Life style
Paradigam shift in fashion
‘The joy of dressing is an art said John Galliano’
With the coronavirus pandemic leading to events being post-poned or cancelled, people in the fashion world have been finding ways and means to use technology. The recently concluded fashion shows, forums have pointed out directions that set to become key factors in the future. These include locality, digitlisaton, culture, sustainability, visual art, communication and experiments. In the past year and this year we see a a massive shift within the fashion industry with physical to digital formats taking the lead, Sustainability coming to the fore and visual fashion here to stay
by Zanita Careem
Not since the Second World War has the fashion industry ground to such a sudden halt due to the Covid-19 pandemic. Almost overnight retail stores have closed across Europe, North America, and most of Asia, and with these parts of the world being both the primary fashion producing and consuming regions, the industry has been brought to its knees.
Will things slowly get back to normal, or has this pandemic changed the industry forever?
Fashion shows in most of Europe and Asia were cancelled.
The virus started spreading from China right at the start of the fashion season, and it was there we saw the first cancellations with the Beijing and Shanghai fashion weeks.
Europe was hit next with giants of the industry such as Prada, Armani, and Versace all cancelling their shows.
Both the Paris Fashion Week and Milan Fashion Week organisers have cancelled the physical events, but they were replaced with a virtual show online.
Other names are forgoing the traditional fashion calendar and doing their own thing, like Saint Laurent launching its collections following a plan in conjunction with up-to-date news and advice.
The massive change to the industry has led some to declare that fashion shows are no longer even necessary.
Jordana Guimarães, founder of Fashinnovation, thinks “with runway shows, you just end up having all these samples that are never worn again. There are other ways to do the collections where you’re not using all this fabric and creating waste.”
On top of that, with so many retailers being forced to close, there are hundreds of tonnes of this season’s clothing just sitting in warehouses, wasting away.
And with the average industry turn-around of production-to-market taking five months, it’s probably going to be late 2021 before anything new even arrives, and that’s assuming nothing else goes wrong.
Online shopping has changed the playing field of shoppers and buyers.
Online shopping has already beginning to overtake retail shopping before the Coronavirus hit, but now the playing field has changed completely.
Many experts are predicting social distancing might last for years, with the psychological impact of the virus never going away.
A good percentage of people will choose to shop from the safety of their home rather than head out to a busy high-street store, so it’s expected online shopping will become the new norm after the pandemic.
Stores with a good eCommerce platform, effective online marketing, and a strong social media presence will be better equipped to deal with the new paradigm shift designers say.
Sustainability and the future
If there’s one good thing to come out of this disaster, it’s that the pandemic might help push the industry into a more sustainable and technologically innovative future.
We’ve already seen the effects of the lockdown on the environment.
There have been many reports of wild animals increasing in numbers and turning up in places they haven’t been seen in a long time.
Air pollution is visibly down and people in India now able to see the Himalayas for the first time in decades.
It is said the amount of damage the industry is doing to the environment, with high concentrations of dyes and chemicals like chromium, arsenic, copper, and zinc being dumped into rivers and lakes on a daily basis.
Some argue all those pollution figures will drop sharply this year thanks to the shutdown, and people will hopefully notice the difference that’s been made to the environment and refuse to go back to previous ways.
Fashion labels will create fewer collections over the coming years, and having seen the risks of depending on China for most of their supplies, many countries will perhaps reinvest in local manufacturing, furnishing new jobs and skills.
Winners and losers
As the world starts to get back to normal over the coming months/years, (it might take time)we will see the brands emerge which were able to ride out the storm and other brands who folded under the pressure.
The bigger, luxury brands will be the first to bounce back, and unfortunately, this means they will also capture even more of the market share.
High-end brands will probably be alright, but might have to change their entire way of doing business if they want to keep going in this new, online world.
Smaller brands, unfortunately, probably won’t survive, and department stores will continue to close their doors and disappear.
For the independent designer, the virus might be a blessing in disguise.
The pandemic has almost reset the clock, putting everyone back in starting position, and if that’s where you were before the virus, then you’ve nothing to lose and everything to gain!
Join in a post-Covid world
It’s estimated by some that at least 20% of the shops which closed due to Covid-19 will never reopen.
Not only has this virus destroyed the economy, it has also had a massive impact on many people who now can’t afford to buy items due to the loss of income during lockdown.
