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Media related missions and meeting Marcos in the Philippines

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Excerpted from volume ii of the Sarath Amunugama autobiography

As Director of Information in 1969 I was the first Sri Lankan contact of the Asian Mass Communication and Information Centre [AMIC] which was established in Singapore .This Centre was supported by the Government of Singapore and largely financed by the Freidrich Ebert Stiftung of West Germany. The FES was the NGO of the SPD or Social Democratic Party. At that time it was left of centre in politics and specialized in trade union and media development.

An Indian Journalist cum media scholar Lakshmana Rao was appointed the first Secretary-General of AMIC. He was a student of Wilbur Schramm, a notable media researcher and University teacher in the US. Rao soon undertook a tour of Asian countries to introduce AMIC and drum up support for this new venture. Since there was a FES office in Colombo it would have nominated me to be the local counterpart and Rao visited me in office and we agreed to collaborate in research and training.

Rao and I got on well and we were able to send many of our scholars and media officials for seminars and training courses to Singapore. During this time travel facilities to journalists were not freely available and AMIC became a popular institution both for training and duty free shopping. DC Ranatunga whom I recommended to be the AMIC representative in Sri Lanka wrote:

“One day I got a call from Sarath Amunugama, then Director of Information. “Would you like to go to Singapore?” he asked me. Having been good friends with common interests I asked him not to pull my leg. He told me that a friend was with him with an invitation from a new organization on mass communication. They had sent an invitation and an air ticket for a representative from Sri Lanka. At a time when foreign travel was virtually banned, I was thrilled with the offer but I told Sarath that I was no longer a journalist and he should pick someone else. He insisted I should go having been in the field of journalism for over 10 years and able to make a useful contribution. The event helped me to make contact with a host of media men from Asia and AMIC got off to a flying start.

AMIC’s live wire was Lakshmana Rao, an extremely amiable person. He told me a regional conference would have to be organized in Colombo and I gladly agreed. We held the conference at Galle Face Hotel. I persuaded Arthur C Clarke to deliver the keynote address. The Conference delegates were delighted to listen to him and to chat to him after his presentation.

After some time I was appointed to the Governing Board of AMIC. It was a high level group of Asian media personalities and included Roy Daniel, the Director of Information of Singapore as Chairman, Roshian Anwer [Indonesia], Somkuan Kaviya [Thailand], Chanchal Sarkar [India], Sir Charles Moses [Australia], Dol Ramli [Malaysia] and myself. Hormoko, a well-known Indonesian journalist also joined us. Later he became the Minister of Information under Suharto.

From the Phillipines Flore Rosario – Braid became an AMIC associate. We would meet every quarter in Singapore to plan AMIC programmes and review the budget. Since AMIC was the only media ‘think tank’ for Asia we had considerable influence on making media policy and in linking the nascent media departments of the universities in the region with each other. We held regular seminars in Asian countries, usually within universities, which helped to draw attention of governments to the role of media and media education.

It was the biggest network of media experts in Asia and western universities also began to collaborate with us. Everett Rogers from the US and Micheal Kunzik of FRG were reputed communications scholars who were associated with us. AMIC began its operations from a Singapore hotel. After studying its activities the Singapore Government provided AMIC with a large bungalow on Newton Road close to busy Orchard road. At that time Lee Kuan Yew was a favourite of the German Foundations whose Asian operations were conducted through their regional offices located in Singapore. Much later in time these premises were taken over for the construction of the Newton Circle MRT station and AMIC moved to the Campus of Nanyang University.

However by the late 1970s AMIC ran into trouble. Lakshmana Rao’s autocratic ways did not please the FES or the Singapore Government. Even the Asian scholars were unhappy about his dependence on a few cronies. Due to his powers and FES not looking at the accounts of AMIC, it was found to be insolvent. The original agreement was for the regional administrations to contribute their share for the upkeep of AMIC. That did not happen as Rao insisted on keeping everything within a small circle of AMIC supporters who were his personal friends.

In this hubbub Rao resigned and AMIC was left headless and Dr. Sinha who was an assistant Director was asked to oversee the institution. He was ably supported by a Sri Lankan journalist Guy de Fontgalland who was another employee of AMIC. Fontgalland who was the Jaffna correspondent of a Sri Lankan newspaper became a nationally known figure because of his excellent coverage of a Hindu Temple entry crisis which became top regional news.

When a well-known temple in Mavaddipuram in north Sri Lanka refused to open its doors to so called low castes in the peninsula there was a protest and an attempt by a group of worshippers to forcibly enter the Temple. This was resisted by a former Minister and ‘enfant terrible’ Suntheralingam, a high caste or Vellala leader from a distinguished Jaffna family. He was a brilliant Cambridge educated mathematician who was a Professor in the Ceylon University. He was an advisor to D.S. Senanayake in the struggle for national independence.

