Business
SLT-MOBITEL shines at Effie Awards 2022

Reiterating its commitment in demonstrating innovative campaigns that have not only set a benchmark in the industry, but also contributed to making a difference for consumers at large, SLT-MOBITEL, the National ICT Solutions Provider was bestowed with two Bronze and a Merit award at the Effie Awards 2022 held recently. SLT-MOBITEL was the sole Telco provider to win awards under the Internet/Telecom category.
Organized by the Sri Lanka Institute of Marketing (SLIM), the Effie Awards Sri Lanka edition is part of the world-renowned international awards programme, recognising all forms of effective local marketing communications that contribute to a brand’s success. The coveted event is highly anticipated and celebrated by the marketing fraternity, both locally and globally, as the most distinguished honour in the industry. The Effie Awards Sri Lanka 2022 marked its 13th edition and focused on the creative work and effectiveness of campaigns during turbulent times.
SLT-MOBITEL campaigns that won Bronze awards were the ‘Triple Buddy and ‘Non-Stop Lokka’. For the SLT-MOBITEL Mobile Triple Buddy campaign’ the company introduced a competitively priced bundle for most famous social media platforms such as Facebook, WhatsApp, and YouTube, thus targeting teens and young adults. Adding to the resounding success of the campaign was the company’s brand ambassador, Falan Andrea. Her immense social media following was utilized to spread the message along with SLT-MOBITEL’s integrated media rollout which targeted every person from across Sri Lanka.
In addition, the Nostop Lokka, campaign for SLT-MOBITEL Mobile addressed competitor pressure on data access and apps. ‘Non-Stop Lokka’, offered nine (09) apps, enabling customers from all categories to connect with the most famous social media applications in a hassle-free manner. The campaign was immensely successful, with outstanding results and continued during the year positioning SLT-MOBITEL as an innovative leader.
SLT-MOBITEL Fixed received the Merit Award for its campaign SLT-MOBITEL Fibre under the theme ‘Revolutionizing the Internet with SLT-MOBITEL Fibre’. SLT-MOBITEL, recently enhanced its Fibre facility, which is Sri Lanka’s first, fastest and widest premium connectivity bandwidth to 200Mbps download speed and 100Mbps upload speed. It made the customer experience uninterrupted, with instant downloading and uploading, even with multiple devices. Also, streaming videos or watch other livestreams in Ultra HD, enjoying lowest latency for gaming and providing crystal clear UHD picture quality for PeoTV were the value additions to SLT-MOBITEL Fibre users.
Conceptualizing and partnering SLT-MOBITEL for the campaigns were Phoenix Ogilvy and Ogilvy Media.
Business
World seen to be at crucial juncture as competition mounts for strategic resources

By Ifham Nizam
The intersection of climate change, energy security and global politics has never been more crucial, with geopolitical conflicts increasingly driven by competition over fossil fuels and critical minerals. Mayank Aggarwal, an energy and climate expert from The Reporters’ Collective, highlights this in his work, ‘Geopolitical Energy Chessboard’.
“Climate change and energy security are two of the most pressing global challenges, Aggarwal explains. “Urgent climate action is needed to mitigate its impact, but reducing fossil fuel use and transitioning to cleaner energy is a politically charged issue, he told The Island Financial Review.
His research highlights the complex web of energy politics, particularly in South Asia, where one in four people on earth reside. “South Asia is a major importer of fossil fuels and its energy security is critical. But the region also lacks a comprehensive dialogue framework to address climate and energy challenges collectively, he notes.
Aggarwal emphasizes that energy conflicts are not just national concerns but extend to the global stage. “From Libya and Iraq to Ukraine and Venezuela, conflicts over oil, gas, coal and critical minerals are shaping international relations. These disputes threaten economic stability and development goals worldwide.”
Despite the urgent need for a clean energy transition, political and economic interests delay global cooperation. “Countries are pulling out of climate agreements, favoring bilateral deals that often sideline developing nations. While global clean energy transition is essential, the geopolitical hurdles remain significant, Aggarwal warns.
He calls for a “Just Energy Transition” that ensures energy security and independence while engaging communities in decision-making. “We need regional cooperation, transparent negotiations for resource-rich areas and strong political will to drive climate and energy discussions at all levels, he concludes.
As the world grapples with escalating climate disasters and energy crises, Aggarwal’s insights highlight the urgent need for a balanced, just, and cooperative approach to energy politics.
Business
SEC Sri Lanka engages in interactive knowledge-sharing forum with University of Ruhuna

