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How global MNCs can help bring USD into Sri Lanka

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By Santosh Menon, Director, World for Lanka.

S/h-Motivates all their global employees and consumers to help Sri Lanka at this time of great need.I was recently checking out the website of a global MNC that is a huge player in the FMCG segment in Sri Lanka, and they said they operated in over 190 countries and had over 3.6 billion consumers worldwide.

A well-known No.1 global FMCG brand that dominates the market in Sri Lanka is present in 200 countries and claims to sell 1.9 billion servings daily, whereas the No. 2 global FMCG brand in Sri Lanka claims to be present in 200 countries and sells 1 billion servings daily.

A well-known global food company with famous brands and a sizable market share in Sri Lanka claimed on its website to have paid out 160 billion USD in cash to shareholders globally over a 15-year period. A major search engine claims that its product reaches 3.6 billion people worldwide, whereas a well-known social media brand claims to have 2.9 billion users.

What’s more, each of these global brands currently operates in Sri Lanka.

Let us review what Sri Lanka needs now and how these major global players can assist the country. According to recently published media reports, Sri Lanka currently requires somewhere between 5 billion USD for six months and 9 billion USD this year. This would ensure that people can afford essential necessities like fuel, food, and medicine, allowing them to lead regular lives and preventing the economy from coming to a complete standstill (we have already seen it happen). This also ensures that individuals receive the basic medical care required to maintain their health and that emergency medical care is available when necessary.

So what typically happens when a country does not have enough foreign currency to acquire the fundamental necessities? – It asks financial institutions for assistance, asks its diaspora to bring in the USD, seeks more exports, or tries to attract investments. It also asks friendly nations for loans or credit lines. We can see all of these happening. An Indian credit line has been obtained. I believe there are talks going on for a Chinese credit line. There is a conversation with the IMF. An effort is being made to urge the diaspora to send money back home using the banking system. To increase Sri Lanka’s foreign reserves, the central bank is working with exporters to make sure that all of their profits are being brought home. There are also discussions about how to boost investments, although this is a challenging task at the moment given the current political and economic climate.

So what else can be done? How can global MNCs contribute?

One must admit that these businesses are already accomplishing a lot; in the majority of cases, they continue to operate factories, keep employees motivated, pay salaries, and provide their Sri Lankan teams with a sense of security during these unpredictable times. Everyone in the nation suffers when the nation is suffering. Global MNCs are also no different. Additionally, they have been observed making donations from their CSR budgets to aid the humanitarian situation.

But what if I said that if global MNCs used their global system to help the country, they might be able to bring in enormous amounts of funds?These MNCs have access to an asset that, if they so choose, can be used to significantly assist Sri Lanka at this pivotal juncture in the nation’s history.To reach their customers, this asset consists of a sizable marketing infrastructure.Also, these customers are generous donors. Donors are expected to have given 4.6 billion USD to philanthropic causes in the US alone in 2020, but this is only one nation. Imagine having access to the 200 nations that these multinational corporations do.

It is simple to target these donors—who are the customers of multinational corporations (MNCs) and digital businesses—online with content that will inspire them to donate and lessen Sri Lanka’s suffering. There are 4.6 billion users online, for context. Global netizens are what they are known as, and in the modern world, we can use digital media to directly address them.

Technically, Sri Lanka’s needs for the upcoming year will be met by merely 2 USD from each of the world’s 4.6 billion internet users.If the leading digital companies (the social media and search engine giants) grant internet users access to their customer databases, and if they can be persuasively shown how just a few dollars from each of them would guarantee Sri Lanka and its population a normal life in 2022 or 2023, then we might witness unhindered foreign exchange flow.

So here are three things that global MNCs can do to help Sri Lanka out of this dilemma, with different degrees of impact.Using its staff and global network, it will raise awareness and provide money to Sri Lanka.Target international donors through social media and digital media with an effective and persuasive campaign to encourage USD inflow into Sri Lanka from selected regions.Utilize its products to raise money for Sri Lanka by increasing awareness of the issue there in international markets.

What are the benefits for the Global MNCs if they do this for Sri Lanka?

Companies and brands that are seen to support communities and engage with them are more likely to be preferred by consumers, who then become more devoted to their brands. This is a chance to inspire devotion and show genuine kindness.

