Business
Ceylinco Life reverts to ‘Savari’ theme with ‘Family Savari’ 16

Ceylinco Life has announced a return to its much-loved ‘family vacation’ theme to reward the winners of the next edition of the company’s ‘Family Savari’ mega promotion with the diminishing concerns about COVID-19, and has unveiled a new prize scheme that includes hotel stays for the top tier winners.However, in a continuing acknowledgement of the economic pressures on the populace, the country’s life insurance market leader said it will continue to present attractive cash prizes and valuable supermarket shopping vouchers to the majority of winners in ‘Family Savari 16.’
A total of 1,155 policyholders will be selected at five draws that will take place between December 2022 and August 2023 for this edition of the promotion. At each draw, three policyholder families will each win a full-board vacation at top-notch hotels rated ‘Premier’ while another three families will each win a vacation package at hotels in the ‘Deluxe’ category, the Company said. Additionally, five policyholders will win cash prizes of Rs 100,000 each, another 20 policyholders Rs 50,000 each, and a third set of 50 policyholders will be rewarded with Rs 25,000 each. Furthermore, 150 policyholders will walk away with supermarket shopping vouchers worth Rs 10,000 each, at every draw.
In total, Ceylinco Life will have, at the culmination of ‘Family Savari 16,’ presented 30 family vacations, Rs 13.75 million in cash prizes and supermarket vouchers to the value of Rs 7.5 million, ensuring there is no diminution in the value of the prize purse.
Commenting on the launch of the new ‘Family Savari’ edition, Ceylinco Life’s General Manager – Marketing Mr Samitha Hemachandra said: “We are delighted to put the ‘Savari’ back in ‘Family Savari’ after a two-year hiatus. The promotion has always been about creating opportunities for families to relax and spend quality time together. We know that this is becoming difficult to do for many people due to the economic situation, and felt it is time to revert to the family vacations theme that will also help alleviate some of the stress families are experiencing.”
Since the beginning of the Covid-19 pandemic in 2020, ‘Family Savari’ has rewarded winners with gold instead of overseas holidays and local excursions, and subsequently with cash rewards to the full value of the prize purse in response to the foreign exchange crisis in the country.
‘Family Savari 16’ was launched in the presence of representatives of Ceylinco Life’s senior management and was livestreamed via Zoom to all Ceylinco Life branches around the country. As ambassadors of the mega promotion, Sri Lankan celebrities Roshan Ranawana and his wife Kushlani too were present at the event.
To be eligible to win hotel stays, cash prizes, and vouchers at the draws, all Ceylinco Life policyholders have to do is to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period. Additional winning chances would be given to customers who pay their premiums directly to the company and further chances will be assigned corresponding to the time they have been Ceylinco Life customers.
Intended to stimulate interest in life insurance and encourage policyholders to keep their policies active, the ‘Family Savari’ programme has benefitted more than 27,650 people to date. Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
Adjudged the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022, Sri Lanka’s Service Brand of the Year by the Sri Lanka Institute of Marketing (SLIM) in 2021 and the winner of the SLIM Kantar Peoples Award as the Most Popular Life Insurance Company in Sri Lanka for the 16th consecutive year, Ceylinco Life has been the country’s leading life insurer for more than half of the 34 years it has been in existence. Other accolades won in respect of 2021 include the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021 by LMD, the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance, and one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA) and one of the 10 Best Workplaces in Sri Lanka’s Banking, Financial Services and Insurance (BFSI) sector by Great Place to Work.Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
Business
President AKD writes to President Trump over trade deficit concerns

In a bid to address mounting trade tensions, the Sri Lankan government has intensified efforts to reduce its significant trade deficit with the United States, Deputy Minister of Economic Development Dr. Anil Jayantha Fernando announced in parliament yesterday. He added that President Anura Kumara Dissanayake has despatched a formal letter to President Trump urging, among other things, a re-assessment of the recent enhanced tariff regime imposed on Sri Lanka.
The move follows reciprocal tariffs imposed by U.S. President Donald Trump, which Sri Lankan authorities say significantly affect key export sectors. The Deputy Minister indicated that the White House has acknowledged receipt of the Lankan President’s letter, signaling the launching of a potential bilateral dialogue.
Responding to a question raised by New Democratic Front (NDF) MP Ravi Karunanayake, Deputy Minister Fernando revealed that 88% of Sri Lanka’s trade deficit over the past five years stemmed from U.S. trade relations with apparel, rubber products, spices, other agricultural products and precious gems constituting 85% of total exports to the U.S. These exports, he noted, already face tariffs and paratariffs, but President Trump’s recent levies were calculated based on bilateral trade imbalances – a factor that has placed Sri Lanka’s economy under heightened pressure.
“The President’s intervention underscores our commitment to protecting Sri Lankan industries and fostering equitable trade terms, Fernando stated, defending the administration’s proactive and reactive measures to mitigate the US tariffs’ impact on local businesses.
Highlighting ongoing engagement, he added that another round of high-level discussions with the Office of the U.S. Trade Representative (USTR) was scheduled overnight. These talks aim to address structural trade imbalances and explore avenues for tariff relief, particularly for Sri Lanka’s apparel sector, which employs millions nationwide.
The President’s letter marks a strategic move in Sri Lanka’s diplomatic outreach, reflecting the government’s urgency to stabilise an economy still recovering from recent crises while in the middle of an IMF programme.
Sri Lankan industry leaders have cautiously welcomed the government’s efforts but emphasise the need for swift, tangible outcomes.
At present, all eyes remain on Washington’s response to President Dissanayake’s appeal – a potential turning point for Sri Lanka’s trade future, observers noted.
By Sanath Nanayakkare
Business
Inclusive and sustainable apparel for SDGs

