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Sri Lanka welcomes two millionth tourist arrival, marking a post-2018 milestone

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Sri Lanka has achieved a significant milestone in its tourism sector, proudly welcoming the two millionth tourist arrival on December 26, 2024. The two millionth lucky tourist was Prasan Ingkanunt from Thailand who arrived on UL 403 for his first visit in  Sri Lanka with his wife and sister .

This marks the first time since 2018—when the country recorded its highest-ever arrivals of 2.3 million—that such numbers have been reached. The achievement reflects the resilience of the tourism industry despite the challenges of the past five years. This will provide Sri Lanka Tourism with a necessary and crucial breather for its revival and growth.

The past week recorded daily tourist arrivals exceeding 10,000—a figure expected to rise further towards the end of the month—the milestone underscores the success of combined efforts by the private sector stake holders and  Sri Lanka Tourism in ensuring a robust holiday season. Promotional campaigns and collaborative strategies have helped pave the way for this achievement, signaling a positive outlook for the future of the indsutry.

Sri Lanka’s tourism industry has faced significant ups and downs since 2019, beginning with the Easter attacks, followed by the COVID-19 pandemic and an economic downturn. Despite these hurdles, the country welcomed 1.4 million tourists in 2023, and the steady growth into 2024 highlights its ability to rebound and regain its status as a sought-after destination.

Strategic government intervention played a key role in this progress, with the initial step taken by the newly elected government resolving the online visa issues in September 2024 ensuring smooth travel for international visitors. The government’s recognition of tourism as a priority industry underlines its commitment to fostering an inclusive economy, with ambitious targets of 3 million arrivals and USD 5 billion in revenue by 2025.

A special ceremony was held at the Bandaranaike International Airport’s Silk Route Lounge to honour the two millionth tourist. Hosted by the Sri Lanka Tourism Promotion Bureau and Airport Aviation Services Limited, the event featured traditional dance performances and the presentation of special mementos.

Sri Lanka’s rich diversity continues to captivate travelers worldwide, offering everything from sun-kissed beaches to lush mountains and exotic wildlife. The country’s efforts have been recognized globally, with 21 international tourism accolades in 2024 alone. These include Forbes Magazine naming Sri Lanka the fourth most popular solo travel destination, National Geographic highlighting the Pekoe Trail as one of the world’s best hiking experiences, and the Wanderlust Gold Award for Most Desirable Island.



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Supporting the Increase in Withholding Tax: A Step Toward Strengthening Sri Lanka’s Tax System

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By Sanjeewa Jayaweera

The government’s decision to increase the withholding tax (WHT) rate to 10%, effective 1 April 2025, deserves commendation. Too often, political leaders have avoided necessary but unpopular decisions, opting to appease the electorate. This has led to various issues, from economic stagnation to the erosion of minority and religious rights. The proposed tax increase, however, marks a significant step in addressing a pressing concern: Sri Lanka’s persistent tax evasion problem.

Tax evasion in Sri Lanka is alarmingly high. While some degree of evasion is common in many countries, effective tax compliance is largely achieved through a comprehensive tax policy and an efficient tax administration. Unfortunately, Sri Lanka has fallen short in both these areas. Since the early 1990s, successive governments have either reduced or eliminated key taxes, granted widespread exemptions, and failed to adequately develop the Inland Revenue Department (IRD) in terms of manpower and technology.

Rather than addressing these systemic issues, governments have relied on increasing indirect taxes. The contribution of direct taxes to overall revenue has fallen to a mere 20%. Indirect taxes, such as Value Added Tax (VAT), are largely hidden from the consumer, as the IRD has mandated that supplier invoices do not show VAT charged. This has created a society that is not accustomed to paying direct taxes. Additionally, the acceptance of corruption as a “necessary evil” has contributed to the perception that tax evasion is acceptable.

Consequently, the imposition of new taxes, rate increases, and threshold reductions often generates confusion and frustration among the public. Opposition parties frequently exploit these sentiments to mislead the electorate, complicating the government’s efforts. To counter this, the government must invest in educating the public about taxes, the need for tax revenue, and the civic duty of tax compliance. This is a long-term effort that, if successful, could lead to improved tax revenues and higher compliance rates.

Policymakers should consider insights from an OECD report published in 2021, which analyzed taxpayer education initiatives in 59 developed and developing countries. The report revealed that over 80% of such initiatives improved tax morale—the intrinsic motivation to pay taxes. The findings underscore the importance of tax literacy in shaping a culture where citizens understand how their tax contributions affect their daily lives.

The report suggests a step-by-step approach for designing and implementing taxpayer education initiatives customized to local contexts. Three key strategies for promoting tax compliance emerged:

· Teaching tax: Engaging all audiences, including youth, adults, and entrepreneurs, through long-term educational programs.

· Communicating tax

: Raising awareness through campaigns, tax fairs, TV shows, and behavioural economics-based messaging.

