Business
Softlogic Life sweeps board at SLIM Digis 2024 becoming most awarded brand along with coveted Grand Prix
Further cementing its position as the most innovative insurer that is close to the heartbeat of the nation, Sri Lanka’s second largest life insurer Softlogic Life Insurance PLC took home nine awards at the SLIM Digis 2.4 Awards held on Oct 29, including the top most award of the night “The Grand Prix, a company news release said.
This top award which was won by Softlogic Life created a first for the insurance industry, which was to recognize the creativity, innovation and impact of its trailblazing and innovative ‘Legends’ Campaign. Additionally, the company won four Golds, three Silvers and a Bronze for ‘Dengeez’, Legends’ and ‘Sri Lanka’s Inspiring Crowd sourced Christmas Tree of Hope’ campaigns.
The award-winning ‘Legends’ campaign saw Softlogic Life launch Sri Lanka’s first-ever artificial intelligence (AI) TV commercial, recreating four iconic music legends—H.R. Jothipala, Milton Mallawarachchi, Clarence Wijewardena, and Sunil Perera—using deepfake technology. In a creative and bold move, the commercial featured these beloved artists, all of whom were also “Dads,” emphasizing that life insurance provides a safety net and peace of mind during uncertain times.
Softlogic Life conveys a message of support and reassurance creatively, letting viewers know that they are not alone in navigating these challenging times. performing the iconic ‘Leda Leda’ tune while expressing empathy for the financial challenges Sri Lankans face during troubled economic times, dominating digital platforms, the ‘Legends’ campaign earned Softlogic Life the prestigious Grand Prix award, along with two Golds for ‘Best Use of AI Technologies’ and ‘Cross Media Integration,’ and a Silver for ‘Best Digital Marketing Campaign in Insurance.’
Another set of accolades also came in for the ‘Dengeez’ campaign, which garnered widespread attention by creatively using reverse psychology to raise dengue awareness, which garnered significant attention and widespread discussion among Sri Lankans. The campaign had a creative twist that said not to prevent dengue but to spread it. The use of reverse psychology worked creatively on Sri Lankans who were sensitized to year-long dengue communications. The campaign’s catchy music video humorously encouraged the public to create breeding grounds, urging action against dengue in a fresh, memorable way. Its impact earned Softlogic Life the Gold Award for CSR, Purpose-Driven Digital Marketing, a Silver for Best Use of Digital Creative Content, and a Bronze for Best Digital Marketing Campaign in Insurance.
Softlogic Life also won another Silver Award for Cross Media Integration for the ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign, the country’s first crowd-sourced Christmas tree made from vegetable plants. Starting with Softlogic Life distributing seeds for home gardens, the campaign culminated in a massive Christmas tree assembled at Galle Face Roundabout, Colombo 1. Commenting on these wins, Softlogic Life Managing Director, Iftikar Ahamed said, “Our wins at SLIM Digis reflects our commitment to strategically leveraging innovation to build stronger connections with our communities and address real challenges. From pioneering AI in local advertising to impactful, purpose-driven campaigns, we aim to set new benchmarks in Sri Lanka’s digital landscape.
“This ethos of ours is not only reflected through our communication but also through everything we do. We have in a short span of five years become the youngest insurance brand in Sri Lanka that has challenged decades old giants and moved four market places to become the second largest life insurer in Sri Lanka while also claiming our spot as the market leader in health insurance.”
Expressing her views, Softlogic Life Head of Marketing, Chamindri Pilimatalauwe said, “These remarkable achievements at SLIM Digis 2024 are a testament to the power of creative collaboration and strategic innovation. We are incredibly grateful to our core agency partners —Mullen Lowe, Digibrush, Shift Integrated, New Media Solutions and Third Shift Media whose dedication helped bring these ambitious campaigns to life.
“Together, we have pushed the boundaries of insurance and digital engagement in Sri Lanka, creating impactful narratives that resonate with the heart of our nation. This recognition fuels our commitment to further elevate our approach, blending purpose with creativity to engage meaningfully and in ways that are relevant for today and to deliver value in ways that resonate deeply with the people we serve.”
Business
New policy framework for stock market deposits seen as a boon for companies
The government’s new policy framework to allocate a maximum interest rate for stock market deposits would pave the way for companies and investors to plan their future business activities, a senior stockbroker said.
‘Accordingly, the Colombo Stock Exchange (CSE) has entered a period of strong revival, supported by economic stabilization and rising investor confidence while significant market reforms would support the new policy framework on interest, Assistant Vice President Softlogic Stockbrokers, Eardly Kern, told The Island Financial Review.
He said that the imposition of maximum interest rates for stock market deposits would prevent the interest rates from moving upwards, thus paving the way for investors to invest in stocks with a lot of confidence.
Kern added: ‘The CSE outlook would provide expanding opportunities for investors as Sri Lanka positions itself for market-led investor platforms.
‘Improving macro fundamentals, such as lower interest rates, rising corporate earnings and historically attractive valuations, have been key catalysts in driving investment into the equities market.
‘These tailwinds, together with ongoing economic reforms, have helped re-establish confidence among both local and foreign investors.
‘Over the past two years, the number of CDS accounts has surpassed 949,000, with digital on-boarding through the CSE mobile app driving the latest surge.
