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Holding the scales evenly and meeting with Chief Minister CBK

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CBK

In a Ministry such as the Ministry of Public Administration in particular, it is very necessary to hold the scales absolutely evenly. The Secretary is the head of several services and he must forget the fact that he himself came from one of those particular services. There has to be justice and equity involved in approaching and deciding on inter-service problems and issues. Justice must not only be done, but must manifestly appear to be done.

Once again we come back to the old issue of credibility. This is not always an easy matter. Even if one possesses strong values in regard to fair play, problems come in various permutations and combinations. Some are what may be called in tennis parlance “line calls.” Issues are so finely balanced that one could decide them either way. My own belief was that even in such circumstances, the deciding or clinching consideration should not be merely that your own service was one of the parties. In such a situation one had to look further and consider what the best solution would be for the public service in general.

If happily, this coincided with the interests of one’s own service, it was perfect. If it didn’t, one had to banish any thoughts about one’s service. There were a few occasions, happily not many, where I had to dismiss powerful representations made to me on behalf of the Sri Lanka Administrative Service and hold for other services such as the Engineering Service. In some such instances, I could see the expressions on the faces of some change as if they were looking at some apostate.

On one occasion when my friends and colleagues were becoming increasingly adamant I was constrained to state that I was the Secretary to the Ministry of Public Administration, and not Secretary to a Ministry of the Administrative Service. It was difficult. But it had to be done. These after all were not private matters. I have always been of the view that a country cannot proceed on a basis other than of justice, equity and awarding the right place to the right person or organization. One did not have the right to make convenient personal adjustments on public issues.

The bifurcation of the Ministry

On August 24, the Ministry of Public Administration, Provincial Councils and Home Affairs was bifurcated into two separate Ministries. It was a political decision by the President who had decided to give the MP for Wattala, Mr. John Amaratunge, a Cabinet portfolio. My friend and colleague Mr. Austin Fernando, who served with me earlier as my Commissioner of Co-operative Development and Registrar of Co-operative Societies was appointed as Secretary to the new Ministry of Provincial Councils and Home Affairs. I remained in what was now a new Ministry of Public Administration.

Just as in personal life, separation and divorce in institutions led to disputes. As in the case of personal life disputes mainly revolve around the division of property and money. It is amazing what happens when the same space as well as other resources comfortably enjoyed by one have to be shared by two. All the human tendencies towards the jealousy of possessions come to the fore. Fortunately, Austin and I had worked together and enjoyed considerable understanding and rapport. Even then it was difficult to effect the division of space and resources that was now called for.

The natural tendency towards resistance to change was bad enough. But parting with favourite rooms, comfortable cubicles, attractive equipment, familiar floors and much loved vehicles, were a huge problem. The incumbent Minister and Deputy Ministers did not like it either. The Secretary therefore had to engage himself in a major negotiation with both parties, political as well as official. Eventually, after much effort, frayed tempers, and on the part of some. sullen acquiescence, the deed was done, and the new Minister and his staff moved in. Fortunately, human beings are also quickly adaptable. Once the trauma is over, they put down roots in the new conditions, as happened in this case.

Meeting with Chief Minister Chandrika Bandaranaike Kumaratunga

By this time Mrs. Chandrika Bandaranaike Kumaratunga had been elected as the Chief Minister of the Western Province, and occupied the old Home Ministry building, within a short distance of the Ministry of Public Administration. One day one of her officers telephoned me and said that she desired an appointment to see me to discuss a few official matters. By this time I had known the family for quite sometime, although I knew her perhaps the least, because she was out of the country, pursuing her education.

I informed the officer that she needn’t trouble herself to come to the Ministry, and that I will walk across to her office. A date and time were fixed, and I sauntered across. Given the intense and even narrow nature of our politics, even such a gesture could have been misinterpreted. I was aware that someone could have raised the question, “You don’t go to see other Chief Ministers, why did you go to see this one?” Fortunately, the Minister was a decent person and I had a long and well established track record of never being involved in any politics at all.

Apart from all these, my nature is to always relate to people as persons and not to a collection of designations or any perception of their importance. For instance, I am much closer to some of my very loyal former drivers and office aides or peons than to many persons of public importance I had dealt with, including political figures. In the case of Mrs. Kumaratunga, I had known her as well as the family, and worked under her mother, and that was good enough a reason to extend this courtesy to her.