In fact Suntheralingam was credited with providing mathematical evidence for DS to make submissions regarding ethnic representation to allay alleged British fears of a Sinhala steamroller majority after Independence. He was given the important portfolio of Trade in DS’s first Cabinet. However when the bill which in effect disenfranchised the estate Tamil labour was passed in Parliament, he resigned and became an implacable foe of the government. It must be noted here that G. G. Ponnambalam his rival did not vote against that bill. He remained as Minister of Industries much to Suntharalingam’s displeasure.

He tried to make a comeback to public acclaim by appealing to the caste prejudices of the Vellala Tamils by obstructing the entrance of the Harijans to the Temple. Fontgallend who was a Catholic went to town on this issue. He was admired by the Colombo newspaper establishment and was brought down to Colombo to work as their Tamil affairs specialist. From there with his strong personality and flair for journalism he appealed to Rao and was hired as an assistant Director to AMIC.

From then on it was plain sailing for Guy. He was extremely popular among AMIC members and with the departure of Rao became the power behind Sinha who was a social science researcher from the University of Patna without much administrative experience. Earlier he had played the role of Rao’s hatchet man .But with his bosses departure Sinha turned to Guy Fontgalland to manage the centre. His concern was mostly to stay on in Singapore because he had moved over bag and baggage from Patna.

How all this affected me was that Sinha and Fontgalland had selected me among themselves to be their ally in the AMIC management committee in their negotiations with the FES. This was a shrewd move because the FES representative Reinhard Keune was my friend who helped in setting up our television training centre in Colombo with FES funding. Through Reinhard I came to know the FES top brass ensconced then in their headquarters in Bad Godesberg, near Cologne, which was the provisional capital of the FRG. Later in time FES moved to Berlin when the capital of united Germany was shifted there.

Another lucky coincidence was that the German expert sent to equip our Film Unit under German aid was Dieter Rauch. Dieter had earlier worked with FES and had given a glowing report about the cooperation of the Ministry of State in implementing that programme. All this gave the idea to Sinha and Fontgalland that if I could be persuaded to head AMIC it would be a way out of their uncertain future after the departure of Lakshmana Rao.

Development Information Network

At about this time I was offered a short term assignment by UNDP, the development arm of the United Nations. The communications unit of the UN in New York, with whom the distinguished Sri Lankan journalist Tarzie Vittachi was associated as an advisor and was working on a project to use communications as a way of empowering rural small farmers to get a fair price for their products. Many field studies had shown that the funds allocated for rural development by UN agencies were not yielding results by way of improving the life chances of the rural poor. Many leaders, bureaucrats and middle men were siphoning off a large part of the aid money and the UN was getting a bad name.

Could media – basically radio and TV – help in keeping the farmers informed of market prices for their products and also help in agricultural extension to raise productivity? A pilot project was proposed and, in typical UN style, a high level delegation was to meet the heads of state of the Philipines, Bangladesh, Sri Lanka and Fiji to apprise them of this signature project of the UN and to solicit their support.

As the leader of the two man delegation the UNDP chose Dr. Hernan Santa-Crusz, former Foreign Minister of Mende’s Cabinet in Chile and ex Deputy Secretary-General of the Food and Agricultural Organisation. For the post of second commissioner the UNDP nominated me. This was a signal honour which showed that I was being recognized as a ‘brand’ in the field of communications. I suspected that Tarzie may have had a hand in my nomination as he and my friend Roberto Savio of Inter Press Service were regularly consulted by UN agencies on communications matters.

Savio was a great friend of Juan Somavia – the famous Chilian development economist who fled to Mexico during the reign of terror unleashed by Pinochet. Somavia was the son in law of Santa Crusz and the reputed UN old boys network may have been working to get us together for this mission. Hernan and I were summoned to New York for a briefing while our itinerary was worked out through the UNDP Resident Representatives in the countries we were to visit.

Hernan Santa Crusz was a big built, well dressed, veteran diplomat who was very conscious of his high Ambassadorial status and was full of old world diplomatic charm. He was delighted when Heads of State and Ministers referred to him as ‘Your Excellency’. In our travels throughout Asia I learnt much about Latin America and particularly about Allende and his murder by the army which had close links with the CIA.

He also told me about the intrigues in FAO. He had canvassed for the post of Director General of FAO but had been pipped at the post by Ambassador Sen who was a member of the Indian Civil Service. My friend Hernan believed that India had collaborated with the US to deprive him of the topmost position in FAO because of his Allende connection. This was my first visit to New York and the week-long stay in a small hotel on Lexington and 4th street close to the UN building in Manhattan, gave me a splendid opportunity to explore a city which I got to know well in later years. I also got familiar with the UN practice of drinks parties in office after the end of the days work.

