Business
Singer unveils all new brand proposition to propel into the future

Singer’s long-standing history in Sri Lanka started in 1877 as a simple sewing machine company. Today, Singer has grown to be a pioneer in the consumer durable market boasting a product portfolio of over 600 electronic items and 1200 home appliances, Singer is now home to over 60 globally reputed brands. As a company that caters to customers from all walks of life and has enjoyed unparalleled success over the years in 2021 it revealed its’ renewed vision which is ‘To be the market leader in elevating and enriching lives in Sri Lanka”
Going forward, in fulfilling Singer’s renewed vision it will see the company adhere to its core values recently launched to its staff, which include passionately finding ways to improve its offering to cater to customers ever changing needs with agility, demonstrating responsibility and integrity in all interactions, and collaborating for success. From an organisational standpoint, Singer will lead the way in promoting compassion and respect within the company and with customers & all stakeholders as well.
The most integral part of Singer’s new vision and outlook will be the brands new proposition of putting ‘home at the heart’ of everything the brand will stand for going forward. This all-new mantra further cements Singer’s status as a people’s brand and will be the cornerstone of the company’s evolution into a future-ready brand.
Mahesh Wijewardene, Chief Executive Officer of Singer (Sri Lanka) PLC commented on Singers renewed vision and brand mantra. “This is yet another step taken in our strive/effort to take SINGER to the next level.. Our renewed vision & values, new retail outlook, new brand proposition supported strongly by an enhanced customer service will no doubt propel the Singer brand and our customers to new heights in the future.”
With its modern exterior and interior design, the new retail outlook of Singer Mega and Singer showrooms have been designed to create a more curated and interactive experience for customers. Every Singer Mega and Singer showroom will showcase the complete range of all-new brands and have been designed to offer customers a more spacious, interactive and holistic shopping experience. So far, 50 Singer showrooms have been revamped with this all-new look and 100 outlets are expected to adapt the new look by the end of March 2022.
Shanil Perera, Director, Marketing of Singer (Sri Lanka) PLC commented on the new brand proposition. “SINGER as a brand is fully aware that it cannot attain longevity in a market through dependency on the brand heritage it has built or the high-level saliency & reach it commands. On the contrary, we believe it is imperative the brand evolves with the changing market dynamics, consumer expectations and behaviors. The strongest brands are those that have built a strong connection with their consumers over time. Whilst salience contributes to brand equity, a brand needs to be differentiated and meaningful to consumers, which led us to look at a new brand proposition ‘Home at our Heart’ as we believe that our consumers home should be at the heart of everything we do”
Throughout its history, Singer has always believed that to be successful, it must evolve with the trends and changes in the market. However, for any heritage company, setting a benchmark higher means aiming for more ambitious targets, and accepting that is the first step towards ensuring a strong future for the company. Over the years, Singer has consistently proven that it can and will adapt to any changes and will always evolve as a future ready brand.
Business
Relief measures to assist affected Small and Medium Enterprises

As agreed with the Sri Lanka Banks’ Association (Guarantee) Ltd. (SLBA), to provide relief measures to affected SMEs by licensed commercial banks and licensed specialised banks, Circular No. 04 of 2024 dated 19.12.2024, and its addendum, Circular No. 01 of 2025 dated 01.01.2025 were issued by the Central Bank of Sri Lanka to ensure the effective implementation of the relief measures specified in the cited Circulars in a consistent manner across all licensed banks.
In case of any rejections or disputes, borrowers are requested to contact the respective banks and to appeal to the Director, Financial Consumer Relations Department of CBSL (FCRD), if required through the following channels:
Based on the repayment capacity and the submission of an acceptable business revival plan by the borrower, the relief measures extended to affected SMEs include rescheduling of credit facilities up to a period of 10 years, extending the time to commence repayments based on the capital outstanding, waiving off unpaid interest subject to conditions, and providing new working capital loans. Despite the availability of the above relief measures, limited number of borrowers had approached licensed banks to avail themselves of these benefits to date.
In addition to the above measures, with the gradual recovery of the economy, in order to facilitate the sustainable revival of businesses that were adversely affected during the recent past, several other measures were taken by CBSL together with the banking industry.
Accordingly, inter alia, strengthening the Post Covid 19 revival units of licensed banks, CBSL issued Circular No. 02 of 2024 dated 28.03.2024 on “Guidelines for the Establishment of Business Revival Units of Licensed Banks” mandating banks to establish Business Revival Units (BRUs) to assist viable businesses that are facing financial and operational difficulties.
Under BRUs, banks may provide support to viable businesses, such as restructuring and rescheduling of credit facilities including the adjustment of interest rates, maturity extensions, providing interim financing, advisory services etc., subject to the condition that such borrowers are required to submit acceptable business plans and feasible repayment plans. As reported by banks, by the end of 2024, around 6,000 facilities had been facilitated through these BRUs.
The above cited Circulars and Guidelines can be accessed via https://www.cbsl.gov.lk
Business
Visa commits to support women entrepreneurs in Sri Lanka

