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A Record Year for Marketing That Works: SLIM Effie Awards Sri Lanka 2025 crosses 300+ entries

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The Sri Lanka Institute of Marketing (SLIM) announces a defining milestone for the country’s marketing, advertising, and creative sectors, as Effie Awards Sri Lanka 2025 records the highest number of entries in its history, crossing 300+ submissions. The unprecedented response reflects a stronger, more confident industry, one that is increasingly committed not only to bold creativity, but to creativity that can prove its value through measurable business and brand outcomes.

Now in its 17th year in Sri Lanka, the Effie Awards remain the most recognised benchmark for marketing effectiveness, honouring campaigns that bring together creative excellence, strategic discipline, and results. As the industry evolves, the Effies have become a space where the agency community, brand teams, media and creative partners are collectively challenged to raise the bar, moving beyond attention and awards, toward work that drives growth, shapes behaviour, and delivers real impact.

The record volume of entries this year also signals a healthy shift in the market: more brands and agencies are willing to be evaluated against rigorous effectiveness criteria, and to put forward work that demonstrates clear thinking, strong execution, and proof of performance. SLIM notes that this momentum highlights the expanding role of marketing and advertising in Sri Lanka, not simply as communication, but as a strategic driver of competitiveness and value creation.

SLIM confirms that the judging process will commence soon, guided by the established Effie evaluation framework that assesses entries on insight, strategy, execution, and measurable outcomes. The Grand Finale is scheduled for end-February 2026, where Sri Lanka’s most effective marketing work will be recognised on a national platform.

For inquiries, entries, and sponsorship opportunities, please contact the SLIM Events Division: +94 70 326 6988 | +94 70 192 2623.



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Sri Lanka Climate Summit flags need to ‘mainstream climate action into country’s growth story’

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CCC Chairman Krishan Balendra (L) and Minister Dr. Dhammika Patabendi at the summit.

Sri Lanka has reached a critical juncture where climate action must evolve from policy discussions into tangible investments capable of driving economic growth, strengthening competitiveness and attracting international capital, speakers at the second Sri Lanka Climate Summit 2026 organised by the Ceylon Chamber of Commerce said.

Held under the theme “From Risk to Opportunity: Mainstreaming Climate Action into Sri Lanka’s Growth Story,” the summit at Taj Samudra yesterday brought together policymakers, multilateral agencies, financiers and private sector leaders to assess whether Sri Lanka is climate-ready for investment and how climate resilience can be transformed into an economic advantage.

Delivering the welcome address, Chairman of the Ceylon Chamber of Commerce, Krishan Balendra, said climate action could no longer be treated as a separate sustainability agenda.

“As Sri Lanka enters its next phase of economic growth and recovery, climate action must become part of our competitiveness agenda, our investment agenda and ultimately our national growth story, Balendra said.

He noted that since the inaugural Climate Summit in 2024, the Chamber had moved beyond advocacy to practical implementation through initiatives promoting Environmental, Social and Governance (ESG) practices, climate disclosures, green innovation and public-private collaboration.

The Chamber has also established a public-private working group jointly led by the Ministry of Environment and the Chamber to support implementation of Sri Lanka’s Nationally Determined Contributions (NDCs) and emerging carbon market frameworks.

Environment Minister Dr. Dhammika Patabendi, delivering the keynote address titled “Sri Lanka’s Climate State of the Nation 2026, said the government was positioning climate resilience as a cornerstone of economic transformation.

“We are working directly with the Chamber to transform global climate risks into Sri Lanka’s greatest competitive advantages, the minister said.

He highlighted landmark amendments to the National Environment Act aimed at modernising environmental governance while providing greater certainty to investors.

According to Patabendi, the reforms would shift environmental compliance from a reactive and punitive model to a proactive framework that provides businesses with greater operational clarity before projects commence.

The minister also stressed that environmental compliance is increasingly becoming a prerequisite for access to premium export markets.

