Connect with us

Business

Push to attract tourists to SL as a prime destination

Published

on

Sri Lankan dancers; a key attraction at the Road Shows in Australia.

As another result of its worldwide promotional Tour, Sri Lanka Tourism Promotion Bureau arranged three road shows in Australia post-pandemic. The inaugural event took place in Brisbane featuring the distinguished presence of Ms. Chitranganie Wagiswara, the High Commissioner of Sri Lanka to Australia, Sandith Samarasinghe, Sri Lanka’s Consul General in Melbourne, and Chalaka Gajabahu, Chairman of Sri Lanka Tourism Promotion Bureau (SLTPB), accompanied by officials from Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Consulate, on the 19th March at Brisbane and proved to be a resounding success. Thirty-two Sri Lankan companies participated alongside sixty Australian travel and tour operators and Australian media personnel. The feedback received was overwhelmingly positive, indicating a fruitful exchange of ideas and opportunities.

These road shows serve as vital platforms for development partnerships and enhancing collaborations between Sri Lankan businesses and their Australian counterparts. Moreover, they play a pivotal role in revitalizing the tourism sector in Sri Lanka by stimulating interest and engagement from Australian markets. The Sri Lanka Tourism Promotion Bureau’s adept organization of these events underscores its commitment to promoting tourism and facilitating meaningful connections within the industry.

On March 21st, Sri Lanka Tourism successfully concluded its second roadshow at the Shangri-La Hotel in Sydney. The event garnered participation from over 75 Australian travel trade companies and 25 media representatives and influencers. Facilitating, fruitful business discussions between Australian and Sri Lankan participants.

The opening remarks at the second roadshow were delivered by Ms. Chithranganie Wageeswara, the Sri Lanka High Commissioner in Australia. Chalaka Gajabahu provided the keynote on the new global positioning of Sri Lanka. Sandith Samarasingha, the Sri Lankan Consul General in Melbourne, also addressing the attendees. Sakura Wijethunga, the Sri Lankan Airline Manager for Sydney, represented the National carrier in Sri Lanka.

The event featured a vibrant dance performance, adding color and liveliness to the proceedings. The dance troupe brings vibrant elegance to the event. Their graceful moves and lively performances add a special charm to the event. They create an atmosphere filled with energy and beauty, enhancing the overall experience for everyone attending.

Notably, a raffle draw was conducted, offering attendees the chance to win exciting prizes, including six nights and seven days’ tour packages from Sri Lankan travel trade, and three complimentary air tickets from Sri Lankan Airlines. This was one item where the participants joined in enthusiastically.

Overall, the roadshow served as a platform for fostering collaboration and promoting Sri Lanka as a premier tourist destination among the Australian travelers.

The conclusion of the series of Roadshows in Australia took place at the Sofitel hotel in Melbourne, marking a significant milestone in SLTPB ‘s efforts to promote Sri Lanka as a premier tourist destination in Australia. With the participation of over 50 Australian agents and 35 media representatives, the event was a testament to the growing interest in Sri Lanka’s tourism offerings.

The day commenced with productive B2B meetings, facilitating valuable connections between Australian and Sri Lankan businesses. (SLTPB)



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Ocean wealth without data: Sri Lanka’s Blue Economy faces a silent risk

Published

on

Dr. Ranil Nanayakkara

By Ifham Nizam

Sri Lanka’s oceans generate millions of dollars annually through fisheries exports and whale watching tourism, positioning the island as a strategic player in the North Indian Ocean’s blue economy. Yet beneath this revenue stream lies a serious structural weakness: the absence of long-term, tangible scientific data to guide sustainable management.

“The single biggest bottleneck in Sri Lanka’s marine sector is the lack of consistent, long-term scientific research,” says Dr. Ranil Nanayakkara, Co-Founder and Principal Scientist of Biodiversity Education and Research (BEAR).

Speaking to The Island Financial Review, he said: “We are commercially exploiting marine resources, but we are not investing proportionately in understanding them.”

A decade ago, whale watching operators off Mirissa confidently guaranteed sightings of the majestic Blue whale, even offering refunds if tourists failed to see one. Today, such guarantees are no longer possible. Sightings in those waters have become increasingly rare, raising concerns not only among conservationists but also among tourism stakeholders who depend on the reliability of these experiences.

In place of Blue whales, researchers are now recording more frequent appearances of Bryde’s whale, a species that feeds on schooling fish rather than krill. The shift may signal deeper ecological changes linked to warming seas, overfishing, altered currents or prey depletion. The economic implications are clear: when flagship species decline or alter migratory patterns, tourism revenue becomes volatile.

“The ocean is not infinite,” Dr. Nanayakkara warns. “We behave as though fish stocks and marine mammals will always replenish themselves. But overfishing disrupts the food chain. When prey availability changes, larger migratory species respond.”

Sri Lanka’s fisheries sector plays a critical role in food security and export earnings. Yet overfishing, particularly of schooling fish, does not only threaten catch volumes but also impacts marine mammals that rely on the same prey base. Without accurate stock assessments and ecosystem-level monitoring, policymakers are navigating blind.

The case of Kalpitiya illustrates the shifting baseline. Until around 2021–2022, researchers documented one of the largest seasonal aggregations of Sperm whale in the eastern half of the Gulf of Mannar. Between mid-March and early April, pods numbering 300 to 400 individuals were observed, including mature males arriving from colder waters to breed.

Today, such large gatherings are rarely seen.