But while there are uncertain times ahead, the future of fashion isn’t all doom and gloom.
With many years of experience we had many disruptions but still we serve our customers said many of the local shop owners like Aslam Hussein of Geebees Designer Boutique. There were many designers and shop owners who echoed that they were positve, this corona virus will definetely be destroyed in the near future.
Life style
From 1906 to today: Nestle’s 120-year journey in Sri Lanka
Bernie Stefan is the Chairman and Managing Director of Nestlé Lanka Limited, overseeing Nestlé’s operations in Sri Lanka and the Maldives. He assumed this role in March 2023. Under his leadership, Nestlé has strengthened its footprint in Sri Lanka, touching individuals and families, communities and spearheading sustainable development.
Since taking charge in 2023, Stefan has brought with him over two decades of international experiences, steering the company with a clear focus on sustainability, innovation and long term growth.
Bernie describes the anniversary as a moment of pride and reflection on over a century of commitment to Sri Lanka and its people.
Under his leadership, Nestle has expanded its footprint while staying true to its mission: to improve lives by providing nutrition and wellness for all Sri Lankans. Beyond the commercial success, the company has focused on community impact – supporting local farmers. promoting sustainable practices and contributing to public health initiatives.
(Q) Nestlé has been part of Sri Lankan homes for 120 years. How has the brand evolved alongside the changing lifestyles of Sri Lankan families?
(A) We at Nestlé are extremely proud of our 120 year journey of enriching Sri Lankan lives. It has been a journey guided by purpose and working together for good – touching individuals and families, the community, and the planet. As lifestyles and needs have evolved, so, too, have our products – offering convenient, tasty and nutritious solutions that meet everyday moments, whether it’s energy on the go or a quick and tasty meal. A true symbol of this legacy is our flagship brand, Nestomalt – synonymous with power, strength and energy – which today is enjoyed as the first cup of the day by a majority of Sri Lankan households.
(Q) Many Sri Lankans have grown up with Nestlé products at their breakfast table or during tea time. How does the company stay emotionally connected with generations of consumers?
(A) Our product range caters to the nutritional needs of consumers from birth to old age. We always ensure that the consumer is at the centre of everything we do. This deep understanding of consumer preferences, ensures not only that our products deliver taste and nutrition but also our communication is in tune to the local context. Our brands have been deeply rooted in the lives of the Sri Lankan community over many decades – be it through Milo school sports programmes or Nestomalt marathons. Being an organisation that has been present in Sri Lanka for such a long time, it also means that consumers hold many nostalgic memories from their childhood with our products.
(Q) From childhood treats to everyday beverages, Nestlé products often carry nostalgic memories. How important is this sense of nostalgia to the brand’s identity?
(A) Brands need to evolve with time and remain relevant. Nostalgia does bring a deep bond and connect with consumers. However, through product and packaging renovations, we have successfully ensured that our brands remain relevant to consumers. One of our oldest Nestlé brands in Sri Lanka, Milkmaid , today, has an online recipe platform with over 300 recipes. This is another example where we have ensured that our brands are able to connect with today’s consumers.
(Q) Has Nestlé adapted its products to suit modern lifestyles while still respecting local tastes?
(A) Our ability to cater to local taste preferences has been a crucial factor to the success of our brands. With the setting up of our local manufacturing operations in 1984, we now manufacture over 90% of Nestlé products sold locally. The deep consumer understanding our teams possess, combined with our global R&D expertise in the food and beverage sector, have given us the ability to tailor make our products to cater to the Sri Lankan taste palette while offering convenience. This is evident in the success of our Nescafe and Nestea 3-in-1 variants and the Ready-to-drink beverage range of Milo and Nescafe, that deliver convenience and great taste.
(Q) How is Nestlé aligning its practices to sustainability and mindful living?
(A) We are committed to reaching net zero carbon emissions by 2050. Promoting circularity is also a focus area in this journey. We have plans to be 100% plastic neutral this year. Our sustainability initiatives cover the entire value chain, from farm to fork. In Sri Lanka, we are focusing a lot on increasing yield and promoting regenerative agricultural practices across our dairy and coconut value chains. In our manufacturing operations, we have continuously striving towards reducing water and energy usage. We have also implemented numerous initiatives to reduce our carbon footprint in logistics, such as the adoption of rail transportation. We also focus on fostering behavioural change on responsible waste disposal amongst the youth through our School Waste Management Programme.