It was not possible like in leisurely Colombo to have parties in late evenings. Homes were located far away. So small office parties were held in the same office right after work. I got used to this when I was in Paris and would return home after office parties in a slightly inebriated state. Both in New York and Paris we could buy a few bottles in the UN commissary at duty free rates. They were well patronized by the staff who were envied by our other friends in business houses who did not have such duty free privileges.

We were never short of liquor in Paris because Ginige and our staff in the Sri Lanka embassy had quotas for duty free bottles. Our Sri Lankan visitors, used to rations at home, were amazed when liquor was freely served in parties that we had in their honour. Every year we had a delegation of senior police officers visiting France for meetings of Interpol. They were entertained right royally by us at house parties where drinks were in abundance and they could be persuaded to give us inside information about inquiries back home. In particular I remember startling disclosures about the disappearance of Upali’s aircraft, by the CID officer who had been designated by the President to investigate that tragedy.

After the initial briefings I returned to Colombo and through the UNDP Office here coordinated my visits to the countries assigned. The first of the meetings were to be in Manila and included a meeting with President Marcos in his Malcanyang Palace. Fortunately for me the UNDP Resident Representative in Manila was Devarajan, a senior ex-CCS officer who too had taken early retirement and joined the UN. He had access to all the top personalities in Manila and had arranged several high level meetings which was a pleasant surprise for Santa Crusz who was nervous that his standing may not figure so much in Asia as in Latin America.

Devarajan had set up meetings with Marcos and Foreign Minister Romulo who was now in his dotage. The meeting with Marcos was a memorable one. We had entered the scene when the US which had backed him fully at the beginning was now disengaging largely due to a barrage of criticism from the Western media. Media was highlighting the massive corruption of his regime and the extravagance of his wife Imelda Marcos, an ex-beauty queen and dominant personality who towered over Marcos who was a slight figure.

His short stature obviously troubled him. He met us after climbing onto a small platform to greet us from on high as the accompanying photo will show. Marcos was pleased to see us because only the week previously he was on the cover of TIME magazine with a devastating story of corruption and cronyism in the Philippines. He was very angry and receptive to our suggestion to improve his national Press agency.

The Phillipines was so Americanized that its media was a pale imitation of the US model. The appalling poverty of the population was covered up by the elite which was super rich. I remember that later when I visited Manila for an annual General meeting of the Asian Development Bank we found that the slum areas were boarded up and the poor were not allowed to emerge from their homes till the conference was over.

Hernan Santa Crusz and I did not know that US policy makers had already decided to replace Marcos with the Harvard educated, super rich and populist Aquino. Aquino however was- assassinated by Marcos’s goons when he landed in Manila Airport. This further aggravated the concern of the international community who then brought in his wife Corazon (Cory) Aqino When we met him, Marcos told us about his achievements in cleaning up gun toting Manila and was indignant that he was being criticized after dancing so long to the US tune. He may have known that his days were numbered because the grape vine in Manila, which is famous for its gossip, told us that his wife was stashing away large sums of dollars abroad.

Marcos seemed weary but he was very courteous and assured us of his full support. With Devarajan as the UN coordinator our project could take off and we sent an optimistic report to New York. Writing a report with a veteran like Santa Crusz I learnt about making a presentation in UNese language which comes after long experience in the international system. It was a good lesson which helped me when I joined UNESCO.

Devarajan also took us to see Carlos Romulo who was a national icon having been involved in the fate of the Philippines in the early days following the second World War, as a friend of the western camp. His interventions in the UN were mostly as a mouthpiece of the US. He thereby managed to get a lot of publicity. He was a favourite of the TIME magazine and I remembered reading about him as a schoolboy. He and Ramon Magsaysay were presented as the popular face of their country at that time. Though old he was quite feisty and asked me about Sir John Kotelawala whose guest he had been at Kandawala. He ran a well-appointed office and had a bevy of good looking Philipinas running around. Like his friend Kotelawala, he also was a social butterfly who enjoyed partying and female company.



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The NPP’s pivot to the past

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“The elephant is crashing about in the room, trampling people to death, and politely ignoring it is no longer an option”.

AC Grayling (To Set Prometheus Free)

Before Anura Kumara Dissanayake promised a renaissance, Maithripala Sirisena promised good governance. The restoration of the rule of law was a key aspect of the different, better Sri Lanka Candidate Sirisena (and his chief supporter Ranil Wickremesinghe) offered in 2015. In that promised land, all wrongdoers will be brought before the law; justice will cease being a luxury only the rich and the powerful can afford and become a fact of ordinary life.