Public discourse often attributes marine disruptions to the 2021 maritime disaster involving the MV X-Press Pearl. While acknowledging localized environmental damage, Dr. Nanayakkara cautions against drawing sweeping conclusions without data.

“The ocean is vast. A spill may cause short-term, localised impacts. But long-term population shifts require long-term monitoring to understand causation.”

Ironically, Sri Lanka does possess institutional capacity. The National Aquatic Resources Research and Development Agency (NARA) operates an ocean-going research vessel and maintains scientific infrastructure. However, sustained offshore surveys and multidisciplinary research missions have been limited.

“We have assets. What we lack is sustained deployment and coordinated national strategy,” Dr. Nanayakkara notes. “Research is often dependent on personal funds, goodwill donors or small grants. That is not how you manage a national economic resource.”

The economic risks of neglect are mounting. International seafood markets increasingly demand sustainability assurances backed by verifiable data.

Continue Reading

Business

Browns EV and PickMe deliver 125 electric vehicles under ‘Drive to Own’ initiative

Published

on

Browns EV and PickMe Management handing over the first vehicle to a PickMe driver

Browns EV, in partnership with PickMe and LOLC Holdings PLC, marked a significant milestone in Sri Lanka’s mobility landscape with the ceremonial handover of 125 electric vehicles under its ‘Drive to Own’ initiative. Held on 20 March 2026 at the Galle Face Hotel, the event highlighted the growing momentum toward accessible, sustainable, and an innovative solution to own a vehicle in Sri Lanka.

This handover reflects the forward-thinking approach and strategic collaboration between Browns EV, LOLC Holdings PLC, and PickMe, particularly in light of the evolving global geopolitical landscape and the potential fuel challenges facing Sri Lanka. By supporting the transition away from fuel dependency, Browns EV is helping to safeguard livelihoods while ensuring reliable and uninterrupted mobility.

The vehicles delivered represent Browns EV’s expanding portfolio, including the Wuling Binguo, Wuling Cloud, and the BAW E series comprising the E6, E7, and the recently introduced E7 Pro models. Each model is designed to meet the demands of local driving conditions while supporting drivers in enhancing their earning potential and overall quality of life. Established to expand access to electric mobility across the country, the initiative is designed with the everyday driver in mind, offering a clear pathway to vehicle ownership through a combination of affordability, flexibility, and long-term financial empowerment.

The event brought together senior representatives from Browns EV, LOLC Holdings PLC, and PickMe, along with media and driver partners who are playing a key role in advancing electric mobility in Sri Lanka. A keynote address by a leading motivational speaker further highlighted the importance of resilience, ambition, and forward-thinking in navigating today’s economic environment.

Under the ‘Drive to Own’ model, customers can begin their ownership journey with an initial deposit of Rs. 400,000, complemented by a competitive daily rental of Rs. 3,614. The model also allows for higher upfront contributions, enabling customers to reduce their repayment period or daily rental commitments. These features are tailored to support PickMe drivers and other independent entrepreneurs who rely on consistent mobility to sustain and grow their income.

Continue Reading

Business

Union Assurance celebrates multiple recognitions at TAGS awards 2025

Published

on

Union Assurance, Sri Lanka’s longest-standing private Life Insurer, secured three accolades at The Diamond Chapter of the TAGS Awards 2025 ceremony, held at the Shangri-La, Colombo. Driven by its purpose to protect what matters most, the Company received a Bronze Award in the Insurance Companies (Gross Premium Above LKR 10 Bn) sector category, a Certificate of Recognition for Integrated Reporting, and a Certificate of Recognition for Corporate Governance Disclosure; all in recognition of its Annual Report for 2024, themed “Folds of Value”.

Organised by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka), the TAGS Awards mark six decades of continuous commitment to exemplifying Transparency, Accountability, Governance, and Sustainability (TAGS) in corporate reporting among Sri Lankan organisations, and are widely regarded as the nation’s foremost platform for recognising continued efforts to uphold the highest standards in both financial and non-financial reporting. Over the years, the awards have evolved to reflect a holistic framework anchored in these four pillars, mirroring the growing expectation for organisations to demonstrate rigour and integrity across all facets of how they report.

The Bronze Award in the Insurance Companies (Gross Premium Above LKR 10 Bn) sector attests to Union Assurance’s high-calibre annual reporting within Sri Lanka’s large-cap insurance landscape. The Certificates of Recognition for Integrated Reporting and Corporate Governance Disclosure honour, respectively, the cohesive narrative connecting financial performance with strategy and long-term value creation, and the clarity with which the Company has articulated its governance frameworks; reflecting the high standards it upholds in transparency, accountability, and board-level oversight.

“These distinctions at the TAGS Awards 2025 affirm that our Annual Report, ‘Folds of Value’, delivered on its core purpose providing a complete, substantive and well governed account of Union Assurance’s performance and strategic direction,” said Himani Weerasekera, Chief Financial Officer at Union Assurance. “Each recognition speaks to various dimensions of reporting standards: sector standing, integrated thinking, and governance disclosures. Collectively, they represent our commitment to excellence in communication, that our story is as important as the story itself. We remain steadfast in raising the bar on all fronts of annual disclosures, and this milestone inspires us to go further.”

Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed nearly four decades of success with a Market Capitalisation of Rs. 45.6 Bn and a Life Fund of Rs. 92.8 Bn as of end December 2025. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3000-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.

Continue Reading

Trending