Business
Softlogic Life sweeps board at SLIM Digis 2024 becoming most awarded brand along with coveted Grand Prix
Further cementing its position as the most innovative insurer that is close to the heartbeat of the nation, Sri Lanka’s second largest life insurer Softlogic Life Insurance PLC took home nine awards at the SLIM Digis 2.4 Awards held on Oct 29, including the top most award of the night “The Grand Prix, a company news release said.
This top award which was won by Softlogic Life created a first for the insurance industry, which was to recognize the creativity, innovation and impact of its trailblazing and innovative ‘Legends’ Campaign. Additionally, the company won four Golds, three Silvers and a Bronze for ‘Dengeez’, Legends’ and ‘Sri Lanka’s Inspiring Crowd sourced Christmas Tree of Hope’ campaigns.
The award-winning ‘Legends’ campaign saw Softlogic Life launch Sri Lanka’s first-ever artificial intelligence (AI) TV commercial, recreating four iconic music legends—H.R. Jothipala, Milton Mallawarachchi, Clarence Wijewardena, and Sunil Perera—using deepfake technology. In a creative and bold move, the commercial featured these beloved artists, all of whom were also “Dads,” emphasizing that life insurance provides a safety net and peace of mind during uncertain times.
Softlogic Life conveys a message of support and reassurance creatively, letting viewers know that they are not alone in navigating these challenging times. performing the iconic ‘Leda Leda’ tune while expressing empathy for the financial challenges Sri Lankans face during troubled economic times, dominating digital platforms, the ‘Legends’ campaign earned Softlogic Life the prestigious Grand Prix award, along with two Golds for ‘Best Use of AI Technologies’ and ‘Cross Media Integration,’ and a Silver for ‘Best Digital Marketing Campaign in Insurance.’
Another set of accolades also came in for the ‘Dengeez’ campaign, which garnered widespread attention by creatively using reverse psychology to raise dengue awareness, which garnered significant attention and widespread discussion among Sri Lankans. The campaign had a creative twist that said not to prevent dengue but to spread it. The use of reverse psychology worked creatively on Sri Lankans who were sensitized to year-long dengue communications. The campaign’s catchy music video humorously encouraged the public to create breeding grounds, urging action against dengue in a fresh, memorable way. Its impact earned Softlogic Life the Gold Award for CSR, Purpose-Driven Digital Marketing, a Silver for Best Use of Digital Creative Content, and a Bronze for Best Digital Marketing Campaign in Insurance.
Softlogic Life also won another Silver Award for Cross Media Integration for the ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign, the country’s first crowd-sourced Christmas tree made from vegetable plants. Starting with Softlogic Life distributing seeds for home gardens, the campaign culminated in a massive Christmas tree assembled at Galle Face Roundabout, Colombo 1. Commenting on these wins, Softlogic Life Managing Director, Iftikar Ahamed said, “Our wins at SLIM Digis reflects our commitment to strategically leveraging innovation to build stronger connections with our communities and address real challenges. From pioneering AI in local advertising to impactful, purpose-driven campaigns, we aim to set new benchmarks in Sri Lanka’s digital landscape.
“This ethos of ours is not only reflected through our communication but also through everything we do. We have in a short span of five years become the youngest insurance brand in Sri Lanka that has challenged decades old giants and moved four market places to become the second largest life insurer in Sri Lanka while also claiming our spot as the market leader in health insurance.”
Expressing her views, Softlogic Life Head of Marketing, Chamindri Pilimatalauwe said, “These remarkable achievements at SLIM Digis 2024 are a testament to the power of creative collaboration and strategic innovation. We are incredibly grateful to our core agency partners —Mullen Lowe, Digibrush, Shift Integrated, New Media Solutions and Third Shift Media whose dedication helped bring these ambitious campaigns to life.
“Together, we have pushed the boundaries of insurance and digital engagement in Sri Lanka, creating impactful narratives that resonate with the heart of our nation. This recognition fuels our commitment to further elevate our approach, blending purpose with creativity to engage meaningfully and in ways that are relevant for today and to deliver value in ways that resonate deeply with the people we serve.”
Business
Sri Lanka’s apparel sector records 5.42% growth for January-November 2025: November slight dip
Sri Lanka’s apparel industry delivered a robust performance during the first eleven months of 2025, with cumulative exports reaching US$4,571.99 million marking a 5.42% increase over the same period last year, according to data released today by the Joint Apparel Association Forum (JAAF).
Sri Lanka’s total apparel exports for November 2025 reached US$367.60 million, representing a slight decrease of 1.96% compared to US$374.94 million in November 2024.
