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UK bloggers & influencers FAM Tour in Sri Lanka showcases island’s captivating beauty and diverse socio-cultural facets

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A group of eight professional bloggers and influencers representing the United Kingdom recently embarked on a captivating journey through the resplendent island of Sri Lanka as part of a destination promotional Familiarization Tour under UK market. Organized by the Sri Lanka Tourism Promotion Bureau, this highly successful tour provided an immersive experience, showcasing the country’s rich cultural heritage, breathtaking landscapes, natural wonders, and warm hospitality including other diverse attractions to the group.

The FAM Tour spanned 11 days from 27th May to 06th June. The tour unveiled a tapestry of experiences, weaving together a vibrant narrative of Sri Lanka’s diverse attractions. The carefully curated itinerary showcased key highlights in each place visited, leaving an indelible impression on the media delegation and inspiring their audiences back in the United Kingdom.

They visited key tourism attractions such as Negombo, Sigiriya, Dambulla, Polonnaruwa, Minneriya, Trincomalee, Kandy, Nuwara Eliya, Ella,Yala, Galle, and Colombo showcasing the best that Sri Lanka has to offer, from ancient historical sites to pristine beaches, lush tea plantations, Tea culture & trails, wildlife encounters, culture and lifestyle, sustainable tourism initiatives, conservation projects and much more.

During their visit, the media delegation had the opportunity to delve into the rich historical heritage of Sri Lanka through visits to iconic landmarks such as the ancient city of Sigiriya, Polonnaruwa Dambulla and the British Colonial charms of Galle Fort, Nuwara Eliya and Colombo. They marveled at the architectural grandeur and spiritual significance of these UNESCO World Heritage Sites.

The tour also highlighted Sri Lanka’s stunning natural beauty, with visits to picturesque locations such as the tea-growing region of Nuwara Eliya, the wildlife haven of Yala National Park, and the awe-inspiring Ella Gap.The participants were able to witness firsthand the island’s incredible biodiversity and experience thrilling encounters with elephants, leopards, and a myriad of exotic bird species during their visits to Minneriya National Park and Yala National Park.

In Trincomalee, the delegation had the opportunity to embark on a mesmerizing dolphin-watching excursion and a boat ride to Pigeon Island, immersing themselves in the pristine beauty of the coastal waters. They visited Koneshwaram Temple and Nilaveli Beach and explored the different charms of the East Cost of Sri Lanka.

During their visit to Nuwara Eliya, they had the unique opportunity to experience The Pekoe Trail, a new tourism product, that took them from Kandapola to Pedro Estate, in stage 22, a 10 kilometers trek offering a picturesque journey through tea plantations and scenic landscapes. The trail ended at Pedro Tea Factory visit where they witnessed the tea processing and a tea-tasting session was arranged to introduce different varieties of Tea produced in the highlands. The Pekoe Trail experience was sponsored by Mr. Miguel Cunat and coordinated by Ms.Vishadini Fernando . The trail has given the opportunity to encounter Sri Lanka’s rich heritage, intriguing history and unique culture while traversing hills, plains, villages, and Ceylon Tea plantations. It is project funded by European Union and endorsed by Sri Lanka Tourism as a new tourism product.

The scenic train ride from Nuwara Eliya to Ella presented the media representatives with breathtaking vistas, including the iconic Ella Rock, captivating their senses and leaving an indelible mark of the ride regarded as one of the most scenic train rides in the world.

Throughout their journey, the media group had the opportunity to immerse themselves in the rich local culture, traditions and hospitality of Sri Lankan people. In Tissa, they witnessed the awe-inspiring Sri Lankan Poson Poya Perahera pageant, a grand religious procession conducted by Tissamaharama Rajamaha Vihara, and experienced the warmth of Sri Lankans by visiting a free food stall (Dansela), indulging in delicious Sri Lankan cuisine. The Chief incumbent of the Temple gave a sermon to the guests about Buddhism and Buddhist philosophy in depth.

During the tour they indulged in delectable culinary experiences, from visits to fish markets, aromatic spice gardens to authentic cooking demonstrations at Hiriwadunna, which showcased the island’s unique flavors and culinary traditions.

The tour concluded in the vibrant capital city Colombo, where the media experienced the bustling energy, modernity, and cultural diversity of Colombo, Colonial buildings submerging themselves in its vibrant atmosphere.

The UK Media FAM Tour also shed light on sustainable tourism initiatives practiced by Sri Lankan hoteliers and tourism zones, especially in locations such as Negombo, Sigiriya, Galle and Kandy further highlighting the destination’s commitment to responsible, nature-friendly, community-based tourism eco-system practiced the service providers. The media professionals were highly impressed by the service standards of the hoteliers and the ease of access to attractions and overall travel-friendly conditions prevailing in the country.

The group had been sharing their experiences via social media handles while on tour with their respective audiences and scheduled to publish further exciting stories in depth in their blogs which will undoubtedly inspire many UK travellers to embark on their own journey to Sri Lanka.