Chandrika Bandaranaike Kumaratunga’s elevation of the singularly unsuitable Sarath Silva to the august position of chief justice (an appointment some sought to justify on the irrelevant grounds that he was a Buddhist) had severely undermined judicial independence. Mahinda Rajapaksa dispensed with the rule of law entirely, enshrining in its stead the law of the ruling family. The illegal (and thuggish) impeachment of chief justice Shirani Bandaranayake destroyed even the pretence of judicial independence.

Today, Namal Rajapaksa is a born-again advocate of judicial independence and the rule of law. He seems to not remember the measure of the man his father and family picked as chief justice once they booted out Shirani Bandaranayake. Just one example would suffice to demonstrate Mohan Peiris’ suitability to be enthroned as the Rajapaksa chief justice. In November 2011, responding to a question about the disappearance of Prageeth Ekneligoda, Mr Peiris told the UN Committee against Torture, “Our current information is that Mr. Ekneligoda has taken refuge in a foreign country… It is something we can be reasonably certain of” (BBC– 25.11.2011). When summoned before the Homagama magistrate court (where the Ekneligoda case was being heard), he did a volte face. He rejected “the transcript of the statement he made in Geneva last year,” and said “he could not remember the source that revealed to him the whereabouts of Prageeth Ekneligoda,” adding that “I have no information that the corpus is alive or not and I do not think the government does either and that God only knows where Ekneligoda is” (Ceylon Today – 6.6.2012).

With Mohan Peiris controlling the judiciary, the law of the Rajapaksas could stalk the land unimpeded. For many voters who flocked to Maithripala Sirisena’s side in 2015, restoring the rule of law was not an abstract slogan but a vital necessity.

The Sirisena-Wickremesinghe administration did not betray that promise. Restoring judicial independence was the best – and the most enduring – achievement of an administration which violated the bulk of its promises and betrayed a large part of its mandate.

Unlike Maithripala Sirisena, Anura Kumara Dissanayake did not inherit a debased and a cowed judiciary. He inherited a strong judiciary confident enough to take on an executive president, a judiciary unafraid to stand up to a saffron mob and put a stop to the misuse of the International Covenant on Civil and Political Rights (ICCPR) as a blasphemy law. Today, the judiciary remains one of the very few relatively undebased and uncompromised (plus popular) institutions in the country. Consequently, President Dissanayake’s task does not involve any doing. His task is to refrain from doing. His May Day remark concerning an upcoming verdict is an example of what he should not to.

While the judiciary has been a beacon of hope in dark times (despite occasional backsliding), the same cannot be said of the police, an essential component in maintaining the rule of law. If the police fail to carry out investigations impartially and speedily, if they favour powerful suspects over powerless victims, then the rule of law is violated at the foundational level, a wrong that cannot be righted even by the most independent judiciary.

Is the saffron robe above the law?

Addressing a District Development Committee meeting last week, President Dissanayake said that his government has ended the impunity of those who believed that the law would never apply to them.

Does the president live in a parallel universe where a powerful monk accused of raping a 12-year-old child is being protected by a non-divine hand?

The crime is so horrendous it would have sufficed to cause the most powerful politician or the wealthiest businessman to fall from grace. Despite the necessary presumption of innocence, any political or economic leader accused of ‘purchasing’ a small child from her parents and raping her would have been arrested immediately, kicked out from whatever positions he occupied, and ostracized societally. If the government was dragging its foot, if the police were bending the law, the opposition and the media would have been on them like a tonne of bricks. If the accused had any connection with the opposition, the government would talk of little else for days. There would be parliamentary debates and press conferences, media exposes and public protests.

Not when the accused is Pallegama Hemaratana thera, the head of Atamasthana. Then the only sound from the usually garrulous political, economic, and religious leaders is silence.

Human Rights Council and Euro-Med Human Rights Monitor have published extensive reports of how Israel systematically uses sexual violence against Palestinians ( and ). Last week, The New York Times carried its own expose detailing these atrocities. In his commentary on the findings, Nicholas Kristoff, a two-time Pulitzer winning journalist, wrote, “It’s a simple proposition: Whatever our views of the Middle East conflict, we should be able to unite in condemning rape” ().

Indeed. Similarly, we should be able to unite in condemning child abuse, whatever the identity of the alleged perpetrator. But when it comes to the Pallegama Hemaratana case, government and opposition, religious and economic leaders, most of the media and societal luminaries have united in wilful blindness and wilful deafness. Had it not been for judicial action and the effort made by the National Child Protection Authority, the monk would still be lording it over in Atamasthana. Even after the court ordered his arrest, he managed to evade prison and spend days in the Nawaloka hospital.

