Connect with us

Business

Sri Lanka Institute of Marketing launches SLIM DIGIS 2.1

Published

on

Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka, recently launched SLIM DIGIS 2.1, the country’s most awaited digital awards ceremony in a virtual press conference held on the 16th of September 2021.

Held for the third consecutive year, SLIM DIGIS is the only dedicated awards event that recognizes the innovations, budding talents and provides due recognition to professionals of the Digital Marketing sector. The awards event recognizes the best Digital Marketing achievements across multiple sectors including Banking & Finance, Insurance, Telecommunication, IT & Internet, Leisure & Hospitality and Travel & Tourism.

Similar to the previous year, DIGIS 2.1 will feature the main awards and special awards categories. This year will also see the inauguration of two new special awards: the ‘Best Response to COVID-19’ category will recognize the best Digital Marketing initiatives which turned challenges faced in the new normal into opportunities by engaging customers and thereby leveraging the business trajectory. The ‘Best Use of Data’ category will focus on recognizing the best-in-class digital campaigns driven or enhanced by data, and will be open to any idea that has used data in a meaningful way to craft creative marketing mix integrations into the core of their campaigns. While the COVID-19 pandemic continues to hinder businesses around the world, the new award additions will add further value to recognizing the efforts taken by Digital Marketing professionals to stay ahead of the curve.

Commenting on the SLIM DIGIS 2.1, Thilanka Abeywardena – President of SLIM said, “We are indeed proud to launch our premier Digital Marketing awards ceremony for the third year running. We were thrilled to see the number of entries received during the last year’s event despite the challenges faced in the backdrop of the COVID-19 pandemic. Being the only awards ceremony dedicated to the Digital Marketing fraternity, we want the Digital Marketing professionals and companies to make this rare opportunity count. At this crucial and challenging point in time, it is of utmost importance that Digital marketers produce their best work in order to ensure business continuity. Since its inception, SLIM DIGIS has been fueling the Digital Marketing industry while providing a platform for the due recognition of the industry’s best achievements.”

The winners of SLIM DIGIS 2.1 will be awarded with Gold, Silver and Bronze awards and the Grand Prix will be awarded to the enterprise/company, which achieves the highest score in both the main awards and special awards categories. SLIM DIGIS 2.1 will host an independent judging panel which consists of esteemed industry professionals.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

SriLankan Airlines Update on Middle East Operations

Published

on

03 March 2026; Colombo – As airspace in certain parts of the Middle East continues to remain closed due to the ongoing conflict, the following SriLankan Airlines flights scheduled to operate today have been cancelled:

Flight                Route
UL 225       Colombo–Dubai
UL 226       Dubai–Colombo
UL 231       Colombo–Dubai
UL 232      Dubai–Colombo
UL 229      Colombo–Kuwait
UL 230      Kuwait–Colombo
UL 217       Colombo–Doha
UL 218       Doha–Colombo
UL 253      Colombo–Dammam
UL 254      Dammam–Colombo
UL 265      Colombo–Riyadh
UL 266      Riyadh–Colombo

We sincerely appreciate our passengers’ understanding and patience as these cancellations are implemented in the interest of their safety and wellbeing.

For more information, please contact: 1979 (within Sri Lanka); +94 11 777 1979 (international); WhatsApp +94 74 444 1979 (chat only); your travel agent; or visit www.srilankan.com

 

Continue Reading

Business

Middle East escalation sends oil soaring; Sri Lanka faces price shock despite assurances on supply

Published

on

Vessels have been forced to anchor as Iran threatens to close the Strait of Hormuz

Global oil prices surged sharply yesterday following coordinated US and Israel-backed strikes on Iran, and Tehran’s retaliatory attacks targeting US interests in the region, alongside escalating hostilities involving Hezbollah in Lebanon. The renewed instability in the Middle East – the artery of the world’s energy supply – has sent tremors through financial markets and triggered fresh anxiety in oil-importing nations such as Sri Lanka.

Brent crude climbed steeply in early Asian trading, with traders pricing in the risk of supply disruptions through critical maritime chokepoints, particularly the Strait of Hormuz, through which nearly a fifth of global oil passes. Market analysts say the spike reflects not only immediate supply fears but also the potential for prolonged geopolitical tension that could keep prices elevated for months.

Meanwhile, Asian equities reacted nervously to the unfolding crisis. Major indices across the region retreated as investors fled risk assets, concerned that higher energy costs could dampen growth and reignite inflationary pressures.

Asian oil and gas stocks – the only winner in Asian equity markets – rallied strongly, reflecting expectations of higher revenues amid rising crude prices. This divergence of falling broader markets alongside rising oil shares signals investor anticipation of higher inflation and weaker consumer demand in emerging markets like Sri Lanka.

Meanwhile, reports of increased Chinese crude purchases are further compounding market anxiety. If Beijing accelerates buying to secure strategic reserves in anticipation of supply constraints, global prices could climb even further because China’s procurement strategy has great influence on the world oil price.

“Should Chinese demand rise while Middle Eastern exports face disruption, the supply-demand imbalance could tighten considerably, amplifying volatility in global energy markets”, say global energy market analysts.

