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Sri Lanka Tourism kicks-starts an aggressive media and travel influencer campaign for Russia and Ukraine markets

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(Two groups of elite travel writers & influencers from Russia & Ukraine were invited and facilitated by Sri Lanka Tourism)

Targeting on immediate promotional boost within potential Russian and Ukrainian winter-holiday seekers, Sri Lanka Tourism has organized massive media and influencer promotion in the months of November/ December 2021 together with some high profile media / influencer delegations with a combined media reach of 12 million audience (in total circulation & subscriptions) covering both countries. Considering the current global travel trends, this is expected to be an important strategic move for Sri Lanka tourism for a speedy recover.

Due to the pandemic concerns, travelers are reluctant to make early bookings in advance and much prefer make quick travel decisions by analyzing the latest travel updates and recommendations. Considering this ‘New Normal Travel Patterns” organizing last moment media promotions will strategically position the island as a top of the mind holiday destination during the last moment winter holiday planning for 2021/2022.

Excluding all CIS countries (where Russians travel mostly for work and to visit their relatives), Turkey is the most popular country for Russians (as well as for Ukrainians) by a significant margin. 3.9 million Russian tourists visited the country in January-September 2017 and almost a million more (4.9 million) in the same period in 2018. Besides Turkey, the most popular countries among Russian tourists are: China, Thailand, Spain, Greece, Italy, Cyprus, Germany, UAE, and Tunisia.

According to ‘Visa’- the international payment company, released their Visa Global Travel Intentions Study and revealed how much money people from different countries spend on a trip. Between 2016 and 2017, Russian travelers spent $1,676 per one trip – more than European travelers who spend $1,174. At the same time, 51% of the budget is spent before the trip, and 49% – at the place of destination. 70% of Russians use bank cards when they plan their travel trips (www.tourism-review.com). In 2020 alone, over 12 million Russians travel abroad which is a 45 % decrease from the year before in 2019- (approximately 19.8 million in 2019) and 2.1 million tourists were visiting Turkey.

These eleven (11) high prolific travel writers (representing key media publications) and travel influencers (Instagram & YouTube) were invited to Sri Lanka from 21st November to 8th December period to increase awareness about the reopening of Destination Sri Lanka for international tourists from 1st of October.

Some of the key publications invited are: Vogue- Ukraine : https://vogue.ua/,

Harper’s Bazzar- Russia: https://bazaar.ru/, Total Escape- Ukraine: https://escapemgz.com/ ,

Areoflot Inflight Magazine- Russia : https://www.aeroflot.ru/ruen/information/onboard/entertainment .

Also, famous Ukrainian Travel Bloggers & Instagramer Yana Usipava  (539,000 followings in Instagram -Link: https://www.instagram.com/yana_osypova/) and Maxis & Olha Uzol from the popular YouTube travel vlog : https://www.youtube.com/channel/UCwv4Vw-oa1cTPd4sfvDuSJw have also been part of this Sri Lanka Tourism’s media & influencer promotion .

According to Ms. Maria Alikhanova Golikova Director for Tourism at Aeroflot In-flight Magazine

‘while popular high end destinations for Russians such as Italy, France, Bali (Indonesia) are still in hold to welcome Russian travelers, there is greater opportunity for emerging destinations like Sri Lanka to grab the market attention. Since there is direct flight connection now, Sri Lanka can be easily positioned as top of the mind tropical travel option to consider during the upcoming seasons 2021/2022.

To add on with that Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape has stated that “By combining amazing beaches with wild safaris, breathtakingly beautiful highlands, rich local cuisines Sri Lanka has all the elements to become a perfect island holiday destination for Ukrainian travelers. “

Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape,Trying Sri Lankan Prawns Curry at ANI –Resorts ,Dickwella .

Popular Ukrainian Travel Influencer Ms. Yana Osipava invited all of her virtual fans to explore Sri Lanka by stating:

“First time in Sri Lanka and I was so excited to witness Beautiful beaches, Great Hotels, Wild Elephants and Heritages such as Sigiriya Rock Fortress.