The Securities and Exchange Commission (SEC) of Sri Lanka recently participated in the Capital Market Forum 2025, organized by the Department of Accountancy and the Department of Finance of the Faculty of Management and Finance at the University of Ruhuna, in collaboration with the Colombo Stock Exchange (CSE). This interactive knowledge-sharing forum aims to enhance financial literacy and promote capital market participation among undergraduates and academics.
A key highlight of the forum was the workshop on “Nurturing Future Investors: The Role of Capital Markets in Personal and Economic Growth,” which featured distinguished speakers, including Senior Professor Hareendra Dissabandara, Chairman of the SEC, and Tushara Jayaratne, Deputy Director General of the SEC.
Senior Professor Hareendra Dissabandara delivered a compelling lecture on the crucial role of capital markets in fostering economic development. He emphasized how capital markets facilitate efficient capital allocation and contribute to long-term economic stability. A key focus of his discussion was the significance of capital formation as a sustainable alternative to debt financing for government projects. He illustrated this by comparing the market capitalization of a leading Sri Lankan company with the costs of several major government initiatives.
Professor Dissabandara highlighted the historical reliance on borrowing for infrastructure development in Sri Lanka, leading to fiscal imbalances, high-interest burdens, and economic vulnerabilities. He underscored the importance of equity financing in business sustainability, emphasizing that an efficient financial market channels surplus funds from households, institutions, and foreign investors into businesses and government projects. He explained that for over 70 years, successive governments have relied on borrowing to fund infrastructure and development, causing fiscal imbalances, rising interest burdens, high taxation, and economic vulnerabilities. He also noted that corporate professionals often overlook the importance of equity financing for sustainable growth.
Business
SLTDA successfully hosts intra-governmental dialogue on joint facilitation for tourism investments

The Sri Lanka Tourism Development Authority (SLTDA) successfully organized an event focused on facilitating investments in the tourism industry. The event which was attended by the Minister of Tourism Vijitha Herath as well as the Deputy Minister of Tourism Prof. Ruwan Ranasinghe, also brought together Heads of key government ministries and agencies to discuss the importance of collaboration in streamlining the approval process for investors.
The primary objective of the event was to highlight the government’s role in directing and facilitating private sector investments in Sri Lanka’s tourism sector. Government officials from various authorities actively participated, addressing key areas essential for economic and employment growth. The discussions emphasized the crucial need to focus on enhancing the ease of doing business in Sri Lanka to increase the country’s attractiveness to global tourism investors, thereby improving investor experiences and boosting tourism sector growth through foreign direct investments (FDIs).
Minister of Tourism Minister in his speech stated “Collaboration is key to unlocking Sri Lanka’s tourism potential. By streamlining investment processes, we can drive growth, create jobs, and strengthen our position as a world-class destination”, while the Deputy Minister of Tourism said “A thriving tourism sector requires strong partnerships. Together, we can create an investor-friendly environment that benefits our economy and showcases Sri Lanka’s unique charm to the world”. The SLTDA Chairman explained the objectives of the event, while during the open forum discussion, speakers from other key agencies underscored the importance of reducing costs and delays in the approval processes, which would ultimately encourage investors to focus on project development and job creation.
By fostering greater cooperation among government agencies, the event was aimed to position Sri Lanka as an investor friendly, more attractive and an efficient destination for tourism investors. To support this cause, the SLTDA had already developed a Land Bank Management Information System (LBMIS) as a pioneering initiative for identifying, cataloging, and managing land resources to promote tourism investments for economic development.
-
News5 days ago
Private tuition, etc., for O/L students suspended until the end of exam
-
Features6 days ago
Shyam Selvadurai and his exploration of Yasodhara’s story
-
Editorial4 days ago
Ranil roasted in London
-
Latest News5 days ago
S. Thomas’ beat Royal by five wickets in the 146th Battle of the Blues
-
News5 days ago
Teachers’ union calls for action against late-night WhatsApp homework
-
Editorial6 days ago
Heroes and villains
-
Features4 days ago
The JVP insurrection of 1971 as I saw it as GA Ampara
-
Editorial5 days ago
Police looking for their own head