Business
Singer unveils all new brand proposition to propel into the future
Singer’s long-standing history in Sri Lanka started in 1877 as a simple sewing machine company. Today, Singer has grown to be a pioneer in the consumer durable market boasting a product portfolio of over 600 electronic items and 1200 home appliances, Singer is now home to over 60 globally reputed brands. As a company that caters to customers from all walks of life and has enjoyed unparalleled success over the years in 2021 it revealed its’ renewed vision which is ‘To be the market leader in elevating and enriching lives in Sri Lanka”
Going forward, in fulfilling Singer’s renewed vision it will see the company adhere to its core values recently launched to its staff, which include passionately finding ways to improve its offering to cater to customers ever changing needs with agility, demonstrating responsibility and integrity in all interactions, and collaborating for success. From an organisational standpoint, Singer will lead the way in promoting compassion and respect within the company and with customers & all stakeholders as well.
The most integral part of Singer’s new vision and outlook will be the brands new proposition of putting ‘home at the heart’ of everything the brand will stand for going forward. This all-new mantra further cements Singer’s status as a people’s brand and will be the cornerstone of the company’s evolution into a future-ready brand.
Mahesh Wijewardene, Chief Executive Officer of Singer (Sri Lanka) PLC commented on Singers renewed vision and brand mantra. “This is yet another step taken in our strive/effort to take SINGER to the next level.. Our renewed vision & values, new retail outlook, new brand proposition supported strongly by an enhanced customer service will no doubt propel the Singer brand and our customers to new heights in the future.”
With its modern exterior and interior design, the new retail outlook of Singer Mega and Singer showrooms have been designed to create a more curated and interactive experience for customers. Every Singer Mega and Singer showroom will showcase the complete range of all-new brands and have been designed to offer customers a more spacious, interactive and holistic shopping experience. So far, 50 Singer showrooms have been revamped with this all-new look and 100 outlets are expected to adapt the new look by the end of March 2022.
Shanil Perera, Director, Marketing of Singer (Sri Lanka) PLC commented on the new brand proposition. “SINGER as a brand is fully aware that it cannot attain longevity in a market through dependency on the brand heritage it has built or the high-level saliency & reach it commands. On the contrary, we believe it is imperative the brand evolves with the changing market dynamics, consumer expectations and behaviors. The strongest brands are those that have built a strong connection with their consumers over time. Whilst salience contributes to brand equity, a brand needs to be differentiated and meaningful to consumers, which led us to look at a new brand proposition ‘Home at our Heart’ as we believe that our consumers home should be at the heart of everything we do”
Throughout its history, Singer has always believed that to be successful, it must evolve with the trends and changes in the market. However, for any heritage company, setting a benchmark higher means aiming for more ambitious targets, and accepting that is the first step towards ensuring a strong future for the company. Over the years, Singer has consistently proven that it can and will adapt to any changes and will always evolve as a future ready brand.
Business
Real economic data isn’t in a report: It’s on a bargain table
If you want to understand Sri Lanka’s economy, don’t start with reports from the Ministry of Finance or the Central Bank. Go instead to a crowded clothing sale on the outskirts of Colombo.
In places like Nugegoda, Nawala, and Maharagama, temporary year-end sales have sprung up everywhere. They draw large crowds – not just bargain hunters, but families carefully planning every rupee. People arrive with SMS alerts on their phones and fixed budgets in their minds. This is not casual shopping. It is a public display of resilience, a tableau of how people are coping.
Tables are set up in parking lots and open halls, clothes spilling from cardboard boxes. When new stock arrives, hands reach in immediately – young and old, men and women – searching for the right size, the least faded colour, the smallest flaw that justifies the price. Everyone is heard negotiating, not with desperation, but with a quiet, shared dignity.
“Look at the prices in the malls, then look here,” says a middle-aged mother shopping for school uniforms in Maharagama. “This isn’t shopping for enjoyment. This is about managing life.” Food prices have already stretched her household budget thin. Here, she can buy trousers for half the usual price.
Women, often the household’s purchasing managers, move with determined efficiency. Men are just as involved – checking stiches, comparing prices, trying shirts over their own clothes. Inflation, here, wears the same face on everyone.
Bright banners promise “Trendy Styles!”, but most shoppers know better. These are last season’s clothes, cleared out to make room for next year’s stock. Still, no one feels embarrassment. “New” now simply means something you didn’t own before; the label matters far less than the price.