(Ms. Yana visiting a Turtle Hatchery in Kosgoda)

According to Ms Yulia Markovchina , Public Relations Director for La Bibliotheque -Russia :

‘’Sri Lanka has so much to offer for Russian and Ukrainian high-end travel market and potential luxury travelers are still not fully aware about the Destination’’

Both media & travel influencer groups traveled separately around the island covering Koggala, Dickwella, Yala, Nuwara Eliya, Kandy,  Habarana and Colombo . Local Tourism & Hospitality Industry partners including ANI Sri Lanka Resort –Dickwella, Amaya Resorts & Spa (Langdale Boutique Hotel by Amaya), Jetwing Yala Hotel, The Fortress Resorts & Spa, The Galle Face Hotel, The Theva Residency- Kandy , Cinnamon Hotels & Resorts and Table by Taru have joined hands with Sri Lanka Tourism Promoion Bureau to undertake the destination promotions.

Wild Safari at Minneriya National Park by Maksym Uzol from YouTube Channel UZOL AND MANKO

Invited media and travel influencers will be expecting share the unique experiences try have enjoyed in Sri Lanka within their millions of travel seeking audiences in Russia and Ukraine and invite them to explore Sri Lanka as their next bucket list destination.

Overall, with the pandemic lockdown and stages of travel restrictions, Sri Lanka Tourism has continued to undertake various media & travel influencer related promotions to ‘’Keep The Sri Lankan Holiday Dream Alive’’. Total of 24 International media personnel and travel influncers were facilitated in Sri Lanka within the last 11 months and reached to over 25 million global audience via various online news articles, YouTube vlogs, Instagram & Facebook Posts, etc. Key source markets were focused on including India, UK, UAE, Russia, Ukraine, USA & Canada and Norway. Under Sri Lanka Tourism’s Visiting Journalists & Blogger Programs during the period of 2021, destination Sri Lanka has been featured in many mainstream online news channels and social media platforms. Approximately over 500 various ONLINE & Social Media Posts were created about destination Sri Lanka.

Sri Lanka was featured at BBC.travel in May 2021

(Link: https://www.bbc.com/travel/article/20210502-the-unsolved-mystery-of-sri-lankas-stargate)

Authentic Sri Lankan Food Culture promoted via YouTube in July 2021

(Link: https://www.youtube.com/watch?v=uRBmu-eHeBE )

Sri Lanka Re-open Back for Int. Tourists and Travel Bio-Bubble

(Link: https://www.youtube.com/watch?v=CGKwnJYiAAg)

Contact: Public Relations Division

Sri Lanka Tourism Promotion Bureau 80, Galle Road, Colombo 03. 94 112 426 900, sureshnie@srilanka.travel



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Successful completion of consent solicitation, exchange and tender offer related to SriLankan Airlines’ bond restructuring

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SriLankan Airlines Limited (the “Company”) and the Government of Sri Lanka (the “Government”) announce the expiration of the Consent Solicitation, Exchange and Tender Offer related to the Company’s U.S.$175,000,000 Guaranteed Bonds due June 2024, guaranteed by the Government (the “Existing Bonds”).

On 20 February 2026, the Company launched an official invitation to holders of the Existing Bonds to tender and exchange their holdings for cash and the U.S.$-denominated 4.00% amortizing PDI bonds due 2028 issued by the Government (the “New Republic Bonds”), pursuant to the agreement in principle reached on 20 November 2025 with the members of the Ad Hoc Group of Bondholders – together holding approximately 55% of the aggregate outstanding amount of the Existing Bonds.

Following the expiration of the offer period, the Company and the Government are delighted to report a very high level of participation of over 99% of the total outstanding amount of the Existing Bonds. Bondholders representing more than 97% of the outstanding amount voted in favour, resulting in all Existing Bonds being tendered and exchanged on the settlement date.

Mr. Sarath Ganegoda, the Company’s Chairman, reacted to the results stating: “We are sincerely appreciative of the bondholders’ strong participation. The overall transaction results in a 16% haircut on the outstanding claim, and its successful completion marks a significant step forward that allows us to focus on the future of the Company with renewed optimism. As the flag carrier of our island nation, this important progress toward financial recovery will further strengthen our ability to support Sri Lanka’s economic prosperity.”

