Business
Former SLIM NASCO Awards now SLIM National Sales Awards 2022

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka, is once again hosting the SLIM National Sales Awards 2022 (formerly known as the SLIM NASCO). The most anticipated event for sales representatives, the event is launched as the ‘SLIM National Sales Awards’ this year, creating a greater impact on the sales fraternity. This event has been held for 20 consecutive years to reward high performing sales individuals in companies for their efforts and achievements in the sales fraternity and recognise them at national level.
SLIM National Sales Awards’ vision is to recognise sales professionals on par with world standards while positioning the awards scheme as the best in the South Asian region. SLIM has plans to elevate the best of the best winners on the global stage.SLIM National Sales Awards recognises and rewards performers in over 20 industries, which allows individuals to apply through their companies based on their performance.
Entrant categories for the SLIM NSA 2022 competition include Front-Liners (FL), Sales Executives & Sales Supervisors (SE), Territory Managers (TM), Regional Sales Managers (RSM) & Assistant Sales Managers, National Sales Managers (NSM) & Sales Managers (SM) and other Sales Support Staff. The SLIM National Sales Awards 2022 will be a bumper year where judging will be carried out for entries submitted for 2021 and 2022. The period of review for each category will be year ending 31 December 2021 or 31 March 2022 which will be the end of the relevant company’s financial year.
Each category in the competition comes with Gold, Silver, and Bronze Awards, and for National and Regional Sales Managers, overall awards will be selected regardless of the industry they represent. The panel of Judges of the competition consists of analysts from different industries. While the judges determine the winners, the Head of the Judging Panel will have the final verdict regarding any dispute, he further added.
This year’s competition too encourages Female Sales Personnel to participate in the competition, to be recognised and appreciated for their efforts for the organisation and the industries at large. The need for special recognition for Female Sales Personnel came about as a result of SLIM’s efforts to continuously empower women in every sector of the country.
Nuwan Gamage, President of SLIM said, “With the international affiliation that we intend to engage with, in the future, the newly revamped SLIM National Sales Awards will be elevated to the global level. As the national body, we at SLIM look forward to seeing how sales professionals have taken their respective businesses to the next level this year and providing them with the utmost recognition.”
Entry Kits for the SLIM National Sales Awards can be downloaded at https://slim.lk/nationalsalesawards. All entries are required to be submitted by 5.00pm on 30th of November 2022. Limited liability companies, partnerships, public and sole proprietorships that are duly registered and carrying out businesses are also eligible to enter the competition.
Business
CEAT Kelani reaffirmed by CPM as one of Lanka’s best-managed companies

CEAT Kelani Holdings has been adjudged the best-managed tyre manufacturing company in Sri Lanka and reaffirmed as one of the top 20 companies in the country for best management practices, by the Institute of Chartered Professional Managers (CPM) Sri Lanka.
The company received the Category Award in the ‘Tyre, Rubber, Metal & Wood Furniture’ sector at the 2025 edition of CPM’s ‘Best Management Practices Company Awards’ in addition to the Top 20 award presented at the awards gala. This is the second consecutive year that CEAT Kelani was recognised as one of the best managed companies in Sri Lanka.
The CPM awards honour the best practices in management in terms of leadership, policies and strategies, people management, partnerships & resources, processes and performance.
“Awards of this nature will encourage us to strive for even greater heights in management practices, adopting global best practices in aligning strategic direction with a people-centric approach,” CEAT Kelani Managing Director Ravi Dadlani said. “We have already shattered the stereotype for large-scale manufacturing operations and are considered a case study for a successful privatisation of a state-owned enterprise, with unprecedented achievements in productivity, product development, deployment of new technology, research and development, market leadership, sustainability and good corporate citizenship.”
He said CEAT Kelani has transformed from an “inside-out” company to an “outside-in” organisation, placing customer and market centricity at the core of everything it does. This shift is reinforced through regular market visits by employees at all levels, including management, shop floor staff, and all business functions.
One of the highlights of the year assessed for the CPM awards was the launch of a comprehensive strategic marketing campaign aimed at enhancing brand premiumisation, increasing brand consideration and sales, focusing on leveraging CEAT car radials tyres’ positioning as German engineered tyres that deliver the most controlled and comfortable driving experience on Sri Lankan roads.
CEAT Kelani also significantly increased its support to Sri Lanka’s burgeoning vehicle assembly industry by developing high-performance Original Equipment (OEM) Tyres for a wide range of locally assembled vehicles, including cars, SUVs, motorcycles, scooters, and commercial vehicles. This initiative boosts competitiveness, creates jobs, and fosters economic growth. Through OEM projects, CEAT enhances its manufacturing capabilities, aligns with global quality standards, and tailors products to meet local needs.
Business
Optimism among Swedish companies working with Sri Lanka

