Business
Enfection pioneers hybrid AI ads for vivid storytelling
The world of commercials is rapidly evolving as artificial intelligence reshapes how brands connect with audiences. Yet, amidst the surge of fully AI-generated videos, a new model is emerging; one that blends authentic storytelling with AI innovation. This hybrid approach has taken centre stage through Keells supermarkets’ latest campaign; the World Flavourites, produced by MarTech company Enfection.
The project marked one of the first in Sri Lanka and in the region of South Asia as well; using cinematic production that anchored emotional resonance with real actors, while using AI to enhance scenes in ways traditional production could not. The result is a balance between cost efficiency and high-quality production, by reducing the need for heavy resources and complex VFX, while still preserving a strong human connection.
“This isn’t about choosing between AI and traditional filmmaking, it’s about blending them to create the next generation of storytelling,” said Irshad Packeer, Head of Creative Technology at Enfection. “The hybrid path is the smart way forward, it delivers innovation while keeping the human connection that audiences trust.”
For Keells, the approach proved to be both cost-efficient and scalable, allowing greater investment in creativity rather than heavy post-production. “This campaign showed us that the future of production isn’t AI or human creativity, it’s the right blend of both,” said Saad Jeffry Ahamed, Junior Lead of the Client Success Team at Enfection. “None of this would have been possible without Keells giving us the opportunity and trust to try a Hybrid AI commercial for the very first time. Together, we’ve set a new benchmark for authentic, agile storytelling.”
Globally, the shift towards AI in video is accelerating. According to eMarketer, nearly 40% of video ads will be built or enhanced with generative AI by 2026, up from 22% in 2024. Meanwhile, Precedence Research projects the AI video market to grow from USD 7.6 billion in 2024 to over USD 150 billion by 2034. Against this backdrop, trailblazers like Enfection are showing how hybrid models can offer brands a safer, more effective path into AI adoption.
The Keells World Flavourites campaign demonstrates how creativity and technology can converge to deliver storytelling that is both spectacular and believable. This signals a new benchmark in how AI can be harnessed responsibly to shape the future of brand communication.
Business
Real economic data isn’t in a report: It’s on a bargain table
If you want to understand Sri Lanka’s economy, don’t start with reports from the Ministry of Finance or the Central Bank. Go instead to a crowded clothing sale on the outskirts of Colombo.
In places like Nugegoda, Nawala, and Maharagama, temporary year-end sales have sprung up everywhere. They draw large crowds – not just bargain hunters, but families carefully planning every rupee. People arrive with SMS alerts on their phones and fixed budgets in their minds. This is not casual shopping. It is a public display of resilience, a tableau of how people are coping.
Tables are set up in parking lots and open halls, clothes spilling from cardboard boxes. When new stock arrives, hands reach in immediately – young and old, men and women – searching for the right size, the least faded colour, the smallest flaw that justifies the price. Everyone is heard negotiating, not with desperation, but with a quiet, shared dignity.
“Look at the prices in the malls, then look here,” says a middle-aged mother shopping for school uniforms in Maharagama. “This isn’t shopping for enjoyment. This is about managing life.” Food prices have already stretched her household budget thin. Here, she can buy trousers for half the usual price.
Women, often the household’s purchasing managers, move with determined efficiency. Men are just as involved – checking stiches, comparing prices, trying shirts over their own clothes. Inflation, here, wears the same face on everyone.
Bright banners promise “Trendy Styles!”, but most shoppers know better. These are last season’s clothes, cleared out to make room for next year’s stock. Still, no one feels embarrassment. “New” now simply means something you didn’t own before; the label matters far less than the price.
Not all items are discounted equally. Essentials – work trousers, denims, track pants – are only slightly cheaper. Sellers know these will sell regardless. The steepest discounts are reserved for the items people can almost afford to skip.
This is economic data you won’t find in official reports. Here, inflation is measured in real time. A young man studies a shirt’s price tag and calculates how many days of work it represents. Friends debate whether a slight fade is a fair trade for the price. Every transaction is a careful calculation.