‘Further, foreign inflows for 2024 amounted to USD 66.5 million, while Rs 175 billion was raised through capital market activity, including 16 new listings. With a target of 20 IPOs on the horizon, the CSE anticipates several new companies entering the market by early 2026.
‘The All Share Price Index (ASPI) delivered an impressive 49.7 percent return in 2024, ranking the CSE as the second-best performing market in Asia for the year. By November 2025, the index had risen a further 45.65 percent amounting to an extraordinary two-year return of approximately 95 percent.
‘The S&P SL20 Index recorded a parallel recovery, gaining 58.5 percent in 2024 and 31.84 percent so far in 2025.
‘ Despite the rally, the CSE continues to trade below its 10-year average PER and valuations remain significantly more attractive than in regional markets, such as, India, Malaysia, Vietnam, and China.
‘ Turnover has surged to Rs 1.06 trillion in 2025 (as of mid-November), nearly doubling the figure recorded in 2024. Market capitalization grew 34 percent n 2024, despite only around 40,000 active investors capturing most of the gains—highlighting the potential for broader participation.
‘ Corporate earnings have also strengthened markedly. After generating Rs 686 billion in earnings during 2024—a 50% year-on-year increase—listed entities are projected to deliver between Rs 775–800 billion in 2025. Earnings for the first half of 2025 have already grown 57 percent year-on-year.’
By Hiran H Senewiratne
Business
Dialog reinforces commitment to heritage through Kelaniya Duruthu Festival
Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has reinforced its enduring commitment to preserving national culture by sponsoring the Kelaniya Duruthu Festival, aligning long standing patronage with purposeful community engagement to honour religious heritage, support cultural continuity, and strengthen shared values.
The annual Kelaniya Duruthu Festival, one of Sri Lanka’s most significant religious and cultural observances, was held on 8th, 9th and 11th January 2026, marking a congregation of thousands of devotees and visitors at the historic Kelaniya Raja Maha Vihara. As a long-term patron, Dialog continues to provide sponsorship support, enabling the seamless organisation of the festival while uplifting traditions deeply rooted in the nation’s cultural identity.
Through its continued support of the Kelaniya Duruthu Festival, Dialog underscores its role as a responsible corporate citizen dedicated to safeguarding Sri Lanka’s cultural and religious heritage for future generations. This commitment is further reflected in Dialog’s long-term patronage of national events such as the Kandy Esala Perahara, Nawam Maha Perahara at Gangaramaya, Katharagama Esala Perahara and Gatabaru Esala Perahara. Complementing these efforts, Dialog has also undertaken heritage preservation initiatives including the construction of the vestibule at Dimbulagala Aranya Senasanaya, the launch of a website and directory of Amarapura Maha Nikaya Temples, and the restoration of the Anuradhapura Maha Vihara Sannipatha Shalawa.
Business
Sri Lanka launches its first-ever Smart Bus Ticketing System
A National Breakthrough in Public Transport Digitalization Powered by Ceylon Business Appliances with Nimbus Ventures.
Sri Lanka has taken a historic step forward with the launch of its first Smart Bus Ticketing System, enabling passengers to pay fares using contactless cards, digital wallets, and QR payments. This advancement places the country among global leaders in smart mobility.
The initiative was made possible through collaboration with the Government of Sri Lanka, leading banking partners, and the technology leadership of Ceylon Business Appliances (CBA) and Nimbus Ventures, who serve as the Technology, Software, Hardware, and Operational Partners behind the nation’s first Open Loop Transit Payment System.
For decades, CBA has been at the forefront of Sri Lanka’s digital transformation efforts—bringing modern, global-standard technologies that have strengthened the nation’s digital infrastructure.
Speaking to the media at the launch, Sardha Fernando, Managing Director of CBA, stated:
“This is not just a ticketing upgrade—it is a complete digital evolution of public transport in Sri Lanka. For years, CBA has been committed to introducing advanced technologies to the country, and today, we are proud to bring a globally recognized, secure, and seamless smart transit solution to our people. With every tap, we are enabling convenience, transparency, and a more connected future for all Sri Lankans.”
He added:
“This milestone reflects our ongoing mission: to help build a digitally empowered Sri Lanka that is ready to embrace the technologies shaping the world.”
‘Ruwath Fernando, CEO/Director of CBA, highlighted:
“This project demonstrates that Sri Lanka is ready to adopt and operate on par with global smart mobility technologies. Our commitment has always been to bring the world’s best software systems and innovations into Sri Lanka—solutions that are secure, scalable, and built to international standards.”
He continued:
“By introducing a state-of-the-art open-loop transit payment platform, we are proving that Sri Lanka can not only embrace but also successfully operate advanced digital ecosystems. This is a defining moment in positioning the country as a technology-proof nation prepared to trial and adopt global digital advancements.”
CBA extends heartfelt congratulations to the banking partners who trusted this vision—
Sampath Bank, Commercial Bank, Bank of Ceylon, People’s Bank, and DFCC Bank— on the successful launch of their new ticketing application.
This application integrates seamlessly with the PAX A910S ticketing device, powered by a robust CBA– Nimbus ventures software solution, engineered for scale, reliability, and national deployment..
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