Business
Plant-based tourism could be Sri Lanka’s overlooked growth opportunity: Andrea Diaz
As Sri Lanka searches for new sources of foreign exchange and sustainable economic reform, an unexpected opportunity may lie in something as simple as the food on its plate. According to Andrea Diaz, Executive Director of Dharma Voices for Animals (DVA), Sri Lanka could strengthen tourism revenue, improve public health and advance environmental resilience by positioning itself as a vegetarian- and vegan-friendly destination rooted in its Buddhist heritage.
“Compassion is not only a moral value,” Diaz says. “It can also be an economic strategy.”
Sri Lanka occupies a unique place in the global Buddhist world, having preserved the Theravada tradition for more than two millennia. Diaz believes this heritage gives the island a distinctive moral authority to demonstrate how Buddhist principles such as non-harming and compassion can shape modern policy and everyday life. Dharma Voices for Animals promotes plant-based food systems that protect animals, safeguard the environment and support human health. In Sri Lanka, the organisation frames its work as an effort to reconnect contemporary lifestyles with longstanding cultural values.
Historically, many Sri Lankan communities relied heavily on plant-based diets before colonial influences altered food systems. Even today, much of the island’s traditional cuisine – dhal curry, mallung, jackfruit dishes and coconut-based preparations – remains naturally vegetarian or easily adaptable. Diaz argues that this culinary foundation gives Sri Lanka an advantage that many countries struggle to build.
Rather than reinventing its food culture, she says, Sri Lanka could highlight its existing culinary traditions and present them to the world as part of a compassionate and sustainable national identity.
DVA’s work on the ground focuses on translating these ideas into practical change. A network of volunteer regional coordinators conducts educational programmes at temples, Sunday schools, community centres, women’s groups, medical clinics and even army facilities, encouraging people to reflect on how daily food choices align with Buddhist ethics. According to Diaz, the organisation’s outreach in 2025 alone reached more than 146,000 individuals through lectures, discussions and community events.
Education is paired with practical tools aimed at making plant-based eating accessible. The organisation has published Sri Lanka’s first vegan cookbook using locally available ingredients, while cooking classes broadcast on cable television and community cooking competitions demonstrate that plant-based meals can be affordable, nutritious and culturally familiar.
By highlighting that many rice-and-curry combinations already meet nutritional needs, advocates hope to dispel the perception that dietary change requires dramatic lifestyle adjustments.
The economic implications extend beyond cuisine. Diaz notes that global tourism trends are shifting toward values-driven travel. Visitors from Europe, North America and Australia increasingly seek destinations where vegetarian and vegan food is readily available and clearly labelled. Countries that accommodate this demand often benefit from longer stays and strong word-of-mouth promotion among conscious travel communities.
Sri Lanka, she suggests, could tap into this market with relatively modest policy steps – clearer menu labelling, plant-based certifications for hotels and targeted marketing highlighting the island’s naturally vegetarian culinary traditions.
Positioning Sri Lanka as a compassionate culinary destination could also strengthen its broader tourism brand. Modern travellers increasingly consider sustainability, ethics and wellness when choosing destinations. A national identity linking Buddhist values with environmentally responsible food culture could help differentiate Sri Lanka from competing tropical tourism destinations while supporting farmers who produce rice, lentils, vegetables, spices and coconuts.
Beyond tourism, Diaz believes dietary shifts could contribute to climate resilience and food security. Animal agriculture requires significant land, water and grain while producing comparatively high greenhouse gas emissions. Redirecting more crops directly to human consumption improves efficiency and allows more people to be fed from the same land base.
For a country already rich in plant-based staples, strengthening these agricultural systems could reduce reliance on imported animal feed while supporting smallholder farmers and protecting natural resources.
Public health represents another potential benefit. Many of the world’s most costly diseases including cardiovascular disease, diabetes and hypertension are strongly linked to diet. Diets rich in legumes, vegetables, fruits and whole grains are associated with lower rates of these conditions. Encouraging plant-forward diets, Diaz argues, could help governments reduce long-term healthcare costs while improving workforce productivity.
Dietary change, she emphasises, does not require universal adoption to produce meaningful social impact. Research on social movements suggests that when roughly 3.5 percent of a population actively supports a cause, broader cultural and political change can begin. In Sri Lanka’s case, that would mean about 800,000 people visibly committing to compassionate food choices and discussing the values behind them.
Yet while discussions about compassion and sustainability are gaining attention, Sri Lanka’s legal framework for animal protection remains outdated. The country still operates under a law dating back to 1907, a colonial-era statute widely viewed as inadequate for modern welfare standards. A proposed Animal Welfare Bill – developed through years of consultation and legal drafting – has twice received Cabinet approval but has never been presented to Parliament.
