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Atlas wins Gold and Bronze at the Effie Awards ‘24 for Atlas Max

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Officials from Atlas Axillia Co Pvt Ltd celebrate the success of ‘Write Fast with Atlas Max’ with their award in the Youth Marketing category at the Effie Awards 2025.

Atlas, the leading learning brand in Sri Lanka, is proud to announce its outstanding achievement at the prestigious Effie Awards 2025, securing both a Gold and a Bronze award for its impactful campaign, ‘Write Fast with Atlas Max.’ The awards ceremony held recently recognised Atlas’s innovative efforts in redefining the writing experience for students and youth. This further solidifies its position as a leader in Sri Lanka’s learning landscape.

Atlas Max’s campaign excelled at the Effie Awards by winning the Gold Award in the Education and Training category for improving the learning experience with its high-performance pens. Additionally, it secured the Bronze Award in the Youth Marketing category by winning over teenagers and establishing itself as the ultimate writing companion for speed and reliability.

Commenting on this achievement, Mr. Randika De Silva, Head of Marketing at Atlas Axillia Co Pvt Ltd., said, “We are deeply honoured to receive this recognition at the Effie Awards 2025. At Atlas, our commitment is to make learning fun & enjoyable for students at every stage of their learning journey, and this accolade stands as a testament to our purpose.”

Further elaborating on this prestigious achievement, Mr. Ashan Wickramasinghe, Senior Brand Manager at Atlas Axillia Co Pvt Ltd., added, “Atlas Max is a product dedicated to supporting schoolchildren by delivering innovative solutions that enhance their learning process. This award reflects our efforts to develop products that simplifies writing and helping students learn more efficiently.”



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Domestic microfinance conditions strengthen in 2025

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Domestic macrofinancial conditions strengthened further in 2025, supporting continued credit expansion, although external vulnerabilities remained a concern. Credit growth accelerated markedly, with total credit extended by banks and Finance Companies (FCs) rising by end-2025. The financial sector’s exposure shifted further toward the private sector, driven by strong private sector credit growth, while exposure to the public sector contracted reflecting ongoing fiscal consolidation.

Despite the decline, government-related exposure remains sizeable. Financial intermediation improved, as reflected by the continued rise in the banking sector’s credit-to-deposits ratio. However, the credit-to-GDP gap widened further into the positive territory of the credit cycle, underscoring the importance of maintaining vigilance over the potential build-up of systemic risk within the financial sector. Global uncertainties, including geopolitical conflict in the Middle East, volatility in commodity prices, and adverse weather conditions, could pose downside risks to credit quality of the financial sector. Against this backdrop, sustained fiscal consolidation and the strengthening of external sector buffers will remain essential to safeguarding macrofinancial stability.

Credit growth in the banking sector accelerated significantly by end-2025, supported by accommodative monetary policy, improved macroeconomic conditions, and strong credit demand. Gross loans and receivables expanded by 21.4% year-on-year, a substantial increase compared to the 4.1% growth recorded at end-2024. This expansion was broad-based, driven by multiple economic sectors including financial services, trade, consumption, lending to overseas entities, construction, and manufacturing. A notable development was the sharp rise in outstanding credit to the financial services sector, which grew by 148.0% year-on-year, reflecting increased funding requirements of the FCs sector amid heightened credit demand. Alongside this expansion, the quality of loan portfolios improved, with the stage 3 loans ratio declining to 9.7% at end-2025 from 12.3% at end-2024, marking the first return to single digits since the second quarter of 2022.

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SMEs reel under global shockwaves as US-Iran tensions threaten fragile recovery

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A local enterprise in operation.

Sri Lanka’s small and medium enterprise (SME) sector, already grappling with post-crisis fragility, is facing a fresh wave of uncertainty as escalating tensions linked to a US-led conflict involving Iran begin to ripple through the global economy.

Industry analysts warn that the fallout—primarily driven by rising global oil prices, supply chain disruptions, and currency pressures—could severely strain the backbone of Sri Lanka’s domestic economy.