In Sri Lanka, long queues have begun forming at fuel stations amid fears of shortages and higher pump prices once new shipments arrive. The government has sought to calm public nerves, stating that sufficient stocks are available for approximately one month and that fresh supplies are being sourced from India and Singapore.

Deputy Minister of Tourism, Dr. Ruwan Ranasinghe said that as Sri Lanka imports refined products primarily from India and trading hubs such as Singapore, direct disruptions to Middle Eastern sea routes would not immediately interrupt supply chains. He maintained that there is no cause for panic buying.

In an unusual show of political maturity, Prasad Siriwardena, an Opposition MP from the Samagi Jana Balawegaya (SJB) urged the public to remain calm and refrain from hoarding, warning that artificial shortages could emerge if panic-driven stockpiling spreads.

However, former minister Wimal Weerawansa criticised the government for failing to build a strategic reserve of at least three months, arguing that Sri Lanka’s total dependence on imported fuel leaves it dangerously exposed to prolonged geopolitical shocks.

Weerawansa contended that the government failed to anticipate the likelihood of US-Iran tensions escalating into direct confrontation and should have proactively guided petroleum authorities to secure adequate reserves in advance.

Meanwhile, an independent analyst told this reporter on the condition of anonymity that the global economic spillover could have wide-ranging consequences on Sri Lanka, outlining five factors.

Energy costs that feed into transportation, manufacturing and food prices

Tighter monetary policy risks as the Central Bank may hesitate to cut rates if inflation resurges

Slower growth as consumers and businesses reduce spending when energy costs rise

A widening trade deficit as Sri Lanka would face increased import bills

Pressure on the Rupee as increased dollar outflows for fuel imports could strain foreign exchange reserves

In conclusion, he said, “One can only hope that diplomacy prevails before oil’s surge turns into a sustained economic storm for the global economy.”

by Sanath Nanayakkare

Continue Reading

Business

How ‘distant wars can quickly arrive at the domestic pump’

Published

on

Vehicles lining-up for petrol in Colombo as panic buying takes control.

The harsh economic realities behind soothing words

Sri Lanka’s fragile economic recovery faces a renewed external threat as escalating conflict involving Iran sends global oil prices sharply higher, raising concerns over inflation, foreign reserves and fiscal stability.

While authorities insist there is no immediate fuel shortage, economists warn that prolonged instability in the Middle East could trigger a familiar and painful chain reaction in an import-dependent economy still recovering from its worst financial crisis in decades.

The state-run Ceylon Petroleum Corporation (CPC) confirmed that the country currently holds sufficient petrol and diesel stocks for more than a month.

Energy Minister Eng. Kumara Jayakody assured that scheduled shipments remain unaffected and urged the public to refrain from panic buying, warning that artificial demand could disrupt smooth distribution.

But behind those reassurances lies a harsher economic reality: Sri Lanka does not need a physical fuel shortage to suffer — a sustained spike in global crude prices alone could be enough.

Market jitters intensified amid fears that any escalation could threaten shipping through the Strait of Hormuz, the narrow maritime corridor through which a significant share of the world’s oil supply passes daily. Even speculation of disruption has historically been sufficient to push prices sharply upward.

Sri Lanka sources refined fuel from multiple markets, including India and Southeast Asia. However, global benchmark prices ultimately determine import costs. If crude prices remain elevated, the country’s monthly fuel import bill could surge — placing fresh strain on dollar reserves.

Higher oil prices would ripple across the entire economy. Transport, electricity generation, manufacturing, agriculture and food distribution are all energy-sensitive sectors. A sustained price increase could reverse recent gains in inflation control.

The Central Bank of Sri Lanka has worked to stabilise inflation and the rupee through tight monetary discipline. Analysts caution that a renewed oil shock could complicate this effort, widening the trade deficit and pressuring the exchange rate.

“Sri Lanka is structurally vulnerable to energy price shocks. Even without direct supply disruption, higher global prices immediately translate into macroeconomic stress, a senior economic analyst said.

The government is currently operating under strict fiscal consolidation targets as part of its recovery programme. A rising fuel bill could expand subsidy pressures or force politically sensitive fuel price adjustments.

Any increase in administered fuel prices would inevitably feed into cost-of-living pressures, testing public tolerance amid ongoing austerity.

Beyond oil markets, instability in the Middle East carries another risk: remittances. The Gulf region remains a key source of foreign employment for Sri Lankans and a crucial inflow of foreign exchange.

Any economic slowdown or labour disruption in the region could dampen remittance flows, reducing one of the country’s most stable dollar lifelines.

An energy expert said for Sri Lanka, the Iran conflict is not merely a distant geopolitical event. It is a potential economic stress test at a moment when stability remains hard-won.

“Whether this turns into a temporary price spike or a prolonged oil shock will determine how severely it tests the country’s recovery trajectory. For now, policymakers are watching global markets closely — aware that in today’s interconnected economy, distant wars can quickly arrive at the domestic pump.”

By Ifham Nizam

Continue Reading

Trending