If enacted, the legislation would replace the colonial-era statute with modern welfare standards, establishing clearer definitions of cruelty and neglect, stronger penalties and improved investigative powers. It would also formalise internationally recognised welfare principles such as adequate food, shelter, medical care and humane handling of animals.
Advocates also emphasise that the growth of plant-based industries need not threaten farmers currently involved in livestock production. Instead, they see opportunities for gradual diversification. With appropriate training and policy support, farmers could transition toward crops central to plant-based diets or participate in value-added food production, strengthening rural livelihoods while reducing environmental strain.
For Sri Lanka, the broader message is that compassion, sustainability and economic development need not be competing priorities. A food system that emphasises plant-based traditions already embedded in local culture could simultaneously strengthen tourism, improve public health, enhance climate resilience and support rural agriculture.
Seen through that lens, the humble rice-and-curry meal may represent more than a culinary tradition. In a world searching for more sustainable ways to live and travel, Sri Lanka’s oldest food traditions may yet become one of its most modern economic opportunities.
by Sanath Nanayakkare
Business
Samata Kotasak, Samata Ekakayak forums draw large crowds in Anuradhapura & Jaffna
The Securities and Exchange Commission of Sri Lanka (SEC) and the Colombo Stock Exchange (CSE) have taken their ‘A Share for Everyone, A Unit for Everyone’ (Samata Kotasak, Samata Ekakayak) initiative to Anuradhapura and Jaffna through investor forums last week, as part of an ongoing islandwide effort to broaden investor participation. The forums were held on 10th September at the Golden Mango in Anuradhapura, and on 12th September at the Tilko Jaffna City Hotel. The forums attracted over 600 participants across both locations.
The “A Share for Everyone, A Unit for Everyone” concept, developed by the Chairman of the SEC, Sen. Prof. D.B.P.H. Dissabandara and launched in July of this year, aims to promote a shared commitment to creating wealth and value within a fair, efficient, orderly, and transparent capital market by ensuring broad and accessible participation for all.
As part of this initiative, the SEC and CSE will continue to host investor forums across the country to strengthen investor education and awareness while promoting broader participation in the capital market beyond the Western Province. By leveraging the CSE’s nationwide reach and the growing interest in equity investments, the programme will provide investors with greater access to Sri Lanka’s capital market through stockbroking firms and unit trust management companies.
“Traditionally, Sri Lankan investors have favoured conventional investment avenues, but it has yielded comparatively fewer returns than the capital market,” remarked Executive Vice President – Marketing, CSE, Niroshan Wijesundera, speaking on the Unit Trust and Stockbrokering firm outreach objectives of the broad-basing initiative.
“Over the medium to long term, capital markets have given higher returns. By setting aside small allocations to invest regularly through professionally managed vehicles such as unit trusts, first-time investors can participate in the capital market, receive higher returns in the medium-to-long-term, and gain experience and confidence. On the other hand, those with experience and knowledge can directly engage with the capital market through a stockbrokering firm. Traditional investments are liable to be taxed, whereas investments in the capital market are capital-gains tax free.”
Speaking on the favourable investment climate, he noted that the Sri Lankan capital market is at a relatively low Price-to-Earnings (P/E) ratio of 11.03x in a global context. “As covered in the presentations at the forums, the Sri Lankan capital market has demonstrated comparative resilience in the face of global market corrections, such as the Middle Eastern crisis. Sri Lanka has withstood bigger shocks, such as past crises, the war, COVID-19, the economic downturn, and the fuel crisis.’’
Business
“Pulle Madu” to medical school: record intake signals turning point for plantation sector welfare
Many generations ago, an estate child’s first years began in a cloth hammock strung up near the rows of tea bushes, so a mother could keep working within earshot of her infant. Later a corner in a line room was converted to establish Pulle Madu, where infants and toddlers were sheltered to ensure that plucking by their mothers was not disrupted.
Today, fully equipped Child Development Centers (CDC’s) complete with qualified and trained CDC officers have replaced the old Pulle Madu, to offer children the same level of education and exposure that any child in a city avails. These children receive custodial care, and child development support through these CDC’s, while Early Childhood Centers (ECD) lay greater emphasis on structured early learning through a play-based curriculum, while also providing dedicated spaces for working mothers to breastfeed.
These Centers are the result of the collaborative efforts of the Regional Plantation Companies (RPCs), the Government of Sri Lanka, and key plantation-sector trade unions, including the Planters’ Association of Ceylon. Together, these stakeholders form the tripartite body that established the Planters’ Human Development Trust (PHDT) in 1992, and have since contributed to significant development across the 22 RPCs.
