The Public Relations and Communications Association (PRCA) Asia Pacific together with local industry experts and practitioners is hosting a webinar titled ‘Navigating through Sri Lanka’s PR Landscape’ on Wednesday (Nov 16) from 04:00pm to 5:30pm.

The webinar will discuss various contemporary challenges and solutions, and how to uplift the country’s PR standards. This includes topics such as digital PR, social impact and sustainability, future-proofing the PR practice in times of crisis, and the current and future context of PR in Sri Lanka backed by key insights from the recent survey conducted among agency leaders and colleagues.

Hansima Witharanage, Head – Strategic PR, Reputation Management and Research at PR Wire will take on the timely and dire need for the industry to make a conscious effort to shift into digital PR, and Rezani Aziz, Chief Executive Officer at Adfactors PR Sri Lanka will explore how the PR practice should future-proof in times of uncertainties and how the industry could move forward.

Mushthak Ahamed, Chief Operating Officer at HardTalk will discuss how PR practitioners as change makers and influencers can guide their peers and brands to counter the increasing concerns towards climate change, by not just resorting to greenwashing but instead to play a bigger role.

Finally, Thanzyl Thajudeen MPRCA, Country Representative and Board Member of PRCA APAC who is also the founder of Mark & Comm, will share insights and interpretations on the current industry context and the numerous opportunities and pathways in increasing PR’s awareness and engagement among various stakeholders.

These power-packed sessions will be followed by a Q&A. Tara Munis MPRCA, the Head of PRCA APAC will also discuss how PRCA and the APAC arm is playing a key role in uplifting the industry in the region.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body, representing more than 35,000 PR professionals in 82 countries worldwide, delivering exceptional training, authoritative industry data, and global networking, and development opportunities. Its mission is to create a more professional, ethical, and prosperous PR industry. It also manages the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LGcomms – the UK’s national body for local government communicators.