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Ogilvy’s Geometry Global bags double effie Golds

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The Geometry Global and Printxcel teams receiving the Gold Effie in the Social Good - Non-Profit category from Gayan Perera, President of SLIM (5th from right)

Continues Award-Winning Streak for ‘Books that Keep on Giving’ Campaign

Geometry Global, a Strategic Business Unit of the Ogilvy Group Sri Lanka, won two coveted Gold Awards at the recently concluded Effie Awards Sri Lanka 2024. The agency’s “Books that Keep on Giving” campaign for ProMate (Printxcel), a leading stationery manufacturer in Sri Lanka, secured two of the six Gold Awards at the ceremony, which saw a record-breaking 250 entries this year.

The Effie Awards stand out as the only global awards show in the country that recognizes effectiveness in marketing communications, celebrating “work that works.” Geometry Global won golds in both the Social Good – Non-Profit and Small Budget Products & Services categories.

This latest win at the Effies continues the agency’s winning streak for the “Books that Keep on Giving” campaign, which has received multiple global accolades. This includes the Dragons of Asia 2024 Awards in Malaysia, where it was recognized as the Best Campaign in Sri Lanka, and the global Epica Awards 2024, where Geometry Global became the only Sri Lankan agency to be awarded. The campaign’s continuous success at both local and international award shows is a testament to the power of creativity to drive real impact in human lives.

The “Books that Keep on Giving” campaign addressed the issue of rising paper costs affecting visually impaired students in Sri Lanka by encouraging the public to donate used notebooks. These notebooks were then upcycled for Braille writing, providing visually impaired students with the same learning opportunities as new books. The campaign’s message inspired widespread contributions, and collection points were set up nationwide through ProMate’s network and Volunteer Sri Lanka. It successfully gathered enough materials to support the students in all schools for the visually impaired across Sri Lanka.

Lalith Sumanasiri, Managing Director of Geometry Global, Ogilvy Digital, and Ogilvy Media, said, “The true power of creativity lies in the impact we make, and this win is a powerful reminder that advertising goes beyond selling products. As creatives and marketers, we have the profound responsibility to make a real difference in people’s lives and tackle social challenges. Education is the right of every child, and this campaign is about restoring that right to a community severely impacted by the country’s economic conditions. We are incredibly grateful to ProMate and everyone who joined us in this heartfelt initiative.”

Nadeera Warawita, Creative Group Head at Geometry Global, remarked, “A used notebook offers a visually impaired student the same opportunity for learning and growth as a brand new one. This simple act of repurposing a book resonated powerfully across Sri Lanka, inspiring individuals, businesses, and organizations to champion inclusive education. These Effie wins, judged solely on the effectiveness of the campaign, are a true testament to the power of purpose-driven marketing.”



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How middle powers cooperate to achieve shared goals

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Australian H.C. to Sri Lanka Matthew Duckworth (Left) addressing the round table. Pathfinder Foundation Chairman Ambassador (Rtd.) Dr. Bernard Goonathilake is next to him.

‘Australia’s engagement with institutions, such as the Indian Ocean Rim Association (IORA) and “minilateral” platforms, including the Quad and the Combined Maritime Force, are practical examples of middle powers working together to address shared challenges ranging from ocean piracy to humanitarian assistance, Australia High Commissioner to Sri Lanka Matthew Duckworth said at a recent round table forum featuring the media and other important sections, held at the Colombo Club of the Taj Samudra Hotel on the topic ‘Middle Power Diplomacy.’

The forum was organized and conducted by the Pathfinder Foundation of Sri Lanka under the moderation of the latter’s Chairman, Ambassador (Rtd.) Dr. Bernard Goonathilake.

High Commissioner Duckworth underscored that such cooperation is not directed against any particular country but aims to preserve an open, inclusive, and rules-based regional order.

H.C. Duckworth acknowledged the reality of major power competition while stressing that Australia seeks stable and respectful relations with all countries, including Sri Lanka, cooperating where possible and disagreeing where necessary, without compromising core national interests.

Further, the H.C. focused on India’s evolving role in the Indian Ocean, the trajectory of China’s rise, the durability of the current global order, alliance dynamics, and Sri Lanka’s positioning in the Indian Ocean.

Responding to a question about India, the High Commissioner affirmed that Australia expects all major powers—India, China, and the United States—to act transparently and to respect the sovereignty of smaller states. On whether the current emphasis on middle-power diplomacy is a temporary shift or a long-term trend, the High Commissioner stated that middle powers must now play a more visible and proactive role in sustaining international norms and institutions.

H.C. Duckworth added that Australia invests in Sri Lanka in sectors, such as, minerals, renewable energy, textiles and education services. The High Commissioner reiterated Australia’s support for open trade and deeper regional economic integration, emphasizing the importance of economic resilience in a contested global environment.

The Pathfinder Foundation is a Colombo-based think tank dedicated to fostering informed dialogue on foreign policy, economic development and strategic affairs.

By Hiran H Senewiratne

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Green Minds: A new platform to rethink environmental governance in Sri Lanka

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The Ministry of Environment yesterday launched a new knowledge-sharing platform titled Green Minds, aimed at strengthening environmental thinking and institutional capacity among public sector officials, at a time when Sri Lanka is facing mounting ecological stress and climate-related challenges.

The inaugural session of the monthly programme was held on February 12, 2026, at the Ministry auditorium under the patronage of Secretary to the Ministry of Environment, K. R. Uduwawala, with the participation of senior officials from the Ministry and its affiliated institutions.