The Minister of Children and Women’s Affairs issued an anodyne statement after the judicial order rendered police inaction impossible. Nothing, though, from the president, the many would-be presidents, the PM, the leader of opposition, party leaders. Nothing also from the Mahanayake theros or the Cardinal. Just announce that children will be taught how to identify and protect themselves from child abusers and mark how quickly the silence ends and the cacophony of outrage begins.

In his autobiography We don’t know ourselves – A personal history of modern Ireland, Irish author Fintan O’Toole writes of a priest-teacher who abused his students, “openly, constantly, shamelessly…” The perpetrator picked his victims carefully, “the vulnerable boy, the kid who got into trouble, the kid whose father had died.” Mr O’Toole calls clerical child-abuse “…the open secret, the thing that everybody knew and nobody grasped, the truth that could be seen but never identified. We were adepts at epistemology. Most of us could walk like circus performers across tightropes that were strung between private knowledge and public acknowledgement. The only ones who ever looked down were those who were badly abused, and they became even better at suppressing reality.” For decades, individual acts of resistance went nowhere. A friend calls out the abusive priest-teacher in class. The priest ignores him and tells the class to turn to another page in the Latin grammar, which they do. “David was defeated. He just sat down again and everything went on as if his accusations had never been voiced.”

In Sri Lanka too, clerical child-abuse is obfuscated by a ‘cloud of unknowing’. Occasionally, the cloud lifts, when the victim has parents who care, who are able to protest and protect. This week, the Appeal Court confirmed the seven-year sentence passed on Hambegamuwe Chandananda by the High Court for abusing a nine-year old novice monk the day after he was ordained. If we ignore or tolerate such horrors in the name of Sasana, then we cannot be adherents of The Buddha.

Like any suspect, the monk Pallegama Hemaratana is innocent until and unless proven guilty by a court of law. But for him to be proven innocent (or guilty), there has to be a proper investigation and a speedy trial. How can there be any hope of a fair and a transparent investigation and a speedy trial given how hard various authorities tried first to keep the story under the wraps, then not to arrest the monk, and finally to keep him in the Nawaloka Hospital?

Given the range and magnitude of this preferential treatment, the involvement of the political authority up to and including the president cannot be ruled out. The Opposition’s complicity in this matter has given the government-enabled impunity wings. Suddenly, it’s as if the Rajapaksas never left.

The first step down the abyss

In his 1968 article The Territories, Israeli philosopher Yeshayahu Leibowitz issued a warning to his own countrymen and women. “Rule over the occupied territories could have social repercussions… The corruption characteristic of every colonial regime would also prevail in the state of Israel.” In his 1988 essay 40 years after, he returned to the theme. “That a subjugated people would fight for its freedom against the conquering ruler, with all the means at its disposal, without being squeamish about their legitimacy, was only to be expected. This has been true of wars of liberation of all peoples… We are creating – and have already created – a political atmosphere affecting the public as well as its individual members… In this same atmosphere one hears of cases of soldiers attempting to bury Arab boys alive; the Attorney General tries to distinguish between torture and ‘reasonable’ torture; those in charge of the army distinguish ‘burial alive’ from the burying alive of bodies without interring the heads.”

Consider the end. Resist the beginnings. In Sri Lanka, warnings about the danger of clerical impunity were made as far back as the 1930’s when the country was still Ceylon. One such Cassandra-figure who foresaw the future, whose words went unheeded was Munidasa Kumaratunga. In his 2 October 1934 editorial in Lakmini Pahana, he wrote, “If a monk engages in wrongdoing, we should not close our eyes. Instead, we should ensure that the monk is given the punishment appropriate for his wrongdoing.” Ignoring that sage warning, we developed into a fine art the devise of worshipping the robe irrespective of the quality of the wearer.

The police while treating an alleged child-rapist with kid gloves publicly arrested a monk in Rajanganaya for insulting a minister and two top cops. That differential treatment points to two dangerous developments which, if not nipped in the bud, can take us right back to the Rajapaksa days. One is the reincarnation of impunity. The other is the politicisation of the police.

The undermining of the police at the institutional level reached its zenith under Rajapaksa rule. Two examples from the South and the North would suffice to show the consequences of this debasement.

In July 2009, a coordinating secretary of the Minister of Human Rights, Mahinda Samarasinghe was abducted. The minister eventually uncovered that the victim had not been abducted by criminals (as was supposed initially) but ‘arrested’ by the police. He protested saying that the “police cannot simply barge into people’s houses without appropriate documents and take people away” (Bottom Line – 5.8.2009). The police’s response was, yes we can; the abduction was the work of a ‘special squad that had wide powers to arrest anybody in any part of the country” (The Island – 7.8.2009).