There is a chance to shift people’s perceptions of some MNCs from being purely profit-driven organizations to ones with hearts and conscience. A multinational corporation (MNC) will be regarded as a really ground-breaking business if it can mobilize money from donors all over the world to aid Sri Lanka. By bringing money into Sri Lanka, they will also aid in boosting the country’s economy, which will benefit their own businesses and brands.

Now is the perfect opportunity for global corporations to show Sri Lankans that they truly care about them and to show the rest of the world how they can legitimately provide value by aiding a nation in getting out of a crisis. This is done by using their most innovative and top-tier global talent to tackle regional problems and by addressing them. What is needed is local leadership that can activate this program by convincing the global entity to prioritize Sri Lanka and navigating the global organizations’ processes. Let’s hope the multinational corporations (MNCs) present in Sri Lanka can exercise their powerful muscles when it counts most for Sri Lanka.



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President and Indian PM jointly launch and inaugurate three development projects

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The inauguration and commencement of three development projects implemented in the country with the assistance of the Indian Government took place on Saturday (05)

These projects include the commencement of construction of the Sampur Solar Power Plant, which will add 50 megawatts to the national grid, the inauguration of the Temperature and Humidity Controlled Agro Cold Storage complex in Dambulla and the installation of solar panels on 5,000 religious sites. President Anura Kumara Disanayake and Prime Minister Shri Narendra Modi jointly inaugurated and launched these projects via virtual technology following their official meeting at the Presidential Secretariat on Saturday morning.

Prime Minister Modi’s visit to Sri Lanka reaffirms the concept of “Friendship of Centuries, Commitment to a Prosperous Future,” strengthening the deep-rooted ties between the two nations.
The Sampur Solar Power Plant is part of the Eastern Renewable Energy Zone, which is being established under Sri Lanka’s Long-Term Generation Expansion Plan (LTGEP). It is being developed by Trincomalee Power Company, a joint venture between India’s NTPC Limited and the Ceylon Electricity Board (CEB).

The project is planned in two phases, with the second phase scheduled to commence in 2027. A 500-acre land area has been allocated for this initiative, under the first phase it will contribute 50 megawatts of electricity to the national grid. The project will incorporate state-of-the-art N-type TOPCon solar cell technology, enhancing energy security and promoting a shift from fossil fuel dependency to renewable energy sources. Consequently, the Sampur Solar Power Project is expected to reduce annual carbon dioxide emissions by approximately 200,000 tonnes.

The Dambulla Agricultural Storage Complex (Cold Storage Facility), with a capacity of 5,000 metric tons and equipped with temperature and humidity control, was inaugurated today with the objective of reducing post-harvest losses by approximately 40%, stabilizing fluctuations in agricultural product prices, ensuring the supply of high-quality food to consumers and enhancing agricultural sustainability.

To facilitate research on advanced storage methods for different crops, the facility includes six storage chambers, each designed to simulate various climatic conditions. This is the first facility of its kind in Sri Lanka, built at a total cost of LKR 524 million, with LKR 300 million provided as a grant by the Government of India and LKR 224 million contributed by the Government of Sri Lanka.

The Government of India has invested USD 17 million on the project to install solar panels on 5,000 religious sites and  places of worship representing all major religions in all 25 districts. The nitiative, is being implemented jointly by the Ceylon Electricity Board, the Sri Lanka Sustainable Energy Authority and Lanka Electricity Company (Pvt) Ltd.

Under this project, 5,000 solar panel systems with a capacity of 5 kW each will be installed on the rooftops of Buddhist, Hindu, Muslim, Catholic and Christian places of worship. This is expected to add 25 megawatts of solar power capacity to the national electricity grid. The initiative underscores the government’s commitment to a cost-effective, sustainable and reliable energy system.

[PMD]

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Will the U.S. 44% Tariff on Sri Lankan Exports Harm Key Industries? Examining the Impact and Sri Lanka’s Path Forward – Ambassador Kananathan

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Kananathan

Sri Lanka’s export sector is grappling with a significant challenge following the United States’ decision to impose a 44% reciprocal tariff on Sri Lankan goods. This steep tariff threatens the country’s trade with the U.S., particularly in the apparel industry, which serves as a cornerstone of Sri Lanka’s economy.