Year-end sales have always existed. But since the economic crisis, they have taken on a new, grim significance. They offer a slight reprieve to households learning to steadily lower their aspirations. While the government speaks of fiscal discipline and a steady Treasury, everyday life remains a tightrope walk.
The Central Bank measures inflation in percentages. On the streets of Kiribathgoda, it is measured in trade-offs: one item instead of two; buying now or waiting for the Avurudu season; choosing need over want, again and again.
As evening falls, the crowds thin. The tables are left rumpled, hangers scattered like fallen leaves. Yet these spaces tell a story more powerful than any quarterly report – a story of business ingenuity, household struggle, and an economy where every single purchase is weighed with immense care.
In that careful weighing lies a quiet, unsettling truth. No matter what is said about replenished reserves or balanced budgets, these bargain tables – if they could speak – would tell the nation’s most heart-rending story. And they do, to anyone who chooses to listen.
By Sanath Nanayakkare
Business
Global economy poised for growth in 2026, says Goldman Sachs, despite uneven job recovery
The global economy is forecast to expand by a “sturdy” 2.8% in 2026, exceeding consensus expectations, according to the latest Macro Outlook report from Goldman Sachs Research. This optimistic projection highlights a resilient recovery trajectory across major economies, albeit with significant regional variations and a persistent disconnect with labour market strength.
Goldman Sachs economists are most bullish on the United States, expecting GDP growth to accelerate to 2.6%, substantially above consensus estimates. This optimism stems from anticipated tax cuts, easier financial conditions, and a reduced economic drag from tariffs. The report notes that consumers will receive approximately an extra $100 billion in tax refunds in the first half of next year, providing a front-loaded stimulus. A rebound from the past government shutdown is also expected to contribute to what chief economist Jan Hatzius predicts will be “especially strong GDP growth in the first half” of 2026.
China’s economy is projected to grow by 4.8%, underpinned by robust manufacturing and export performance. However, economists caution that parts of the domestic economy continue to show weakness. In the euro area, growth is forecast at a modest 1.3%, supported by fiscal stimulus in Germany and strong growth in Spain, despite the region’s longer-term structural challenges.
A key concern outlined in the report is the stagnant global labour market. Job growth across all major developed economies has fallen well below pre-pandemic 2019 rates. Hatzius links this weakness partly to a sharp downturn in immigration, which has slowed labour force growth, with the disconnect being most pronounced in the United States.
While artificial intelligence (AI) dominates technological discourse, Goldman Sachs economists believe its broad productivity benefits across the wider economy are still several years away, with impacts so far largely confined to the tech sector.
Business
India trains Sri Lankan gem and jewellery artisans in landmark capacity-building programme
A 20-member delegation of professionals from Sri Lanka’s Gem and Jewellery sector visited India from 1–20 December 2025 to participate in a specialised Training and Capacity Building Programme. The delegation represented the gemstone cutting and polishing segments of Sri Lanka’s Gem and Jewellery industry.
The programme was organised pursuant to the announcement made by Prime Minister of India, Narendra Modi, during his visit to Sri Lanka in April 2025, under which India committed to offering 700 customised training slots annually for Sri Lankan professionals as part of ongoing bilateral capacity-building cooperation.
The 20-day training programme was conducted by the Government of India at the Indian Institute of Gem & Jewellery, Jaipur, Rajasthan. The curriculum comprised a comprehensive set of technical and thematic sessions covering the entire Gem and Jewellery value chain. Key modules included cleaving and sawing, pre-forming, shaping, cutting and faceting, polishing, quality assessment, and industry interactions, aimed at strengthening practical skills and enhancing design and production capabilities.
As part of the experiential learning component, the participants undertook site visits to leading gemstone manufacturing units, gaining first-hand exposure to contemporary production technologies, design development processes, and modern retail practices within India’s Gem and Jewellery ecosystem.
The specialised training programme contributed meaningfully to strengthening professional competencies, promoting knowledge exchange, and deepening institutional and industry linkages in the Gem and Jewellery sector between India and Sri Lanka, reflecting the continued commitment of both countries to capacity building and people-centric economic cooperation.
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