On 20 September 2011, Antony Nithyaraja, a man wanted by the police, appeared before the Jaffna magistrate through his lawyer. “The Magistrate after considering the police submissions and court documents released him. However, seven police officers in civilian clothes arrested him and started beating Antony in the presence of the Magistrate, lawyers, court staff and a large number of people. He was dragged to the Jaffna Headquarters Police Station for detention” (Asian Human Rights Commission – 23.9.2011).

The police could take the law into their own hands because the rulers created an enabling environment for such illegalities. The rot was begun by politicians, and can only be ended by politicians. Reforming the police was a key promise of Maithripala Sirisena in 2015 and Anura Kumara Dissanayake in 2024. Mr Sirisena broke it. Mr Dissanayake is breaking it. The carcinogen has returned to the body.

by Tisaranee Gunasekara ✍️

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Cinnamon Tea Stick project aims to reprice Lanka’s tea economy 

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On a humid tea-growing slope in Sri Lanka’s south-western highlands, where mist drifts over the edges of the Sinharaja Forest Reserve, a quiet experiment is attempting to reimagine one of the country’s most enduring export lifelines.

For generations, tea has been both livelihood and legacy for thousands of smallholders across Sri Lanka. Yet beneath the global reputation of Ceylon Tea lies a persistent grievance. Growers say their earnings have remained largely stagnant even as value-added tea products fetch premium prices in overseas markets.

It is against this backdrop that entrepreneur Sarathchandra Ramanayake is promoting a new product he believes could shift more value back to the farmer. The product is called the Cinnamon Green Tea Stick, designed as a portable, bag-free infusion format aimed at premium and health-conscious consumers.

Sarathchandra Ramanayake

World Tea Day, observed on the 21st of this month, adds context to a wider debate about who benefits most from the global tea economy, the planter or the processor.

Ramanayake’s proposal is ambitious. He argues that while tea leaves currently fetch modest farm-gate prices, a redesigned value chain built around specialty processing could generate significantly higher returns. In his model, a kilo of finished product could translate into substantially improved earnings for growers, particularly through export-oriented niche markets.

He said the aim is to move away from bulk commodity pricing and toward value-driven tea consumption. The concept replaces conventional tea bags with a solid stick format infused with cinnamon, sourced from Sri Lanka’s spice-growing regions.

The Kalawana area in the Ratnapura District, where small tea holdings dominate the agricultural landscape, has been identified as a potential production base. In these communities, tea remains the backbone of rural livelihoods and sustains entire families.

Ramanayake said the initiative is not intended to replace traditional supply chains but to complement them. Farmers would continue supplying factories while also contributing selected high-quality leaves for the new production process.

Regulatory approval has been obtained under handmade tea production guidelines from the Tea Board, and a patent application has been submitted under intellectual property provisions.

Early signs of commercial interest are emerging. According to Ramanayake, small export orders have already been received from markets including the United Kingdom, suggesting tentative international interest in the product’s positioning.

The project also highlights long-standing structural issues within Sri Lanka’s tea economy, where value addition, branding and export margins are often concentrated far away from the farmer who produces the leaf.

Ramanayake’s pitch is both economic and social. By incorporating cinnamon, another of Sri Lanka’s globally recognised agricultural exports, the product also seeks to strengthen rural spice growers and diversify farm-level income.

Still, questions remain over whether such boutique innovations can meaningfully shift earnings at scale in an industry shaped by established auction systems and large processors.

For now, the Cinnamon Green Tea Stick sits at the intersection of tradition and innovation, carrying an ambition to reprice the leaf, reframe the farmer’s role and reimagine Sri Lanka’s iconic tea industry for a changing global market.

Text and Pix By Upendra Priyankara Jathungama ✍️

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Admitting a New Investor – Lessons from Dankotuwa – Episode 5

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LESSONS FROM MY CAREER: SYNTHESISING MANAGEMENT THEORY WITH PRACTICE – PART 37

In today’s episode, I will relate several incidents from my final years at Dankotuwa Porcelain and the lessons I learned from them. Looking back now, I realise that these years taught me not only about management, finance, labour relations, and corporate survival, but also about human emotions, loyalty, fear, stubbornness, and resilience. They also marked the gradual end of a very long line of executive appointments that had consumed most of my adult life.

