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Excessive price controls will worsen shortages

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New measures treating the symptoms rather than the disease

Harsh enforcement of price controls may worsen food shortages.

The Commissioner of Essential Services has been granted the power to seize food stocks held by traders and retailers and regulate prices.

There is serious concern with the steep rise in the price of essentials which has taken place over the past two years. Advocata’s Bath Curry Indicator (BCI), which tracks commonly consumed items, shows a 30% increase in retail food prices in August 2021 compared to August 2020.

The reasons for the increase in prices include import restrictions and tariffs that have disrupted markets. The classic example is turmeric that retailed at Rs.650 per kg prior to the import ban but now retails at Rs 3500 per kg according to the DCS and at around Rs 4400 to Rs6900 on online retailers . Other products are similarly affected.

The recent ban on fertiliser is likely to result in even further increases in the prices of vegetables and cereals over the forthcoming harvests. These restrictive policies have been compounded by the acute shortage of foreign currency caused by the on-going balance of payments (BOP) crisis. Lack of foreign exchange has imposed additional restrictions on imports resulting in shortages causing prices to spike.

While the increases in prices is a real concern, the causes are complex and are largely due to poor policies.

The balance of payments crisis arises not due to trade policy but due to the levels of aggregate demand in the economy, principally through consumption and investment influenced by the prevailing fiscal and monetary policy. The tax cuts towards the end of 2019, fiscal dominance of monetary policy and non-pass through of global commodity prices through price controls and administered prices have contributed towards excess import demand.

This is evident in the trade data: despite the stringent import restrictions imposed after April 2020, import demand for the six months to June 2021 have surged by 30% over the same period in 2020. While exports in the period have also risen, it is the rapid rise in imports that have caused the negative trade balance.

Price controls and administered prices have led to shortages and hoarding.

Instead of addressing the problem at the root, the government is trying to control the symptoms. Previous attempts at price controls have not succeeded as Advocata’s research in 2018 has shown but better enforcement is not the solution. Instead, the Government should address the policy weaknesses that are the cause of the problem.

Trying to negate policy missteps in fiscal and monetary policy through trade policy in an untenable exercise for it impacts economic efficiency hence growth and productivity and also leads to issues with economic distribution.

Harsh enforcement of price controls could in turn create black markets resulting in significant welfare losses in the form of a deterioration in product quality, elevate scarcities, disadvantaging the poor who are less sophisticated and in the long run lead to higher prices, lower output due to lower investment.

We urge policy makers to urgently address the root cause of the current crisis by increasing tax revenues via more progressive tax policies – by increasing the tax base for both direct and indirect taxes and reducing the tax gap through greater tax effort. Further, it is best where possible to use well targeted cash transfers to vulnerable segments of the population to improve affordability instead of cutting taxing, imposing price control or using administered prices on utilities.

Key Points

Advocata Institute highlights the negative effects of harsh price controls.

The root causes of the present crisis lies in loose monetary and fiscal policies compounded by import controls and exchange control restrictions. Therefore restoring macroeconomic stability is a priority.

Cash transfers to vulnerable segments is a better mechanism to implement distributive policies rather than intervening in market prices through tax subsidies, price controls or administered prices.

Advocata is an independent policy think tank based in Colombo, Sri Lanka. We conduct research, provide commentary and hold events to promote sound policy ideas compatible with a free society in Sri Lanka. Visit advocata.org for more information.



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CEAT Kelani crowned ‘Best Tyre Manufacturer’ at inaugural Automobile Industry Awards

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CEAT Kelani General Manager – Institutional Sales & OE Mr Indika Ellepola and members of CEAT Kelani team accept the award from the Minister of Industry and Entrepreneurship Development Sunil Handunneththi in the presence of the Chairman of the Automobile Industry Council Mr Ravith Silva and other dignitaries

CEAT Kelani Holdings has been adjudged the Best Tyre Manufacturer in the ‘Component Manufacturer’ Category at the country’s inaugural Automobile Industry Awards presented by the Automobile Industry Council (AIC) of Sri Lanka, in a significant endorsement of the company’s leadership in the country’s fast-evolving vehicle assembly sector.

The awards were presented at Temple Trees at a ceremony attended by government ministers, senior public officials, industry leaders and stakeholders from across Sri Lanka’s automobile ecosystem. Conceived as a national platform to recognise excellence, innovation and sustainability, the awards evaluate performance across criteria including technology, market impact, customer satisfaction and industry leadership.

CEAT Kelani’s recognition reflects its commanding position in the Original Equipment (OE) tyre segment, where the company supplies tyres for more than 90% of the vehicles assembled in Sri Lanka. Having entered the local vehicle assembly industry in 2012 with its first OE tyre supply, CEAT has rapidly established itself as the preferred tyre partner for assemblers, supplying over 150,000 OE tyres annually across a diverse range of vehicles including cars, SUVs, motorcycles, scooters, buses and commercial vehicles.

Today, CEAT tyres are fitted as original equipment on more than 30 locally assembled vehicle models spanning 11 global brands, underscoring the confidence placed in the company’s product quality, consistency and performance.