Energy sector experts say the most immediate impact is being felt through fuel price volatility. With Sri Lanka heavily dependent on imported petroleum, any disruption in Middle Eastern oil flows has a direct bearing on local costs.

“Even a marginal increase in global crude prices translates into a significant burden for Sri Lanka,” an energy sector analyst said. “For SMEs, this is critical because energy and transport costs form a large share of their operating expenses.”

Small-scale manufacturers, transport operators, and food producers are among the hardest hit. Rising diesel and petrol prices have already pushed up distribution costs, while electricity tariffs are expected to come under pressure if the crisis persists.

Economists also point to the risk of renewed instability in the power sector. Higher fuel costs could increase generation expenses, potentially leading to tariff hikes or supply constraints—both of which disproportionately affect smaller businesses.

“SMEs do not have the financial buffers that larger corporates possess,” an economist noted. “Any disruption in power supply or sudden increase in tariffs directly erodes their profitability.”

Meanwhile, inflationary pressures are beginning to dampen consumer demand. As the cost of living rises, households are cutting back on discretionary spending—dealing a blow to retailers, small restaurants, and service providers.

“Demand contraction is a silent killer for SMEs,” a market analyst explained. “When consumers tighten their belts, it is the small businesses that feel it first and most severely.”

Compounding the situation are disruptions in global shipping and logistics. Heightened tensions in key maritime routes have led to increased freight charges and delays, affecting import-dependent industries.

Construction-related SMEs and small manufacturers reliant on imported raw materials are particularly vulnerable, with many reporting rising input costs and uncertain delivery timelines.

At the same time, pressure on the Sri Lankan rupee is adding to the strain. Global uncertainty has strengthened the US dollar, making imports more expensive and increasing the cost of servicing foreign currency-denominated loans.

“Currency depreciation is a double blow,” an economic policy expert said. “It raises input costs while also tightening liquidity conditions for businesses.”

Tourism, another critical sector supporting thousands of SMEs, is also at risk. Any escalation in Middle Eastern tensions tends to undermine global travel confidence, potentially slowing arrivals to Sri Lanka.

By Ifham Nizam

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Automobile Association of Ceylon joins Asia-Pacific road safety leaders in Manila

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The Federation Internationale de [Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, together with FIA Region II (Asia-Pacific) and the Automobile Association Philippines (AAP), hosted road safety leaders from across Asia-Pacific in Manila the second seminar of the FIA Safe Mobility 4 All & 4 Life programme.

According to the World Health Organization, road traffic injuries remain a major challenge across Asia-Pacific, with the South-East Asia and Western Pacific regions accounting for more than half of global road traffic fatalities,’ highlighting the urgent need for coordinated action.

Developed by the FIA, in collaboration with the United Nations Institute for Training and Research (UNITAR) and with the support of the FIA Foundation, the FIA Safe Mobility 4 All and 4 Life programme aims to support local authorities and organisations with training, mentorship, and evidence-based actions to improve road safety for all users.

Delivered through a mix of in-person seminars, online learning and mentorship, this FIA University initiative brings FIA Member Clubs and government authorities together to build capacity, learn side by side, and develop practical road safety projects that drive meaningful change with guidance from international experts.

Sessions explored how youth engagement, urban development and innovation support the Sustainable Development Goals and the Decade of Action for Road Safety, while encouraging participants to apply data-driven strategies and share knowledge and expertise across the FIA network.

Delegates from 16 FIA Region II (Asia-Pacific) Member Clubs and government representatives from across 15 countries in the region took part in the seminar, including Australia, Bangladesh, Cambodia, India, Indonesia, Japan, Kyrgyzstan, Mongolia, Nepal, the Philippines, Singapore, Sri Lanka, Thailand, Uzbekistan and Vietnam.

Devapriya Hettiarachchi, Secretary, Automobile Association of Ceylon invited K Chandrakumara, Deputy Director /General (IRSTM), Road Development Authority (RDA) to take part in the programme, highlighting the strengthened partnership between the Club and the Philippine government to launch initiatives aimed at saving lives on the road.

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