· Supporting compliance

: Providing practical assistance, particularly for vulnerable taxpayers, to navigate modern e-administration tools and fulfill reporting requirements.

Verité Research, an independent think tank, has long advocated increasing the WHT rate on interest income from 5% to 10%. Their estimate suggests that this increase could generate an additional Rs. 90 billion in revenue for the state. Despite this, the government of Ranil Wickremesinghe hesitated to act, even though it had already raised VAT to 18% and introduced progressive income tax rates as high as 36% and reduced the monthly tax-free threshold to Rs. 100,000.

Importantly, WHT on interest income is not an additional tax; it is a prepayment of taxes collected by the payer on behalf of the government, similar to the Pay As You Earn (PAYE) system used for salaried employees. The challenge, however, lies in the fact that individuals often earn interest from multiple banks, unlike salary income, which typically comes from a single employer. As a result, financial institutions cannot easily determine whether an individual’s total income surpasses the annual tax-free threshold of Rs. 1,200,000 (or Rs. 1,800,000 starting April 2025).

To address this, the IRD should implement a system allowing individuals over 18 to obtain a letter from the IRD confirming that WHT need not be deducted if their total annual income is below the threshold. While this will initially be challenging due to the lack of tax files for many individuals, it is a step that should be supported. Despite its complexities, the government’s decision to increase the WHT rate should be backed.

To illustrate the impact of this change, consider the following examples assuming the person’s total income is derived solely from interest:

Total Income Tax Due:

· Income: Rs. 5,000,000

· Single Person Allowance

: Rs. 1,200,000

· Taxable Income

: Rs. 3,800,000

· Income Tax at Progressive Rates

: Rs. 918,000

· Less WHT Collected at Source

: Rs. 250,000

· Tax Evaded

: Rs. 668,000

With the WHT Rate Increase:

· Income: Rs. 5,000,000

· Single Person Allowance

: Rs. 1,200,000

· Taxable Income

: Rs. 3,800,000

· Income Tax at Progressive Rates

: Rs. 918,000

· Less WHT Collected at Source

: Rs. 500,000

· Tax Evaded

: Rs. 418,000

As illustrated, raising the WHT rate to 10% would generate an additional Rs. 250,000 in tax revenue. I have assumed in my illustration that the recipient of interest income is not tax-compliant and is currently outside the tax net. This demonstrates how the rate increase could significantly reduce tax evasion. The IRD’s ultimate goal should be to recover the Rs. 418,000 currently evaded by taxpayers. By streamlining the reporting systems of financial institutions and integrating them with the RAMIS system, the IRD can take a significant step toward curbing tax evasion and boosting government revenue.

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Intrepid Travel Wins at Sri Lanka Tourism Awards 2024

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Intrepid team with the award

Intrepid Travel, the world’s largest adventure travel company, has been recognized at the Sri Lanka Tourism Awards 2024, winning the Best Destination Loyal Partner award under the Travel & Tourism Operator category, said a release.

It said that the company was also shortlisted as a finalist for Best Sustainable Practices in Specified Tourist Services. These accolades highlight Intrepid’s commitment to promoting sustainable tourism and showcasing Sri Lanka’s cultural and natural assets. The awards were presented during a ceremony on 20 December at Cinnamon Life, acknowledging businesses that have revitalized Sri Lanka’s tourism sector amidst global challenges. Intrepid’s success reflects its longstanding partnership with Sri Lanka, bringing over 4,000 travelers to the island in 2024—a 209% increase from 2023.

Natalie Kidd, Managing Director – Asia for Intrepid Travel said: “This recognition is a testament to the incredible work of our team in Colombo and Globally. It highlights how Intrepid’s dedication to sustainable travel and meaningful connections with local communities continues to elevate Sri Lanka as a destination of choice.”

Poornaka Delpachitra, Intrepid’s Country General Manager for Sri Lanka, said: “This achievement reflects our ambition to continue growing Sri Lanka as a key destination in our source markets, driving more travelers to the island and ensuring that the benefits are shared with local communities, while prioritizing responsible and sustainable tourism practices.”

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Ranjan Lanka introduces Zero brand air conditioners

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Managing Director of Ranjan Lanka Ranjan Senanayake and Technician Mahesh Nanayakkara at the launching ceremony

Ranjan Lanka Private Limited has entered the air conditioning market with the launch of Zero brand ACs, imported from Zero Technologies in China. These units are designed for small offices, houses, and apartments, available as non-inverter models (9,000 to 12,000 BTU) and inverter models (12,000 to 18,000 BTU). The initial launch took place in Gampaha, with plans for island-wide distribution.

Zero ACs feature durable copper tubes, energy-efficient compressors, and competitive pricing. They come with a one-year machine warranty, a five-year compressor warranty, and three free services in the first year. Spare parts availability is also guaranteed to ensure customer satisfaction.

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