri Lanka’s dependence on imported dairy products, while improving farmer incomes and domestic supply resilience.
The partnership will focus on climate-smart dairy development, multi-stakeholder coordination, and exploring blended finance and PPP models—providing a structured platform for development partners and the private sector to engage in scalable action.
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