Growth in the last five years, growth in 2024 and optimism for 2025. These are some of the key findings from the Sweden-Sri Lanka Business Council’s (SSLBC) 2025 Membership Survey, a news release from the organization said last week.
“The results are also a reflection of the increasing interest for Sri Lanka among Swedish companies. In two years, the number of members of SSLBC has grown from 75 to 100.
– The results are encouraging. Our members have developed their business relations with Sri Lanka in recent years. We are also noticing a general increase in interest from the Swedish business community for Sri Lanka. The results should also be seen in the light of Sri Lanka’s fiscal recovery
since 2022. At the same time, the visa issue continues to be raised by our members, both for business visits and conferences or fairs. Action is needed by the relevant authorities,” says Leif I Ohlson, Secretary General Sweden-Sri Lanka Business Council.
The member survey was conducted in February 2025. In total, it was answered by 50% of the members. Respondents include companies active in IT, manufacturing, trade, food and tourism. Three out of four have been operating in or with Sri Lanka for at least three years. The number of members
of SSLBC have grown in the last two years, from 75 to 100.
Nearly six in ten say their business in or with Sri Lanka has grown in the last five years. A similar proportion have experienced growth in 2024. There is also strong confidence in the development of the business environment in Sri Lanka in 2025. Seven out of ten believe in a positive development, compared to one in four in 2023 when the survey was last conducted, and the effects of the fiscal crisis in 2022 were still clearly visible. Optimism is also strong among members for their own business in 2025. More than six in ten expect their activities in or with Sri Lanka to develop positively this year.
Members were also asked to rank the issues that are most important to them in 2025. In total, seven areas were ranked (the figure shown is the combined result of ‘most important’, ‘second most important’ and ‘third most important’:
1. Availability of skilled labor (74%)
2. Clear and predictable import/export rules (47%)
3. Financing (44%)
4. Flight connections (37%)
5. Stable payment flows (35%)
6. Positive image of Sri Lanka in Swedish media (34%)
7. Transportation (29%)
– Sri Lanka has a highly educated workforce, not least in the IT sector. The salary situation is also favorable. This is a reason for many Swedish IT companies to establish themselves in the country. At the same time, only a few members have received support or assistance from Swedish trade promotion agencies or their Sri Lankan counterparts in establishing or developing operations. There is more to be done here and over the past year we have seen a greater commitment from them, which will certainly be visible in future surveys.
However, presence on site and the opportunity to share their experiences with other entrepreneurs is most important. Here SSLBC plays an important role with our many years of experience and continuity, says Leif I Ohlson.
About Sweden-Sri Lanka Business Council
Sweden-Sri Lanka Business Council was established in 2006 and has 100 members. Members are active in IT, manufacturing, consumer goods and food, and tourism. Together, the members create over 2,000 jobs in Sri Lanka, directly and indirectly.
The Sweden-Sri Lanka Business Council is a membership organization that exists to create member value through knowledge sharing, expertise, professional networking and by promoting members’ issues. Sweden-Sri Lanka Business Council strives to facilitate and develop relationships between trade organizations, business intermediaries and companies in both countries to stimulate business and trade between Sweden and Sri Lanka.
(Contact details: Leif I Ohlson, Secretary General Sweden-Sri Lanka Business Council sec.gen@sslbc.se)
Business
Russel’s Wellness unveils a new era of Ceylon tea

Russel’s Wellness recently launched an extensive range of wellness teas in five distinctive categories, aimed at offering a unique wellness experience to the world. This exclusive event was held at Amari Colombo on 22nd March 2025, with the participation of distinguished guests from various sectors in Sri Lanka. Russel’s Wellness is a subsidiary of Russel’s Group, a leading tea services and catering company in Sri Lanka, with over 35 years of experience in the industry and serving nearly 35,000 cups of teas everyday. Spearheaded by Mr. Russel Perera, Founder/Chairman of Russel’s Group, and Mr. Jehan Perera, Director – Strategy at Russel’s Group, Russel’s Wellness came to life with the objective of entering the export market.
This occasion was graced by Nishantha Jayasooriya, Director and CEO at Richlife Dairies and Shaw Wallace Ceylon Limited, and Director at Renuka Foods PLC as the Chief Guest; Indumini Kodikara, Director – Export Services, Export Development of Sri Lanka as the Guest of Honour; and Uruwarige Wannila Aththo, Chief of the Dambana indigenous people village as the Special Guest.
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