“The UK Media FAM Tour has been a transformative journey, exceeding our expectations and reshaping our perception of Sri Lanka, we were captivated by the country’s unparalleled beauty, warmth, and generosity of the Sri Lankan people, the stunning landscapes, and the fascinating cultural experiences. It was truly an unforgettable adventure.” remarked the UK media crew on the conclusion of the FAM Tour named Glamorous Sri Lanka .

Various tourism stakeholders such as Aitken Spence Travels, Jetwing Hotels, Thema Collection of Hotels, Shangri-La Resorts, Madulkelle Tea & Eco Lodge, Cinnamon Hotels, Tabula Rasa Resort, collaborated with Sri Lanka Tourism to organize this promotion by providing exceptional services and experiences to the media group.

The Sri Lanka Tourism Promotion Bureau extends sincere gratitude to all participants, industry partners, Sri Lankan Airlines, High Commission of Sri Lanka in London for their contribution to the success of the event.

Under the UK market promotional strategy, Sri Lanka Tourism is planning to conduct more events and promotions of this nature including trade promotions to position Sri Lanka as the most preferred destination in Asia for UK travellers. United Kingdom has been among the top 03 arrival-generating markets to Sri Lanka since its inception.



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SLT MOBITEL and Fintelex empower farmers with the launch of Yaya Agro App

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From left to right – Supipi Nawarathne, Head, Department of Food Technology, UCIARS, Dr. Nisansala Widanapathirana, Head, Department of Agro Technology, UCIARS, Professor Champathi Gunathilake, Director, UCIARS, Dr. Nath Dharmasena, CEO, Fintelex Pvt Ltd, Sudharshana Geeganage, COO, Mobitel, Professor Indika Mahesh Karunathilaka, Vice Chancellor, University of Colombo, Pradeep Arunasiri, Consultant Agronomist – Digital Inclusion, Fintelex Pvt Ltd, and Madura Hewage, Senior Manager – VAS, Mobitel, at the launch of Yaya Agro.

SLT‑MOBITEL Mobile, in collaboration with Fintelex (Pvt) Ltd, has launched ‘Yaya Agro’, an exclusive all‑in‑one smart agriculture app designed to empower Sri Lankan farmers with the tools they need to grow smarter, safer, and more sustainably.

Yaya Agro represents a new era of digital farming in Sri Lanka combining technology, expert knowledge, and community empowerment to provide farmers the confidence to make smarter decisions, improve productivity, and build a sustainable future.

Developed with support from GIZ and Hatch and validated by leading academic and professional institutions including the University of Colombo, Institute for Agrotechnology and Rural Sciences, and the Sri Lanka Red Cross Society, Yaya Agro combines agricultural expertise, real‑time weather updates, first aid support, and AI‑powered assistance into a single, easy‑to‑use platform.

The launch of Yaya Agro positions SLT‑MOBITEL as an innovative, inclusive, and collaborative technology leader. Partnering technology and academic institutions, the company extends its role outside the sector into agriculture, empowering farmers with AI‑driven tools, multilingual access, and market connectivity. The initiative also strengthens SLT‑MOBITEL’s image as a champion of digital empowerment and sustainable development in Sri Lanka.

Functioning as a comprehensive digital companion, Yaya Agro is positioned as a digital farming companion, bringing precision agriculture, real‑time support, and market access to the fingertips of every Sri Lankan farmer.

Whether managing a small home garden or a large commercial farm, the app equips farmers with vital insights to improve crop yield, reduce risks, and connect directly with buyers through the integrated online marketplace.

Yaya Agro offers farmers daily crop information with expert tips on management, pest control, and best practices, all validated by the University of Colombo. It provides accurate, location‑based weather forecasts to help plan farming activities more effectively. The app also delivers life‑saving first aid tutorials and safety information verified by the Sri Lanka Red Cross Society, ensuring farmers are prepared for emergencies. With the AI chatbot assistant, farmers can access instant, personalized advice around the clock, with smart notifications delivering timely alerts and reminders tailored to crop cycles.

To make learning inclusive and accessible, Yaya Agro is available in Sinhala, Tamil, and English, offering interactive educational content such as videos, voice guides, and infographics. The app also integrates an online marketplace, developed in partnership with GIZ and Hatch, enabling farmers to connect directly with buyers and expand their reach. (SLT‑MOBITEL )

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Kegalle sets up District Planning Committee to rein-in development spending under IMF-backed reforms

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Dr. Patabendi addressing officials.

As Sri Lanka presses ahead with IMF-backed fiscal and governance reforms, the Kegalle District Planning Committee (DPC) was formally established yesterday as a standing sub-committee of the District Coordinating Committee (DCC), in a move aimed at tightening control over public investment, reducing duplication and strengthening monitoring at district level.