Visa (NYSE: V), the global leader in digital payments reiterated its support to women entrepreneurs across Sri Lanka as a part of its International Women’s Month celebrations across the world, by stating a firm commitment towards financial inclusion and digitization of women-led businesses, and hosted women from different walks of life in a specially curated event at Colombo.
Avanthi Colombage, Country Manager for Visa in Sri Lanka and Maldives stated, “At Visa, we believe in being the best way to pay and be paid by uplifting everyone, everywhere. This year, we celebrated International Women’s Month to support the very capable businesswomen in our country, with an event titled ‘Overcoming Barriers to Growth’ along with Square Hub, an incubator and business accelerator.”
The event by Visa brought together 35 upcoming women entrepreneurs across various sectors, including fashion, e-commerce, fintech, technology, manufacturing, and agriculture. While prominent industry experts shared views, learnings and experiences from their own journeys, the event also facilitated open discussions and networking among entrepreneurs, on how they can build and sustain thriving businesses.
Avanthi elaborates that Visa has built a firm foundation in supporting female entrepreneurship and the empowerment of women in Sri Lanka and understands the challenges women-owned businesses face when seeking capital, access, networks and guidance and continues to actively uplift women in Sri Lanka. Globally and in Sri Lanka, Visa believes that the participation of women is key to the growth of an economy. Avanthi adds, “Two years ago, when we celebrated 35 years of Visa in Sri Lanka, we announced a grant for The Asia Foundation to assist women-led small and medium businesses (SMBs) throughout the country. This initiative offered vital seed funding, skills training, and financial inclusion opportunities for women entrepreneurs, helping remove some major barriers to their success,” she recalled.
Business
Environmentalists renew concerns over Adani Group’s proposed Mannar wind power project

Environmental groups, including the Wildlife and Nature Protection Society (WNPS), the Centre for Environmental Justice (CEJ) and the Environmental Foundation Ltd. (EFL), are raising renewed concerns about the potential ecological impact of large-scale wind energy development on Mannar Island. Conservationists argue that the island, home to a unique and sensitive ecosystem, faces serious risks from industrial projects that may disrupt biodiversity and endanger local wildlife.
At the heart of the controversy is whether the environmental issues raised by Adani Group’s proposed wind energy project in Mannar were being adequately considered. Critics argue that tariff negotiations and economic interests overshadowed ecological assessments, potentially leading to a project that might compromise the island’s rich natural heritage.
“Can wind energy coexist with Mannar Island’s fragile ecosystem? asked environmental scientist Hemantha Withanage of the CEJ.
He told The Island Financial Review: “We must ensure that our transition to renewable energy does not come at the cost of irreplaceable biodiversity.”
Other conservationists have pointed out that environmentalists are often misrepresented as obstructionists in debates over development. “Are we being painted as enemies of progress, or is the public being misled about the real consequences of such projects? questioned Dr. Rohan Pethiyagoda, a leading environmental advocate.
With Adani’s possible withdrawal from the project, there is now an opportunity to reevaluate Sri Lanka’s approach to sustainable energy. Experts emphasize the need for a smarter, science-driven path that prioritizes both renewable energy and environmental conservation.
A joint media conference, scheduled for today at the Dutch Burgher Union, Colombo, aims to address these concerns. Organized by WNPS, CEJ, EFL and Pethiyagoda, the event will explore questions such as whether the project might resurface under a new guise and who the true beneficiaries of such large-scale energy initiatives are.
By Ifham Nizam
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