The contract labour issue

Because of the uncertainty of export demand, we had adopted a flexible system of recruiting some employees on fixed-term contracts or through labour suppliers. However, unlike many organisations, we took great care to ensure that these employees were not treated as second-class workers. In practice, they enjoyed almost all the benefits of permanent employees. If they served beyond a stipulated period, they were entitled to gratuity as well. We also had to comply with stringent labour and ethical compliance standards imposed by our foreign buyers, many of whom conducted regular audits.

A group of these employees had completed their two-year fixed-term contracts. Due to the uncertain external environment and fluctuating orders, we were unable to offer permanency. Instead, we offered another fixed-term contract for two years.

To our surprise, all of them refused and wanted permanent jobs which were too risky to offer in a volatile environment.

Despite repeated discussions and assurances from the Head of Human Resources, they insisted on nothing short of permanency. They would not budge. Finally, and very reluctantly, I instructed security not to permit them into the premises from the following day, because technically their contracts had expired.

The next morning, the entire group gathered outside the gate. They remained there until around ten o’clock before dispersing. Later, I heard that they were gathering at the residence of a Member of Parliament who lived nearby. This continued for several days.

The MP telephoned me repeatedly and urged me to make them permanent. I refused. The company simply could not absorb that level of rigidity at such an uncertain time. Then matters took an ugly turn.

One morning, some members of the group harassed the Chief Operating Officer while he was entering the premises. They sat on the bonnet of his car and forcibly opened the door. Security identified the main culprits immediately. I made up my mind that, regardless of future developments, those directly involved in intimidation and misconduct would never be taken back.

After nearly a month, the MP contacted me again. He said the matter had become a stalemate and that the group was now willing to accept the original contract terms. I replied immediately: “We now have only one-year contracts available. Anyone interested may report for work.” Some accepted. Others stubbornly refused.

Later, a few of those who had not been re-employed met me privately. They admitted they had been inexperienced young men and women who had merely followed the advice of union leaders. They confessed that it was the unions that had encouraged them to reject the original offer and even urged them to obstruct the COO’s vehicle. They pleaded with me to show mercy, saying they had been misled.

I genuinely felt sorry for them. But I stood firm.

Management sometimes requires compassion, but it also requires consistency. If discipline collapses, organisations collapse soon after.

The incident reinforced one of the most important lessons I learned in labour relations: leaders must distinguish between firmness and cruelty. A manager who constantly bends under pressure may temporarily avoid conflict, but in the long run loses credibility and control.

Thoughts of Retirement

By this time, I was just past 60 years of age. The stress of corporate life had begun taking a visible toll on my health. I often recalled my earlier days at the Employees’ Trust Fund under President Ranasinghe Premadasa, when relentless pressure had caused severe gastritis and ulcers. I still remember how those symptoms vanished within days of leaving the ETF.

I began dreaming of retirement, peace, and perhaps a quieter life devoted to agriculture, which had always fascinated me. But the Japanese directors would hear none of it.

They told me that in Japan, life begins at sixty. They pointed out that many Chairmen—Kaicho, as they are called in Japan—continue well into their seventies. One of the local directors was even sent to meet me personally and persuade me to abandon thoughts of retirement.

So I remained. The COLA problem

One of our biggest internal challenges was the Cost of Living Allowance (COLA) system that had been introduced years earlier. During periods of high inflation, it spiralled out of control. In some months, increases amounted to nearly one thousand rupees—a very substantial figure at that time.

No other industry was granting such increases monthly.

The situation became unsustainable. Worse still, the COLA had been incorporated into calculations for overtime, provident fund contributions, and other benefits. The compounding effect was enormous. We were unable to correct this mistake at the current time.

After prolonged discussions with the unions, we finally managed to restructure the arrangement. The frozen COLA and increases were consolidated into the basic salary structure.

I regarded this as a major breakthrough.

The Labour Department admitted privately that mistakes had been made by the company when the scheme was originally designed, but said nothing could legally be altered retrospectively.

This episode taught me another important lesson: poorly designed compensation systems can haunt organisations for decades. A Board and Chairman must examine compensation schemes very carefully before implementation. A benefit introduced during prosperous times may become a crushing burden during difficult periods.

The search for a new investor

The Japanese shareholders eventually made it clear that they were unwilling to invest further funds into the company. A new investor had to be found if the company was to survive.

Once again, my retirement plans were postponed. The Board insisted that I remain until a suitable investor was secured.

One prospective investor came close to finalising a deal but withdrew suddenly due to uncertainty surrounding the GSP+ concession. Another investor emerged later, but with very strict conditions. One of their key demands was a freeze on salaries and allowances for three years. Negotiations with the unions dragged on for days and weeks. At times, it appeared we were on the verge of success. Then suddenly the unions would withdraw cooperation.