The monthly performance showed mixed results across key markets: United States: US$152.32 million (up 5.79% from US$143.98 million), European Union (excluding UK): US$119.61 million (up 3.35% from US$115.73 million), United Kingdom: US$43.63 million (down 13.83% from US$50.63 million), Other Markets: US$52.04 million (down 19.44% from US$64.60 million)
Strong cumulative performance: January-November 2025
Despite the November softness, cumulative apparel exports for the eleven-month period from January to November 2025 demonstrate solid growth, reaching US$4,571.99 million—a 5.42% increase over the corresponding period in 2024 (US$4,336.84 million).
Year-to-Date Performance by Market:
European Union (excluding UK): US$1,435.39 million (up 13.07%)
Other Markets: US$742.98 million (up 5.75%)
United States: US$1,769.08 million (up 1.73%)
United Kingdom: US$624.54 million (down 0.22%)
Commenting on the export data, JAAF stated “The 5.42% growth in our cumulative exports for the first eleven months of 2025 reflects the resilience and adaptability of Sri Lanka’s apparel sector in navigating a challenging global environment. While we experienced a modest 1.96% decline in November, this should be viewed within the broader context of our strong year-to-date performance.
“Particularly encouraging is our 13.07% growth in the European Union market, which demonstrates the success of our strategic focus on strengthening relationships with EU buyers and meeting their increasingly stringent sustainability and compliance requirements. Similarly, our continued growth in the US market, despite tighter margins, shows that Sri Lankan manufacturers remain competitive on quality, delivery, and ethical manufacturing standards”.
Business
Sri Lanka highlighted as a popular tourism hotspot among South Korean travelers
Sri Lanka Tourism, in collaboration with the Embassy of Sri Lanka to the Republic of Korea, is providing support for the two VVIP South Korean Buddhist delegations visiting the country, demonstrating solidarity and strengthening cultural and religious ties with Sri Lanka.
The first delegation included Anunayake thero of Jogye order , South Korean chief Buddhist monks and devotees arrived in Sri Lanka consisting of 120 , on 01st December 2025, with the intention of undertaking a pilgrimage tour and highlighting Sri Lanka’s importance as a major Buddhist attraction for Buddhists around the world.
As same as the first delegation, the second VVIP Buddhist delegation which arrived on the 10th of December, 2025, was also given warm and a colorful welcome at the Bandaranaike International Airport, complete with a Cultural Dance troupe and a group of Sri Lankan children to greet them upon their arrival, making them feel at home and happy to see such a sensational sight. Ms . Thanuja Muniweera , Deputy Director and also the officer in charge of the Korean Market , was there to welcome the much revered guests . The delegation consisted of 150 visitors including both priests and devotees.
Led by Ven . Hyeil, , Chief priest of Haeinsa Temple , the main purpose of this visit is to show Sri Lanka as a welcoming and culturally vibrant destination. This will be a great opportunity to show the importance of the Korean Market as an emerging market and also promote Buddhist and Pilgrimage Tourism. South Koreans are known to be travelling in large numbers, including December 2025. The South Korean Buddhist delegation is one such example.
Business
Sunshine Holdings joins S&P Sri Lanka 20 Index
Diversified conglomerate Sunshine Holdings PLC (CSE: SUN) has been included in the S&P Sri Lanka 20 Index, following the 2025 year-end index rebalance announced by the Colombo Stock Exchange (CSE) and S&P Dow Jones Indices. The inclusion takes effect from 22 December 2025, after market closing on 19 December 2025.
The S&P Sri Lanka 20 Index represents the 20 largest and most liquid companies listed on the CSE, selected based on stringent criteria including market capitalisation, liquidity, financial viability and sustained profitability. Constituents are weighted by float-adjusted market capitalisation, with a single-stock caps to ensure balanced representation.
Commenting on the milestone, Sunshine Holdings Group Chief Executive Officer, Shyam Sathasivam, said, “Our inclusion in the S&P Sri Lanka 20 is the result of more than five decades of collective effort and perseverance by our people, past and present, who have built Sunshine Holdings into the institution it is today. This recognition reflects the strength of our foundations, the discipline with which we have grown, and the consistency of our performance across business cycles. As we move forward, we remain focused on building resilient businesses, upholding strong governance standards and delivering sustainable long-term value to all stakeholders.”
The S&P Sri Lanka 20 Index is constructed in line with global index methodologies and international best practices, with all constituents classified under the Global Industry Classification Standard (GICS®). Eligibility requires a minimum float-adjusted market capitalisation of Rs. 500 million, a six-month median daily value traded of Rs. 250,000, and positive net income over the twelve months preceding the rebalancing reference date.
Sunshine Holdings’ inclusion in the S&P Sri Lanka 20 reflects the Group’s long-term capital markets journey, evolving from a closely held family enterprise into a widely held blue-chip listed company. Over the years, the Group has focused on building institutional credibility, strengthening governance standards and expanding its shareholder base, resulting in a current market capitalisation of approximately LKR 70 billion, underscoring its scale and relevance within the Colombo Stock Exchange.
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