“Enhanced environmental standards act as an economic shield for our exporters, validating the ‘Made in Sri Lanka’ brand as an ethically secure, low-carbon choice, he said.

Patabendi reaffirmed Sri Lanka’s comm

itment to achieving 70 percent renewable energy generation by 2030 and carbon neutrality by 2050, while highlighting significant opportunities in wind energy development, including an estimated 56 gigawatts of offshore wind potential.

Vimlendra Sharan, FAO Representative for Sri Lanka and the Maldives, described Sri Lanka as a country that is simultaneously “climate vulnerable and climate ambitious.”

“The real question is whether Sri Lanka is climate investment ready. That journey has only just begun, Sharan observed.

He argued that climate readiness required transforming vulnerabilities and ambitions into structured, financeable and scalable investments.

One of the country’s biggest challenges, according to Sharan, is the limited pipeline of bankable climate projects.

“The major gap is the lack of investment-ready projects. We also need stronger project preparation capacity, more data and better evidence to unlock larger volumes of climate finance, he said.

Speakers agreed that climate resilience is no longer merely an environmental issue but an economic imperative affecting trade, investment flows, supply chain access and long-term growth prospects.

By Ifham Nizam

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Australia-based company seeking to provide sustainable energy solutions to SL

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Isura Yapa (R) and Ludovico Finotto at the meeting in Colombo

A leading Australia-based sustainable energy solutions company, ‘365 Future Energy’, is now exploring possibilities to enter Sri Lanka to provide sustainable energy solutions to Sri Lanka at affordable prices.

‘365 Future Energy’ CEO, Isuru Yapa, together with internationally recognized energy technology entrepreneur Ludovico Finotto,visited Sri Lanka this week.

” If we could set up this plant here it would benefit Sri Lanka because it could store sustainable energy to stabilise the national grid, supply energy at an affordable operational cost and manage the energy supply system in a more stable manner, Ludovico Finotto, founder and CEO of ‘QiOn Technologies’ a globally recognized innovator in the energy, automotive and high-performance electronics sectors, said.

With over 18 years of international experience, Finotto has played a leading role in advanced developments related to electric mobility, energy storage, charging infrastructure, hydrogen technologies, marine electrification and smart energy systems in more than 24 countries.

Speaking to the Island Financial Review he said that the purpose of this strategic visit is to explore sustainable energy solutions, evaluate emerging opportunities within Sri Lanka’s energy sector and identify potential investment and technology partnerships that can contribute to the country’s future energy transformation.

‘365 Future Energy’ is focused on delivering innovative and environmentally responsible energy solutions, supporting the global transition toward renewable and sustainable power infrastructure. Through this visit, the company aims to better understand Sri Lanka’s growing energy demands and assess opportunities for collaboration in renewable energy technologies, energy storage systems, EV charging infrastructure and next-generation sustainable energy developments.

‘365 Future Energy’ believes Sri Lanka holds strong potential for future-focused sustainable infrastructure projects and clean energy investments. The company’s leadership team will engage with local stakeholders, businesses, and industry representatives during the visit to discuss opportunities for innovation, energy efficiency, and long-term sustainable growth, company sources said.

By Hiran H Senewiratne

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Celebrating Vesak, serendib Flour Mills Serves community through Dansala at Orugodawatta

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Celebrating the spirit of Vesak, Serendib Flour Mills served the community through a Tea Bun Dansala and Plain Tea Dansala held near the Orugodawatta Bridge on 29 May 2026, distributing 12,500 buns and 12,500 cups of tea to devotees and members of the public.

The Dansala commenced with the blessings and presence of a venerable monk, reflecting the values of compassion, generosity and service that define Vesak. The initiative was carried out through the collective commitment of the Serendib Flour Mills team, who came together to serve the community and support those observing the sacred occasion.

Through this initiative, Serendib Flour Mills reinforced its belief that nourishment extends beyond food, living in the kindness shared, the relationships built and the communities uplifted. Guided by its purpose of “Nourishing the Nation,” the company remains committed to creating nourished futures through meaningful acts of service and care.

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