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Don’t Drive Blind! – A Road Safety Initiative to Curb Distracted Driving in Sri Lanka

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(From left to right) Messrs, Anton Kandiah (Consultant), Prasanna de Soysa (Exco member), Ananda Dangalla (Vice President), Indika Hapugoda (Snr. DIG Traffic), Dhammika Attygalle (President AAC), Devapriya Hettiarachchi (Secretary AAC), Santhush Ranasinghe (Event Coordinator).

Sri Lanka, a country renowned for its scenic beauty, faces a grim reality on its roads. With over 3,500 road accident deaths annually, 9,000 critical accidents, and 12,000 minor accidents, the need for urgent action to enhance road safety cannot be overstated.

The rampant use of mobile phones while driving, consistently topping the list of traffic offenses in Colombo and Galle districts in both 2019 and 2022, has become a grave concern. It’s high time we addressed this alarming habit that has taken root in our society and adopt global best practices to ensure the safety of all road users.

Enter the Drive in the Moment road safety initiative, a crucial phase in our ongoing efforts to make our roads safer. Don’t Drive Blind! is a research-based, evidence-driven intervention designed to help drivers curb their mobile phone use while behind the wheel. Its approach is rooted in principles proven to break harmful habits, similar to those used to combat smoking or texting addiction. The ultimate goal is to empower drivers to break this dangerous habit for good.

Key Objectives of ‘Don’t Drive Blind!’ :

Raise Awareness: We aim to educate the public about the perils of using mobile phones while driving and create a widespread understanding that distracted driving is akin to ‘the new drink driving’ or a form of negligent driving with far-reaching consequences.

Behavior Change: Through applied research, we intend to provide an evidence-based resource platform aimed at reducing in-vehicle mobile phone use, primarily among young drivers, who are more susceptible to this risky behavior.

Collaboration: We are proud to announce our partnership with the National Road Safety Council and Optimum Q Event & Project Management, demonstrating our commitment to a multi-faceted approach to tackling this issue.

As part of our commitment to road safety, we are grateful to the FIA for their grant funding support, which enables us to spearhead this initiative. Similar to our counterparts in Australia and New Zealand, we are dedicated to making our roads safer by addressing smartphone use in vehicles. Our surveys indicate that many Sri Lankans believe this issue poses one of the greatest risks to road safety today. Using a mobile device while driving places significant cognitive, physical, and visual demands on a driver, and the ever-expanding functionality of smartphones has led to distracted driving being labeled as ‘the new drink driving’ or even the most prevalent form of negligent driving.

Through ‘Don’t Drive Blind!’, we are taking the first steps towards a safer future on our roads. We urge all Sri Lankan drivers to join us in this mission to reduce mobile phone use behind the wheel. Together, we can make a difference and save countless lives.

Learn, grow and be better by simply taking the quiz – https://driveinthemoment.org/lk/

The Automobile Association of Ceylon (AAC) is a leading advocate for road safety in Sri Lanka. With a commitment to promoting safer roads, AAC has been a steadfast partner in numerous initiatives aimed at reducing accidents and making our roads secure for all.



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Sri Lanka’s apparel sector records 5.42% growth for January-November 2025: November slight dip

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Sri Lanka’s apparel industry delivered a robust performance during the first eleven months of 2025, with cumulative exports reaching US$4,571.99 million marking a 5.42% increase over the same period last year, according to data released today by the Joint Apparel Association Forum (JAAF).

Sri Lanka’s total apparel exports for November 2025 reached US$367.60 million, representing a slight decrease of 1.96% compared to US$374.94 million in November 2024.

The monthly performance showed mixed results across key markets: United States: US$152.32 million (up 5.79% from US$143.98 million), European Union (excluding UK): US$119.61 million (up 3.35% from US$115.73 million), United Kingdom: US$43.63 million (down 13.83% from US$50.63 million), Other Markets: US$52.04 million (down 19.44% from US$64.60 million)

Strong cumulative performance: January-November 2025

Despite the November softness, cumulative apparel exports for the eleven-month period from January to November 2025 demonstrate solid growth, reaching US$4,571.99 million—a 5.42% increase over the corresponding period in 2024 (US$4,336.84 million).