She had gone out of Colombo and was almost one and a half hours late for the appointment. She apologized profusely for having kept me waiting when she came. We had a pleasant conversation, after a long time. Little would anyone have even dreamed that within a few short months she would be Prime Minister, and then President of Sri Lanka.

Deployment of officers

One of the issues that concerned and even worried me was the question of the deployment of officers in major services such as the Administrative Service. It was not possible to meet everybody or to get to know everybody. As mentioned earlier, there was no proper data base either. Officers used to suddenly turn up before me after finishing a scholarship or a period of overseas training, because they were supposed to report to the Secretary, Public Administration. The question of posting them then came up.

Here, two issues caused me concern. One was to find an appropriate position where the officer’s training could be used, or at the least prevent his deployment into an area totally incompatible with his training. This was not easy, because most of the time appropriate slots were already filled, and the correct placement of one would involve the shifting of several. The other matter that worried me, was the fact that some of these officers were manifestly very bright, but little known. How does one design a career path for them?

This too was tied up with several other factors including Ministerial preference. I thought that at least starting from the senior level of Additional Secretaries, even through a process of trial and error, something ought to be done to look at all the available talent before making an appointment instead of going on the principle of proximity and the accident of availability, as seemed to have been the method followed in many instances. As I had stated on an earlier occasion some appointments were even made on the principle of antiquity and propinquity. I was aware, from my reading and various discussions that I have had, that many countries had some kind of system by which senior officials were identified for promotion. Britain for instance. had a system where the Secretary of the Cabinet chaired a small committee of senior Permanent Secretaries which met and considered a list of senior officials for promotion to the Permanent Secretaries grade.

The Committee’s recommendations were submitted to the Prime Minister, and it was the practice, other than in very exceptional circumstances, for the Prime Minister to approve these recommendations. I was keen to establish a process whereby all relevant senior officers could be considered for promotion, rather than the hit or miss system which prevailed. I therefore telephoned the Secretary to the President, and discussed this matter. I suggested a committee headed by him. He however did not think it would work for a number of reasons. I thought the attempt should be made. Matters were at that when other events overtook all this.

Administrative Reform

The issue of Administrative Reform was a much discussed matter. There was a Public Service Restructuring Unit situated in the Ministry of Policy Planning, which eventually came over to us. Lending Agencies such as the World Bank were also pushing reforms. There was no doubt that reform was necessary. This would have to pertain to a number of areas. I have already referred to the absence of a proper data base or an organized system of promotion. Some of these things tended to create considerable frustration in the public service.

To the extent matters were not institutionalized, there existed significant scope for political interference and arbitrary action, sometimes on the part of officials themselves. I was of the view that tinkering with reforms was not going to be effective. It was true that individual initiatives and single actions could lead to certain. improvements. It was important that these be effected. But the problems were much larger. The public service was getting less and less attractive as a career for bright young people.

Therefore, the whole question of the quality of recruitment, which in turn was linked with the package of remuneration as well as future prospects had to be addressed; better deployment and the reduction of over staffing had to be tackled; greater transparency in appointments and promotions instituted; issues of training and specialization as well as the acquisition of relevant multi-skills determined.

All these would have then led onto the restructuring of Ministries, the determination of their subjects and functions according to some logic, the constitution and role of the Public Service Commission and a number of other matters. It was a major task which a Ministry immersed in day to day problems and issues would have had little time to systematically handle. Therefore, a reform mechanism had to be conceived.

In the meantime many foreign teams came to visit us periodically to discuss administrative reforms. Delegations from the IMF and the World Bank tended to view most issues from a macro-economic angle. During my discussions I found that their approach to reform constituted an integral part of reducing the budget deficit. The prescription was simple. It was important to get the budget into alignment. The public service was over-manned. Therefore, reduce numbers in the service and release resources. Have a much smaller public service, paid very much better than they were paid currently.

Not that there weren’t elements of truth in this argument. But the whole approach smacked of administrative reforms being a minor by-product of overall macroeconomic reforms. There were many who were put off by this approach. They thought it was too simplistic. They felt that the major interest of these agencies were to reduce the size of the public service with some sops thrown in by way of some incentives.

This in turn led to a loss of credibility and a resistance to these views by a significant number who were of the view that this whole issue was important enough to be addressed quite distinctly and separately. I had begun discussions with several important Secretaries on finding a way of reconciling these differences and setting up an effective mechanism for administrative reforms when other issues intervened.

(Excerpted from In Pursuit of Governance, autobiography of MDD Peiris)



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Features

Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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