Dr. Harshana Suriyapperuma, Secretary to the Treasury at the Ministry of Finance, issued the following statement: “The successful completion of this transaction paves the way for the full normalization of our relations with our external partners. Having now successfully concluded restructuring agreements covering 99% of our public external debt, we extend our sincere appreciation to all stakeholders who supported Sri Lanka throughout this process. This achievement strengthens our position as we pursue our efforts to improve our credit rating.”

The settlement of the exchange and tender offer is intended to take place on 20 March 2026, subject to the relevant settlement conditions being satisfied.

Any questions related to this transaction can be directed to the Information, Tender, Tabulation and Exchange Agent for this transaction, Sodali & Co Limited

Email: srilankanairlines@investor.sodali.com

Transaction Website: https://projects.sodali.com/srilankanairlines

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The unlocked potential of ageing and Silver Economy in Sri Lanka

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Dr Bilesha Weeraratne_IPS

With over 18% already aged 60 and above—and one in four projected to be 60 or older by 2041—the Sri Lankan population is rapidly ageing. IF harnessed effectively, the elderly population and the related Silver Economy have great potential to contribute to Sri Lanka’s economy. This blog analysis shows the challenges and the possibilities for Sri Lanka to reap demographic dividends by unlocking the potential of the ageing population and the related Silver Economy.

Demographic Dividend and Silver Economy

Although population ageing poses challenges such as slower growth and increased fiscal pressures, healthier ageing trends offer a silver lining by boosting labour force participation, extending working lives, and enhancing productivity. Population ageing becomes a demographic dividend when the older population is considered an economic asset, rather than a social burden, and the potential of the change in the age structure is harnessed to accelerate economic growth. This involves creating employment and other economic opportunities, products, and services required by the elderly.

The Silver Economy refers to the economic opportunities associated with the growing public and consumer expenditure related to population ageing and the specific needs of the 50+ population. It is the system of production, distribution, and consumption of goods and services, targeting older adults, who are recognised as active economic agents with spending power, life experience, and growing demographic significance.

Changing Population Dynamics

To trigger a demographic dividend, this older population requires accumulated savings and investments to finance consumption during their retirement. However, the status quo of the elderly in Sri Lanka is mostly gloomy. In recent years, 49% of 55-64 year old cohorts were economically inactive, while the labour force participation rate for males and females were 36% and 11%, respectively. This suggests limited interest, capacity, and/or employment options. For instance, the retirement age of 60 years restricts formal employment opportunities for the elderly. Hence, a majority of older workers are employed in the informal sector, which underutilises their skills and underemploys them. Similarly, the elderly have limited options for part-time and flexible work, and are dissatisfied with participating in work. With the current average life expectancy of 75.5 years, they face about 15 years of post-retirement life with limited income and employment opportunities.

Additionally, only 31% of those above retirement age received a pension in recent years. Over three-quarters of retired persons were net dependants, and 91.7% did not receive any income from savings. Among those with savings such as the Employees’ Provident Fund (EPF), most spent their EPF without saving or investing for later life. Estimates suggest that by 2030, the economic old-age dependency ratio in Sri Lanka will reach 29.2%. Moreover, the 65+ years population had the highest multidimensional poverty headcount ratio (17.9%) in 2019. The age group of 36-64 years, including those who will be 60+ years in 2037, had a multidimensional poverty headcount ratio of 16%. With the worsening of overall poverty in the post-crisis setting, Sri Lanka’s older population is likely to be more vulnerable now.