Tea and Other Exports Also Under Threat

The repercussions extend beyond apparel, with tea exports at risk due to increased costs that may reduce Sri Lanka’s competitiveness against major producers like India, Kenya, and China. Other key export segments, including spices, seafood, and coconut-based products, are also likely to face price pressures, making it difficult for Sri Lankan exporters to sustain their foothold in the U.S. market.

Given that the United States is a major buyer of Sri Lankan goods, this move raises concerns about trade competitiveness, long-term sustainability, and economic stability. The question now is: how will this tariff impact Sri Lanka’s export-driven industries, particularly apparel, and what strategies can be employed to counteract the effects?

A Major Blow to the Apparel Sector – Sri Lanka’s Leading Foreign Exchange Earner

Ambassador Kana Kananathan, former High Commissioner to Kenya, has warned that this development could severely impact the apparel sector, which accounts for nearly 40% of Sri Lanka’s total exports. With U.S. buyers contributing approximately $3.3 billion annually, the apparel trade constitutes a crucial revenue stream for the nation.

A 44% tariff would substantially raise the cost of Sri Lankan apparel, making it less competitive compared to manufacturers in Bangladesh, Vietnam, Cambodia, and India. This could lead to a significant drop in orders from American buyers, posing a serious threat to the industry’s growth and employment rates.

Navigating the Challenge: Government and Industry Response

While immediate government intervention is necessary to mitigate these effects, businesses must also take proactive measures. Innovation, market diversification, and strengthening supply chain resilience will be essential strategies for overcoming these trade barriers. With the right approach, Sri Lanka can navigate this challenge and position itself more robustly in the global marketplace.

Ambassador Kananathan also suggested that exporters explore the ‘1/3 Cost-Sharing Model’ as a potential solution. Under this approach:

=Sri Lankan Manufacturers accept a partial reduction in profit margins, ensuring their products remain competitively priced.

=U.S. Retailers and Brands agree to absorb a portion of the tariff, recognizing the value of maintaining a reliable Sri Lankan supply chain.

=Raw Material Suppliers provide pricing flexibility, such as offering discounts or extending credit terms, to help offset cost increases.

By adopting these strategic adjustments, Sri Lanka’s export industry can mitigate the immediate impact of the tariff while laying the foundation for long-term trade resilience.

( Ambassador Kananathan was Sri Lanka”s former High Commissioner to Kenya and with concurrent accreditation to 23 African countries as well as Sri Lanka’s Permanent representative to UNEP and UN Habitat)

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Three Sinha Industries wins award for excellence at SLIA

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Managing Director Manjula Ariyakumara receiving the award

Three Sinha Industries Pvt. Ltd. has been recognised with the Award of Excellence at the Sri Lanka Institute of Architects (SLIA) Annual Product Awards, held recently in Colombo. The award was presented for the company’s high-quality, fire-resistant doors, which are made using locally sourced materials and designed to meet the highest safety standards. The award ceremony was held recently in Colombo, and Managing Director Manjula Ariyakumara accepted the award on behalf of the company, marking yet another milestone in Three Sinha’s journey of excellence.

From its establishment as a small-scale business, Three Sinha has grown into a trusted name in Sri Lanka’s construction industry. The company has built a strong reputation for its commitment to quality, innovation, and reliability, earning both local and international recognition. Over the years, it has received several certifications for maintaining top-tier quality standards. Three Sinha has also received many other local and international awards.

Three Sinha Industries offers a diverse range of products and services, including roller doors, shutters, and fire-resistant doors that provide enhanced safety and durability. The company also specialises in aluminum fabrications, sensor doors, and automatic barriers, ensuring a comprehensive suite of solutions for the construction sector. Embracing sustainability, Three Sinha has expanded into green energy solutions, offering three types of solar PV electricity systems: on-grid, off-grid, and hybrid. Additionally, its subsidiary, IKLO Industries, focuses on pre-fabricated and pre-engineered steel buildings, incorporating advanced technology to meet modern construction demands. IKLO has also ventured into the agricultural sector by introducing tractor trailers tailored for farming needs. Moreover, the company manufactures high-quality diesel tanks that meet the standards of both the Ceylon Petroleum Corporation and the Indian Oil Corporation.

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