Year-to-Date Performance by Market:

European Union (excluding UK): US$1,435.39 million (up 13.07%)

Other Markets: US$742.98 million (up 5.75%)

United States: US$1,769.08 million (up 1.73%)

United Kingdom: US$624.54 million (down 0.22%)

Commenting on the export data, JAAF stated “The 5.42% growth in our cumulative exports for the first eleven months of 2025 reflects the resilience and adaptability of Sri Lanka’s apparel sector in navigating a challenging global environment. While we experienced a modest 1.96% decline in November, this should be viewed within the broader context of our strong year-to-date performance.

“Particularly encouraging is our 13.07% growth in the European Union market, which demonstrates the success of our strategic focus on strengthening relationships with EU buyers and meeting their increasingly stringent sustainability and compliance requirements. Similarly, our continued growth in the US market, despite tighter margins, shows that Sri Lankan manufacturers remain competitive on quality, delivery, and ethical manufacturing standards”.

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Sri Lanka highlighted as a popular tourism hotspot among South Korean travelers

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Sri Lanka Tourism, in collaboration with the Embassy of Sri Lanka to the Republic of Korea, is providing support for the two VVIP South Korean Buddhist delegations visiting the country, demonstrating solidarity and strengthening cultural and religious ties with Sri Lanka.

The first delegation included Anunayake thero of Jogye order , South Korean chief Buddhist monks and devotees arrived in Sri Lanka consisting of 120 , on 01st December 2025, with the intention of undertaking a pilgrimage tour and highlighting Sri Lanka’s importance as a major Buddhist attraction for Buddhists around the world.

As same as the first delegation, the second VVIP Buddhist delegation which arrived on the 10th of December, 2025, was also given warm and a colorful welcome at the Bandaranaike International Airport, complete with a Cultural Dance troupe and a group of Sri Lankan children to greet them upon their arrival, making them feel at home and happy to see such a sensational sight. Ms . Thanuja Muniweera , Deputy Director and also the officer in charge of the Korean Market , was there to welcome the much revered guests . The delegation consisted of 150 visitors including both priests and devotees.

Led by Ven . Hyeil, , Chief priest of Haeinsa Temple , the main purpose of this visit is to show Sri Lanka as a welcoming and culturally vibrant destination. This will be a great opportunity to show the importance of the Korean Market as an emerging market and also promote Buddhist and Pilgrimage Tourism. South Koreans are known to be travelling in large numbers, including December 2025. The South Korean Buddhist delegation is one such example.

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Sunshine Holdings joins S&P Sri Lanka 20 Index

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Shyam Sathasivam

Diversified conglomerate Sunshine Holdings PLC (CSE: SUN) has been included in the S&P Sri Lanka 20 Index, following the 2025 year-end index rebalance announced by the Colombo Stock Exchange (CSE) and S&P Dow Jones Indices. The inclusion takes effect from 22 December 2025, after market closing on 19 December 2025.

The S&P Sri Lanka 20 Index represents the 20 largest and most liquid companies listed on the CSE, selected based on stringent criteria including market capitalisation, liquidity, financial viability and sustained profitability. Constituents are weighted by float-adjusted market capitalisation, with a single-stock caps to ensure balanced representation.

Commenting on the milestone, Sunshine Holdings Group Chief Executive Officer, Shyam Sathasivam, said, “Our inclusion in the S&P Sri Lanka 20 is the result of more than five decades of collective effort and perseverance by our people, past and present, who have built Sunshine Holdings into the institution it is today. This recognition reflects the strength of our foundations, the discipline with which we have grown, and the consistency of our performance across business cycles. As we move forward, we remain focused on building resilient businesses, upholding strong governance standards and delivering sustainable long-term value to all stakeholders.”

The S&P Sri Lanka 20 Index is constructed in line with global index methodologies and international best practices, with all constituents classified under the Global Industry Classification Standard (GICS®). Eligibility requires a minimum float-adjusted market capitalisation of Rs. 500 million, a six-month median daily value traded of Rs. 250,000, and positive net income over the twelve months preceding the rebalancing reference date.

Sunshine Holdings’ inclusion in the S&P Sri Lanka 20 reflects the Group’s long-term capital markets journey, evolving from a closely held family enterprise into a widely held blue-chip listed company. Over the years, the Group has focused on building institutional credibility, strengthening governance standards and expanding its shareholder base, resulting in a current market capitalisation of approximately LKR 70 billion, underscoring its scale and relevance within the Colombo Stock Exchange.

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