Meanwhile, our financial position was deteriorating rapidly. The Head of Finance confirmed in writing that we could no longer meet obligations as they fell due.

I realised we had reached a dangerous legal and ethical point.

Under the Companies Act, if directors continue operating while knowing the company is insolvent, they may become personally liable for further erosion of assets. This was no longer merely a corporate issue—it threatened my own personal assets accumulated over a lifetime.

I informed the Board that we had no option but to seriously consider winding up the company. The local directors agreed. The Japanese directors requested one week to obtain instructions from Tokyo.

Because of Stock Exchange requirements, we made a disclosure to the Colombo Stock Exchange regarding the possible winding up.

That announcement changed everything.

Copies were displayed throughout the factory and office. Over the weekend, I was inundated with telephone calls from employees.

Some pleaded emotionally with me to save the company. Many had spent their entire working lives there and felt deeply attached to the factory. One group telephoned to say they were conducting a Bodhi pooja at a temple for the company’s survival. Another group called from a church where special prayers were being offered.

Those calls affected me deeply. To all of them, however, I gave the same answer:

“The future of the company is in your hands. If the investor’s conditions are accepted, the company can survive.”

The Minister’s intervention

On Sunday, I received a call from Minister Anura Priyadarshana Yapa asking me to come to his residence immediately.

I went with the COO and found that he had also summoned the General Manager of Noritake Porcelain, whom he knew personally. After hearing my explanation, the Minister called for the union representatives as well.

We waited several hours for them to arrive. During that waiting period, the Minister spoke candidly about politics, privatisation, nationalisation, and the mistakes successive governments had made. It was an unexpectedly educational afternoon.

When the unions finally arrived, the Minister was direct and blunt.

He told them that many workers came from his electorate and that if the factory closed, they should not expect him to find employment for them elsewhere.

The mood changed.

After lengthy discussion, the unions agreed in principle, though they requested a small amendment to the proposed terms. The Minister supported their request.

I said I could not promise anything but would speak to the investor. Fortunately, after difficult negotiations, the investor agreed.

On Tuesday, we met at the Labour Department and signed the settlement. We then informed the stock exchange that an agreement had been successfully reached.

The sense of relief was immense.

The SEC hearing

Even after securing the investor, another obstacle remained. Since the investment involved a fresh issue of shares, approval from the Securities and Exchange Commission of Sri Lanka was required.

That process became another nightmare.

The agreed share price had been based on the prevailing market price, but speculation had driven the market upward rapidly. During the hearing, I faced intense questioning regarding the pricing.

I explained that we could not ethically change the agreed terms after giving our word. More importantly, I stressed that this was the only serious investor available. Losing them could doom the company.

I made a detailed presentation supported by charts and figures. I also spoke frankly.

I admitted that I was suffering sleepless nights worrying about the company’s future.

After the hearing, I stepped outside exhausted and had barely begun packing my laptop when I was summoned back in.

As I entered, the Chairman smiled and said: “Mr. Wijesinha, you can sleep tonight. We have approved your proposal.”

And indeed, that night, I slept peacefully.

Retirement at last

The new investors eventually assumed control. Initially there were difficulties because they came from strong financial and investment backgrounds and required time to understand manufacturing operations and export markets. I personally introduced them to foreign buyers to help them understand the realities of the industry.

The Japanese shareholders became minority stakeholders.

At last, I felt the time had truly come to retire. The new investors requested that I remain for another year to help stabilise the transition. I agreed.

Finally, on June 30, 2012, I retired with mixed feelings.

I had enjoyed the challenges enormously, but they had undeniably affected my health. Yet the experiences proved invaluable later when I served on many Boards. I realised that Dankotuwa had excellent systems, disciplined processes, and an outstanding product. The difficulty was not inefficiency. It was surviving intense global competition in a highly unforgiving industry.

Looking back now, I realise that management theories often sound neat and logical in classrooms and seminars. Real life is rarely so tidy. In practice, leadership involves balancing compassion with discipline, ethics with survival, and long-term strategy with short-term crises.

Perhaps the greatest lesson I learned at Dankotuwa was this: organisations are not saved by systems alone. They are saved by people—their sacrifices, emotions, loyalty, courage, and sometimes even their prayers.

More lessons from my Board experiences will follow in future episodes.

(Sunil G. Wijesinha is a Consultant on Productivity and Japanese Management Techniques

Former Chairman / Director of several listed and unlisted companies

Recipient of the APO Regional Award for Promoting Productivity in the Asia-Pacific Region

Recipient of the Order of the Rising Sun, Gold and Silver Rays – Government of Japan

Email: bizex.seminarsandconsulting@gmail.com)

By Sunil G. Wijesinha ✍️

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