Looming Care Crisis

Moreover, there is a growing care deficit – a gap in demand and availability of caregivers, for the ageing population. Around 76% of 65+ years population live with children, which is projected to decline over time with the emerging cultural and social shift from home-based care towards institutional care. Three-generation households are projected to decline from 19% in 2012 to 5% by 2060. The decreased availability of family care due to smaller family sizes and growing female employment will increase demand for commercial care. Yet, as discussed, most elderly people will not have the financial capacity to seek commercial care. At the same time, the elder care sector in Sri Lanka is polarised. On the one hand, there is an excess demand for the limited number of state-run elder care institutions—often of relatively low quality, while fee-based facilities remain unaffordable for the average elderly. Hence, the less-affluent middle-class elderly have virtually no options for institutional care. On the other hand, formal and professional home-based care is costly, while lower-cost options are informal and ad hoc. Moreover, free adult day care centres are limited and often target low-income elders, with almost no paid day-care options for other income groups. Across all care options, there is an acute deficit in both formal and informal care workers. Projections indicate a 149,076 deficit of long-term care workers by 2037.

Silver Economic Strategic Plan

Therefore, without timely strategic action, the ageing population would become a burden to the Sri Lankan society and increase government expenditure on health and other care, pensions, and social protection. The potential demographic dividend would instead become a drag on the economy.

The global approach to reap a demographic dividend includes policies supporting healthy ageing, increasing labour force participation among older individuals, and closing gender gaps in the workforce, to boost growth and rebuild fiscal buffers amid demographic headwinds. In the case of Sri Lanka, targeted strategies are needed urgently to facilitate the elderly to accumulate savings and investments to finance their post-retirement consumption. Similarly, it is important that Sri Lanka creates an ecosystem of affordable products and services for healthy, productive, and dignified lives for this demographic group.

To achieve this, Sri Lanka should focus on two strategic areas:

Prioritise the extension of economic opportunities into later life. This includes employment opportunities, such as phased retirement, flexible working arrangements, part-time work, and work-from-home arrangements targeted at older workers, to engage them in productive economic activities for a longer period. Such activities include adopting an age-friendly certification for businesses and employers to ensure businesses are welcoming, accessible, and responsive to older workers and clients. Another is to increase the minimum retirement age in the formal sector beyond 60 years of age. Moreover, increasing awareness on saving and investing for retirement and expanding related options—such as scaling up coverage of private life insurance and state-led contributory pension schemes—are essential.

Expand care options to not only protect the elderly but also create economic opportunities. This includes scaling up both free and fee-based elder care facilities to cater to all income types across both living-in and day-care options. Another is providing incentives, such as tax breaks or land, for the private sector to invest in care facilities and tie these to subsidised services for low-income elders. Additionally, existing infrastructure and systems, such as Development Officers at the Divisional Secretariats and local government community centres, could be harnessed to provide community-based care. Similarly, establishing and protecting the rights of elder care workers, providing formal Recognition of Prior Learning and certifying their skills would help attract and retain care workers.

By Dr Bilesha Weeraratne,
Research Fellow and Head of Migration and Urbanisation Policy Research at the Institute of Policy Studies of Sri Lanka

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ComBank becomes patron of two working groups of UNGC Network Sri Lanka

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Sanath Manatunge, Managing Director/CEO of Commercial Bank and Dilhan Fernando, Chairman of the UN Global Compact Network Sri Lanka at the signing of the Patron agreement in the presence of senior representatives of the two organisations

The Commercial Bank of Ceylon has taken a leadership role in advancing key sustainability priorities of the United Nations Global Compact Network Sri Lanka by becoming a Patron of Network Sri Lanka’s ‘Diversity & Inclusion’ and ‘Water & Ocean Stewardship’ Working Groups.

The Bank formalised this landmark commitment through the signing of a two-year Memorandum of Understanding (MoU) between Commercial Bank and UN Global Compact Network Sri Lanka, establishing the Bank’s patronage of the two Working Groups and its role in guiding initiatives that promote sustainable water management and inclusive business practices.

Commercial Bank will provide leadership and advocacy to advance the objectives of the Diversity & Inclusion and Water & Ocean Stewardship Working Groups. The Bank will collaborate with the Network to organise events, facilitate dialogue and partnerships, and encourage greater participation by companies seeking to strengthen their environmental, social and governance (ESG) practices. The engagement will also focus on initiatives that accelerate progress towards the Ten Principles of the UN Global Compact and the UN Sustainable Development Goals (SDGs), particularly in the areas of sustainable water management, ocean stewardship, gender equality and inclusive economic participation.

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