Not all items are discounted equally. Essentials – work trousers, denims, track pants – are only slightly cheaper. Sellers know these will sell regardless. The steepest discounts are reserved for the items people can almost afford to skip.
This is economic data you won’t find in official reports. Here, inflation is measured in real time. A young man studies a shirt’s price tag and calculates how many days of work it represents. Friends debate whether a slight fade is a fair trade for the price. Every transaction is a careful calculation.
Year-end sales have always existed. But since the economic crisis, they have taken on a new, grim significance. They offer a slight reprieve to households learning to steadily lower their aspirations. While the government speaks of fiscal discipline and a steady Treasury, everyday life remains a tightrope walk.
The Central Bank measures inflation in percentages. On the streets of Kiribathgoda, it is measured in trade-offs: one item instead of two; buying now or waiting for the Avurudu season; choosing need over want, again and again.
As evening falls, the crowds thin. The tables are left rumpled, hangers scattered like fallen leaves. Yet these spaces tell a story more powerful than any quarterly report – a story of business ingenuity, household struggle, and an economy where every single purchase is weighed with immense care.
In that careful weighing lies a quiet, unsettling truth. No matter what is said about replenished reserves or balanced budgets, these bargain tables – if they could speak – would tell the nation’s most heart-rending story. And they do, to anyone who chooses to listen.
By Sanath Nanayakkare
Business
Global economy poised for growth in 2026, says Goldman Sachs, despite uneven job recovery
The global economy is forecast to expand by a “sturdy” 2.8% in 2026, exceeding consensus expectations, according to the latest Macro Outlook report from Goldman Sachs Research. This optimistic projection highlights a resilient recovery trajectory across major economies, albeit with significant regional variations and a persistent disconnect with labour market strength.
Goldman Sachs economists are most bullish on the United States, expecting GDP growth to accelerate to 2.6%, substantially above consensus estimates. This optimism stems from anticipated tax cuts, easier financial conditions, and a reduced economic drag from tariffs. The report notes that consumers will receive approximately an extra $100 billion in tax refunds in the first half of next year, providing a front-loaded stimulus. A rebound from the past government shutdown is also expected to contribute to what chief economist Jan Hatzius predicts will be “especially strong GDP growth in the first half” of 2026.
China’s economy is projected to grow by 4.8%, underpinned by robust manufacturing and export performance. However, economists caution that parts of the domestic economy continue to show weakness. In the euro area, growth is forecast at a modest 1.3%, supported by fiscal stimulus in Germany and strong growth in Spain, despite the region’s longer-term structural challenges.
A key concern outlined in the report is the stagnant global labour market. Job growth across all major developed economies has fallen well below pre-pandemic 2019 rates. Hatzius links this weakness partly to a sharp downturn in immigration, which has slowed labour force growth, with the disconnect being most pronounced in the United States.
While artificial intelligence (AI) dominates technological discourse, Goldman Sachs economists believe its broad productivity benefits across the wider economy are still several years away, with impacts so far largely confined to the tech sector.
Business
India trains Sri Lankan gem and jewellery artisans in landmark capacity-building programme
A 20-member delegation of professionals from Sri Lanka’s Gem and Jewellery sector visited India from 1–20 December 2025 to participate in a specialised Training and Capacity Building Programme. The delegation represented the gemstone cutting and polishing segments of Sri Lanka’s Gem and Jewellery industry.
The programme was organised pursuant to the announcement made by Prime Minister of India, Narendra Modi, during his visit to Sri Lanka in April 2025, under which India committed to offering 700 customised training slots annually for Sri Lankan professionals as part of ongoing bilateral capacity-building cooperation.
The 20-day training programme was conducted by the Government of India at the Indian Institute of Gem & Jewellery, Jaipur, Rajasthan. The curriculum comprised a comprehensive set of technical and thematic sessions covering the entire Gem and Jewellery value chain. Key modules included cleaving and sawing, pre-forming, shaping, cutting and faceting, polishing, quality assessment, and industry interactions, aimed at strengthening practical skills and enhancing design and production capabilities.
As part of the experiential learning component, the participants undertook site visits to leading gemstone manufacturing units, gaining first-hand exposure to contemporary production technologies, design development processes, and modern retail practices within India’s Gem and Jewellery ecosystem.
The specialised training programme contributed meaningfully to strengthening professional competencies, promoting knowledge exchange, and deepening institutional and industry linkages in the Gem and Jewellery sector between India and Sri Lanka, reflecting the continued commitment of both countries to capacity building and people-centric economic cooperation.
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