The committee was constituted under Home Affairs Circular No. 03/2025 issued by the Ministry of Public Administration, Provincial Councils and Local Government, and was inaugurated at the Kegalle District Secretariat auditorium under the leadership of Environment Minister and DCC Co-Chair Dr. Dhammika Patabendi and District Secretary H.M.J.M. Herath.

Addressing officials, Dr. Patabendi said the new structure directly responds to long-standing weaknesses in public investment management that have come under scrutiny during Sri Lanka’s engagement with the International Monetary Fund.

“Under the IMF programme, we cannot afford fragmented planning, overlapping projects or weak monitoring. This committee is about discipline—ensuring that limited public funds are allocated according to national priorities and deliver measurable outcomes,” Dr. Patabendi said.

He stressed that district-level planning must now align with national fiscal consolidation goals, with a stronger emphasis on value-for-money, results-based implementation and accountability.

The District Planning Committee will function as a permanent sub-committee of the DCC, chaired by the district’s Cabinet Minister, with the District Secretary serving as Secretary and the Director of Planning as Convener. Members include officials from district-level price and food committees and heads of government institutions or their nominees.

A central mandate of the committee is the preparation of an Annual Integrated District Development Plan, covering all funding sources—including foreign-funded and donor-supported projects—for approval by the District Coordinating Committee.

Officials said this would help rationalise project selection, prioritise urgent district needs and prevent the duplication of monitoring and evaluation systems, a key concern raised in public investment reviews under the IMF programme.

Dr. Patabendi noted that better coordination of state, private and non-state sector investments at district level would also support macro-level reform objectives by improving spending efficiency without increasing fiscal pressure.

“Fiscal adjustment does not mean stopping development. It means doing development better—through planning, coordination and proper evaluation,” he said.

The committee will oversee the operational rollout of DCC-approved projects, provide advisory support to implementing agencies, and monitor whether projects are delivered within approved timeframes and achieve stated targets.

Progress reports will be submitted to the Presidential Secretariat, Ministry of Public Administration, Ministry of Finance and the District Coordinating Committee, strengthening upward accountability.

At yesterday’s meeting, officials reviewed development proposals linked to the 2026 Budget, with focus on education, health, agriculture, infrastructure, industry, environment and tourism—sectors seen as critical for growth and social protection during the reform period.

Implementation challenges faced by projects carried out in 2025 across several Divisional Secretariat areas were also examined, with discussions centred on resolving bottlenecks early in 2026 and aligning future investments with the district’s five-year development plan.

Senior provincial and district officials, Members of Parliament from Kegalle, local authority heads and divisional secretaries attended the meeting.

Dr. Patabendi said the establishment of the District Planning Committee marked an important step towards embedding IMF-aligned public financial management reforms at the grassroots level, ensuring that development spending contributes to economic recovery while safeguarding fiscal sustainability.

By Ifham Nizam

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Allianz commits €200,000 for post flood recovery in Sri Lanka, part of €600,000 regional relief for Southeast Asia

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Allianz SE (Headquartered in Munich, Germany) announced that it is donating €200,000 to support disaster relief efforts in Sri Lanka. In addition, Allianz SE is also extending its support to Thailand and Indonesia, contributing a further €400,000 to aid disaster relief across Southeast Asia. Torrential rainfalls have triggered severe flooding and landslides across Southeast Asia, leaving more than 1,100 people dead in a week of devastation and complicating rescue efforts for hundreds still missing. Allianz is deeply rooted with local entities in the three countries and serving millions of customers across Asia. By supporting the affected people and communities, Allianz acts on its promise to secure the future of its stakeholders in times of need.

Allianz SE will allocate €100,000 to the Sri Lanka Red Cross Society (SLRCS) to deliver immediate assistance to those most affected and €100,000 will also be provided for post-disaster support, implemented in collaboration with Allianz Insurance Lanka Limited and selected local partners, focusing on disaster prevention and climate resilience, helping communities rebuild and strengthen their preparedness against future events.

Renate Wagner, Member of the Board of Management of Allianz SE, responsible for Asia Pacific, Mergers & Acquisitions, People and Cultures says:

“At Allianz, we stand with the people and communities affected by the severe floods and landslides across Southeast Asia. Through immediate relief and long-term resilience support, we aim to help families recover, strengthen local communities, and better prepare for future climate-related events.”

Anusha Thavarajah, Regional Chief Executive Officer, Allianz Asia Pacific adds:

“Across Indonesia, Thailand and Sri Lanka, many families and communities are facing significant loss and disruption. In moments like these, Allianz stands alongside them. Asia Pacific is home to our people, our customers, and the communities we serve, and we remain deeply committed to the region. Our immediate focus is on providing relief where it is most needed, while also supporting communities to rebuild and strengthen resilience, so those most affected can move forward with confidence.”

Allianz is fully dedicated to Asia and its people. It represents a strategic growth region for Allianz Group, which already has established strong market positions throughout Southeast Asia. Besides Indonesia, Thailand and Sri Lanka, Allianz is present with various business segments in China, India, Malaysia and Singapore, among others.

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