The company’s leadership in this segment is reinforced by its achievement of IATF 16949:2016 certification, making it the first tyre manufacturer in Sri Lanka to secure this globally recognised automotive quality standard. This certification affirms CEAT Kelani’s capability to meet the stringent requirements of international automotive OEMs while optimising supply chain efficiency and reliability.

CEAT tyres supplied to vehicle manufacturers undergo rigorous validation processes and have demonstrated superior performance across key parameters such as safety, durability, braking efficiency, ride comfort and noise reduction. Low rolling resistance and minimal vibration further enhance driving efficiency and user experience, aligning with global expectations of modern mobility solutions.

Beyond its industrial impact, CEAT Kelani also contributes significantly to the national economy. By manufacturing tyres locally, the company helps conserve valuable foreign exchange through import substitution, while sourcing 100% of its natural rubber requirements domestically, supporting the livelihoods of more than 10,000 rubber cultivator families.

The Automobile Industry Council, the apex body representing Sri Lanka’s automobile sector, was established under the joint leadership of key government ministries and operates as a private-sector-led, not-for-profit organisation. Its mandate includes driving sustainable growth, strengthening industry competitiveness and fostering collaboration between public and private stakeholders.

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ComBank’s ‘Max Loyalty Rewards’ soars to new heights with airline miles option

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Reinforcing its commitment to delivering premium lifestyle value and rewarding experiences to its customers, the Commercial Bank of Ceylon has unveiled a significant enhancement to its Max Loyalty Rewards platform, enabling its cardholders to convert reward points into airline miles through a strategic integration with the national carrier’s ‘FlySmiLes’ programme and the frequent flyer programmes of other airlines.

Effective immediately, holders of Commercial Bank Premium and Platinum credit cards and Elite debit cards can seamlessly convert their accumulated Max Loyalty Rewards Points into FlySmiLes miles, unlocking faster access to flights and travel privileges with SriLankan Airlines.

The upgrade also encompasses other international frequent flyer programmes, broadening the global travel options available to eligible cardholders by extending the reach of the platform across multiple international travel networks, the Bank said.

The move represents a decisive step in elevating the everyday utility of credit and debit card spend, allowing routine transactions to translate directly into meaningful travel rewards. With SriLankan Airlines expected to be the preferred choice for the majority of customers, the partnership with the national carrier anchors the proposition, offering both familiarity and tangible value in the conversion of points to miles.

To mark the launch, Commercial Bank is offering a highly competitive promotional conversion rate of six Max Loyalty Rewards Points to one FlySmiLes mile, valid through 31st December 2026. The Bank said this market-leading rate significantly accelerates the journey from daily spend to international travel, enhancing the appeal of the Bank’s card portfolio.

Commenting on this latest development, Hasrath Munasinghe, Chief Operating Officer of Commercial Bank, said the enhancement reflects the Bank’s continued focus on delivering differentiated value to its customers. “Max Loyalty Rewards points are among the most valuable benefits offered to our cardholders, turning everyday spending into rewarding experiences,” he said. “Commercial Bank is also the first and only Bank to offer Max Loyalty Rewards points to both credit and debit cardholders, extending these benefits beyond credit cards. By partnering with SriLankan Airlines and other global carriers, we have significantly strengthened the Max Loyalty Rewards platform. Our cardholders can now think beyond conventional rewards and convert their everyday spending into memorable travel experiences. This is about enabling them to go further, more often, with greater ease.”

The airline miles conversion feature is available at no additional cost to eligible cardholders, with no enrolment or processing fees. Access is fully integrated into the existing Max Loyalty Rewards platform, allowing users to log in with their current credentials, view balances, and convert points instantly alongside standard merchant redemptions.

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Mangala Perera appointed C.W. Mackie Group CEO

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Mangala Perera

C.W. Mackie PLC has appointed Mangala Perera as its new Group Chief Executive Officer (Group CEO), strengthening its senior management team with an experienced corporate leader with over 26 years of cross-industry experience.

Perera, who has served as a Director of C.W. Mackie PLC since April 2, 2012, currently holds the position of Executive Director – Group Chief Operating Officer of the company. He has held senior roles in marketing and general management both locally and internationally.

In addition to his responsibilities at C.W. Mackie PLC, Perera serves as Managing Director of Sunquick Lanka (Private) Limited and holds directorships at Sunquick Lanka Properties (Private) Limited, Kelani Valley Canneries Limited, Ceymac Rubber Company Limited and Ceytra (Private) Limited. He is also a Non-Executive Director of Phoenix Industries Limited.

Perera’s academic and professional credentials span multiple disciplines, including a Master’s degree in Financial Economics from the University of Colombo, a BSc (Hons.) Special Degree in Marketing Management from the University of Sri Jayewardenepura and a Postgraduate Diploma in Business and Financial Management from the Institute of Chartered Accountants of Sri Lanka.

He is also a visiting lecturer in Postgraduate Studies in Management at the University of Colombo and the University of Kelaniya, and contributes to several national-level project committees and professional judging panels as an active marketing practitioner.

Beyond the corporate sector, Perera has been involved in sports administration and previously served as President of the Sri Lanka Mercantile Volleyball Federation, where he played a key role in promoting volleyball and beach volleyball in Sri Lanka.

The company said the appointment reflects its continued focus on strengthening leadership and driving future growth.

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