(Q) What moments or milestones best reflect its connection with everyday life in the country?
(A) Our ability to provide consumers with good food moments each and every day is something that I and the team are extremely passionate about. Also, the deep connect we have with the community, be it our dairy and coconut farmers, the numerous suppliers and trade partners, has been built on trust over the years. Today, we have farmers, suppliers and even employees from across generations and this speaks volumes about our business practices and the trust we have built in Sri Lanka for over a century.
(Q) Nestlé is known globally for innovation. How do you balance global expertise with the unique lifestyle and culinary culture of Sri Lanka?
(A) As I mentioned, understanding the taste palette, nutritional needs and the lifestyles of Sri Lankan consumers and ensuring our products fulfill these needs is key. Having access to one of the world’s leading R&D facilities gives us the unique ability to ensure our products deliver to these consumer needs and preferences. Further, it enhances our ability to ensure the freshness and bio-availability of certain nutrients contained in our products. We’ve also made significant strides in packaging innovation, where we use less plastic and materials that are better suited for recycling. The introduction of Coconut Milk Powder in 1986 was a first for Sri Lanka, and this is another great example of the deep understanding we have of local culinary culture.
(Q) How is the younger generation engaged with the brand today?
(A) Appealing to the discerning youth population will be key to ensuring the future success of our brands. Understanding the nuances of each generation is important. It is also evident that consumption patterns and lifestyles across generations are evolving rapidly. Staying abreast of these changes is something we are deeply committed to. In addition to delivering on taste and nutrition, being trendy and youthful – the purpose for which our brands stand for – is equally important. NESCAFÉ and MAGGI PAPARE BLAST are two brands that have developed a strong connect with Sri Lankan youth.
(Q) What vision do you have for the next chapter in Sri Lanka, especially in shaping lifestyle trends?
(A) Looking ahead, our vision is to continue enriching Sri Lankan lives by providing tasty and nutritious products and promoting healthier and active lifestyles. We will keep innovating to meet evolving consumer needs, while strengthening local sourcing and reducing our environmental impact. The next chapter is about deepening our positive impact – supporting communities, empowering youth and contributing to a resilient food system.
(Q) As the head of Nestlé Sri Lanka, what does celebrating 120 years personally mean to you?
(A) Celebrating 120 years in Sri Lanka is deeply meaningful to us, as it reflects the trust generations of Sri Lankan families have placed in Nestlé. This milestone is a testament to the dedication of our people and the strong partnerships we have built across the country. For me personally, it is both a moment of pride and a responsibility – to honour this legacy while continuing to work together for good, doing what is right for our consumers, our communities, and Sri Lanka.
By Zanita Careem
Life style
A hat-trick for knowledge: Saranga’s triple triumph at Raigam Tele’es
At a time when entertainment often overshadows education on television, K.C. Saranga has rewritten the script—securing a remarkable third consecutive win for Best Educational Programme at the Raigam Tele’es 2025.
His flagship programme, Jeevithayata Vidyawa (Science for Life), aired on Ada Derana, has not only dominated its category but also elevated the standards of educational broadcasting in Sri Lanka.
Reflecting on the milestone, Saranga described the win as more than a personal achievement. “Maintaining an award ceremony of this magnitude for 22 years is no small feat. Raigam Tele’es plays a pivotal role in uplifting the industry. By consistently recognising and rewarding Sri Lankan creators, it provides the necessary oxygen for television to evolve as a professional craft,” he said.
A veteran with over 25 years in the industry, Saranga—currently General Manager (News and Current Affairs) at TV Derana and Head of the Ada Derana News Channel—has seamlessly transitioned from hard news to impactful educational programming. His success underscores a broader vision: to harness television’s full potential as an audio-visual learning tool.
“There is a significant void in Sri Lankan television when it comes to high-quality educational productions,” he noted. “Television is an audio-visual medium; its true power lies in its ability to show, not just tell. We use multimedia elements—graphics, animation, and dynamic presentation—to grip the viewer’s attention.”
Saranga emphasised that his goal was to match global benchmarks. “If world-class science documentaries are available in English, our mission was to bring that same global standard to the Sinhala-speaking audience,” he said.
