2023 ODI World Cup shatters viewership records

The 2023 men’s ODI World Cup in India has broken records for in-stadium attendance and broadcast viewership, according to the ICC and its broadcast partners Disney Star.

The ICC said a total of 1,250,307 spectators watched the 48 games at the grounds in India, surpassing the previous record of 1,016,420 spectators during the 2015 World Cup in Australia and New Zealand. The 2019 World Cup in England stands third with 752,000 spectators.

Disney Star said linear television viewership in India crossed more than half a billion with 518 million tuning in for the World Cup across the six weeks of the tournament. Total consumption on TV was 422 billion minutes, making it the biggest World Cup ever, according to Broadcast Audience Research Council (BARC) data in India.

The World Cup final between India and Australia was watched by 300 million people, with a peak concurrency of 130 million, making it the most-watched cricket match on TV according to Disney Star.

The final also broke digital viewership records, with Disney+ Hotstar recording a high of 59 million concurrent viewers, the most for any live sports event.

(Cricinfo)