Connect with us

News

PRCA APAC appoints Country Representative for Lanka

Published

on

ASIA PACIFIC – 8th September, 2022 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced Thanzyl Thajudeen MPRCA as its first country representative in Sri Lanka. Thajudeen is a fellow of the Royal Society of Arts (FRSA) and member of the Chartered Institute of Marketing (CIM) with over 10 years of experience in advising, managing, and leading PR and communications for notable brands across diverse industry sectors in Sri Lanka.

Spearheading the strategy in the local context, the representative will pursue activities aimed at curating, sharing, and enforcing knowledge and insights, and actively engage with industry leaders and practitioners within agencies and organisations in Sri Lanka. Among the initiatives is to publish a brief report on the state of the industry in the country and organise an industry webinar with renowned communications experts in the APAC region on emerging challenges and insights.

Head of PRCA APAC Tara Munis said “Thanzyl Thajudeen is a positive driving force for PR in Sri Lanka. As the world’s largest and most influential professional PR association, our mission is simple – to raise standards across the world. We’re looking forward to working with Thanzyl to further untap PR’s enormous potential in Sri Lanka.”

Sri Lanka representative Thanzyl Thajudeen MPRCA said ‘‘It is with great pleasure to represent PRCA in Sri Lanka and I believe it is long overdue of having a global voice in the industry. As the world’s largest and most influential PR professional body, there is tremendous amount of insights and resources that can be mutually beneficial to making relevant, sustainable and responsible decisions in a practice that is constantly challenging and evolving.’

‘‘We look forward to actively engage and work together with diverse stakeholders such as agencies, organizations, media, associations, academia, policy makers and experts to uplift the communications landscape and standards of Sri Lanka through various activities that spur knowledge sharing, responsible practices, and continuous learning,’’ Thajudeen added.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body, representing more than 35,000 PR professionals in 82 countries worldwide, delivering exceptional training, authoritative industry data, and global networking, and development opportunities. Its mission is to create a more professional, ethical, and prosperous PR industry. It also manages the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LGcomms – the UK’s national body for local government communicators. The Sri Lanka representative can be reached via srilanka@prca.global.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Regulatory rollback tailored for “politically backed megaprojects”— Environmentalists

Published

on

Investigations have revealed that the government’s controversial easing of environmental regulations appears closely aligned with the interests of a small but powerful coalition of politically connected investors, environmentalists have alleged.

The move weakens key Environmental Impact Assessment (EIA) requirements and accelerates approvals for high-risk projects, has triggered a storm of criticism from environmental scientists, civil society groups and even sections within the administration, they have claimed.

Environmental Scientist Hemantha Withanage, Executive Director of the Centre for Environmental Justice, told The Island that the policy reversal “bears the fingerprints of elite political financiers who view Sri Lanka’s natural assets as commodities to be carved up for profit.”

“This is not accidental. This is deliberate restructuring to favour a specific group of power brokers,” he told The Island. “The list of beneficiaries is clear: large-scale mineral extraction interests, luxury hotel developers targeting protected coastlines, politically backed hydropower operators, industrial agriculture companies seeking forest land, and quarry operators with direct political patronage.”

Information gathered through government insiders points to four clusters of projects that stand to gain substantially:

Several politically shielded operators have been lobbying for years to weaken environmental checks on silica sand mining, gem pit expansions, dolomite extraction and rock quarrying in the central and northwestern regions.

High-end tourism ventures — especially in coastal and wetland buffer zones — have repeatedly clashed with community opposition and EIA conditions. The rollback clears obstacles previously raised by environmental officers.

At least half a dozen mini-hydro proposals in protected catchments have stalled due to community objections and ecological concerns. The new rules are expected to greenlight them.

Plantation and agribusiness companies with political links are seeking access to forest-adjacent lands, especially in the North Central and Uva Provinces.

“These sectors have been pushing aggressively for deregulation,” a senior Ministry source confirmed. “Now they’ve got exactly what they wanted.”

Internal rifts within the Environment Ministry are widening. Several senior officers told The Island they were instructed not to “delay or complicate” approvals for projects endorsed by select political figures.

A senior officer, requesting anonymity, said:

“This is not policymaking — it’s political engineering. Officers who raise scientific concerns are sidelined.”