The RPCs collectively spend nearly Rs. 720 million annually to maintain these CDC’s, reflecting the sector’s continued investment in childhood development and the wellbeing of plantation communities. This foundation supports their continued education and health development and, in the long term, helps them progress towards successfully completing the GCE O/L and A/L examinations.
To date, primary school enrolment among children from plantation communities has reached 100%, while approximately 2–3% of students go on to pursue higher education at local universities. Over the past two years, nearly 250 children from plantation families have gained admission to university, marking the highest number recorded by the sector to date. Among them is a young man from Strathspey Estate, now training to be a doctor at Eastern University. “Everything I have achieved is a direct result of my parents’ tireless hard work,” he said, thanking his teachers and the scholarship grant that carried him through school, whose identity is withheld in line with the programme’s standard practice for student privacy.
It also manifests powerfully in Roots to Wings, the university start-up scholarship initiative launched by PHDT in collaboration with the Planters’ Association and other industry partners. “Every year we saw bright students earn a place at university and then risk losing it, not for lack of ability, but because they couldn’t afford a laptop, a set of books, or even proper clothing to arrive on campus with dignity,” explained PHDT Director General Lal Perera. “To correct this situation, after careful study, we facilitated a scheme that bridges the most urgent gap. We cover the immediate start-up costs, while the Regional Plantation Companies, through their CEOs, ensure that the student is carried through to graduation. If a family loses estate housing when a parent retires, we don’t let that end a degree either. Students are granted extensions, and where needed, RPCs provide new housing, supported in part by Indian High Commission grants. Once a child has earned a place at university, we consider it our duty to make sure that place is never lost to circumstance.”
This scheme has become more than financial assistance; it is a lifeline of dignity, continuity, and hope. By addressing the hidden barriers that often derail promising futures, Roots to Wings ensures that talent from the plantation sector is not wasted but nurtured into leadership for tomorrow. It is a model of shared responsibility, where industry stakeholders collectively safeguard the aspirations of youth, transforming vulnerability into opportunity and circumstance into achievement.
The scheme costs an estimated LKR 10 to 15 million a year, funded by various industry stakeholders. The 2024 to 2025 cohort spans 35 Arts students, 22 in Commerce and Management, 13 in Drama and Theatre, 10 in Bio-systems, 7 in Music, 6 in ICT, four each in Medicine and Engineering, three in Engineering Technology, two in Law and 24 across other faculties, a spread once unimaginable on estates where literacy in PHDT’s target areas has climbed from 40 to 84 percent. Specialised degree pathways and vocational opportunities such as Uva Wellassa University’s Bachelor of Science Honours in Plantation Management, vocational training through the National Institute of Business Management and digital learning through the Open University of Sri Lanka has further empowered students with promising academic and career prospects.
The health figures tracked alongside the Department of Census and Statistics and the Family Health Bureau since 1992, shows infant mortality falling from 18.3 per 1,000 live births to 4.65, and under five mortality from 42.6 to 6.26. Maternal mortality, once as high as 150 per 100,000 live births, has fallen close to zero in most recent figures, and stillbirths have dropped from 40 per 1,000 deliveries to under five today. Nearly all deliveries now happen in health institutions, almost every mother receives antenatal care, and every child completes first year immunization, which are gains attributed to better roads, housing, welfare services and preventive healthcare across the estates.
Nutrition support has similarly evolved, with centers moving from contractor-supplied meal packets towards parent-prepared midday meals. A centrally managed kitchen model has also been piloted at Dessford Estate, with a second facility planned at Holyrood Estate. However, officials do acknowledge that nutrition among younger children remains the area needing the most continued investment.
The progress made in improving health outcomes, particularly in reducing infant mortality, is significant. This reflects the RPCs’ continued commitment to community development, which extends to supporting education through scholarship programmes. These initiatives, together with established healthcare and educational support systems, contribute to improving opportunities and outcomes for children and families across plantation communities.
Business
Ceylinco Life dominates NAFLIA 2026 winning 12 top honours, including 5 National Awards
Ceylinco Life has reaffirmed its standing as a powerhouse of sales excellence in Sri Lanka’s life insurance industry, securing an outstanding 12 awards at the 2026 edition of the National Forum for Life Insurance Advisors (NAFLIA), including five National Awards that recognised its professionals as the best in the country.
The awards event saw Ceylinco Life’s sales professionals excel at both the Large Company and National levels, with the company claiming top honours across the Advisor, Supervisor and Branch Manager categories in both levels, while also producing two winners in the Large Company level in the Fast Starter Advisor category.
In the Advisor category, A. P. S. Wijayakumar secured first place at National and Large Company Level, while A. I. P. Manjula was placed second in both levels, giving Ceylinco Life four awards across the two tiers of recognition in this category.
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