Through Jeevithayata Vidyawa, complex scientific concepts—from aerodynamics to cyclones—are presented in a manner that is both accessible and engaging, redefining the notion of “edutainment” in local television.
Expressing gratitude, Saranga credited his team and network for the continued success.
“This achievement is a result of a shared vision. My deepest gratitude goes to the management of Ada Derana. In an industry often driven by conventional ratings, they have consistently provided a sanctuary for creative freedom, allowing ‘out-of-the-box’ ideas to flourish,” he said.
He added: “To my incredible production team—this trophy belongs to you. Your technical skill and commitment have transformed simple ideas into a national standard. Finally, thank you to our viewers; your curiosity is our ultimate motivation. We will continue to prove that learning is an inspiring journey.”
Saranga’s hat-trick stands as a testament to the power of innovation in educational broadcasting—proving that knowledge, when presented with creativity and purpose, can captivate audiences just as effectively as mainstream entertainment.
By Ifham Nizam
Life style
‘Style Surge’ blends glamour with a cause
The event “Style Surge,” organised by the Lions Club Elevate, was an evening filled with glamour, leadership and purpose collided in a spectacular fusion. The grand Ballroom at Galle Face Hotel became a canvas of fashion; every detail, from the floral centrepiece to the curated lighting, whispered elegance, while glamour set the stage, purpose was the back bone.
The show featured a curated selection of Sri Lankan designers, each bringing their signature styles to the stage.
The designers captivated the audience with bold, contemporary silhouettes that fused modern trends with traditional influence, creating pieces that were both sophisticated and wearable.
The batik ensembles by doyen of Batiks, Eric Suriyasena, were masterpieces, demonstrating the designer’s mastery in balancing artistry and practicality. Each piece told a story, highlighting the cultural nuances of Sri Lanka, while contributing to the glamour of the event.
The hair and make up for the models were curated by Salon Avra by Thushari de Silva and was nothing short of perfection,
From sleek, modern looks to elegant textured styles, Salon Avra ensured every model complemented the designer’s vision, highlighting the intricate details of each ensemble. The artistry on stage reflected a seamless collaboration between fashion beauty and presentation.
Style Surge unfolded an evening of elegance, creativity and purpose. It brought together Colombo style conscious crowd, social leaders and fashion enthusiasts and transformed the venue into a vibrant celebration of couture and compassion.
As the lights dimmed,the runaway came alive with a striking showcase of designs, ranging from contemporary chic to timeless sophistication, by designers like Eric Suriyasena, Anushko, Azeena Sulaiman and Jaywanthi Panibharatha. Leading fashion brands showcased were Aluminium, Disala, Eriq and Elegant Closet, and they presented a blend of contemporary and traditional fashion. Jewellery for the show was designed and sponsored by Blue Majestara Ceylon, . The Chief Guest was District Governor Lion Mahesh Borolugoda and his wife Lion Lady Sunethra Borolugoda.
Beyond glamour, this event, Style Surge, carried a meaningful mission to help rennovate two schools and improve educational facilities for future students
Lions Club of Colombo Elevate district 306D6, the organisers of this event, have been long synonymous with community development .The event underscores the power of fashion as a force of good.
Proceeds and awareness generated though the evening will be directed towards the clubs ongoing humanitarian initiatives, reinforcing its commitment to uplifting communities while engaging the public in an inspiring way.
In every sense, the event was more than a fashion show, it was a statement. This event reaffirms that glamour can also carry a purpose, creativity can spark compassion, and a runaway that can become a powerful platform for social change. This fashion show was graced by distinguished guests of honour , including designers Aseka Wijewardena, Michael Wijesuriya, Yolande Aluwihare, and Shyara Mendis
This event was organised by Lion Diana Nilanthi, Shen, Lion Thushari de Silva and Lion Shashika Hettiarachchi, whose commitment to creativity and attention to detail transformed the event into a truly memorable evening. They were the driving force that brought the vision of the show to life. Their meticulous planning, conceptualising the theme, coordinating the designers ensured the show ran seamlessly, from start to finish Pix by Thushara Attapathu
By Zanita Careem
- Thushari de Silva
- Kamal Addiarachchi
- Azeena with a guest
- Enjoying the Kamal Addiarachchi night of style
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