Another added:”There are files we cannot even question. The directive is clear: expedite.”

Opposition parliamentarians are preparing to demand a special parliamentary probe into what they call “environmental state capture” — the takeover of regulatory functions by those with political and financial leverage.

“This is governance for the few, not the many,” an Opposition MP told The Island. “The rollback benefits the government’s inner circle and their funders. The public gets the consequences: floods, landslides, water scarcity.”

Withanage issued a stark warning:

“When rivers dry up, when villages are buried in landslides, when wetlands vanish, these will not be natural disasters. These will be political crimes — caused by decisions made today under pressure from financiers.”

He said CEJ was already preparing legal and public campaigns to challenge the changes.

“We will expose the networks behind these decisions. We will not allow Sri Lanka’s environment to be traded for political loyalty.”

Civil society organisations, environmental lawyers and grassroots communities are mobilising for a nationwide protest and legal response. Several cases are expected to be filed in the coming weeks.

“This is only the beginning,” Withanage said firmly. “The fight to protect Sri Lanka’s environment is now a fight against political capture itself.”

By Ifham Nizam

Continue Reading

News

UK pledges £1 mn in aid for Ditwah victims

Published

on

Acting UK High Commissioner Theresa O’Mahony inspecting a school damaged by floods, during a visit to the Sri Lanka Red Cross operations in Gampaha.

The UK has pledged £1 million (around $1.3 million) in aid to support victims of Cyclone Ditwah, following Acting High Commissioner Theresa O’Mahony’s visit to Sri Lanka Red Cross operations in Gampaha.

“This funding will help deliver emergency supplies and life-saving assistance to those who need it most,” the British High Commission said. The aid will be distributed through humanitarian partners.

During her visit, O’Mahony toured the Red Cross warehouse where UK relief supplies are being prepared, met volunteers coordinating relief efforts, and visited flood-affected areas to speak with families impacted by the cyclone.

“Our support is about helping people get back on their feet—safely and with dignity,” she said, adding that the UK stands “shoulder to shoulder with the people of Sri Lanka” and will continue collaborating with the government, the Red Cross, the UN, and local partners in recovery efforts.

She was accompanied by John Entwhistle, IFRC Head of South Asia, and Mahesh Gunasekara, Secretary General of the Sri Lanka Red Cross.

Continue Reading

News

WFP scales up its emergency response in Sri Lanka

Published

on

Australia High Commissioner for Sri Lanka, Matthew Duckworth, with Representative and Country Director of WFP Sri Lanka, Philip Ward, and other Government officials, at the air cargo terminal, Bandaranaike International Airport

The United Nations World Food Programme (WFP) has scaled up its emergency response in Sri Lanka following the devastation caused by Cyclone Ditwah, thanks to a generous AUD 1.5 million contribution from the Government of Australia. This support is enabling WFP to deliver life-saving fortified food and provide cash assistance to families most affected by the disaster, Australian High Commission said in a release yesterday.

It said: The first airlift of fortified biscuits – 10 metric tonnes from WFP’s humanitarian hub in Dubai arrived in Sri Lanka, with upto 67 metric tonnes expected in the coming days. WFP has already dispatched fortified biscuits to Nuwara Eliya and Kegalle. Further deliveries are planned for Badulla and Kandy, among the hardest-hit districts.

“Australia stands with Sri Lanka at this devastating time. We are proud to work closely with our longstanding humanitarian partner the WFP, as well as with the Sri Lankan government and local authorities, to rapidly respond to meet the urgent needs of those affected communities,” said Australia’s High Commissioner to Sri Lanka, Matthew Duckworth.

WFP’s fortified biscuits provide a quick boost of energy and nutrition when families need it most.

“As rescue operations wind down, our priority is delivering life-saving fortified food to tackle immediate food needs of affected families, targeting especially those most at risk – children, older persons, pregnant and breastfeeding women, and people with disabilities, who often bear the brunt of such crises,” said Philip Ward, Representative and Country Director of the World Food Programme.

Australia’s contribution will also fund cash assistance programmes, complementing Government efforts to help families meet essential needs and rebuild their lives. WFP continues to appeal for additional donor support to sustain emergency operations and accelerate recovery for communities devastated by Cyclone Ditwah.

Continue Reading

Trending