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MullenLowe Group wins ‘Effie Agency of the Year’ for 2024, dominates Effie Awards

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From L to R: Thayalan Bartlett, Executive Chairman – MullenLowe Group Sri Lanka, Harendra Uyanage, Senior Vice President and Executive Creative Director – MullenLowe Group Sri Lanka, Shamara Silva Perera, Marketing Director – Personal Care, Beauty and Wellbeing – Unilever Sri Lanka, Praveena Perera, Associate Vice President & Client Services Director – MullenLowe Group Sri Lanka and Imeshika Kariyawasam, Marketing Director, Home Care & Nutrition – Unilever Sri Lanka.

MullenLowe Group (MLG) has once again been named ‘Effie Agency of the Year’ for the second consecutive year at the Effie Awards 2024, held on February 13 at the Monarch Imperial in Colombo. The prestigious award follows MLG’s outstanding performance, securing 13 accolades for its clients, including Unilever Sri Lanka, which won both ‘Marketer of the Year’ and ‘Brand of the Year.’

This year’s Effie Awards saw 250 entries from 20 agencies across 24 categories. MLG’s major wins included accolades for Unilever Sri Lanka, Atlas Axillia, and Haleon Lanka. Executive Chairman, Thayalan Bartlett, praised the team’s resilience, highlighting the exceptional work developed during challenging times amidst the financial crisis. MLG’s consistent dominance over the past decade, having won ‘Agency of the Year’ seven times, reflects its creativity and the value it delivers to brands.

Harendra Uyanage, Senior Vice President and Executive Creative Director, added that the brands that thrived were those that embraced purpose during tough times, proving the importance of emotional connections with consumers.



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Govt. bows to pressure, shelves Grade 6 reforms

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Nalinda

The government, under heavy Opposition fire over inclusion of a sex website in the Grade 6 English module, as well as overall education reforms, has decided to put on hold reforms in respect of Grade 6.

Cabinet Spokesman and Media and Health Minister Dr. Nalinda Jayatissa announced the government decision yesterday (13) at the post-Cabinet media briefing at the Information Department.

According to him, the decision had been taken at the previous day’s Cabinet meeting, chaired by President Anura Kumara Dissanayake. Dr. Jayatissa said that education reforms pertaining to Garde 6 had been put on hold until 2027.

The Minister said that other proposed education reforms would be implemented as planned. The Minister said that action would be taken against those responsible for the inclusion of a link to a sex website following investigations conducted by the Criminal Investigation Department and the National Education Institute.

The SJB and several other political parties, as well as civil society groups, have accused the government of promoting an LGBTQ agenda, through the proposed education reforms.

The Opposition grouping Mahajana Handa, on Monday, made representations to the Mahanayake Thera of the Malwatta Chapter regarding the controversial reforms, while urging their intervention to halt the project.

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AKD: Govt. agenda on track despite Ditwah disaster

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President Anura Kumara

President Anura Kumara Dissanayake yesterday (13) vowed to go ahead with his government’s agenda, regardless of the destruction caused by Cyclone Ditwah.

Emphasising the responsibility on the part of all to contribute to the post-Ditwah recovery efforts, President Dissanayake said that he would have complete faith in the public service.

The President said so at the launch of the re-building Sri Lanka project at the BMICH yesterday.

The JVP and NPP leader said that he wouldn’t take advantage of the death and destruction caused by the cyclone or use the situation as an excuse to reverse their agenda or weaken it.

President Dissanayake said that in spite of many calling for amending the then Budget, in view of the cyclone, the government presented the proposals that were agreed before the disaster struck.

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SL to receive 10 helicopters from US

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The United States has announced that it will provide the Sri Lanka Air Force with 10 US Navy TH-57 helicopters free of charge.

The announcement was made by outgoing US Ambassador Julie Chung, who stated, on social media, that the helicopters would be transferred under the United States’ Excess Defence Articles programme. The aircraft are Bell 206 Sea Ranger helicopters previously operated by the US Navy.

US sources said that the transfer was intended to strengthen Sri Lanka’s disaster response capabilities, following the devastating cyclone that struck the island at the end of 2025 and killed more than 600 people. US officials have framed the move as a humanitarian measure aimed at improving aerial rescue and relief operations.

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