Addressing the gathering, Secretary Uduwawala said that Green Minds was designed not merely as another training initiative, but as a thinking space for public officials to critically engage with emerging environmental concepts and global best practices.

“Environmental governance today is no longer limited to regulations and enforcement. It requires new ways of thinking, interdisciplinary approaches and continuous learning. Green Minds is intended to become a platform where officials can reflect, debate and update themselves on these evolving realities,” Uduwawala said.

He stressed that Sri Lanka’s environmental institutions must move beyond routine administrative practices and embrace knowledge-driven policy making, particularly in areas such as climate adaptation, biodiversity conservation, sustainable resource management and environmental justice.

The keynote lecture at the inaugural session was delivered by Senior Professor Siri Hettige, who spoke on the role of social sciences in achieving sustainable development in Sri Lanka. He highlighted the often overlooked social dimensions of environmental problems.

“Environmental issues are not purely scientific or technical. They are deeply social. Human behaviour, consumption patterns, inequality and governance structures all shape environmental outcomes,” Prof. Hettige said.

“If we want sustainability, we must understand society as much as we understand nature.”

He pointed out that many environmental policies fail because they do not adequately consider community realities, livelihoods and social power relations.

“You cannot conserve forests without understanding people. You cannot manage waste without understanding urban lifestyles. Sustainability is fundamentally a social project,” he added.

Following the keynote, a high-level panel discussion on strengthening environmental awareness brought together Prof. Hettige, Dr. Herath Vidyaratne, environmental policy analyst, Ravindra Kariyawasam, Adviser to the Minister of Environment, and S. C. Palamakumbura, Conservator General of Forests.

Kariyawasam said Sri Lanka was at a critical juncture where environmental decision making must be aligned with national development priorities.

“We can no longer treat the environment as a separate sector. It has to be integrated into economic planning, infrastructure development and social policy. Green Minds offers a space for officials to think beyond institutional silos,” he said.

Dr. Vidyaratne stressed that environmental literacy among state officials was essential in responding to complex challenges such as climate change, water scarcity and ecosystem degradation.

“The problems we face today are interconnected. Climate change is linked to food security, public health and migration. Officers need systems thinking, not just subject knowledge,” he said.

Meanwhile, Palamakumbura highlighted the importance of translating environmental awareness into institutional action.

“We have knowledge, laws and policies. What we need is consistent implementation and a shared environmental ethic across all institutions. Platforms like Green Minds can help build that collective responsibility,” he said.

He noted that forest conservation, wildlife protection and ecosystem restoration could not succeed without inter-agency cooperation and informed decision makers.

By Ifham Nizam

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Third quarter financials highlight 30% PBT growth for Aitken Spence in FY 2025/26

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Ms. Stasshani Jayawardena Chairman / Chairperson Aitken Spence PLC / Dr. Parakrama Dissanayake Deputy Chairman and Managing Director Aitken Spence PLC

Spanning tourism, maritime and freight logistics, strategic investments and services, with operations across the region, Aitken Spence PLC, with a legacy of over 157 years, continues to pursue excellence. The Group recorded revenue of Rs. 67 billion for the nine months ending 31st December 2025, underscoring a robust performance across its portfolio of industries. The Tourism sector accounted for 68% of Group revenue, while the Maritime & Freight Logistics sector and Strategic Investments sector contributed 18% and 12% respectively. Furthermore, the Group’s revenue for the third quarter improved by 3.8%, reflecting steady performance across key sectors.

The Group’s total Profit Before Tax (PBT) stood at Rs. 5.6 billion for the nine months ending 31st December 2025, compared to Rs. 4.3 billion in the corresponding period of the previous year, reflecting a growth of 30%. Correspondingly, the Group’s Profit After Tax improved by 42% to reach Rs. 3.4 billion.

Sectoral Performance

The Tourism sector recorded the most notable improvement during the period under review, reporting a Profit Before Tax (PBT) of Rs. 2.0 billion for the nine months ended December 2025. This performance was primarily attributable to the sustained recovery and growth of the tourism industry in Sri Lanka. In addition, the sector benefited from significant improvements in profitability at the Group’s Maldivian resorts, as well as enhanced operating performance across hotel operations in India and Oman.

The Group’s Maritime & Freight Logistics sector was the largest contributor to Profit Before Tax for the period under review, reporting a Profit Before Tax of Rs. 3.3 billion. Sector performance, however, was moderated by lower volumes and margin pressures, particularly impacting overseas freight and airline operations. This was reflected in the reduced contribution from the sector’s equity-accounted investee for the period.

In the Strategic Investments sector, the key contributing segments of printing and plantations both recorded stellar performance for the period under review despite the challenging market conditions of these industries, while the power generation segment witnessed a steady performance with notable contributions from the Waste-to-Energy and renewable power generation operations. However, the significant losses incurred in the apparel manufacturing segment impacted the overall performance of the sector, resulting in a loss of Rs. 652 million at PBT level.

The Services sector recorded strong growth during the period under review, driven primarily by the expansion of operations at Port City BPO, the Group’s most recent investment. This performance was further supported by improvements in performance by the Group’s elevators segment. As a result, the Services sector reported a Profit Before Tax of Rs. 843 million, compared to Rs. 114 million in the corresponding period of the previous year.

The period was marked by notable achievements:

Aitken Spence PLC became the first and only diversified holdings company in Sri Lanka to have its climate targets validated by the Science Based Targets Initiative (SBTi).

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