The European Chamber of Commerce of Sri Lanka (ECCSL), in collaboration with the Strengthening Social Cohesion and Peace in Sri Lanka (SCOPE) programme, recently hosted its third industry-focused event, bringing together apparel-sector stakeholders to exchange experiences and practical insights on embedding inclusivity and sustainability into business operations.
Building on the success of ECCSL’s earlier events focused on tourism and food and agriculture, this apparel-focused gathering convened government representatives, industry leaders, business practitioners and the academia to discuss practical strategies for embedding inclusivity and sustainability into business operations.
While many businesses already recognize the importance of these principles, the event emphasized practical implementation, shifting the conversation from the “why” to the “how” of inclusive and sustainable practices.
Chamindry Saparamadu, Director General of the Sustainable Development Council of Sri Lanka, discussed how the Government of Sri Lanka is supporting businesses to create social and environmental impact through its Inclusive and Sustainable Business (ISB) Strategy. Ms. Saparamadu outlined how this strategy aims to create a resilient, equitable, and sustainable economy by building an ecosystem in which inclusive and sustainable businesses can thrive, driving transformative change across industries.
The event also featured engaging presentations from leading apparel businesses—Omega Line, Hirdaramani, and Compreli Consulting—each showcasing real-world examples of how inclusivity and sustainability can be embedded into business operations.
Omega Line, represented by Saman Jayasinghe (Chief HR Officer, Group – Administration) and Charman Dep (Assistant General Manager – Production Planning), presented its multifaceted sustainability approach, spotlighting its Vavuniya factory as a successful model for combining environmental stewardship with social impact.
Hirdaramani’s Manindri Bandaranayake (Chief Brand & Sustainability Officer for Sri Lanka, Bangladesh, Ethiopia, and Vietnam) showcased the company’s holistic sustainability framework, including its Wonders of Wellbeing (WOW) program, policies supporting differently-abled individuals, and deep community engagement.
Finally, Compreli Consulting co-founders Ramesh De Silva and Shehan Olegasageram showcased their innovative garment repair-as-a-service model—a circular, scalable solution that reduces waste and carbon emissions, while aligning with evolving global sustainability regulations.
Participants then had the opportunity to share their own knowledge in a group discussion, exchanging experiences and reflecting on the challenges and opportunities encountered in their sustainability journeys.
The event underscored the collective benefit of building Sri Lanka’s reputation as a global leader in inclusive and sustainable business. By fostering collaboration between businesses, the academic community and government stakeholders, the session aimed to accelerate broader industry adoption of these principles and contribute to Sri Lanka’s sustainable economic growth.
The discussions were facilitated by the Project Lead of ECCSL’s Inclusive Business Practices project, William Baxter.
Business
Union Assurance records Rs. 5.2 Billion PBT, fortifying its financial position by delivering best-in-class value

Union Assurance PLC, Sri Lanka’s longest-standing private Life Insurer, has recorded a strong financial performance with growth across key metrics for the year ending December 31, 2024. The Company achieved a 15% growth in gross written premium, totalling Rs. 21.6 billion driven by double-digit growth in both regular new business premiums and renewal premiums and paid Rs. 7.7 billion worth of claims and benefits to its customers during the year. In addition, for the year ending December 2024, the Company also declared an industry-leading universal life policyholder dividend rate of 12%, underscoring its continued commitment to deliver exceptional value to its customers.
Net investment income recorded a 9% year-on-year growth to reach Rs. 11.8 billion aided by an effective asset allocation strategy. The gains from the trading investment portfolio increased by 123% to reach Rs. 2.9 billion driven by the strong performance of the Colombo Stock Exchange during the latter part of the year.
Union Assurance distributed Rs. 3 billion as surplus from the policyholder fund and reported a profit after tax of Rs. 3.7 billion for 2024. The Company declared a final shareholder dividend of Rs. 5.00 per share amounting to a total payout of Rs. 2.9 billion.
A key milestone for Union Assurance in 2024 was the surpassing of Rs. 100 billion in total assets for the first time in its history, ending the year with Rs. 109.5 billion. This underscores the Company’s solid financial foundation and growth trajectory.
The Company’s assets under management grew by 15% during the year, reaching Rs. 95.6 billion driven by market valuation gains and cash generation from business operations. Furthermore, Union Assurance’s capital adequacy ratio stood at a healthy 264% at the end of 2024, well above the regulatory minimum of 120%.
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